We're going to start something called Housewives University, because for every one hundred housewives that have launched a business, I could give you ninety eight where the business has failed. So we can learn from successes and we can learn from failures. I've learned way more from my failures in business and other people's failures then I have other people's successes because everything looks easy, and when someone else succeeds, it looks easy. Let's think about what has worked and
what hasn't worked overall. Candy Burris has been on the Housewives for years. She's a musician and she has stuck to her music career. It's a business. It's not a product. It's not an invention. It's not something where she really makes It is something where she can make money when she's not in the room, because if she has a that she's published, then she can still make residual income on it. But it's something that she's doing that she can always rely on and she can always get paid
to do it. Has Candy Burr's had any businesses where it's a product that you can still buy, meaning she's a business person that I respect because she's stuck to her roots. In singing. She hasn't like become a chef on the show, although she does own restaurants. Oh, Candy owns restaurants, so she's gone into the restaurant business. Have those remained successful? Has there been a product line that's
come out of that? Where's the residual success? The true success of someone in business is when they're making money when they're not in the room. So how is Candy Burris making money when she's not in the room. Does she have a product line for those restaurants? Does she have a food product line that has come from those restaurants? Are those restaurants all still open and are they all
making money? Because that would be the true test. So Housewives University is going to be a business class based on housewives errors in business and their successes. So each week we're going to start with a different housewife and talk about how they've thrived and how they've failed and why. Ramona Singer she had made over a million dollars by the time she was thirty. She purchased her own Housewives house. It probably costs less than a million dollars and it
is now worth probably five to six million dollars. Realistically, five to six million dollars in the Hampton's. So she was on the show in the beginning. She was one of the early people that actually had a business in the beginning, and it was her husband's business that did religious articles, and she quickly jumped in and was doing religious jewelry crosses and it was called True Faith Jewelry with an E. And she went to HSN a couple
of times. I think she did okay, but HSN is very, very tricky, and you get caught inside a pyramid and you can't get out, and just because you sell, then you order more shit and you want to go back on and you're stuck with the inventory, and it's not It can be a model for some people like Isaac Musrahi or Lori Goldstein her name is, or certain people, but it's a world and you have to live there. And Isaac was on is on KVC. But you have
to live there, dedicate your whole life to it. Be at at four o'clock in the morning and it's fucking crazy. And I left because I it was not for me. I hated it, I really did. It just wasn't for my personality. It's soul crushing, so she did that a little and then she was trying to sell and it was before e commerce and online, and like, I can't really give you a big mistake. It was just she
didn't nail it. She didn't land it, you know. And the name was good because they started in religious articles, but then she made it into fashion. So now you've got like a religious adjacent name with fashion, costume, jewelry. And she wasn't that famous then, and she had no place to sell it. It just didn't land. She didn't have good distribution. She didn't have good distribution. And doesn't matter how good your ideas or how good your product is,
because the product was fine, you need good distribution. You just saying it's a great idea and having good marketing and a publicist will not move the needle. Little shitty press articles will not move the needle. You have to kill yourself on it. And also she didn't have good distribution. And that was in two thousand and five. The world has changed drastically since then, but the principle of distribution has not changed. You need good distribution. The distribution platforms
have changed. So now if you have amazing viral stuff on TikTok, doesn't matter. Where are they buying it, Where is it being distributing, Where is it being distributed? Do you have a good website? How are they buying it? So many times I have things that are so amazing, it doesn't matter. They like it, they love the idea, they want it. Now, where's the distribution? I have a wine right now. I've promoted it because something got out
in the paparazzi in Europe. But like I'm annoyed because people are engaging in my posts, but it doesn't The distribution is just getting up. Now, in a month we'll have amazing distribution. Distribution matters way more than your idea. So then Ramona launches years later Ageless by Ramona. These are all businesses that have happened since they've been housewives. I don't need to discuss her liquidation business when she was thirty. Romona's in her sixties, so she late years later.
We hear Ramona talk about Ageless in twenty eighteen. She's in her sixties, she's launching. She's launching a beauty line. She looks good, She's had many treatments. She looks good. It's just not the demo like who she's speaking to women in their sixties. Everybody wants to get the twenty five year old, the thirty five year old, the eighteen to forty nine year old. Like the sweet spot is the mom. She drives, an explorer, she buys ovens, she cooks,
she cleans. That's who the advertisers want. They don't want the sixty five year old. They'll take the viewers. But it's not even counted in the demo. Advertisers don't even pay for that woman. So Ramona's in her sixties, and yes, people have different ages watch her, but for her to be ageless and you know, skew like she's got it, she doesn't have that young audience. And so that's why it's gonna be hard for her to do a skincare line. And I know she struggled with it, so that I'm
gonna say has failed because that just it didn't. It didn't. It didn't Land. I've never heard of it. I've never seen it. It could be a secret society that buys it, but it definitely didn't Land. It definitely didn't make her any money. So True Faith Jewelry didn't make her any money. Ageless buy Ramona didn't make her any money after Truth Faith Jewelry, before Pino Grigio, that she had Ramona singer Pino Grigio. She had True Renewal, a skincare line that
I saw at her house. She showed me the packaging. I'm sure all the products were great. Doesn't matter. If the product's great, doesn't matter, if the name is great, doesn't matter, if if the idea is great. She showed me the products on the heels of True Faith Jewelry. She comes out with True Renewal skincare, and it doesn't even spell the True the same. There's no link to these brands. And now I know they're jewelry and skincare and they're different. But like, she's not a well known
person in either of these spaces. So she's gonna launch two brands. She's launching this one when the other one hasn't succeeded or launched, and now she's launching this one with True spelled differently, and it's confusing. It's a confusion in the marketplace. Wait a minute, you did True Faith doesn't have anything to do with that, but it's True Renewal, but it's spelled differently. The logos doing like should you
connect to them. Should it have been True Faith and True Renewal and at least they're spelled similar the logo similer. Should her whole overall over arching brand have been True and then it's True Faith Jewelry, True Faith skincare Like both brands failed. It doesn't matter, but like it wasn't even a good attempt at branding and at a person like saying to you, I have multiple brands, so where does this live? And I'm telling you guys. We talked about her lack of distribution. She had also a lack
of fluid marketing. It was confusion if I start, you know, that's why I have Rewives and under Rewives that one umbrella, we're gonna have Housewives University. It makes sense. It's about housewives and we have rerants because it's under Rewives. I have just Be unders Be, I have just Be Rants. I'm coming out with just Be Influenced, which is a podcast about, you know, deinfluencing effectively like things have to there's thought in that. Why didn't I throw Housewives reviewing
under just Be because it'd be confusing. It's a different brand. It's not about just Be. It's not me just talking about topics. It's like I'm talking about housewift. So let's create a new world. Branding is critical and marketing is critical. I am I have an NBA in marketing. Okay, I'm just telling you I don't have an MBA. I didn't
go to I am an expert at this. I just it's I'm a savant at this the way someone else is a savant at miles Travel Miles or you know, fucking quen Wa or whatever that I am a savant at this. Ramona had no marketing fluidity. It was all over the place. It was slapping your name and coming up with something different. So those failed. She's very smart. She's made money, she's been smart in certain things, and she's called herself a man of all things. She is
not a mavan of all things. She's succeeded by her thirties in her liquidation business because she's a business person and she's a fucking hustler. And you want to ask her about your life insurance, you want to ask her about your four oh one K. She's great at that. She's better at that than I am. She's better at things that I am. But I have people that work with me that are better than that that I am. But Ramona is not good at fluidity in the brand
marketing distribution. She just throw it up and thinks it's a good idea because the Housewives made people feel the need to do that. You don't have to be time to flush it out because you're worried because Bethani was on the cover of Forbes magazine. Why didn't I grab my bag? I need to grab a business and some dummy person partner. That sounded good in the meeting that they told me they were gonna gave me some guarantee. I did the deal. Why it's better than not having
a deal. I forgot to tell you. Ramona also started a restaurant with some guy. So she started a restaurant with some random guy. And then Dorinda said it was supposed to be they approach Direnda, who cares. None of you want any of it. It's a fucking dog. We shot a scene at the restaurant. It never happened again, and she didn't really own part of the restaurant. It was probably a place that said you can say that to get us awareness and we'll give you a piece,
And there was no piece because that's the housewives. Let's pretend we own something to all fucking grab whatever you could say you own because you need storyline and you want a chance to make some money and promote something.
So this is all thrown together and it's not well thought out, and overall, I give Ramona's business acumen as a human being a solid B. I give her business acumen as a housewife with new ideas flushing it through a D. This is a D. I finally land on Ramona singer pino Grigio, which at one point when I had them mentioned it all. See with her she was doing five hundred cases, less than five hundred cas, like four hundred cases in a year, and she can blame
her partner. Probably was her fucking partner. Doesn't matter. No one bought it. They didn't have good distribution. She probably didn't have a good partner. She slapped her name on it didn't have authenticity. You don't believe that she Just because you drink a lot of pino grigio doesn't mean you really understand the space and being an on a phile and are with a good wine maker and that this is a good idea and you don't want your name as a housewife when people are fucking ripping wigs
off and flipping tables. You don't want your own name on this wine. It's like a liability. It's stupid, and you shouldn't name a wine after like a person. People want to think it's some gorgeous, beautiful, esoteric vineyard some life we're gonna buy into some Napa valley, weird name that you've never heard of. You know, Jordan Winery is a family name. You're picturing wealth, you're picturing grapes, you're picturing you know, people that were in downt Nabby the
drank White, not Ramona Singer, fucking Pino Griggio. It's just the worst idea. The whole thing gets a D minus. I can't even give it a D. It gets a D minus. The whole thing is just actually, I'm gonna give it a D because true faith jewelry was connected to something that existed with her husband who had good probably manufacturing. And no, the whole thing gets a D minus. It's a D minus in the Housewives University class. My producers they're they're like viewers, thinking that certain things are
successful when they don't realize they're not successful. One of them on here that is successful. It was Zaren Fabrics and Jill Zaren. She's got a successful business, but she didn't even really use the show. We're gonna get into it. We're gonna get knee deep into Housewives University and who succeeded and who failed, and you're gonna learn a lot,
a lot more than you think. And because you have a website that has pictures of jewelry that you could buy one necklace that someone goes to order in China, where someone goes and buys stuff on Ali Baba and slaps a Sonia label in it, that's not a thriving, successful business necessarily. So we're gonna get knee deep into it. And the Housewives are the ultimate scammers of fake businesses.
I have been on television and had to have real business conversations with people, and it's a fucking fake business. I'm sorry, not sorry, it's a fake business. I know it's a fake business. It's a storyline business. And the list will go on and on, and I'm gonna be fucking harsh because business is relentless and I'm not gonna fuck around here and play ah. But it's really cute and it was a cute, and there's no cute. You make money, you don't. It's successful, you don't. There's no
cute in Housewives University. There's you have a successful business or you don't. What you do and what you don't do, And this I can speak on. I have businesses that have distribution worldwide and in a year, those small tiny businesses, I'll maybe make fifty thousand dollars. And that's not a say it's it's not a successful business. It's a it's a business. It's a thing. It's part of my licensing
business overall, which is successful. And some of those things make a you know, provide a million dollars for me a year. But something that's throwing off fifty thousand dollars, which is more successful than Ramona's Sonia or any of those businesses a year, is not a successful business. Like we're going to define a successful business that like you could you could support yourself on it. It's a real functioning,
thriving business. Most of these businesses are not successful. So we're going to learn a lot about what not to do in Housewives University and what to do