In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. » Learn more at https://justcreative.com/podcast Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance. We cover: • The DixonBaxi Way: principles, process, and creative culture • Why emotion—not aesthetics—is the foundat...
Jun 26, 2025•45 min•Season 6Ep. 11
In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense. Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.
Jun 10, 2025•1 hr 12 min•Season 6Ep. 10
In this episode of JUST Branding, we sit down with Michael Bungay Stanier (MBS), the best-selling author of The Coaching Habit, The Advice Trap, and How to Work with (Almost) Anyone, to explore how coaching can become your secret weapon in branding and business. Learn more at https://justcreative.com/podcast If you’re a creative shifting into strategy, leading workshops, or simply trying to manage client relationships without losing your mind, this one’s for you.
May 29, 2025•1 hr 9 min•Season 6Ep. 9
In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We explore: • What “brands in culture” really means (hint: it’s more than just riding trends) • The difference between cultural resonance and “culture-washing” • How to authentically engage with cultural movements without get...
May 06, 2025•44 min•Season 6Ep. 8
In this episode of JUST Branding , we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. Learn more at justcreative.com/podcast Our guest walks us through their 7 Steps to ABX Success , offering a clear, practical framework to move from scattered tactics to shared results. Together, we explore: • Why ABX is more than a rebrand of ABM—and why it matters • How to align company strategy w...
Apr 25, 2025•1 hr 3 min•Season 6Ep. 7
Is creativity the key to unlocking innovation? In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way . Learn more at https://justcreative.com/podcast Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on creativity in business. She shares her Create the Impossible™ framework, a game-changing three-step process designed to help teams embrace play, imp...
Apr 09, 2025•58 min•Season 6Ep. 6
Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point. 👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of the sharpest minds in the game. We discuss: ▶︎ Marketing Myths & Industry Bullsh*t ▶︎ The Biggest Problem with Brand Education (and why it’s broken) ▶︎ Branding vs. Performance Marketing (Are marketers still missing t...
Mar 24, 2025•1 hr 7 min•Season 6Ep. 5
With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic. We explore: ✅ The pros and cons of brands getting involved in political discourse ✅ Real-world examples of brand activism—both successful and catastrophic ✅ How companies can navigate political engagement withou...
Mar 12, 2025•59 min•Season 6Ep. 4
With over 50 years (!!) of experience and a track record of building one of the US’s most successful mid-sized branding firms, Brandon shares his passion for helping entrepreneurs unlock the transformative power of brand alignment. We explore what it means to be “Brand ON,” why alignment is critical for growth, and practical strategies to achieve it.
Feb 25, 2025•57 min•Season 6Ep. 3
We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence. Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential. Key Topics: • The shift in influence: Why traditional authority isn’t enough anymore • Lida’s 10-step process for building influence and why “why” matters • How storytelling can help leaders build trus...
Feb 11, 2025•56 min•Season 6Ep. 2
If you are looking to build a standout brand in a comoditised marketplace then this is the episode for you! 👉 Learn more: https://justcreative.com/podcast Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is zagging. They epitomise many of the principles brand strategists speak about in theory. Using brand and culture they have become one of the fasted growing professional services businesses in the UK. Join...
Feb 02, 2025•56 min•Season 6Ep. 1
Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding. 👉 Learn more: https://justcreative.com/podcast This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more. From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, we explore actionable advice and thought-provoking ideas to h...
Dec 26, 2024•51 min•Season 5Ep. 21
We’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design. 👉 Learn more: https://justcreative.com/podcast Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive brands. Richie also offers invaluable advice for designers and strategists striving to collaborate effectively. Connect with Richie: Website - www.richie...
Dec 17, 2024•1 hr 7 min•Season 5Ep. 20
In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell. Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences. Tune in to learn how brands can strike a better balance between creativity, authenticity, and ethical responsibility.
Dec 03, 2024•54 min•Season 5Ep. 19
Mark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy in shaping effective brand narratives. We explore the delicate balance between creativity and analytical thinking, with Mark providing real-world examples of strategies that drive impactful results. He u...
Nov 20, 2024•50 min•Season 5Ep. 18
Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable! Learn more: https://justcreative.com/podcast Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market. Discover when and where humor works best, along with Paddy’s step-by-step guide for crafting humorous copy that...
Nov 06, 2024•34 min•Season 5Ep. 17
In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. 👉 Learn more: https://justcreative.com/podcast With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the fusion of brand and performance marketing. Join us as Tom shares his journey from traditional agencies to his current role at Jellyfish, where he’...
Oct 22, 2024•46 min•Season 5Ep. 16
In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. 👉 Learn more: https://justcreative.com/podcast We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why it’s crucial for businesses, and how it helps shape a company’s market presence. Magda shares insights int...
Oct 09, 2024•1 hr 6 min•Season 5Ep. 15
In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough. 👉 Learn more: https://justcreative.com/podcast Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms. Discover how these issues can dilute brand perception and hurt performance in competitive markets. We also examine where static brand guidelines fall short and in...
Sep 18, 2024•52 min•Season 5Ep. 14
The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism. 👉 Learn more: https://justcreative.com/podcast Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organizational culture. She explains the concept of conscious capitalism , which revolves around four pillars: higher purpose, conscious leadership, conscious cu...
Aug 20, 2024•45 min•Season 5Ep. 13
In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. 👉 Learn more: https://justcreative.com/podcast Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo creations. Our conversation begins with Ian sharing his journey into logo design, then we delve into the intrinsic value of logos, their role in business success, and examine...
Aug 04, 2024•58 min•Season 5Ep. 12
In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.” 👉 Learn more: https://justcreative.com/podcast We start by exploring Alex’s background and what inspired him to write “No BS Strategy.” Alex then defines strategy and branding in his unique, straightforward style. We then discuss what makes a great strategy and the typical processes involved in creating one, plus Alex shares invaluable tips to sense check your strategy a...
Jul 16, 2024•1 hr 1 min•Season 5Ep. 11
In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights . 👉 Learn more: https://justcreative.com/podcast Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles. ...
Jun 25, 2024•1 hr 9 min•Season 5Ep. 10
ShannaRea Dennis is an expert in "rebranding". In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are. 👉 Learn more: https://justcreative.com/podcast We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid. This episode is a must for anyone involved in or seeking to undertake a rebrand soon.
Jun 05, 2024•58 min•Season 5Ep. 9
In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin. 👉 Learn more: https://justcreative.com/podcast Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose. If you want help punching up your brand positioning, this episode is not to be missed.
May 21, 2024•47 min•Season 5Ep. 8
Level up your understanding of experience design with this enlightening episode. 👉 Learn more: https://justcreative.com/podcast Brands are more than just logos and fonts. They are experiences from which consumers formulate meaning. In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years. We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers....
May 04, 2024•32 min•Season 5Ep. 7
How does brand interact with the discipline of marketing? In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy. 👉 Learn more: https://justcreative.com/podcast With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales. Jade takes us on a journey through the evolutio...
Apr 13, 2024•1 hr 6 min•Season 5Ep. 6
What are the strategies propelling the world’s top 181 brands to the pinnacle of global success? 👉 Learn more: https://justcreative.com/podcast In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb. She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance. Plus, we explore her revolutionary “Unselfish Framework,” a tool designed to empower brand builders. This framewor...
Mar 26, 2024•1 hr 1 min•Season 5Ep. 5
In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest. 👉 Learn more: https://justcreative.com/podcast Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture. We explore the book's 6th edition and unp...
Mar 05, 2024•44 min•Season 5Ep. 4
Sick of long winded brand building processes that take months and loose momentum? Then you need to know about "Brand Sprints"! 👉 Learn more: https://justcreative.com/podcast In this 'scrappy'(!) episode we jump into the magical world of sprinting. We speak with the brilliant Eden Vidal, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 days. We tuck into how this is achievable, the benefits of sprints, how to conduct them, where the pitfa...
Feb 21, 2024•49 min•Season 5Ep. 3
