Are you caught in the constant scroll or drained by your content strategy? Dive in with Morgan (aka Morgan Drinks Coffee) and Michelle as they discuss finding the balance between content creation and structured downtime. Morgan shares their journey prepping for the US Barista Championship, alongside creating coffee-related storytelling content and embracing shaking up content to stay energized. From conscious consumption to following your curiosities, don't miss this blend of strategies to stay ...
May 07, 2024•46 min•Season 3Ep. 161
With 1.3 billion Gen Zers navigating social media, there has never been a better time to be a contributor rather than a consumer. Dive into personal branding with Michelle as she covers three big questions: why build a personal brand, how to do it, and what does that even look like. Build your living and breathing resume and learn the secrets to standing out in the digital world. ------------------------- In today's episode, we cover the following: Why you want to build a personal brand How your...
Apr 30, 2024•25 min•Season 3Ep. 160
Unpack your bags and stay awhile as Lauren Carey of Girl Gone Abroad and Michelle explore the world of travel photography. Ever wonder how to turn your travel pics into something that captures what you actually saw with your eyes? Buckle up as we dive into the world of Instagrammable Airbnbs, what goes into a property shoot, and the secrets to capturing that solo travel glow without awkwardly asking someone to take your photo. Whether you're an Airbnb owner wanting more bookings or a solo travel...
Apr 23, 2024•39 min•Season 3Ep. 159
Let's pull back the curtain on job titles in the creative world. Today, Michelle deciphers the role of a Creative Director and how she has structured her role within her team. She shares the key responsibilities and the challenges that may arise from taking this leap. From building a solid team to diving into professional development offscreen to enhance onscreen creativity, this episode is all about balancing the business and creative sides of being an entrepreneur. ------------------------- In...
Apr 16, 2024•34 min•Season 3Ep. 158
Ready to serve up prices that you actually feel good about? Tune in to hear your pricing queen, Jaz, dish out the recipe to valuing your genius. Whether you chronically undercharge or have no idea where to begin pricing your services, this episode will give you the tools you need to meet your business goals (like, actually. Go down to the resources section to snag your free pricing calculator). From navigating imposter syndrome to why you need to know your numbers, this episode is a must-list fo...
Apr 09, 2024•53 min•Season 3Ep. 157
Get ready to unlock the secrets of a brag-worthy brand strategy with Michelle. Listen and learn as she spills what happens during a brand strategy session with MKW Creative Co. and how they implement it. Dive into the recipe for creating a memorable brand, from the must-haves of a mission statement to brand identity. You'll learn how to measure the ROI of your strategy and the common pitfalls to watch out for. If you're planning a rebrand or want to start on the right foot, press play and save t...
Apr 02, 2024•33 min•Season 3Ep. 156
Has the recent TikTok ban sent you into a panic? Head into the virtual emergency room with marketing experts Michelle, Amber Figlow, and Ashli Pollard. You'll hear their content strategies, adaptability, and community-building insights. From what a TikTok ban could mean for small business owners to perspectives on how important TikTok has been for women and predictions of the future of social media, this episode serves real-time insights. Amber Figlow is a Content Strategist, Creator, and Speake...
Mar 26, 2024•47 min•Season 3Ep. 155
Ditch the design drama of navigating Adobe and embrace the simplicity of Canva and AI. Michelle and Juls dive deep into the efficient and convenient world of Canva. You'll discover why you need to use Canva as a designer, effective brand strategies, prompt engineering for AI, and the kind of collaboration that sparks joy and genius. Juls, a seasoned graphic designer from Glasgow, Scotland, boasts over two decades of creative expertise. As the founder of Designer in Your Pocket and Branding by Ju...
Mar 19, 2024•42 min•Season 3Ep. 154
Have you ever poured your heart and soul into a client's brand design only for them to say, "This isn't really what we had in mind?" Yes, you're entitled to a one-minute pity part, but you need to know how to bounce back productively. Drawing on her nearly 10 years of experience in the industry, Michelle shares personal anecdotes and practical strategies for navigating these challenging situations. She emphasizes the importance of separating brand strategy from design, setting clear client expec...
Mar 07, 2024•27 min•Season 3Ep. 153
Ever wondered how to generate buzz with a budget, keep it real with your brand, or maybe shrink down the world to pocket-size perfection? Michelle is joined by Chelsea of ChelseaMakes, a miniaturist crafting big stories on tiny scales. They dive into the ups and downs of the creative grind, the excitement and fear surrounding AI-generated art, and why keeping it real beats polished perfection. Get ready for a 'small talk' that's anything but trivial. Chelsea Andersson is a maker, miniaturist, an...
Mar 05, 2024•40 min•Season 3Ep. 152
Generate buzz, hype your audience, and plant the seeds of your new product so people are ready to buy as soon as the cart drops. Today, Michelle shares her ideal campaign SOP stocked with real-life examples and case studies to note. She breaks down each launch phase into how long they should last and what content you need to post. Take out all of the guesswork for how to plan your next launch and save this episode to use as your product launch blueprint. ------------------------- In today's epis...
Feb 27, 2024•25 min•Season 3Ep. 151
To celebrate the 150th episode, Berta is back on the podcast! Michelle and Berta reminisce on their podcasting journey, from the conception of the Kiss My Aesthetic podcast to collaborating to launch other people's podcasts. You'll hear about their partnership, how you can work with them to launch your podcast, and their experiences launching Whiskey & Lace and Unpacked with the Blinks podcasts together. Berta Garrote is a podcast manager passionate about working with female entrepreneurs to...
Feb 20, 2024•38 min•Season 3Ep. 150
It's 2024. Can we stop glorifying viral content? Today, Michelle is joined by social media strategist Donavan Barrett, who shares his journey from creating videos as a kid to becoming a sought-after digital marketing expert with a loyal audience. He cuts through the fluff and highlights the keys to creating authentic content on TikTok. You'll learn why giving away free content helps you in the long run and build a sustainable mindset to connect with your audience on a natural and relatable level...
Feb 13, 2024•48 min•Season 3Ep. 149
Ready to present designs that your client loves and immediately sends their approval on? Today, Michelle shares her best tips on setting up your brand presentation for success through communication styles and positioning yourself as the creative mastermind that you are. From building confidence, listening to your client thoroughly and doing everything with energy, you'll learn how to elevate your client's experience and nail your next design presentation. ------------------------- In today's epi...
Feb 06, 2024•21 min•Season 3Ep. 148
Tired of the same old digital marketing? Dive into the world of print project power with Lauren Russett, as she spills the ink on the importance of tangible branding in a digital world. Tune in for a vibrant discussion on brand consistency through print marketing, multifunctional printed products, and creating a tangible presence for your brand. Lauren Russett runs the marketing for online stationery and printing company, MoreWithPrint. MoreWithPrint is owned and powered by Dupli Envelope & ...
Jan 30, 2024•39 min•Season 3Ep. 147
Get Michelle's recipe for building brag-worthy brands. Today, Michelle walks you through each step of her brand design process, from onboarding the client to presenting their branding. You'll learn how to uplevel your brand design process, the critical role of client presentations, and why you need customized design elements. ------------------------- In today's episode, we cover the following: Step #1: Talking with the client and going through a thorough brand questionnaire Step #2: Starting wi...
Jan 23, 2024•27 min•Season 3Ep. 146
Amber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you. Amber Figlow is a Content Strategist, Creator, and Speaker and she serves and educates women business owners in the creative industry. She h...
Jan 16, 2024•48 min•Season 3Ep. 145
While Taylor Swift dominated the Eras of 2023, what's in store for 2024? Based on an analysis of art history, fashion, and pop culture. Michelle breaks down the four projected design trends for the new year. Discover the brands that naturally do these trends well and those that should. ------------------------- In today's episode, we cover the following: How you can predict design trends Trend #1: Cherry, chocolate and silver Trend #2: The bow-adorned ballerina Trend #4: Neon fauvism & sheer...
Jan 09, 2024•39 min•Season 3Ep. 144
How can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections. They call Kristian Hansen the Jeans Guy. At Slø, he and his team are redefining what it means to build companies through community. Kristian is a content creator, award-winning serial entrepreneur, explorer, and...
Jan 02, 2024•45 min•Season 3Ep. 143
Get ready to stretch your entrepreneurial muscles and combat resistance. In this episode, Michelle is joined by Reuben Brooks of Fit Boss Blueprint, who shares his expertise on scaling a fitness business, avoiding coaching pitfalls, and beginning your self-improvement journey. You'll also learn whether you should separate your business page from your personal one and how AI can create aesthetics to support your wildest dreams. Reuben Brooks is a Fitness Business Coach who helps personal trainers...
Dec 26, 2023•49 min•Season 3Ep. 142
Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'll w...
Dec 19, 2023•47 min•Season 3Ep. 141
Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it a success. ------------------------- In today's episode, we cover the following: Understanding brand...
Dec 12, 2023•22 min•Season 3Ep. 140
Are you an entrepreneur considering to start a podcast? Take inspo from today's guest, Erika Altes, of Whiskey and Lace. From launching a successful podcast to navigating sponsorship opportunities and creating engaging content, Michelle and Erika dive into podcasting and entrepreneurship. You'll hear candid takes on sharing personal stories, launch day nerves, and how to use podcasting to widen the depth of your brand. Erika Altes is a wine country lifestyle blogger who isn’t afraid to tell it l...
Dec 05, 2023•45 min•Season 3Ep. 139
Before you start mapping out next year's business goals, you'll want to soak up all of today's juicy insights. Today, Michelle is joined by performance coach Whitney Alexandra to share the secrets to building a profitable business while living a life you love. From hiring the right team to challenging yourself to think bigger, this conversation is packed with practical advice and mindset shifts that will inspire you to kiss your old limitations goodbye. Whitney Alexandra is a Performance Coach f...
Nov 28, 2023•49 min•Season 3Ep. 138
Struggling to boost your business on social media? Look no further because today, Michelle is joined by social media expert, Amber Broder. They share unfiltered takes on navigating the ever-changing world of social media with a positive and realistic mindset. You'll learn the importance of quality visual assets, the most common social media misconceptions, and things business owners should have in their back pockets before outsourcing their socials. Amber is a full-time social media manager and ...
Nov 21, 2023•48 min•Season 3Ep. 137
Stop self-diagnosing your business problems and start calling The Biz Doctor, Lauren Goldstein. Today, Lauren shares how she works with businesses to overcome tech overwhelm, scale with style, and optimize team performance. From her diagnostic process to simplifying processes, Lauren's expertise will revolutionize how you approach your business. Lauren Goldstein is the founder and CEO of the award-winning and globally-recognized business consulting firm Golden Key Partnership. Her clients loving...
Nov 14, 2023•44 min•Season 3Ep. 136
Yes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) to standing up for what they believe in, Snask holds nothing back. You won't want to miss their insights on branding, tech, AI, and the importance of c...
Nov 07, 2023•43 min•Season 3Ep. 135
Decode the secrets to building an irresistible brand architecture! Whether you offer multiple services or have numerous ideal client avatars, get ready to learn how to create a clear and organized brand. If you're a passionate entrepreneur with varying interests, this one's for you! ------------------------- In today's episode, we cover the following: The definition and importance of brand architecture Monolithic vs. sub-brands vs. pluralistic Benefits of building your brand architecture Advice ...
Oct 31, 2023•26 min•Season 3Ep. 134
Can you believe it's only been two months since Lauren introduced us to Midjourney?! In today's mind-blowing episode, Lauren shares new AI tools she's working with, codes to use to heighten your Midjourney experience, and how creatives can use these tools as an enhancer (and not a replacement). Michelle and Lauren discuss the ethics of AI and how they approach these genuine concerns with compassion and insight. Lauren deVane is the founder of The Bemused Studio, where she was developing strategi...
Oct 24, 2023•1 hr 4 min•Season 3Ep. 133
Non-toxic lip gloss for kids. Starting from the ground up Get your gloss on because we're learning all about raising entrepreneurs. In today's episode, Michelle is joined by Jade, one of the CEOs of Little Gloss Boss—a vegan, non-toxic lip gloss brand specifically for kids. You'll hear about how they started from the ground up on this mission to build confidence, embrace self-expression, and empower children. Jade, Journey and Nour are mother and daughter CEO's of Little Gloss Boss. Journey was ...
Oct 17, 2023•32 min•Season 3Ep. 132
