In this insightful episode, Jonny Ross dives deep into the intricacies of retention marketing with industry expert, Josh Tay of "No Limit Email." They discuss the importance of customer enablement, the nuance of offers, and how to bridge the gap between brand voice and customer desire. Show Highlights: The Shift in Retention Marketing Why retention starts even before customer acquisition. The importance of customer experience from the get-go. Offers and Their Impact Dangers of running too many o...
Oct 23, 2023•35 min•Ep. 89
🎙 Hosts: Jonny Ross & Pascal Fintoni 🎧 In This Episode: 1. Revisiting the Basics - How to harness your mission statement and brand values to enhance website engagement. 2. Lead Magnets: - The evolution and future of lead magnets. - Alternative names to consider: Value offer? Exclusive content? Premium content? - Crafting effective lead magnets by listening to customer queries. 3. Landing Pages: - Importance of focusing on pain points rather than merely sectors. - App recommendations for la...
Oct 16, 2023•31 min•Ep. 88
Unlock the mysteries behind experiential marketing and its ROI in this deep-dive episode with the luminary Brook Jay of All Terrain. With a knack for creating moments that matter, Brook shares her insights on crafting authentic experiences that resonate deeply with consumers. 🔍 Episode Highlights: The Evolution of Experiential Marketing: From food and beverage festivals to hyper-targeted in-stadium experiences, discover how experiential marketing has evolved to cater to savvy and discerning con...
Oct 14, 2023•35 min•Ep. 87
🎙️ Dive into another exhilarating episode of the "Jonny Ross Fractional CMO" podcast! Join us as we delve deep with Kyle Hoffman, the powerhouse behind Wellow's soaring growth and Director of Growth Strategy at Function Growth. In this episode, we uncover: - 🚀 The Wellow growth story: Bamboo compression socks, sustainability, and big business numbers. - 🧠 Behavioural science's pivotal role in D2C brand strategies. - 💡 Pro tips on scaling Direct-to-Consumer brands sustainably. - 🤖 The tech, ...
Oct 08, 2023•32 min•Ep. 86
Jonny Ross and Pascal Fintoni are back with another dose of actionable insights to make your website an unparalleled success. In today's episode, they dive deep into the significance of website accessibility, the implications of AI in SEO, and introduce tools that can transform your website game. Segments Overview: You Ask, We Answer: The duo tackles the timely question of website accessibility, illuminating its benefits and providing a roadmap to integrate it seamlessly. Website Stories: Dive i...
Oct 02, 2023•32 min•Ep. 85
🎙️ Welcome back to another thrilling episode of Jonny Ross Fractional CMO! Today, we're stepping into the world of social-first video, video strategy, and the magic of Video AI with our incredible guest, Adam Chandler, Founder of Reel Film. 🌟 Episode Highlights 💡 The Rise of Social-First Video Dive into the dynamic realm of social-first video content and why it's a game-changer for engagement. Discover the secrets to crafting captivating social-first video strategies. 📈 The Power of Video St...
Sep 24, 2023•32 min•Ep. 84
Introduction to the episode with a unique twist: Host Jonny Ross becomes the guest, and regular co-host Pascal Fintoni takes the lead! Exploring BrightonSEO 2023 Jonny shares his exciting journey to BrightonSEO 2023, one of the SEO industry's most anticipated events. Highlights of attending various conference sessions, including insights into TikTok trends, Google updates, and the role of AI in content creation and SEO. The importance of investing in personal and professional development, discus...
Sep 22, 2023•32 min•Ep. 83
Hosts Jonny Ross Pascal Fintoni Welcome & Introduction Celebrating the launch of a new program and the completion of the Website Best Practice Webinar Series. The aim is to make you proud of your website again and help it work harder for you. Segments: You Ask, We Answer Question: Do I need to know HTML to run my website, and what is it anyway? Summary: Discussing the basics of HTML and its role in website management. Key Takeaways: Understanding HTML isn't essential but is beneficial for cu...
Sep 19, 2023•30 min•Ep. 82
🎙️ Welcome back to another episode of Jonny Ross Fractional CMO! Today we're diving deep into the synergy between brand building and performance marketing with the amazing Carolyn Walker, CEO & Managing Partner of Response. 🌟 Episode Highlights 💡 Why performance marketing isn't enough and why you need brand building 📊 The importance of having a brand strategy and how it impacts your business metrics, from valuation to talent retention 🧭 Carolyn's blueprint for effective brand positionin...
Sep 12, 2023•36 min•Ep. 81
Episode 13 of the "90-Day Website Mastery Podcast" Introduction Welcome to the '90-Day Website Mastery Podcast,' your go-to source for actionable tips and advice on transforming your website into an online destination your customers will rave about! Your hosts, Jonny Ross and Pascal Fintoni, bring you decades of experience in website design and management. You Ask, We Answer 🙋♀️ Question: What are content pillars, do they work, and how can I get started? Dive into content strategy with Jonny a...
Sep 04, 2023•33 min•Ep. 80
This is Episode 12 of the Mini Series The '90-Day Website Mastery Podcast' Introduction: Welcome to the '90-Day Website Mastery Podcast'! Hosted by Jonny Ross and Pascal Fintoni. Celebrating the launch of the new program and the completion of the Website Best Practice Webinar Series. Rediscover pride in your website with expert insights and advice. Segments: 1. You Ask, We Answer: Addressing community questions and online queries. Question for this episode: "What are websites wireframes and do t...
Aug 26, 2023•33 min•Ep. 79
🎙️ Dive into the world of B2B marketing with Deanna Shimota, the CEO of GrowthMode Marketing and a true B2B marketing maestro! In this episode of "Jonny Ross Fractional CMO", we're peeling back the layers of demand generation, content marketing, and more. 🔍 What you'll discover: - The real difference between demand generation and lead generation. - Common mistakes businesses are making in their marketing strategies. - How B2B buying behaviors are evolving and how to stay ahead. - Crafting a wi...
Aug 22, 2023•33 min•Ep. 78
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again! Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about. Tune in for actionable tips, practical advice and inspiring website stories! THE SEGMENTS: You ask, we answer One question submitted by the community or researched online (i.e. google i...
Aug 04, 2023•32 min•Ep. 77
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again! Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about. Tune in for actionable tips, practical advice and inspiring website stories! THE SEGMENTS: You ask, we answer One question submitted by the community or researched online (i.e. google i...
Jul 24, 2023•30 min•Ep. 76
🌞 Sunscreen packaged as condoms 🍆, coupled with the words “protect your skin”. It would have been a PR disaster! Find out the story! We will try to cover as much of this as possible: 💥 How to get clear on your message 💥 Why brand and performance marketing needs to be on the same “team” 💥 Knowing when to try something new and when to stick to the basics 💥 Why focusing on the “outcome” is starting to eclipse the traditional marketing “persona” 💥 Investing: what it is worth putting £ into fo...
Jul 18, 2023•33 min•Ep. 75
We talk Brand positioning, Marketing strategy and Advertising effectiveness. How important is brand compared to performance marketing? We even delve into how to stretch your budget further by pooling production costs and creating a year's worth of ads in one go! How can challenger brands position themselves for profitable growth? How can you build a big brand on a small budget? How can you get the impact of a TV campaign for a fraction of the cost? What’s the biggest mistake small companies make...
Jul 12, 2023•34 min•Ep. 74
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again! Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about. Tune in for actionable tips, practical advice and inspiring website stories! THE SEGMENTS: You ask, we answer One question submitted by the community or researched online (i.e. google i...
Jul 07, 2023•30 min•Ep. 73
Kerry-Ann Betton Stimpson is CMO, JMMB Group. And Podcast Host of "The Internal Marketing Podcast" We explore internal marketing strategies. The evidence is clear. Companies can build their Brands and drive growth faster. Talking about employee advocacy, online branding and even dark social strategies! Business leaders listening and watching will benefit from Kerry-Ann's 20 years of shaping her work as a CMO. As a CMO, with 20 years in financial services marketing, often with tight budgets, Kerr...
Jun 28, 2023•30 min•Ep. 72
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again! Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about. Tune in for actionable tips, practical advice and inspiring website stories! THE SEGMENTS: You ask, we answer One question submitted by the community or researched online (i.e. google i...
Jun 13, 2023•30 min•Ep. 71
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again! Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about. Tune in for actionable tips, practical advice and inspiring website stories! You ask, we answer One question submitted by the community or researched online (i.e. google instant, Answer...
May 26, 2023•31 min•Ep. 70
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again! Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about. Tune in for actionable tips, practical advice and inspiring website stories! You ask, we answer One question submitted by the community or researched online (i.e. google instant, Answer...
May 12, 2023•31 min•Ep. 69
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again! Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about. Tune in for actionable tips, practical advice and inspiring website stories! You ask, we answer How often should I blog? Jonny and Pascal will share how they help their clients plan the...
May 05, 2023•30 min•Ep. 68
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again! Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about. Tune in for actionable tips, practical advice and inspiring website stories! You ask, we answer What to write in the ‘about us’ section of a website? Jonny and Pascal will share how the...
Apr 24, 2023•29 min•Ep. 67
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again! Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about. Tune in for actionable tips, practical advice and inspiring website stories! You ask, we answer The top Google Search for “ What are the responsibilities of a website manager?’ are vast...
Mar 27, 2023•28 min•Ep. 66
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again! Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about. Tune in for actionable tips, practical advice and inspiring website stories! You ask, we answer The top Google Search for “what + website” is “what is website design” but the results ar...
Mar 03, 2023•26 min•Ep. 65
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again! Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about. Tune in for actionable tips, practical advice and inspiring website stories! You ask, we answer The top Google Search for “how + website” is “how to create a website” but the results ar...
Feb 21, 2023•27 min•Ep. 64
SESSION 5 We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni. As part of the Website Best Practice Series, in this 5th session we will be focusing on Being Proud of Your Website. Add this to your diary, and we look forward to seeing you there! We will be covering: - Techniques to craft weekly/monthly content planning - Recap on key learning points from this series - How to bring your vision and strategy to ...
Jan 24, 2023•35 min•Ep. 63
SESSION 4 We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni. As part of the Website Best Practice Series, in this 4th session we will be focusing on Converting Visitors Into Enquiries. Add this to your diary, and we look forward to seeing you there! We will be covering: - Using video to make your homepage & landing pages work harder for you - How to bring new life to your blog & social media conten...
Jan 17, 2023•37 min•Ep. 62
SESSION 3 We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni. As part of the Website Best Practice Series, in this 3rd session we will be focusing on Attracting The Right Website Visitors. Add this to your diary, and we look forward to seeing you there! We will be covering: - Using practical SEO techniques to increase website visitors - Building a network of expert guests and referring websites. What is the...
Jan 10, 2023•31 min•Ep. 61
SESSION 2 We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni. As part of the Website Best Practice Series, in this 2nd session we will be focusing on Building Trust on Your Website. Add this to your diary, and we look forward to seeing you there! We will be covering: - The key elements that establish trust to your website - The 4 different types of website visitors to consider What is the 90 Day Website Mas...
Dec 22, 2022•28 min•Ep. 60
