Get ready to sink your teeth into a brand-building masterclass with Caitlyn Rastetter of Dental Hygiene Nation! From in-demand collections to using AI for out-of-the-box concepts, we're diving deep into the creative world of merch branding. Tune in to discover how Caitlyn goes beyond the norm, strikes while the iron is hot, and keeps her audience flashing their pearly whites. Caitlyn is the owner of Dental Hygiene Nation! A dental apparel and accessory lifestyle brand that celebrates dentistry! ...
Oct 10, 2023•58 min•Season 3Ep. 131
Welcome back MKW Creative Co. web design partner, Georgia back on the podcast! In today's episode, Georgia discusses the importance of branding and messaging strategies for creating a brag-worthy website. You'll learn about her design process and tips on bringing yours to the next level! Georgia is a St. Louis-based website designer specializing in WordPress and Showit, and also offers VIP Day education for designers. She intentionally designs with future growth in mind, making sure that your we...
Oct 03, 2023•44 min•Season 3Ep. 130
Founders: this one is for you! Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales. Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years suppo...
Sep 26, 2023•37 min•Season 3Ep. 129
Please welcome MKW Creative Co's brilliant online business manager and operations and systems strategist, Cody Garner-Howe! In today's episode, Cody discusses the ins and outs of managing and growing an online business. You'll learn about the role of an OBM, creating custom proposals, and implementing effective systems like Dubsado to streamline operations. Whether you're struggling with client management or want to learn about optimizing your business's tech and processes, this episode is a mus...
Sep 19, 2023•34 min•Season 3Ep. 128
Today we're jumping right into the 8 common mistakes brands make regardless of the type of brand. These are the pitfalls that Michelle has observed during work with her clients, as well as other bands. From the lack of a clear brand identity to not understanding your target audience, we're going to break down each mistake and pair it with valuable insights to level up your branding and marketing game. If these resonate with you, please share this episode to your stories! ------------------------...
Sep 12, 2023•26 min•Season 3Ep. 127
Attention, tennis fans and newbies! Get ready for the ultimate week of excitement, athleticism, and pure entertainment at this year's Cymbiotika San Diego Open. This episode is your one-stop-shop for all the info you need for the event and we're joined by Tournament Director, Ryan Redondo. Ryan shares what you can expect, their partnership with Cymbiotika, plus how the San Diego Open is community-focused. If you're in the San Diego area you'll want to explore this thrilling event where tennis me...
Sep 05, 2023•29 min•Season 3Ep. 126
How did Michelle's 30th birthday boxes garner popularity on TikTok? How can you create a themed event that allows your creative power to flow? We'll dive into all this and more on today's episode! Today, Michelle is joined by her sister Sarah—a wedding planner and the owner of Sistered States. They dive into how they PR'd Michelle's 30th birthday boxes, which were carefully curated to celebrate her friends, set the tone, and take a refreshing spin on bridesmaid boxes. If you're interested in the...
Aug 29, 2023•51 min•Season 3Ep. 125
If you're a freelancer and feel discouraged by a lack of work: this episode is required listening! Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding your network and setting boundaries. So, whether you're a freelancer looking to level up or simply curious about the business side of creativity, this ep...
Aug 22, 2023•48 min•Season 3Ep. 124
In today's episode, Michelle is joined by money expert Shay Bacani. Together, they dive into the world of financial fitness, and Shay shares valuable insights on managing your business finances effectively. From the significance of setting up proper bank accounts to pricing services and navigating the world of AI, you'll be ready to start navigating this ever-changing financial landscape. Shay Bacani is a renowned CFO and Financial Strategist with a focus on multi 6 to 8-figure brands. With over...
Aug 15, 2023•38 min•Season 3Ep. 123
It's finally here! You've been asking for this episode since the MKW Creative Co. team had their brand photo/video shoot back in April. In today's solo episode, Michelle covers all the planning she did to prepare for the shoot to create a unique and evergreen library for content planning. You'll hear everything that went into the pitch deck and things to consider, from specific shots to capturing the little moments, plus how she steered away from creating a stiff and campy vibe. ----------------...
Aug 08, 2023•28 min•Season 3Ep. 122
With Twitter, or X, slowly falling off people's radars, Threads has swept in and brought life to social media again! But how do you approach it as a business owner? 🤔 In today's episode, we welcome marketing expert Ashli Pollard back to the podcast! Ashli tackles the latest thing in social, Threads, and how to use it as part of your brand's personality (hint: your brand does NOT need to be comedic like Duolingo or Wendy's). Tune in and learn some tips on showing up authentically as a business o...
Aug 01, 2023•50 min•Season 3Ep. 121
Hot tips for Canva AND Pinterest packed into one bite-sized episode? 🤯 From creation to lead-gen and pivoting your business with the rise of new technology, Brodi-Rose dives into the value of Canva in the world of accessibility and convenience, plus why Pinterest shouldn't be falling off the radar of service-based business owners. Bro is the Creative Director of Brodi-Rose Creative Co, a design agency focusing on building brands for vibrant and bold businesses. As a qualified Graphic Designer a...
Jul 25, 2023•39 min•Season 3Ep. 120
Today we have the special treat of hearing from MKW Creative Co's fantastic video editor, Josefina! In today's episode, Josefina shares the best practices for creating brand videos—from voiceovers to recording and editing. Plus, don't miss out on tips for recording content to send to your video editor to elevate your brand. If you're our client or interested in working with us, you won't want to miss out on this episode. Josefina Pereyra is a talented professional from Argentina, currently resid...
Jul 18, 2023•46 min•Season 3Ep. 119
We should be charging for the content in this episode, but it's so good that we had to share it with y'all! Have you ever tried writing a pitch for brand partnerships and only heard crickets? We hear you, it is definitely not easy work, BUT we have something that might lighten the load. In today's episode, Michelle shares how she pitched to sponsors for her 30th birthday and recent team retreat, PLUS everything she included in her sponsor deck AND how she secured partnerships with some of your f...
Jul 11, 2023•30 min•Season 3Ep. 118
AI is not coming for your job! On the contrary, being an early adopter of AI technology can be a unique selling point that accelerates your business (yes, we're also looking at you, copywriters!) In today's episode, Michelle talks with branding and AI expert Lauren deVane about using AI as a creative tool and leveraging it to stay ahead. Lauren deVane is the founder of The Bemused Studio, where she was developing strategic brand identities for bad b*tches through dope design, smart strategy, sav...
Jul 04, 2023•52 min•Season 3Ep. 117
Are you a solopreneur or freelancer looking to make the jump to agency owner or hiring your first employee? Then you'll want to tune into this week's episode! Michelle interviews Adelaide Matte of AMD Creative Co, who hired her first employee in the first six months (!!!) of her business. From client relationships to team-building to the creative branding process, this episode is packed with insightful takeaways to infuse into your creative business. Adelaide Matte is the owner of AMD Creative, ...
Jun 27, 2023•51 min•Season 3Ep. 116
Have you ever wondered what artisanal cheese even is and what's so special about it? On today's exciting episode, you'll learn all about that (and more!) with the head cheesemaker of Rockhill Creamery, Sara Hunt! She'll take you through the cheese-making process, distinguishing the different types of cheese, and why cheese-making is as much of an art as it is a science. This episode will entice you to create your next charcuterie board! Sara Hunt is the head cheese maker at Rockhill Creamery. Sh...
Jun 20, 2023•45 min•Season 3Ep. 115
You asked, and we're delivering! This solo podcast episode is all about branding a podcast. This is something we've been doing a lot here at MKW Creative Co., and we're so excited to share with you our process. Whether you're a brand designer or a business owner looking to start a podcast, this episode will give you insights on why branding a podcast is crucial in creating a brag-worthy podcast. ------------------------- In today's episode, we cover the following: Why starting a podcast is a val...
Jun 13, 2023•29 min•Season 3Ep. 114
Can you believe it has been 2 years since Lindsay was last on the podcast? (Neither can we!) Today Michelle and Lindsay dive into Hotel Lobby Candle: from stories behind their collections and favorite scents to pair up to being an influencer brand with a loyal fan base. If you were ever unsure of starting a candle obsession, this episode will turn that around for you and entice you to hit "add to cart." Lindsay Silberman is a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home...
Jun 06, 2023•53 min•Season 3Ep. 113
We're so excited to welcome Natalie back to the podcast! If you've been struggling to create a brand that's an authentic representation of yourself, you'll want to tune in. In today's episode, Natalie dives into her creative process, trusting her intuition and staying in her own creative lane. She shares where she pulls inspiration from and why solely creating trendy content/products isn't what will create a memorable brand. Natalie McMillan is a Los Angeles-based artist, designer, small busines...
May 30, 2023•53 min•Season 3Ep. 112
Are you a business owner who shies away from sharing your process online? Do you sometimes underestimate what you bring to the table? This episode is for you! Today Michelle is joined by Emma McGoldrick of ESM Creative. Together, they discuss why showing up online is valuable for creating community (even in quirky, not-so-polished ways) and why it's one of the most powerful tools you can have. Emma McGoldrick is a New York designer, creative director + illustrator. She is the founder of ESM Crea...
May 23, 2023•51 min•Season 3Ep. 111
Have you recently filled out our contact form, or are you considering it? Or are you a new brand designer who wishes there was a blueprint for creating a smooth process? If you answered yes to either of those, this is the podcast episode for you! In this solo episode, Michelle shares her team's process for their brand design services. She'll take you step-by-step so you know exactly what to expect. And for our brand designers who are tuning in, feel free to steal or repurpose any part of this! T...
May 16, 2023•28 min•Season 3Ep. 110
Have you heard of the One Concept Method and wondered how to implement it to attract high-end clients? Then this is the episode for you! On today's episode, Michelle is joined by fellow brand designer Hayley Fedders to dive deep into this game-changing method to streamline your process. PLUS, learn more about positioning yourself as a creative expert and how tools like ChatGPT can work for you and not against you. Hayley Fedders spent the past 8 years building her design studio into what it is t...
May 09, 2023•46 min•Season 3Ep. 109
The content queen is here! On this super informative and jam-packed episode, content strategist Amber Figlow takes us through the rollercoaster that is social media in 2023 and how to make your content work for you. Her realistic and transparent approach will inspire you to approach content creation with curiosity and freshness. Amber Figlow is the owner of A Creative Co. As a Content Strategist, Coach, and Speaker, she serves and educates women business owners in the creative industry. She has ...
May 02, 2023•52 min•Season 3Ep. 108
Your favorite redhead is back! On today's episode, Katharine joins us again to not only recap November's Savvy Giving by Design's Golf Classic, but she also dives into her passion for golf and the key components that go into planning a golf tournament. With nearly 20 tournaments under her belt, Katharine is the definition of an expert. A management professional for over 14 years, Katharine motivates and assists her clients in achieving even greater profitability by optimizing their operations. A...
Apr 25, 2023•51 min•Season 3Ep. 107
On today's episode, Michelle is joined by artist Lindsey Cherek Waller. From capturing queer joy to the life of an artist both on and off social media, you won't want to miss this vibrant and heartwarming conversation. Lindsey Cherek Waller (they/she) is a queer, non-binary artist who centers pleasure and joy. Through portraits and still life paintings, Lindsey envisions a future beyond binaries - encouraging us to take up space, embrace play and imagine the possibilities to construct a better w...
Apr 18, 2023•38 min•Season 3Ep. 106
You asked, and we heard you! Today Michelle is diving into her MOST asked question on TikTok: how she started her brand design business. After 9 years of being in business, Michelle's career had taken some serious pivots. Going from solely graphic design to brand design to building a team that has branched into other services, she takes us year by year on how she transformed her business into the thriving agency that it is today. ------------------------- In today's episode, we cover the followi...
Apr 11, 2023•32 min•Season 3Ep. 105
Reminder: YOU are your safest bet (in general, but especially your career!). That is just one of the many pieces of wisdom that CEO & Business Strategist Anna Wojtowicz shares on today's podcast episode. From scorching hot takes about the world of social media to the slow and steady race of creating a legacy brand, Michelle and Anna cover a plethora of bases that you'll want to make sure you've got a pen and paper next to you. Anna Wojtowicz is an NYC-based millennial entrepreneur, business ...
Apr 04, 2023•48 min
"What's in a name?" Well, we're here with expert brand & product namer Alex Koktsidis to answer just that! On today's episode, Alex and Michelle dive into the importance of words—from how they sound to their connotations to even creating new words with your brand in mind. Alex Koktsidis is a brand and product namer from Boston, Mass., with a background in journalism and copywriting and a decade of professional writing experience. She’s written ad copy and content for all kinds of businesses,...
Mar 28, 2023•45 min•Season 3Ep. 103
Have you ever wondered how to approach comments on social media with more empathy? How do you avoid elevating your comment section and remain chill even when you get nasty replies? We're so excited to welcome back Jo Johnson Overby on the Kiss My Aesthetic podcast as she gives her insights on these topics! On today's sweet and inspiring episode, Jo shares how she has open dialogues with her audience, privilege, and having & maintaining a large, close-knit group of girlfriends. Jo Johnson Ove...
Mar 21, 2023•44 min•Season 3Ep. 102
