108. Social Content 'icks' with Amber Figlow A Creative Co.

The content queen is here!   On this super informative and jam-packed episode, content strategist Amber Figlow takes us through the rollercoaster that is social media in 2023 and how to make your content work for you. Her realistic and transparent approach will inspire you to approach content creation with curiosity and freshness.   Amber Figlow is the owner of A Creative Co. As a Content Strategist, Coach, and Speaker, she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert.   With over 10 years of experience as a “side-hustler” turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local, small businesses, and now running a successful small business of her own!   ------------------------- In today's episode, we cover the following:

• How Amber defines digital marketing
• Repurposing your content
• Experimenting with your content strategically
• Systems and tools she uses
• Her opinions on AI
• Why you don't need to be on every platform
• Spammy practices on social media
• Abundance over scarcity
• Marketing on YouTube  

------------------------ RESOURCES:

• FREE download: The Content Batching Guide
• Amber's course: The Content System
• Descript: podcast and video editing

----------------------- Guest info: To learn more about Amber, and her fantastic insights, you can follow her @a_creativeco on Instagram, TikTok and as amberfiglow on Facebook, or visit her website. -----------------------   WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard