Ep 335: Differences Between Earned, Owned, and Paid Media with Tam Lawrence
Episode description
Elzie and Tam Lawrence, a Media and Public Relations expert dive into the different types of media in the business world and their relevance to business owners and entrepreneurs. Tam explains the meaning and differences between owned, paid, and earned media. Owned media refers to content generated by users based on their experience, while paid media is content that is bought or sponsored. Earned media, on the other hand, is news coverage by mainstream media. Earned media, Tam believes, is the most credible since it is backed by empirical data and supported by truth. She emphasizes that consumer trust is crucial, and earned media is the most effective way to gain it.
Listen to this mini-episode to hear more about the different types of media in the business world and understand the role of each type in shaping your brand's image and messaging.
Highlight:
01:10 - I would always have to go with earned media because earned media gives you the accountability or the credibility that you need in order for you to get the consumer's trust. To earn the consumer's trust, earned media is always going to probably trump all the others.
Master Your Journey
💬 Want more than just another post in your feed?
Join the Journey Feed—your private stream of exclusive insights, behind-the-scenes reflections, spiritual discovery, and real-time updates you won’t find on social media.
🎧 It’s also the best way to go deeper with the Journey to Mastery podcast—you’ll get early access to the lessons I’m learning, building, and navigating—all through the lens of faith and purpose-driven entrepreneurship.
👣 This is your space to stay connected and aligned as you grow. No noise. Just clarity, intention, and inspiration for the road ahead.
👉 Join the Journey Feed now to get immediate access and start building the clarity and momentum your mission deserves.
Support the Mission
If the Journey to Mastery podcast has inspired your path, consider contributing to help us keep creating faith-centered tools, resources, and conversations for purpose-driven entrepreneurs like you. 👉 Support The Mission
Powered By Podcast Town
We Help B2B Brands grow their revenue through podcasting.
Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!
Connect with Tam Lawrence