In this episode, Elzie talks to Max Gerson, the owner of Brand Wolfe, a company that specializes in marketing and branding about how entrepreneurship isn't just a map, but a story. He explains the importance of building and nourishing customer loyalty and how it can be the biggest threat to any brand. Max speaks about unlocking personal mastery through truth and knowing yourself better in order to stay on track when pursuing success. Max further discusses focusing on your goals and purpose in li...
Feb 17, 2023•36 min
It takes dedication, perseverance, and courage to turn your ambition into reality. The journey may be daunting but the end result is always worth it. Max states that taking that first step is a major key to success; make the decision and watch everything else unfold. It may take time, energy, and effort, but having ambition will ultimately grant access to countless possibilities. Additionally, ambition fuels us to explore new opportunities and strive for excellence in all areas of our lives. Tun...
Feb 16, 2023•2 min
Creating compelling content for a podcast can be a challenge, but it's well worth the effort. Podcasts offer an excellent platform to reach audiences by engaging with them through conversation. Max emphasizes the advantage of podcasts by creating valuable content that will move audiences through every platform available. Crafting a podcast that draws your audience in is the key. Everything from synthesizing the right message, selecting production elements, and applying giftology techniques can b...
Feb 15, 2023•4 min
Unlocking personal mastery through truth is a powerful concept. It's about being honest with yourself in order to rise above mediocrity and attain such levels of success you've only ever dreamed about. Max states that the key to personal mastery is to get to know yourself a little better and take a step back to listen to your internal narratives objectively. Knowing yourself is guaranteed to keep you on track and motivated. We all lose focus at times, but if we take the time to remember our purp...
Feb 14, 2023•6 min
Bringing clients to the right destination requires more than just a map. Max's expertise lies in his ability to tell stories of his own experiences and create an organized system out of them. With this knowledge, he empowers those around him on their journey towards success. If there's one thing to remember when it comes to successful branding, never forget the people who are loyal to you. Captivating and nourishing your customer base is critical — if they leave, so could all that you've built u...
Feb 13, 2023•6 min
In this episode, Elzie is joined by the amazing Lorry Rifkin, who is the Chief Networking Officer of Supercharged Networking and the man behind #LunchWithLorry. He is also a Founding Partner of Accounting Solutions of Wisconsin. Lorry is an introvert who has taken his passion for patterns and statistics and turned it into entrepreneurship. When it comes to networking, Lorry believes that building relationships should always come before business objectives, and that approaching networking like a ...
Feb 03, 2023•27 min
As businesses move into the future, entrepreneurs may find the need to adjust their strategies from time to time in order to stay competitive. An important strategy for businesses is to ensure that they have access to the best possible people. Networking is an important part of life, but it can be challenging to know to whom you should devote more time. It's easy to get caught up in meeting lots of people and feel like the more connections you make, the better off you'll be. However, Lorry Rifki...
Feb 02, 2023•4 min
Making a profit is the ultimate goal of any business, but too often it is solely attributed to sales. That's undoubtedly a big component in achieving success; however, there are many other aspects that come into play when looking to maximize profitability. Lorry Rifkin expresses that there's more to profit than just sales. Sales and profits may go hand in hand, but they don't necessarily indicate the cash that a business will take home. Real cash requires more thought because that doesn't always...
Feb 01, 2023•2 min
As we aim to live our best lives, it is important to remember the importance of building strong connections with others. Whether it’s personal or professional relationships, the power of a strong connection can offer us the opportunity to share experiences that can help us learn and grow. Lorry Rifkin started "Lunch with Lorry" which was networking to a pure basis without any business part to it. Lorry states that during their workshops, people were willing to share deeply personal insights and ...
Jan 31, 2023•7 min
Relationships are an invaluable part of life and business. They can help you grow, learn, and build something great. But how exactly do you go about cultivating relationships? Lorry Rifkin encourages others to focus on their successes when networking, not dwell on failures. Building strong relationships is one of the most important things we can do in both our personal lives and careers. It takes effort but it pays off immensely over time if done correctly. So, take advantage of every opportunit...
Jan 30, 2023•10 min
Unlock Your True Entrepreneurial Potential with William Deck In this episode, Elzie talks to William Deck, the Founder of MindBusiness, about entrepreneurship and how it relates to mental fitness. William emphasizes the importance of being genuine rather than catering to external expectations. He also explains that self-sabotage is what often prevents entrepreneurs from achieving their goals and reaching success, so it is vital for entrepreneurs to recognize their own mental limitations to preve...
Jan 20, 2023•44 min
In this episode, Elzie talks to William Deck, who says that the first step for somebody who wants to start their own business is to figure out what the end goal is and what would make everything worthwhile. He also suggests questioning intentions - if it's just about making money, it may not be something worth pursuing. They discuss that the most important thing for entrepreneurs to understand is joy and they recommend only doing things that bring joy both personally and in business. They also s...
Jan 19, 2023•7 min
In this episode, Elzie and William Deck discuss that a lot of people are not doing the personal work required to be successful entrepreneurs and that understanding oneself is key to being able to present one's true self authentically to the world. William agrees that knowing who you are and what you want is important, but adds that it is also crucial to be open-minded and listen to others. He also argues that being able to identify what you don't know is essential for taking action and moving fo...
Jan 18, 2023•9 min
Our biggest challenge may not be outside forces, but rather the inner struggle within ourselves. It is evident that self-sabotage is what can truly prevent us from achieving our goals and reaching success. William Deck believes that in order to better serve people you need to be more authentic. William mentions that many times the stories that we tell ourselves about ourselves, our potential, and about what is ultimately true for us are based on that negative subconscious programming, negative i...
Jan 17, 2023•12 min
Being an entrepreneur can be a seemingly insurmountable challenge at times, so it's essential for business owners to prioritize their mental fitness if they want to remain productive. William Deck emphasizes the need to ask important fundamental questions that impact the quality of our life. By allowing themselves to be vulnerable and accepting the need for support, William has created a business that bridges gaps in fulfilling unspoken but essential needs. Tune in to learn the importance of bei...
Jan 16, 2023•2 min
In this episode, Elzie interviews Mitchelle Lyle, the Founder of International Travel Assistance, an Industrial and Systems Engineer graduate from University of Wisconsin-Madison, and a member of the National Society of Black Engineers. They discuss how having an engineer's mindset by doing things differently and analytically helps her manage all of the changes that come along with differences from various personalities and contexts. Mitchelle believes that being introspective and self-aware is ...
Jan 05, 2023•34 min
Part of personal growth is the willingness to evolve continuously. Mitchelle Lyle shares with Elzie how she constantly challenges herself to always evolve, stretch, and grow. She emphasizes that if your why to evolve means something to you, then you become a better version of yourself after that. It is paramount to believe in your vision fully, especially when you're talking to people and you're trying to get them to understand why you need their support. There are moments that opinions come up ...
Jan 04, 2023•7 min
To have self-awareness and self-encouragement to do things differently are crucial parts of winning. Mitchelle Lyle talks to Elzie how she can be very tough on herself to be her best version and to show up in a particular way around others. They discuss how having discipline and putting in the work helps achieve your goal and be successful. So, whenever she was put in different situations, she reminds herself to avoid being a chameleon, adapting to everything and losing herself. This means reall...
Jan 03, 2023•10 min
It's no secret that every professional experiences challenges during their career. How you overcome these challenges can determine your level of success. Mitchelle Lyle is a successful business professional who has faced her share of challenges throughout her career. They discuss some personal experiences she had throughout her career that helped her overcome all the professional challenges she faced into achieving success despite adversity. One of the few things that helped her stay grounded wa...
Jan 02, 2023•15 min
In this episode, Elzie interviews Jan Cavelle, an UK-based author who enjoys helping out other entrepreneurs, through writing, speaking, and mentoring. Jan believes that a healthy economy comes from supporting start-ups and scale-ups. She has written a book called Scale For Success and is releasing another one called Start for Success: The Entrepreneur's Guide to Start-ups. They talk about the importance of resilience and empathy for salespeople and how being self-motivated and doing research ar...
Dec 23, 2022•33 min
Elzie and Jan Cavelle discuss the importance of thought leadership, personal mastery, and storytelling in relation to business. Jan highlights the importance of self-development for any entrepreneur, emphasizing that it takes time, devotion, effort, sacrifice and dedication to become a visionary leader. She also points out the necessity of prioritizing oneself and protecting one's mental health to succeed in business. Jan's advice is invaluable for entrepreneurs looking to improve their skills a...
Dec 22, 2022•4 min
Elzie and Jan Cavelle discuss the importance of investing in training and quality people as a business grows. They emphasize the need for leaders to do what is best for the business, even if it means making tough decisions. They also talk about the difficulties of growing a business and needing to let go of employees who were with the company from the beginning, how hard it is to have that conversation, and what would need to be done for it to happen smoothly. Having leaders who are knowledgeabl...
Dec 21, 2022•5 min
Elzie asks Jan Cavelle about personal mastery and how she is able to take the concept of perseverance and turn it into action. She notes that she is very strict with herself, always making a set number of phone calls each day regardless of whether or not she felt like it. When asked about the mental challenges faced by entrepreneurs, Jan says that it is incredibly hard and that salespeople often fall into the trap of becoming addicted to sales results. They also discuss the importance of checkin...
Dec 20, 2022•6 min
Selling has changed over the years, but the two most important things for a great salesperson are still resilience and empathy. Jan Cavelle talks with Elzie about how being self-motivated and doing research are key to being successful. It is also important to build relationships with clients and understand their needs in order to provide them with what they want and/or need. They also discuss the importance of listening, drawing out information from potential clients, and building relationships....
Dec 19, 2022•9 min
Are you an experienced entrepreneur looking to take your digital marketing to the next level? In this episode, Elzie interviews the owner of Hite Digital St. Louis, Adam McChesney, who helps business owners create awareness, generate leads, and drive revenue with customized marketing strategies. If you're looking to up your digital marketing game, then this episode is for you! They talk about digital assets, which are anything that can be used to improve a website's google rank or generate calls...
Dec 08, 2022•31 min
As a business owner, one of your main goals is to close sales and earn revenue. In order to do this, you need to have a strong close rate - the percentage of prospects who turn into paying customers. There are a number of things you can do to improve your close rate, but one of the most important is setting the right expectations. When you first start working with a prospect, take the time to understand their business. What are their goals? What are their pain points? By taking the time to learn...
Dec 07, 2022•3 min
As an entrepreneur, your personal brand is one of your most important assets. It can help you attract customers and investors, build trust and credibility, and differentiate yourself from the competition. There are many ways to build a strong personal brand, but one of the most important is to be active on social media. Platforms like Twitter, LinkedIn, and Facebook offer powerful opportunities to connect with your audience, share your story, and thoughtfully engage with others. But building a p...
Dec 06, 2022•3 min
As the world goes increasingly digital, more and more businesses are relying on digital assets to promote their products and services. But what exactly are digital assets? Basically, they're anything that can be used to help improve a website's google rank or generate calls and leads for a business. This can include things like blog posts, infographics, e-books, and even videos. And while some businesses may have more digital assets than others, virtually all businesses can benefit from developi...
Dec 05, 2022•3 min
In this episode, the main conversation topics revolve around the world of entrepreneurship, conducting business using a scientific method, and mastering the ego to be a better business leader and to make better business decisions. Sabir Semerkant 's background is in computer science, which he leverages to help businesses grow through marketing and customer acquisition strategies. He explains how it requires time, work, and commitment to develop a thriving business as an entrepreneur. In the cour...
Nov 24, 2022•34 min
As a leader, it's important to have a firm handle on your ego. On this micro episode, Sabir shares how he mastered his ego in business and as a leader. As an entrepreneur, there can be a lot of pressure to succeed and be the best. However, it's important to keep your ego in check and focus on your goals. When you allow your ego to run wild, it can lead to making rash decisions and taking unnecessary risks. Instead, focus on building an enduring business that will stand the test of time. By keepi...
Nov 23, 2022•3 min
