Kiss My Aesthetic Podcast

Michelle Wintersteen•mkwcreativeco.libsyn.com

The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.

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Episodes

011 Planning a Brand Photoshoot

In this week's episode, Michelle gives tons of valuable and actionable tips to plan your brand photoshoot. She gives tips on how to find photographers in your area, what to look for before reaching out, and why it's important to pay a professional. She shares her step-by-step process to get the best results on how to come up with ideas and organize them, the essential things to take into consideration when getting things ready, such as clothing and poses, basically, everything you need to know a...

Aug 25, 2020•16 min•Ep. 11

010 DesIGn Live - Divine Feminine vs. Masculine Money Mindset with Alejandra Crisafulli

In this week’s episode, we have the fantastic Alejandra Crisafulli, an award-winning master coach, and speaker. Her biz is called the Baller Coach. She offers coaching for both life and business coaching to women entrepreneurs who are scaling to 7-8 figures. They’ve talked about the difference between the divine feminine and masculine energy when it comes to money mindset and how each of them has its place to make things work smoothly. How do you notice it, observe it, and act on it. She also sh...

Aug 18, 2020•28 min•Ep. 10

009 DesIGn Live - Theater Marketing, Social Media & Finding a Niche with Taylord Marketing

In this episode, Michelle has the pleasure of interviewing Taylor Donaldson from Taylord Marketing & Management, LLC. Taylor offers a one-stop-shop for theatre professionals and small business owners. They've talked about how they started in the entrepreneurial business and launched their companies. How to approach new clients when you are just starting out. They've given their full opinion about TikTok, how great it can be for businesses and bring so much inspiration, the difference with In...

Aug 11, 2020•30 min•Ep. 9

008 DesIGn Live - How to Work with Brands with A Dash of Chels

In today's episode, Michelle interviewed Chelsea from A Dash of Chels! She offers content creation and social media management for businesses and brands. They’ve talked about how we can utilize Instagram to become a better ally besides just the virtue-signaling posts, what we predict online business and influencer marketing would be in 1, 3 and 5 years from now, tips on staying creative when things get hard and the strategies that she’s used to personally to grow her biz! WORK WITH MKW CREATIVE ...

Aug 04, 2020•27 min•Ep. 8

007 Defining your Brand Identity

In this episode, Michelle explains the best practices to defining your brand identity, and she goes in detail, describing the four pillars to follow: Define, Design, Build, and Grow. She also explains the importance of getting first clarity on your ideal client Avatar as much detail as possible and how that will help in getting it right from the get-go. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTub...

Jul 28, 2020•20 min•Ep. 7

006 DesIGn Live - Modern Social Responsibility with Polygon Market

In this week's desIGn Live, Michelle got to interview Allison Sugahara from Polygon Market! She owns this creative agency alongside her husband; however, this episode is about something that concerns us all, the BLM movement. They've talked about how to take action moving forward, how it's an excellent time to reconsider how we go about things, events we attend, groups we join... And as a brand, where is the balance of being diverse while sticking to your avatar, the importance of representation...

Jul 21, 2020•33 min•Ep. 6

005 DesIGn Live - Branding for Sustainable Businesses with Design by JRS

In this week’s desIGn Live, Michelle got to interview Julia Stanton of Design by JRS! Julia offers branding and other graphic design services, a conscious design having sustainability in mind. They’ve talked about the different ways you can implement sustainability as a designer and as a person, how to bring awareness and how brands can be more sustainable. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest Yo...

Jul 14, 2020•23 min•Ep. 5

004 What is a Brand Designer

In this episode Michelle talks about what is a Brand Designer. She answers the main questions she gets asked regarding this matter: What is a brand? What does a brand designer do? What's the difference between a logo designer and a brand designer? What should you look for in a brand designer? How do you find a brand designer that's a good fit for your project? And how do you become a brand designer? WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group F...

Jul 14, 2020•18 min•Ep. 4

003 DesIGn Live - Benefits of Hobby Collecting with Elby Creative

In this desIGn Live, Michelle got to interview Lauren Braier of Elby Creative! Lauren is a self-defined “hobby collector” and we got to talk about how being multi-passionate makes you a better designer. In Elby Creative they specialize in branding and packaging design. They love working with passionate and creative small businesses (because they're just like you!) WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinte...

Jul 14, 2020•44 min•Ep. 3

002 How I Started my Brand Design Business

In this episode, Michelle explains how she started her brand design business from square one. Probably her most asked question! Michelle has the entrepreneurship running through her blood as pretty much her whole family owns a business! She explains why she decided to major in Fine Arts and Art History. She shares how she began to work before even finishing college and how she became an entrepreneur herself. Michelle’s always loved to travel and knew she had to do something that would allow her ...

Jul 14, 2020•15 min•Ep. 2

001 Why I'm Starting a Podcast

The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle is always happy to help and learn from others and spread the word. With this podcast, she wants to keep doing this by reaching more people, sharing her knowledge in her solo episodes, and interviewing other creatives. WORK WITH MKW CREATIVE CO. Connect on social wit...

Jun 01, 2020•8 min•Ep. 1

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