Elzie delves into the concept of revolutionary tech, prompting Yanev Suissa, a tech expert and visionary investor, to provide an illuminating breakdown. Yanev paints a vivid picture of how revolutionary tech signifies the next phase of technological advancements. He uses the field of cybersecurity as an example, highlighting its evolution from traditional perimeter defense strategies to more sophisticated approaches like endpoint security. The episode also showcases Yanev's firsthand experience ...
Sep 27, 2023•3 min
Yanev Suissa explores the art of leveraging market dynamics as a founder. The episode also ventures into the realm of artificial intelligence (AI) as a transformative tool for your business. Uncover the potential of AI in driving growth and innovation, while also acknowledging the short-term gains that customers may seek from this cutting-edge technology. Learn from Yanev's invaluable advice on diversifying your customer base to create a resilient and thriving business. Discover the power of see...
Sep 26, 2023•4 min
Yanev Suissa unravels essential tips and tricks to help founders gain a deeper understanding of their market and customer behavior. Discover the key to unlocking success as an entrepreneur by identifying your customers' pain points and understanding what truly drives ROI and lowers costs. He also shares valuable insights into honing in on these crucial factors that can make all the difference in your business's growth and profitability. But that's not all. The episode delves into the importance ...
Sep 25, 2023•3 min
Are you ready to explore the extraordinary journey of a purpose-driven entrepreneur? In this inspiring episode, join Elzie as he sits down with Brandon West, the Chief Purpose Officer and Founder of PHOS Creative, which is a remarkable marketing agency with a mission to restore dignity, purpose, and freedom to those impacted by extreme poverty and sex trafficking. Discover Brandon's unique insights on entrepreneurship, from building a successful business to intertwining profit with a profound mi...
Sep 15, 2023•27 min
Step into a transformative episode and prepare to be inspired by Brandon West as he talks about the powerful lessons and goals that drive his life and leadership. Discover Brandon's profound realization that leadership at home should be just as much of a passion project as his work. Explore the profound impact this perspective shift has had on his personal and professional life, emphasizing the importance of prioritizing family and creating a positive influence within his own household. Brandon ...
Sep 14, 2023•6 min
Brandon West shares the importance of embracing purpose and prioritizing family amidst the pursuit of success. Let's explore the poignant realization in this episode where being present as a father holds more significance than seizing every opportunity that comes your way. Tune in to hear the transformative wisdom Brandon derived from his wife when they discussed the delicate balance of building a business without compromising family relationships. Reflect on the notion that faithful leaders are...
Sep 13, 2023•5 min
Get ready to navigate the complexities of leadership and the pursuit of purpose as Brandon West delves into the complexities and challenges of being a leader. Discover the often thankless nature of leadership, where leaders continuously pour themselves out for others without always receiving the same support in return. Explore the skillset required for leaders to navigate the delicate balance of understanding and guarding their purpose, not only for themselves but also for the organization and t...
Sep 12, 2023•4 min
Finding Your True North with Brandon West Brandon West explores the deep introspection and self-mastery required to embark on a purpose-driven journey of building a business and executing a vision in this episode. He also shares the evolution of his company's mission statement and the constant refinement of their "why" over time, as they strive for deeper meaning and significance in their work. Learn from Brandon's journey as he highlights the importance of self-mastery and embracing the role of...
Sep 11, 2023•6 min
Are you ready to discover a revolutionary approach to commercial real estate? Join Elzie as he explores the world of efficiency and transparency with special guest Adam Sharif, the Founder, CEO and Chief Strategist at nxtCRE. Adam shares his insights on leveraging technology to transform an illiquid market and provides valuable advice for overcoming challenges in the industry. Adam's journey in commercial real estate began as an investment broker, and his experience in the field led him to ident...
Sep 01, 2023•24 min
Are you ready to unlock the secrets of turning your ideas into action and achieving remarkable results? Adam Sharif explores the essential ingredients for success and the power of perseverance. In this fast-paced world, ideas are abundant, but it's the ability to execute that sets individuals apart. Adam shares valuable insights on how to navigate the challenges that arise on the path to transforming ideas into tangible outcomes. With a can-do attitude and unwavering perseverance, you can conque...
Aug 31, 2023•3 min
Are you ready to be inspired by an incredible story of resilience, determination, and overcoming skepticism? Adam Sharif shares his remarkable journey of building a project that defied expectations and proved the naysayers wrong. As Adam embarked on his project in the commercial real estate industry, he faced numerous challenges. He talks about one of the biggest hurdles and how he refused to be discouraged. He narrates how his achievement marked a significant turning point and opened doors for ...
Aug 30, 2023•2 min
Are you tired of conforming to the norms of your industry? Are you ready to break free from the confines of the status quo and carve out your own path to success? Adam Sharif shares his inspiring journey of thinking differently and finding success by venturing into uncharted territories. In the realm of commercial real estate, Adam highlights the divide between debt guys and equity guys, with little communication between the two. Adam, however, sees the value in bridging this gap. Despite facing...
Aug 29, 2023•3 min
Are you fascinated by the world of commercial real estate and dream of becoming an investment broker? Adam Sharif is here to uncover the secrets and insights of becoming an investment broker as he delves into the essential skills, strategies, and mindset needed for success. Adam shares his own journey and the pivotal decision he had to make between two paths: leasing broker or investment broker. Discover why he chose to become an investment broker and the bold steps he took to secure a job in th...
Aug 28, 2023•2 min
Elzie Flenard interviews business support expert Daniella Genas, who is the Founder and Business Growth Strategist of Be The Boss International, to explore the keys to business growth and success. Daniella talks about her personal journey as a business owner and how that led her to develop a holistic framework. Drawing from her MBA studies and empirical research, she shares the pivotal lessons she learned and how her framework has helped clients achieve remarkable results. Explore the VISSA mode...
Aug 18, 2023•23 min
Are you ready to revolutionize your business and unlock unprecedented levels of efficiency and scalability? Elzie asks Daniella Genas for her top advice for listeners considering a B2B service or SaaS provider. Daniella shares her invaluable insight: build your business on systems and processes, not on the individual. Discover how systemizing your business can unleash a multitude of benefits, from enhanced scalability and faster onboarding to improved performance, increased profitability, and re...
Aug 17, 2023•2 min
Are you ready to unleash your full potential and achieve extraordinary success? Daniella Genas talks about the biggest life lesson she has learned. She shares her life motto, "Think Big, Take Action, Keep Pushing," which has been the driving force behind her accelerated business growth. Discover how adopting this audacious mindset has transformed her journey and enabled her to achieve results beyond her wildest dreams. Through personal anecdotes and invaluable insights, Daniella encourages liste...
Aug 16, 2023•5 min
Drawing from her own business experiences, Daniella Genas shares her biggest lesson learned – the importance of having clarity on your vision and putting the client at the center of everything you do. She also reveals the dangers of being heavily reliant on oneself, recounting a time when everything fell apart due to her absence. Listen as Daniella emphasizes the transformative power of automation, delegation, and outsourcing in building a thriving and resilient business. Discover why relying to...
Aug 15, 2023•3 min
Ready to take your business to new heights and maximize your profits? Elzie dives into the VISSA model with Daniella Genas. The VISSA model is a game-changing framework that has helped numerous businesses scale from small figures to six and seven figures, and beyond. They discuss the five key steps of the VISSA model starting with vision, where business owners are guided to create a clear three-year vision for both their life and business. From there, they delve into the areas of innovation, str...
Aug 14, 2023•4 min
Elzie speaks with Daniella Genas about her approach to scaling businesses. Daniella's background includes running her own business for eight years, earning her MBA, and conducting research on key success factors for growth businesses. Daniella discovered that combining support through accountability coaching and consultancy was more effective than relying on just one area. She observed that business owners often forget or don't implement recommendations given by consultants. That's where her app...
Aug 13, 2023•4 min
Are you curious about the media industry and how to gain exposure for your brand? In this captivating episode, Elzie talks to Tam Lawrence, an industry veteran with over 30 years of experience and the CEO of Exposure Magazine. Together, they dive into the world of media, sharing valuable insights and strategies for entrepreneurs and business owners. The conversation explores the differences between earned, owned, and paid media. Tam emphasizes the reliability and truthfulness of earned media, wh...
Aug 04, 2023•28 min
Elzie speaks with Tam Lawrence, a PR and marketing expert, who shares her insights on how to approach marketing for a brand. She emphasizes that marketing strategies should be customized to each brand and its unique offerings. Tam suggests that brands should collaborate with people in their industry and plan their campaigns according to the calendar of events that are relevant to their brand. Tam recommends cause marketing as a great approach to gaining media attention quickly, especially in the...
Aug 03, 2023•4 min
Elzie interviews PR expert Tam Lawrence to discuss the importance of understanding PR in business. Tam emphasizes the value of working with a publicist in developing a long-term strategy for an organization's brand. She suggests that business owners consult with a PR person to break down the facets of their business, understand their audience, and develop campaigns that are appropriate for their brand. Tam explains that marketing and PR go hand in hand as appropriate messaging is crucial in deve...
Aug 02, 2023•6 min
Elzie asks Tam Lawrence how entrepreneurs and business owners can gain earned media through public relations. Tam dives into the conversation by explaining how public relations plays a fundamental role in branding and marketing. She shares a quote from Bill Gates emphasizing the key value of this department in a company. Tam points out that many business owners overlook the public relations aspect of their business and just focus on the advertising part. She further elaborates on how public rela...
Aug 01, 2023•2 min
Elzie and Tam Lawrence, a Media and Public Relations expert dive into the different types of media in the business world and their relevance to business owners and entrepreneurs. Tam explains the meaning and differences between owned, paid, and earned media. Owned media refers to content generated by users based on their experience, while paid media is content that is bought or sponsored. Earned media, on the other hand, is news coverage by mainstream media. Earned media, Tam believes, is the mo...
Jul 31, 2023•2 min
Elzie speaks with Tam Lawrence, a comedian turned publicist and founder of Exposure Magazine. Tam shares her journey into media, which began with her passion for comedy and performing. She then leveraged her skills in communication and psychology to become a publicist for marginalized individuals, including African American NFL players who weren't receiving the media coverage they deserved. Tam founded Exposure Magazine to ensure that ordinary people doing extraordinary things had a platform. Ta...
Jul 30, 2023•3 min
Tashima Freeman shares her valuable insights on how to make a profit. She and Elzie start by discussing the importance of not making assumptions about customers and understanding their business and tax processes. Tashima introduces her 15-minute strategy call as a tool to provide value to clients and not budge on her price. She also shares how niching down and focusing on the entertainment industry helped her increase her monthly earnings. Listen to hear about the importance of focusing on value...
Jul 22, 2023•2 min
Are you feeling stuck in your career or struggling to make ends meet? Tashima Freeman has been there and knows how it feels. But she didn't let her circumstances hold her back. Tashima tripled her salary in just nine months by starting her own business and generating clients through social media. Tashima's approach involves creating videos that provide free value to her audience and establishing herself as a thought leader in her industry. She also emphasizes the importance of being authentic an...
Jul 21, 2023•3 min
Are you feeling stuck in your career, or are you unsure of how to move forward or what steps to take to achieve your goals? Elzie and Tashima Freeman discuss the importance of finding a coach for career success. They highlight the many benefits of working with an experienced coach, including providing clarity and focus to avoid wasting time and money. They also delve into how coaches can help you identify what is truly important for your personal growth and development. Discover the importance o...
Jul 20, 2023•3 min
Have you ever thought about starting your own business but didn't know where to begin? Or maybe you've already taken the first step, but you're feeling stuck and unsure of what to do next. Are you someone who has great ideas but finds it hard to turn them into reality? Elzie and Tashima Freeman discuss how to turn your entrepreneurial dreams into action. Tashima shares her journey of starting and growing a thriving business, detailing the steps she took on day one of 2020. She emphasizes having ...
Jul 19, 2023•3 min
Are millennials approaching entrepreneurship in a different way compared to the old school methods of their predecessors? Elzie and Tashima Freeman explore this topic and share their unique perspectives. Tashima, a millennial entrepreneur herself, argues that the younger generation has higher goals, and notes the ever-changing landscape of entrepreneurship. She shares how her grandmother, an older entrepreneur, remains successful by sticking with tried and tested methods. Are you curious to find...
Jul 18, 2023•3 min
