SESSION 1 We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni. As part of the Website Best Practice Series, in this 1st session we will be focussing on Your 2023 Website Health Check. We will be covering: - Website Technical Best Practices - 10 Common Complaints Website Visitors Have What is the 90 Day Website Mastery Programme? A fully immersive and live experience, designed to turn Marketing Professionals ...
Dec 15, 2022•31 min•Ep. 59
It all began with a simple question from a potential client: “What is your website address?" And what followed, you know it all too well, in fact you have experienced it all too often..... The embarrassment, the disappointment, the wish for better.... Join us! https://90daymarketingmastery.com
Dec 08, 2022•20 min•Ep. 58
Welcome to Jonny Ross Fractional CMO! Today I am talking to Matt Wiles from Infoserve. We explore what makes a beautiful website, why it is important to look good. How important is content? We look at some of the best practices you can implement today to increase conversions on your website. From adding reviews, to single column forms and search boxes with great looking functional search results pages! Find out what Matt's current winning marketing strategies are with bonus's at the end of the e...
Nov 09, 2022•32 min•Ep. 57
Welcome back! It has been too long! I've re-branded it is time for a new season! Welcome to Jonny Ross Fractional CMO. On the show today I am talking to Sarah Noel Block, CEO at Tiny Marketing, situated just outside of Chicago. Today we’re looking into the benefits of outsourcing marketing including: - How to find the most suitable supplier - What to do if you don’t have a marketing team - How to 10x your content Joining me to discuss this is a lady who uses her tested and proven framework to st...
Oct 20, 2022•26 min•Ep. 56
Welcome to the new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need! This month we focus on video production and marketing. Capturing ideas and planning Capturing sound Capturing video Editing sound and video Random selection! Link to all the tech and apps: https://www.dropbox.com/s/08drwzmrlql6...
Jul 01, 2022•24 min•Ep. 55
Welcome to my brand new new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need! This month we focus on forward planning, comms & repurposing. In the show we have 5 segments: - Planning and comms around planning - Inspiration for your next content campaign - Repurposing - Intersting AI - and fi...
May 01, 2022•36 min•Ep. 54
Emily McGuire is the Customer Evangelist at AWeber, With lessons learned over a decade in tech, sending thousands of email campaigns and working on email campaigns earning over $80 million in revenue, Emily loves sharing the mistakes and strategies of email marketing done well that connects with people. She believes in empathetic and conversational emails, talking to subscribers like they are actually human beings. We explore newsletters, automation campaigns, segmentation, subject lines and cop...
Apr 28, 2022•36 min•Ep. 53
Welcome to my brand new new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need! This month we focus on first impressions and enhancing customer experience. In the show we have 4 segments, from planning and coming up with ideas, to improving impact of written and visual content, to improving online...
Apr 01, 2022•39 min•Ep. 52
It's eposide 51! I am so excited today, I'm launching a brand new mini series within my pod. Pascal Finto from the "Two Geeks And A Marketing Podcast" has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need! These are the top apps that have made the cut, we explore tech for marketeers today we cover 4 key areas: planning and researching , content/imaged, audio, video and a bonus r...
Mar 25, 2022•39 min•Ep. 51
It's episode 50, I discuss does personal branding really matter? Claire Bahn - Personal Branding Strategist and CEO & Co-Founder of Online Profile Pros and Claire Bahn Group. Claire firmly believes that not having a personal brand is no longer an option. Whether we recognise it or not, we already have a personal brand, and it's either making or losing us money. She has spent over a decade empowering entrepreneurs, executives, and startup investors and founders to become leading authorities i...
Mar 07, 2022•44 min•Ep. 50
It's episode 49, I loved recording this, Joseph has so much energy, I ended up simply listening myself! Fancy creating a funny ad to get millions of views and converting that traffic into sales, this is the pod for you! Joseph Wilkins founded and grew FunnySalesVideos, where he and his team create refreshingly entertaining sales videos that turn viewing into buying. His campaigns are extremely successful and he has previously worked with the likes of Google, LinkedIn, McDonalds, Goldman Sachs, C...
Feb 14, 2022•49 min•Ep. 49
It's episode 48! Want to grown your local business online? Chris Pistorius is a successful small business marketing expert. While many companies and agencies talk about "niching down," Chris is one of the select few that has transitioned into a niche authority. His agency is consistently listed as a top digital agency in the United States by SEO For Growth, AgencyVista and others. Chris has a lot of valuable tips and advice on how companies can fastrack their way to niche authority. Before start...
Jan 04, 2022•32 min•Ep. 48
Lukasz Zelezny is the former Head of Organic Acquisition at uSwitch and former director of SEO in Zoopla. Originally from Poland, Lukasz is well known in the global SEO community. I'm Delighted for him to join us, sharing a wealth of knowledge, tips and tricks you can implement today. We discuss schema, entities, inlinks (the tool and internal links), content gap analysis and how organisations can work with SEO consultants, more so the questions to be asking them! We talk about common clusters o...
Dec 21, 2021•46 min•Ep. 47
Your LinkedIn profile shapes how others perceive you, so what does yours say about you! It is episode 46! In this episode the phrase "Don't be a Jonny" is coined listen to find out more. And apologies for the technical issues we faced with LinkedIn not going live! An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how industry experts are perceived online, Karen began her LinkedIn profile writing business. A d...
Dec 07, 2021•48 min•Ep. 46
It is episode 45! Today I am talking to Melanie Marten from Berlin in Germany, Owner of The Coup and also Founder of PR on the Go. Melanie talks to us about thought leadership, PR for boring businesses, why PR is the place to start, telling your story and how to engage a journalist. We discuss how PR is an efficient tool for SEO as well as hacks on how to improve your PR effort. Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends! #PR ...
Nov 24, 2021•42 min•Ep. 45
Do you want to learn the basics of competitive strategy and how to develop your B2B value proposition? It is episode 44! Michael Field from EvettField Partners joins us to share his expertise in market analytics, competitive analysis and customer research, which leads to the development of your value proposition and go-to-market strategy. We ask questions like who are you afraid of? Finding out the fears and anxiety our customers have to help us find our superpower and our kryptonite! Please enj...
Nov 11, 2021•44 min•Ep. 44
It's episode 43! Katrin Vilimaa-Otsing is an expert at Facebook Marketing, working on it for over 10 years both in media and creative agencies. During that time, she has acquired a ton of experience and knowledge that she is willing to share with you. From retargeting, to utilising exclusions, look a like audiences to video views. Katrin knows here stuff! Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends! #FBAds #FacebookADs...
Oct 26, 2021•44 min•Ep. 43
It is episode 42! Ex journalist Janina talks us through here process for finding the right keywords, implementing them and ultimately getting better ranks! In this pod we touch international SEO with translation tools, we discuss how search intent is the number one priority, followed by keyword difficulty and then finally search volume. Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends! #SEO #Keywords #ContentStrategy #KeywordStrateg...
Oct 12, 2021•44 min•Ep. 42
It's episode 41. On the pod with me today is Magician Steven Burchard an entrepreneur, entertainer, talent scout, virtual events coordinator and club house expert! We talk about pivoting your events business to virtual, we talk about the future of business events is it in person, face to face, online or hybrid? We also get to discuss clubhouse, it is really worth it? Steven runs a daily "clubhouse 101"! Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and t...
Sep 28, 2021•47 min•Ep. 41
It's episode 40. On the pod with me today is Bobby Thandi Founder and CEO of XR Games! Our conversation starts around making sure you select a career your are passionate about! We explore the future of gaming from VR and AR to XR and gaming on Facebooks Oculus Quest platform. It turns out Facebook have over 10,000 staff working on VR & AR!! We also discuss the best ways to market your game! Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling yo...
Sep 14, 2021•42 min•Ep. 40
It's episode 39 This week I speak with Bill Beaumont Director of Distant Future Animation Studio Bradford, working for clients including the BBC, the NHS, Trainline.com and West Ham United. He has got over 10 years experience developing and delivering creative projects, responding to briefs, storyboarding, designing and producing motion graphics, 3D animation and post-production. Recently Distant Future has adopted GPU rendering for all our 3D work and now finish projects 30 – 40% faster. We dis...
Sep 07, 2021•42 min•Ep. 39
It's episode 38. On the pod with me today is Clarice Lin, Clarice originally from singapore has been named one of the Top Social Media Influencers to follow by Planable. We talk about starting your own YouTube channel and getting your first 100 subscribers. We discuss working out your objectives, setting up, content creation, how to grow and promote, fab tools you can use and then focussing on getting from 100 to 1000! Please enjoy the episode and thanks for being a fab listener. Support me by s...
Aug 31, 2021•49 min•Ep. 38
It's episode 37. On the pod Sarah Sal, Sarah has run ads for companies like Stratgyzers and ClickFunnels. And worked for companies like AdEspresso, and Hootsuite. She has generated 6 figure sums from facebook advertising! We talk about ad fatigue, interruption marketing, creating copy that converts, testing ads, finding out if relevancy scores are really important and really challenge if how good facebook targeted really is! In fact Sarah's big point, if you think of them as an Ad you loose befo...
Aug 17, 2021•43 min•Ep. 37
It's episode 36 and this is a jam packed pod from William Warren from Atlanta! William Warren is the Founder & CEO at The Sketch Effect. The Sketch Effect is a visual communications business based in Atlanta. They Elevate Ideas Through Remarkable Visual Communication. In other words, they harness the power of visual communication to make their clients’ ideas understandable, memorable, and shareable. Williams works with Google, Chick-fil-A, Delta, Kimberly-Clark, Home Depot, Deloitte, Ernst &...
Aug 03, 2021•44 min•Ep. 36
It's episode 35. Covid has changed our entire work dynamic. Now, more than ever, you and your teams need help managing it all. Reduce employee turnover, do more off boarding, create brand ambassadors not bashers! Stress and burnout are costly, financially and personally. Karrie helps stop the chaos in your life, quietens the mind, and finds a healthy balance. This gets you more engaged, productive and have your energy back. You can learn how to take back your control, manage stress so it does no...
Jul 20, 2021•51 min•Ep. 35
It's episode 34! Maciej Kautz is a genius host! Charismatic, funny, brilliant and full of positive energy. Maciej is a TV and radio presenter, producer and MC. We discuss how to engage an online audience and how to make your online events rock! #OnlineEvents #EventHost #Emcee
Jul 13, 2021•56 min•Ep. 34
Its episode 33! Sarah is a Motivator, Entrepreneur, Visionary & Business Expert. She has pitched to Dragons Den. Is able to turn a product idea into trading within 3 months. Has an ability to scale businesses up. Sarah has been there, got the T-shirt and won awards along the way!! Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends! #ScaleUp #ProductMarketing #DragonsDen...
Jul 07, 2021•33 min•Ep. 33
Simon coaches genuinely ambitions people, such as CEOs, elite athletes, sports coaches & entrepreneurs, to go beyond ordinary and become exceptional... perhaps even world class. For over 20 years he has been working with and studying world class performers, teams, leaders and organisations to understand what differentiates the best in the world. I then help you adopt those principles so that you become great too. Do you feel like there's more to get... like you haven't realised your full pot...
May 25, 2021•48 min•Ep. 32
Simon is a senior HE Leader with more than 25 years’ academic experience in the university sector. Simon has lead complex change agendas based around financial drivers, governance, and TEF-related learner provision. Also a former Pro-/Dean - Faculty of Business and Law, Leeds Beckett University and at Guildhall School of Business & Law, London Metropolitan University. We talk about university admissions, leadership and personal branding. Please enjoy the episode and thanks for being a fab li...
May 18, 2021•54 min•Ep. 31
Welcome to episode 30. On the show today I am joined by Jon Sumroy CEO and Inventor of mifold® the Grab-and-Go™ Booster Seat. Jon saw a gap in the children's market for portable car seats. He setup a crowdfunding campaign wanting $100k and ended up raising $3m of sales! He talks to me about the pro's and con's of being an amazon Vendor, along with exploring world-wide markets and distributors. Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling you...
Mar 23, 2021•54 min•Ep. 30
