Today's minisode with Michelle and Sarah is full of ideas and examples from their different industries. They've covered what moodboards are, why you need one, how to make one, who the heck uses them, and how it can help you inform your design decisions as a brand designer, wedding planner, or any creative. Learn what's the process with the client like creating moodboards, what to do with them once it's ready, and what role it plays in your design process. What are style shoots moodboards, video ...
Apr 27, 2021•25 min•Ep. 41
Michelle just found a new "sister"! We're talking about Amber Romero, owner of A Creative Co, a boutique social media and content creation agency, that serves womxn business owners in the creative industry. With over 10 years of experience as a "side-hustler" turned freelancer turned full-time entrepreneur, she's spent her time learning the ins and outs of the digital marketing space. They've talked about all things' strategy, analytics, and how to create content that converts followers into cli...
Apr 20, 2021•34 min•Ep. 40
This topic seems to be awkward to bring on but essential to be aware of as everyone experiences this at some point, don't you agree? What would you do if someone wants to take you to coffee, pick your brain, and not pay you? How do you handle someone asking you in your DMs: how did you start? In today's SMA minisodes, Michelle and Sarah share their insights and own experiences, real examples of DMs, emails, calls, and what they've learned over time to give value still while respecting their time...
Apr 13, 2021•26 min•Ep. 39
This week we have Stefanie Bales, a contemporary fine artist whose work expands across numerous mediums and is multimodal in both process and technique. She's been featured extensively in publications, and her work can be found in both private and public collections across the country and internationally. Currently Stefanie is working as an artist full-time and is active in the local creative community- facilitating entrepreneurial networks and co-leading the San Diego chapter of the Yellow Coll...
Apr 06, 2021•33 min•Ep. 38
This episode is for everyone with a business, especially for those starting out, but really for everybody, because fortunately, we all have friends/family. Today, they've covered questions like whether you should work for friends and family or not, why you might want to do it, and what you need to be aware of. Learn all the positives things about working with friends and family and get their hot tips on how you make sure your relationship is not damaged after you’ve finished with those projects....
Mar 30, 2021•22 min•Ep. 37
Let's get Legally Legit! Today we have Linsey Levine from Linsey Shae Consulting; she's passionate about educating female business owners and providing you with the tools to create a strong foundation to protect your businesses from legal trouble. In this episode, they get into the nitty-gritty things that might happen if you don't get things properly legal. They've talked about contracts, terms and conditions, trademarks, copyrights. They share valuable examples and real cases that have happene...
Mar 23, 2021•31 min•Ep. 36
In today's episode, we have Jo Johnson Overby, content creator, photographer, educator, and co-host of the Middle Ground Podcast. She gives such great insights into how we should and should not use social media, and share her top advice for someone trying to find their voice on social. They've talked about how to find joy doing what you do in sharing your life, creating community, and really connecting with people online, setting up boundaries, and why it's essential to show the process and not ...
Mar 16, 2021•31 min•Ep. 35
Another great Sis my Aesthetic Minisode! This time it's all about Client Red Flags, tips to handle different situations, how to protect yourself as a business owner, and how to make the balance between finishing or ending a project. They've thoughtfully answered the following possible scenarios: How to transitioning away from a client Differentiate between a client who is ready to reform their mess or a client who wants to dump their mess to someone else Knowing if a client who is looking for a ...
Mar 09, 2021•50 min•Ep. 34
Today's interview is with Lindsay, the Hotel Lobby Candle Queen! Lindsay has spent the past decade writing about luxury travel, beauty, and fashion for outlets until she became an "influencer". She quickly realized that the word influencer doesn't even begin to scrape the surface of what she does. She's a writer, photographer, creative director, video producer, consultant, and SEO strategist! In 2020, with MKW Creative Co doing all her branding and managing her Instagram account, she launched Ho...
Mar 02, 2021•37 min•Ep. 33
We know you love Michelle's solo episodes because she always gives tons of value. However, as she likes more of a conversational kind of podcast, she's bringing on her sister Sarah as a co-host to provide even more value. This new series of episodes are called Sis my Aesthetic Minisodes, and today they're giving TONS of tips to get started on TikTok as a Business owner! They've talked about why your brand should be on TikTok, the advantages, how different TikTok is from other platforms, how to g...
Feb 23, 2021•39 min•Ep. 32
Meet Casey Jones, a graphic designer based out of Saint Louis, Missouri, who found her passion for graphic design in college. She’s been designing professionally for almost two years now. And she’s just recently launched her own freelance design business, Casey Jones Creative. In this episode, they've talked about what she learned when participating in the Kiss My Portfolio Challenge 2 and how she's grown by taking projects she wasn't familiar with the topic, and how you can find clients when yo...
Feb 16, 2021•35 min•Ep. 31
In this episode, Michelle explains what's Canva, why it was created, and most importantly, how she uses Canva with her clients, with her team, and as an entrepreneur. Learn the benefits of using this tool as a designer, speed up your workflow, how this will help your clients once they're all set with their branding, and how to automate some tasks in your business and with your team. If you're not a designer, learn what a designer can do for you, as Canva it's not by any means a substitute for hi...
Feb 09, 2021•15 min•Ep. 30
This week's interview is with Emma, copywriter, content marketing strategist, and writing coach for women in business who feel overwhelmed by marketing strategy and content creation. Michelle and Emma have talked about the difference between copy and content writing. What types of copywriters are out there, and what kind of possibilities are to work with a copywriter. They've gone through the brand voice and foundational statements that set a business for success from a copywriter standpoint, ho...
Feb 02, 2021•31 min•Ep. 29
In this episode, Michelle is breaking down her TOP 10 TOOL she uses to run her Design Business, what they’re and what the h… she uses them for! Get ideas of new tools you can start using today, to work in a more organized and more efficient way! She gets straight to the point with lots of insights so, get comfy, take a notebook and hit play! Resources mentioned in this episode: Check episode number 19 to get in DETAIL how Michelle's workflow looks like to be more productive and organized: Batch ...
Jan 26, 2021•15 min•Ep. 28
This week's interview is with Berta, Podcast and Pinterest Manager for MKW Creative Co, AKA, who is typing this show notes! Berta is the founder + owner of BertaWired. As a Podcast & Pinterest Manager, she's dedicated to helping you launch and grow a successful podcast, as well as expanding your audience and share your message through Pinterest. Michelle and Berta have talked about the power of Pinterest, what it is and why you should utilize this platform as part of your marketing strategy,...
Jan 19, 2021•22 min•Ep. 27
Michelle walks you through the 7 steps of her Onboarding Process. This is a pretty common question she gets on her FB group and on social media about how to kick off a project to get it going on the right foot and in a positive direction to really impress your client, set the tone for how your working relationship is going to be, and then continue on the project and absolutely kill it. In this episode, she walks you through the 7 steps and gives you some pointers along the way. This is the proce...
Dec 15, 2020•16 min•Ep. 26
Get bloom away by this week's interview with Liz, who teaches solopreneurs how to make marketing easy + fun using her 4-E Formula™ for organic marketing success so their businesses can bloom boldly long term. She does so through her signature online program + mentorship community, The Bloom Crew™. Michelle and Liz have talked about what most brands struggle with when crafting their offers, what it means to follow trends like Black Friday, how every time you offer a discount or host a giveaway to...
Dec 01, 2020•36 min•Ep. 25
In today's episode, we have Alex Shalhout, a business strategist for real estate professionals. Up until now, she's been freelancing, and now she just launched her business officially. They've talked about what agents struggle with the most when it comes to branding, especially when you're moving past being a solo entrepreneur to having a team and how your rebrand has the potential to absolutely blow up your business. They've also talked about how social media has changed the real estate industr...
Nov 24, 2020•27 min•Ep. 24
Michelle goes into DETAIL about her Brand Questionnaire. You'll get her go-to Q's when starting with a new client! She shares the 5 pillars of her brand questionnaire and explains every question into each of them and, most importantly, WHY she asks them and why they're so important, and what kind of answer she's expecting to have to be able to do an excellent job as a designer. Learn why it's so important to get your clients to be clear and aware of their mission and vision statement and why def...
Nov 17, 2020•20 min•Ep. 23
This week we have Jessica Marx, a powerhouse with over a decade of sales and executive leadership experience. She's able to take each goal and tie it to revenue growth. She streamlines processes, identifies areas of wasteful spend and motivates her clients to level up. They've talked about her hot take on doing work for exposure or friends and family for free and where to set some limits. The importance of identifying the differences between working IN your business and ON your business. The ben...
Nov 10, 2020•25 min•Ep. 22
In today's episode, Michelle interviews Andrea Pereira from Rocket Science Branding. They curate, design, and deliver thoughtful and creative branded merchandise to help brands build their communities and achieve their goals. They've talked about when it's the right time to add promotional marketing into general brand awareness. The power and impact that can have when believing in the brand behind the product. The hallmarks of a great promotional product campaign, why a brand might want to inves...
Nov 03, 2020•24 min•Ep. 21
In today's episode, we interview Lissette, an influencer marketing strategist, content creator, and business coach, focusing on helping influencers build a business from their social media presence. Her digital channels concentrate on money, business, and influencer marketing advice, with a pinch of lifestyle recommendations. They've talked about the biggest myths and misconceptions around growing your social media channels and where most influencers fall short when working with brands and vice-...
Oct 27, 2020•34 min•Ep. 20
In this week's episode, Michelle shares exactly how she plans her week as a brand designer, the tools that she uses, and the best rhythm she’s found work best for her and her business. How she went from not linking the idea of batching to loving it! She goes day by day of the week, sharing her schedule, why it's a good fit for her, and the type of work she does as a designer. She also shares a few hacks that would definitely help you when setting up your week! Resources: Later Basecamp Calendly ...
Oct 20, 2020•15 min•Ep. 19
In this episode, we have Nikki Butler, the founder of Nikki Butler Media, where they help podcasters launch new podcasts and manage current ones. Their services range varies from pitching clients to podcasts, pre-launch consulting and marketing tactics, audio editing, and copywriting. They've talked about what you need to keep in mind when starting a podcast of your own, how to make the most impact on audio as a medium, and their hot takes on cancel culture. Nikki shares her recommendations for ...
Oct 13, 2020•25 min•Ep. 18
In today's episode, we have April Ray, from Astré Astoundance. She offers mediumship services & tarot consultations for 60 min & 90 min sessions, providing deep insight of your past, present, and future. She also guides each client on what to avoid, current solutions, and pin pony areas that need healing. They've talked about the importance of letting your business grow, and that includes raising your prices. April shares with us how re-branding her site has helped her up-level her servi...
Oct 06, 2020•24 min•Ep. 17
In this week's episode, Michelle talks with Mackenzie Newcomb from Bad Bitch Book Club, also an influencer marketing expert, and fashion blogger. Bad Bitch Book Club was born in 2018 from her passion for reading, now they’re a much more complex organization with multiple weekly reading groups in addition to the official book of the month. They even meet on zoom to discuss! They've talked about what it "really" means to be a “Bad Bitch”, how the new Books of the Month get selected, and how divers...
Sep 29, 2020•23 min•Ep. 16
In this week's episode, Michelle is sharing everything that you could possibly need to know about FB groups for your brand like why you should join them, what you could learn from them, how to grow your brand by participating in different FB groups or maybe even starting one on your own. She also explains the main differences between a FB group and a FB Page, its benefits, and what it means to be in a Growing or Learning Mindset when it comes to joining groups. WORK WITH MKW CREATIVE CO. Connect...
Sep 22, 2020•16 min•Ep. 15
In this week's episode, Michelle had the opportunity to interview Elena Muslar, a Career and Mindset Coach. She's coached thousands of emerging creative professionals through crushing their imposter syndrome, recovering from the draining side effects of occupational burnout, and overcoming the lingering sting of systemic oppression. They've talked about how it takes conscious action to create impact, how entrepreneurs and creatives struggle with finding creative flow, commodifying their skills, ...
Sep 15, 2020•30 min•Ep. 14
In this new episode, Michelle interviewed Colleen Hawkins of The Developing Professional, where Colleen provides social media services, marketing tips, strategy, and overall processes and experiences. They’ve talked about the best tips on utilizing and finding hashtags for IG, repurpose your IG content into Tik Tok, and vice versa. They give actionable tips and ideas on reaching a bigger audience and how to start your brand new account when you don’t yet have an actual product. They also give sp...
Sep 08, 2020•40 min•Ep. 13
In this week’s episode, Michelle interviewed Natasha from Sol Studio Marketing, an Instagram creative studio with a focus on strategy and creative content. Natasha offers IG management, strategy, resources, courses, and speaking. They’ve talked about the importance of the use of color and brand recognition, the biggest pet peeves when it comes to Instagram management, the most significant myths she helps to dispel with clients, how to gain real connections. A real conversation about racial injus...
Sep 01, 2020•25 min•Ep. 12
