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Knowledge at Wharton

The Wharton Schoolknowledge.wharton.upenn.edu
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and formats. It's your monthly gateway to explore the full spectrum of insights available through the Wharton Podcast Network.

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Episodes

Is Your Team Too Big? Too Small? What’s the Right Number?

When it comes to athletics sports teams have a specific number of team players: A basketball team needs five baseball nine and soccer 11. But when it comes to the workplace there is no hard-and-fast rule to determine the optimal number to have on each team. Should the most productive team have 4.6 members as suggested in a recent magazine article? What about naming five or six individuals to each team which is the number of MBA students chosen each year by Wharton for its learning teams? Is it t...

Jun 14, 200612 min

Connecting the Corporate Dots: Social Networks Reveal How Employees and Companies Operate

With the recent disclosure of wiretapping by the National Security Agency and the booming success of sites like MySpace and Friendster social networking is much in the news today. But serious interest in social networks can also be found among academics consultants and corporations seeking to deepen their knowledge of how companies operate. While organizations have been aware of the power of social networks for some time now researchers at Wharton note that mapping these connections can yield so...

Jun 14, 200611 min

Wal-Mart: Is There a Downside to Going Upscale?

After saturating its target market of working class bargain-hunting consumers Wal-Mart is ratcheting up its low-price strategy to appeal to more upscale shoppers by expanding its merchandise lines to include organic foods better wines high-end consumer electronics and new fashion-oriented apparel. It’s an approach that carries some risk say Wharton faculty and analysts but that is dictated by intense competition and the lack of other opportunities for growth. Hosted on Acast. See acast.com/priva...

Jun 14, 200613 min

The Millionaire down the Street Was Right But Now What’s in Store for Real Estate?

In recent years when interest rates in the U.S. were low hordes of homeowners and investors in real estate grew wealthier as they watched their home values increase or their investment properties sell for multiples of their purchase price. But now with interest rates rising the run-up in real estate may be ending. What will happen next? Experts from Wharton and elsewhere debated this question at a conference on innovation and risk in real estate markets organized by the Wharton Financial Institu...

Jun 14, 200613 min

Companies That Use Combative Advertising May End Up with a Black Eye

John Zhang has a message for Cingular Wireless and Verizon Wireless or for that matter any company that uses its ads to attack a competitor. Instead of luring away your competitor’s customers you may just be hurting yourself. Zhang a Wharton marketing professor has found that combative ads -- the sort of comparative spots that beer makers particularly Anheuser-Busch and Miller are famed for -- may backfire. Instead of pulling consumers to an advertiser they may just make people indifferent to al...

Jun 14, 20069 min

Has Major League Baseball Hit a Foul in Its Recent Skirmish with Online Fantasy Leagues?

Major League Baseball’s decision to square off with CBC Distribution and Marketing an online baseball fantasy-league operator based in St. Louis Mo. might make good legal sense but it’s bad for business according to Wharton faculty and baseball industry spectators. For several years CBC paid a fee to the Major League Baseball Players Union for the right to use players’ names and stats for its virtual leagues in which fans draft pro players onto imaginary teams and then compete with each other ba...

Jun 14, 200611 min

Podcast: Thomas Dunfee on the Enron Verdict

On May 25 a federal jury convicted former Enron CEO Kenneth Lay and former Enron president Jeffrey Skilling on conspiracy and fraud charges with sentencing to be decided on September 11. As has been repeatedly noted in press coverage of this trial Enron is the incredible story of a once powerful company done in by a group of top executives whose greed and fraud was breathtaking even by post dot-com standards. But it is by no means the only high-profile criminal trial in recent days nor is it lik...

May 31, 200618 min

Podcast: Jeremy Siegel on Dangers of the Commodities Bubble

The cover photograph in the latest copy of The Economist says it all. The May 25 edition has a picture of a bear peeping out of the woods with a headline that asks ”Which Way is Wall Street?” The magazine notes in an editorial that after nearly three years of gains international stock markets tumbled by more than 10% during the past couple of weeks. Emerging markets have been volatile as have markets in Europe. Is this likely to lead to the kind of bearish slump that followed the dot-com bust in...

May 31, 200621 min

May’s Market Collapse: What’s an Investor to Do?

American investors have poured money into foreign stocks in recent years lured by the hope of outsized gains. They have been well rewarded in the past 12 months but in May markets plummeted around the world. Mutual funds investing in foreign stocks for example lost more than 8% in the two weeks ending May 25 although their previous stunning performance left them up nearly 31% for the 12 months ending on that date. The late-May plunge was especially severe in emerging markets. Is this another bub...

May 31, 20069 min

If You Were in Charge How Would You Market These Products?

With more and more advertising vehicles crowding today’s marketing environment -- including traditional print television and radio ads product placements Internet buzz viral campaigns and cell phone messaging -- marketers have new opportunities to reach vast pools of potential customers. But the tangle of options also requires any successful marketing plan to take into account the nature of the product its durability in the public’s mind and the advertising budget needed to make it all work. As ...

May 31, 200610 min

The Business of Hospice Care

Hospice care occupies a specialized and growing niche in the healthcare economy as a comfort to the dying and their families and a potential cost-saver for Medicare. With baby boomers now hitting their seventh decade hospice is expected to become an even more important part of the healthcare landscape according to Wharton faculty and industry analysts. How profitable are hospice-providers what is their long-term business outlook and what are the unique challenges that hospice companies face give...

May 31, 200612 min

Today’s Research Question: Why Do Investors Choose High-fee Mutual Funds Despite the Lower Returns?

With their combination of low fees tax efficiency and simple autopilot investing style index funds seem to have captivated American investors. At the same time however many investors still hold trillions of dollars in high-fee funds despite well-publicized evidence that low-fee alternatives offer higher returns over the long run. ”It struck us that most people just don’t know what mutual fund fees are. So we set out to actually test that ” says Brigitte C. Madrian professor of business and publi...

May 31, 20069 min

Employee Incentive Systems: Why and When They Are So Hard to Change

In the late 1980s as part of an effort to beef up its core IT business Andersen Consulting (now Accenture) began to hire specialist strategy consultants from outside the company. These consultants were more experienced than the usual Andersen employees and they were accustomed to ”much more aggressive individual performance incentives” than was the norm among Andersen’s existing IT staff according to Wharton management professor Sarah Kaplan author of a recent paper titled ”Inertia and Incentive...

May 31, 200616 min

Epidemics in an Integrated Global Society: An Economist’s View

When Severe Acute Respiratory Syndrome (SARS) broke out in Hong Kong in 2003 some media outlets predicted economic calamity for the city. But by one financial measure -- real estate prices -- Hong Kong hardly suffered according to research by Grace Wong a Wharton real estate professor. In two papers titled ”Has SARS Infected the Property Market? Evidence from Hong Kong” and ”Is SARS a Poor Man’s Disease? Socioeconomic Status and Risk Factors for SARS Transmission ” Wong looks at SARS’ impact on ...

May 31, 200610 min

Aligning the Organization with the Market: Focusing on ’The Customer’s Total Experience’

When Lou Gerstner became chief executive of IBM in the early 1990s Big Blue was on a course to be broken up into smaller companies each responsible for separate IBM business units such as PCs software and the like. But Gerstner concluded the strategy was ”wrong-headed” because it was contrary to the wishes of customers according to Wharton marketing professor George Day. Rather than assemble their computer systems from a variety of vendors customers wanted help putting everything together. So IB...

May 31, 200610 min

Podcast: Lawton Burns on the Critical and Costly Role of Companies that Make Healthcare-related Products

Lawton Burns is a professor of health care systems and management director of the Wharton Center for Health Management and Economics and author of a new book entitled The Business of Healthcare Innovation. While much has been written about doctors and hospitals government regulations and medical insurance issues Burns’ book looks at an area of healthcare that has not gotten much attention -- the producers of healthcare products ranging from pharmaceuticals and biotechnology to medical devices an...

May 17, 200621 min

Tip of the Spear: Leadership Lessons from the U.S.-led Armed Forces in the Middle East

The Pentagon recently invited a group of 43 civilians including Michael Useem director of Wharton’s Center for Leadership and Change Management to witness the management and leadership of its Central Command which is responsible for the wars in Afghanistan and Iraq. Useem and his colleagues -- who included executives private equity investors media commentators and academics -- traveled to the Middle East to observe troops and operations in Kuwait Bahrain and the Arabian Sea. In this report writt...

May 17, 200616 min

Enron Aside Special Purpose Vehicles (SPVs) Are Legal Innovative and Widely Used

With this spring’s criminal trial of former Enron executives Ken Lay and Jeffrey Skilling the public was again seeing accounts of Raptors Chewco and Osprey -- some of the shadowy ”special purpose vehicles” the energy company used for improper purposes such as concealing its mushrooming debt. But while much of Enron’s SPV use was illegal most SPVs are proper and they can serve a variety of functions. Many are separate business-financing operations whose transactions do not appear on the parent co...

May 17, 20069 min

The Immigration Debate: Its Impact on Workers Wages and Employers

Illegal immigration into the United States has sparked heated debate in Congress roiled the two main political parties and prompted hundreds of thousands of immigrant supporters to take to the streets recently in peaceful demonstrations nationwide. At stake are the lives and livelihoods of as many as 12 million undocumented workers the companies they work for and the job opportunities of millions of low-skill American citizens. The large number of illegal immigrants raises key economic questions...

May 17, 200621 min

CEO Pay: A Window into Corporate Governance

Once again proxy season has revealed some eye-popping numbers in executive compensation packages generating heat from shareholders labor organizations and some analysts who contend that the links between CEO pay and performance are frayed. Other experts however suggest that most executives do earn their pay without indulging in mega-option packages or in salaries that keep increasing even as share value declines. At the same time these experts also suggest ways to improve compensation packages t...

May 17, 200613 min

A New Tool for Resurrecting an Old Theory of the Firm

It’s one of the oldest most fundamental ideas in management theory: that executives should understand how the many distinct functional components of a firm -- production distribution product mix human resources -- interrelate to achieve the proper fit. In recent years however this notion of comprehending the ”part-whole” relationship of the firm fell out of favor as thinkers turned to other concepts -- such as relying on core competencies to attain competitive advantage. Now two professors in Wh...

May 17, 20069 min

What’s in a Name? Consumer Reaction to Supplements Versus Drugs

When consumers are diagnosed with a medical condition such as high cholesterol or obesity they immediately begin a new regime of brisk walks and a diet of heart-healthy foods right? Not necessarily says Wharton marketing professor Lisa E. Bolton. If those consumers are taking a prescription or over-the-counter drug for their condition they may actually toss back more chips and donuts. Those taking a supplement however may be more likely to eat broccoli and hit the treadmill. In a new research pa...

May 17, 20069 min

Microsoft’s Multiple Challenges: Is Its Size a Benefit or Burden?

Microsoft announces that it will spend about $2 billion to fend off rivals such as Google and thwart Sony’s video game ambitions and the company loses more than $30 billion in market capitalization in a day. Fair trade or overreaction? Probably a little of both according to experts at Wharton. Microsoft certainly isn’t hurting financially. The company reported net income of $2.98 billion on revenues of $10.9 billion for the quarter ending March 31. But the big question is whether that performanc...

May 17, 200612 min

Podcast: John Paul MacDuffie on Car Trouble: From Higher Gas Prices to Hybrids and More...

Almost anyone who has been following the auto industry especially in the U.S. will agree that lately it has had a bumpy ride. For one thing the difficulties of GM and Ford have filled the headlines for several months now and there has been lots of speculation about how severe these problems are. In addition the auto parts maker Delphi which was spun off from GM in 1999 is now in the midst of bankruptcy proceedings and actively negotiating with both the United Auto Workers union and GM. Yet anoth...

May 10, 200622 min

Podcast: George Day: Keeping an Eye on Distant Events that Can Make or Break Your Company

In Wharton marketing professor George Day’s world the term ”peripheral vision” means the ability of companies to detect interpret and act on distant signals whether a rumor heard about a new rival a newspaper article about a new medical device or the popularity of a blog started by a dissatisfied customer. Day and co-author Paul Schoemaker have written a book entitled appropriately enough Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company designed to help firms av...

May 10, 200621 min

Jeremy Siegel on the Fed Commodities and Global Markets

As CBS News put it ”When the Fed Chairman Speaks Everyone Freaks.” What that hyperbolic headline refers to is the sell-off in stocks and rise in bond yields this week after Ben Bernanke the Federal Reserve chairman reportedly told a CNBC reporter that markets had misread his testimony before Congress last week during which he had seemed to hint that the Fed might pause in raising interest rates. Stocks and bonds rallied in response. But after suggesting at a Washington correspondents’ dinner ove...

May 03, 200621 min

Why Oil Prices Are Up and What We Can and Can’t Do about It

Rising prices for crude oil and gasoline have alarmed many consumers and put President Bush and other U.S. politicians in a position where they feel they have to do something -- anything -- in response especially in an election year. But members of Wharton’s finance department and private-sector economists say it’s a good time to look rationally at the reasons for the price hikes and their likely effect on the economy and on energy policy. They also say that as long as the United States continue...

May 03, 200628 min

The Succession Question at Tech Firms: When’s the Right Time to Go?

The recent resignation of Scott McNealy as CEO of Sun Microsystems the company he founded 22 years ago is another milestone in the succession process of a large technology company. But tech companies often pose unique succession issues in part because of their unusually fast growth and young founders according to Wharton faculty and technology experts. The challenges are especially critical when the entrepreneurs are celebrities and when the company has grown large enough that broad-based manage...

May 03, 200610 min

How New Accounting Rules Are Changing the Way CEOs Get Paid

When a well-known compensation consulting firm predicted in early April that new accounting rules wouldn’t have any impact on the use of options as compensation for corporate executives Wharton accounting professor Mary Ellen Carter was ready to disagree. ”That’s just not true ” she says. ”Options will be cut and directors will be switching to restricted stock for executive compensation.” Carter’s response is the result of her research into the role of accounting in the design of CEO equity comp...

May 03, 200614 min

Our Annual Challenge: Pick the Winner Out of ’Eight Great’ Business Plans

The 2006 Venture Finals of Wharton’s Business Plan Competition offered participants judges and the audience an opportunity to peer into the future by surveying potential startups. It was a chance to see what aspiring ambitious entrepreneurs believe will be the next hot discovery. At this year’s competition healthcare companies -- ranging from medical-device makers to a creator of artificial muscles -- grabbed five of the eight finalist slots. The other three finalists included a virtual call cen...

May 03, 200612 min
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