S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland
Jun 10, 2025•1 hr 12 min•Season 6Ep. 10
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Episode description
In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense.
Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.
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