When companies talk about marketing these days they are talking about things like promotional strategy advertising and distribution; customer perception; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; and sales forces and channels. How does a company measure the effectiveness of the various components of its marketing strategy? What metrics are most effective and how can these help maximize profits? A new book out from Wharton School Publi...
Apr 26, 2006•19 min
Disney the media giant announced earlier this month that the company would provide several major shows -- Desperate Housewives Lost Commander-in-Chief and Alias -- as free streaming video through the ABC network’s website. Also this month the Wall Street Journal reported that the Fox network has signed agreements with 187 of its affiliated stations to share revenues from reruns of its programs on the web. What is behind these moves? Wharton marketing professor Peter Fader spoke with Mukul Pandya...
Apr 24, 2006•12 min
Interest rates are rising around the world. Last Thursday April 13 the yield on 10-year U.S. Treasury notes closed at 5.05%. This was the first time in four years that the yield exceeded 5%. Moreover short-term interest rates in the U.S. are also going up: The federal funds rate (or the interest rate at which banks provide overnight loans to one another) has risen to 4.75% from some 1% a few years ago. In Europe and Japan stock prices have been falling last week and this week because of concerns...
Apr 19, 2006•22 min
Foreign stocks are soaring and Americans are pouring money into them. But although overseas equities have captured investors’ fancy before there’s a twist this time: More investors are embracing passive index-style investing ignoring the long-held belief that active managers can beat indexers by uncovering bargains in inefficient foreign markets. Have conditions really changed enough to make indexing pay off as well in foreign markets as it has in the U.S.? It may be too soon to know for sure. B...
Apr 19, 2006•5 min
When James C. Collins and Jerry I. Porras wrote their hugely popular 1994 book Built to Last: Successful Habits of Visionary Companies they began by stating clearly that they did not mean to write about visionary leaders. Their goal was to find visionary companies -- the crown jewels of their industries -- and discover what made them extraordinary. Then questions arose about the extent to which the principles of Built to Last might apply to individuals. That sparked another investigation that ha...
Apr 19, 2006•11 min
In the second of a two-part interview Azim Premji who owns more than 80% of Bangalore-based Wipro India’s third largest software exporter discusses why that country’s IT companies have done a better job at delivering services than developing products. Speaking with Wharton professor Ravi Aron he points out that customers are beginning to unbundle prices with the result that established IT and consulting firms are starting to see premiums disappear. ”Customers are trying to optimize value ” Premj...
Apr 19, 2006•24 min
The phrase ”free shipping” is like a siren song to many who shop on the Internet. For whatever reason a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10 says Wharton marketing professor David Bell. Bell noticed this phenomenon a few years ago while doing research for an online grocery store and the observation prompted him to look more closely at the ways Internet retailers use shipping charges -- or the lack thereof --...
Apr 19, 2006•8 min
Consumers’ love affair with expensive customized cups of coffee shows no signs of abating even though most orders consist of little more than a cup of water a splash of milk a spoonful of coffee grinds and 30 seconds of labor. Indeed Starbucks has managed to turn its customers’ craving for caffeine into a $6.4 billion a year business with close to 6 000 company-owned coffeehouses already up and running and five new ones opening each day. All of which explains why so many coffee sellers seem inte...
Apr 19, 2006•12 min
Corporate leaders must build international organizations to compete in today’s economy and be prepared to defend globalization at home according to Klaus Kleinfeld chief executive of the German electrical and engineering conglomerate Siemens AG. Speaking at a recent Wharton Leadership Lecture Kleinfeld said U.S. concerns about the sale of port assets to a Dubai-based firm and French resistance to the sale of yogurt-maker Danone -- which French officials called a ”national treasure” -- highlight ...
Apr 19, 2006•9 min
When General Motors last month offered buyouts and early retirement packages to 113 000 hourly workers the move focused new attention on a key aspect of the continually evolving relationship between employers and employees. Buyouts often signal management’s decision to strategically change the company’s direction and start easing out those workers who are part of what is now considered the old regime. Meanwhile employees who stay behind suddenly recognize that they are replaceable parts with lit...
Apr 19, 2006•10 min
Roy Vagelos a highly regarded pharmaceutical executive who spent two decades at Merck including 10 years as CEO has often said that ”research remains my life blood ” and indeed he has stayed active in the industry since his retirement from Merck in 1994. For example he is chairman of the board of two small drug companies Regeneron Pharmaceuticals and Theravance and in 2004 co-authored a book entitled Medicine Science and Merck. Vagelos recently spoke with Robbie Shell editorial director of Knowl...
Apr 17, 2006•21 min
Kevin Werbach a professor of legal studies and business ethics at Wharton spoke recently with David Yaun an IBM executive about the company’s Global Innovation Outlook project. According to Yaun ”traditionally companies have identified innovation with gadgets and gizmos but that thinking is being transformed.” The definition of innovation is being broadened -- it is becoming more open collaborative global and inter-disciplinary. ”The barriers to innovation and collaboration have come down dramat...
Apr 10, 2006•18 min
Everyone uses commodities such as wheat cocoa crude oil butter coal and electricity. But most investors know that speculating on commodities in the futures markets is only for the pros and no sensible amateur would bet his retirement or college funds on sugar silver orange juice or feeder cattle. But are commodities really that risky? Using the most comprehensive data on commodities futures returns ever assembled Wharton finance professor Gary Gorton and K. Geert Rouwenhorst finance professor at...
Apr 05, 2006•11 min
A talking chimp arriving in e-mail inboxes speaks in its sender’s voice through a telephone connection or recites a pre-recorded joke for the boss. Burger King’s ad campaign offers a ”subservient chicken” site where viewers can type in commands to a person in a chicken suit with red garters. JibJab is developing a new site called JokeBox where consumers and corporations can post and share funny videos or jokes online. These are among the latest viral marketing campaigns that blend advertisement ...
Apr 05, 2006•11 min
Azim Premji 60 owns more than 80% of Bangalore-based Wipro India’s third largest software exporter which had annual revenues of $1.8 billion in 2005. Forbes magazine reckons that his net worth exceeds $13 billion and it places him at No. 25 in its most recent ranking of the world’s richest people. In the first of a two-part interview with Knowledge at Wharton Premji speaks with Ravi Aron a professor of operations and information management at Wharton about Wipro’s reorganization last year follow...
Apr 05, 2006•19 min
In the debate over how to build better models to help the world’s neediest citizens supporters of for-profit social-impact organizations argue that their model is more sustainable than non-profit schemes. Non-profit and foundation executives agree that new paradigms are necessary but caution that for-profit models could ultimately put profit ahead of serving the poor. The issues surrounding this debate were further explored at the recent Wharton Social Impact Management (SIM) Conference whose th...
Apr 05, 2006•15 min
When Google announced its Gmail email service two years ago a lot of people figured the company was joking. After all Google had been known to offer up the occasional gag like saying it was starting a research center on the moon. More importantly nobody believed that consumers would tolerate Google’s plan of scanning people’s emails and then delivering advertisements to them based on the emails’ contents. Two years later Gmail has tens of millions of users. But consumers’ initial disbelief under...
Apr 05, 2006•9 min
It’s open season on the television industry’s business model. In recent years the three pillars of the industry’s profits -- advertising regional programming and syndication deals -- have come under fire from a band of technology companies including Sling Media TiVo Orb Networks and Apple Computer that are rewriting the content distribution rules. As one Wharton professor notes TV won’t necessarily be viewed via TV anymore. What are the dangers and opportunities of digital distribution? How easi...
Apr 05, 2006•11 min
Helen Greiner shares a key trait with many successful business leaders -- a passion for something. In her case it happens to be robots. That passion led Greiner -- along with Colin Angle and Rodney Brooks -- to found what would become iRobot in 1990. Over the past four years iRobot has sold more than 1.5 million robots for cleaning floors and has deployed more than 300 tactical military robots in Iraq. Greiner recently gave a presentation at Wharton sponsored by the School’s entrepreneurship and...
Apr 05, 2006•22 min
At a time when global business rivalries are intensifying competition often resembles combat. Keeping this connection between business and the armed forces in mind three Wharton undergraduate students -- Rana Yared Naomi Adaniya and Mark Green -- recently participated in officer leadership training at the U.S. Naval Academy. Among the lessons they learned: Leadership isn’t always glamorous; it often starts with the mundane. Hosted on Acast. See acast.com/privacy for more information....
Mar 22, 2006•18 min
Online communities have become not just a major social force but a significant driver of business activity both online and offline. Facilitating nurturing and benefiting from those communities however is not a simple task. To explore what makes these communities tick Kevin Werbach a professor of legal studies and business ethics at Wharton spoke with Craig Newmark founder of Craigslist.com Julie Herendeen vice president of Network Products at Yahoo and William Flitter CMO of Pheedo. Hosted on Ac...
Mar 22, 2006•34 min
Much to the surprise of several venture capitalists who turned her down Helen Greiner co-founder of iRobot has built a thriving business making domestic robots like Roomba which sweeps floors and industrial robots that defuse bombs in Iraq. She was on campus this week at the invitation of the Wharton technology and entrepreneurship clubs and spoke with Knowledge at Wharton about the impact that robots have and will have on everyday life. Hosted on Acast. See acast.com/privacy for more informatio...
Mar 22, 2006•14 min
Springtime in addition to bringing back flowers and birds also brings forth many companies’ proxy statements including information on CEO compensation. It’s a signal for the business press to get to work reporting the details of what appear to be the highest executive pay packages. Wharton accounting professors Wayne Guay and John Core and Stanford accounting professor David Larcker also study executive compensation. What they conclude from their most recent research is that the most relevant in...
Mar 22, 2006•12 min
Different points on the research spectrum were under the microscope at the Wharton Health Care Business Conference last month as two panels of biotech pharmaceutical and investment leaders discussed the state of R&D among big pharmaceuticals and the progress of stem cell research. While disappointing results in both sectors have dominated the news lately panelists at each session also noted some promising developments -- and causes for optimism -- in their respective fields. Hosted on Acast....
Mar 22, 2006•13 min
Five years ago this winter California’s wholesale power market imploded. Power prices soared. California residents endured weeks of rolling blackouts. Two California utilities were forced into bankruptcy even as their suppliers -- independent power companies -- reaped huge windfalls. Five years later the tables have turned. Formerly bankrupt California utilities are profitable while formerly robust power generators scramble to survive. What happened? Wharton faculty and others look at the indust...
Mar 22, 2006•15 min
Consumers these days swim in an alphabet soup of digital devices -- PCs and PDAs DVRs and iPods MP3 and DVD players. And each device delivers a host of programming that is not easily enjoyed on the others. This diversity means that market power will continue to reside with firms that can help consumers find and organize content for their preferred device -- in other words search engines according to panelists at the 2006 Wharton Technology Conference. Discussion centered on increasing advertisin...
Mar 22, 2006•9 min
Although Microsoft recently unveiled an ’ultra-mobile personal computer ’ or UMPC in a move to fill a market niche between laptops and handheld computers it remains to be seen whether this latest innovation from the software giant will be a hit or flop. While Microsoft is following a ”build-it-and-it-will-sell” strategy with the UMPC technology history is littered with innovative products that never found a market say experts at Wharton. As Wharton professor of operations and information managem...
Mar 22, 2006•12 min
The recent sale of Knight Ridder the country’s second-largest newspaper chain to McClatchy follows one of the most difficult years the industry has had -- declining circulation job losses and falling stock prices. Newspapers it would seem have two big strikes against them: They are in a mature industry and they are a textbook example (stockbrokers are another) of an intermediary between sources of information and customers -- a role that is being increasingly challenged by the Internet. To remai...
Mar 22, 2006•19 min
On Friday February 24 the long-running patent dispute between Research In Motion which makes the popular BlackBerry wireless email and communications device and NTP a holding company that claims RIM technology infringes on its patents will finally have its day in court. That’s when a federal judge will consider a possible injunction that would effectively shut down BlackBerry service in the U.S. But perhaps just as important as the specific facts of this case are the broader questions it raises:...
Mar 16, 2006•14 min
They were unusual tax shelters that went by incomprehensible names like BLIPS OPIS BOSS and FLIP -- and they boomeranged on the companies that sold them. In February German bank HVB Group agreed to pay $29.6 million in fines to avoid indictment for defrauding the Internal Revenue Service with abusive tax shelters that gave rich clients phony losses to reduce taxes. The settlement was part of a broadening investigation into shelters that wealthy individuals used to escape about $2.5 billion in ta...
Mar 08, 2006•10 min
