Jonny Ross Fractional CMO - podcast cover

Jonny Ross Fractional CMO

Jonny Rossjonnyross.com
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience. Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders. Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear! Find Jonny over at: His website https://jonnyross.com On LinkedIn https://www.linkedin.com/in/jonnyross/ or on Twitter https://twitter.com/jonnyross. He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.
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Episodes

#29 How to Rock at PR & SEO with Lexi Mills

Welcome to episode 29. On the show today I am joined by Lexi Mills CEO at Shift6 Global, Keynote Speaker & President of the Future of Search Foundation. Lexi Mills is a multi-award winning digital marketing expert and public speaker specializing in PR SEO and data-driven business intelligence. We discuss Trump being banned from Twitter, how google is increasing the gender divide in jobs, how bad grammar can put you in a different echo chamber. First impressions are formed by search results, ...

Mar 09, 202154 minEp. 29

#28 Dr Edward Ziff OBE DL, Mixing with Royalty to Commercial Property

Welcome to Episode 28. On the show today I am joined by Dr Edward Ziff OBE DL, Chairman and Chief Executive of Town Centre Securities. Following a very happy childhood, mixed with boarding school Edward opens up on his journey into owning a company with £325m of assets, becoming a deputy lieutenant for the county of West Yorkshire and why he became Chairman of the Leeds Cares following the diagnosis of his son with leukaemia. We discuss his OBE, meeting Princess Anne, spending the night with Pri...

Feb 09, 20211 hr

#27 The Influencer Marketing Pricing Report from Klear.com

Welcome to Episode 27. On the show today I talk to Daniel Goldstone, Director at Klear.com (formerly TwitterLand). We discuss nano, micro, power and celebrity influencers. From how much should you pay an influencer to measuring success of an infelucener campaign. We talk about data driven AI to find the best influencers and tools to validate, vet, monitor and measure success! Daniel was born in Leeds, but moved to Israel many years ago. Please enjoy the episode and thanks for being a fab listene...

Feb 02, 202143 min

#26 6 Steps for starting a podcast to publishing your first book!

Welcome to Episode 26. On the show today I talk to David Bain, founder of Casting Cred, author and video show host. David is one of the people to have inspired me into doing my own podcast, so I owe a lot to him. We discuss audio quality, bursts of air and plosives! We talk about how he achieved 20,000 download per month on his own show. How to blend and repurpose content, hosting virtual summits. To becoming an amazon best selling author! Enjoy, thanks for being a fab listener and of course ple...

Jan 19, 202149 min

#25 Career Coaching, Diversity and Inclusion

Welcome to Episode 25. On the show today I talk to Louise Lapish, the Dream Career Consultant! We discuss Career Coaching, Diversity and Inclusion and all things Simon on the Streets. Louise talks about being on a board, the de bono six thinking hats, tips for interviews, prejudice in the workplace and how different is good! Enjoy, thanks for being a fab listener and of course please do subscribe and tell your friends! #careeradvice #outplacement #leadership #changemindset #coaching #leadershipd...

Jan 12, 202146 min

#24 How to Sell Down the Lens

S02 E16 Series 2 Episode 16. On the show today I have Dominic Colenso, former thunderbird, inspirational speaker and founder of InFlow a company giving you Sales & Leadership imapct As we are now all in showbusiness, we can have our own tv channels and podcasts. We talk zoom fatigue, selling down the lens, playing the leading role, putting on a show and how to be resilient! Dominic has some fabulous communication tips to share and great stories! Enjoy, thanks for being a fab listener and of ...

Dec 29, 202048 min

#23 Meet The Castle Man and be Inspired to Focus on your Business

This week I speak with Roger Masterson who is a serial entrepreneur and the founder of Celtic Castles, the award winning online castle-booking company. He is best known as ‘The Castle Man’. Nobody in the world knows more about staying in castles than Roger! Roger also takes time out to mentor other business owners. Starting out serving petrol at the age of 10, having to close a couple of companies and going through Marks and Spencers Management programs he has learnt a lot. His biggest tip, have...

Dec 22, 202048 min

If Emma can be Positive so can you!

S02 E14 Series 2 Episode 14. I speak with Emma Cartmell, CEO of CHS Group UK. We talk about being positive whilst your business is snoozed. How Emma has learnt to navigate business through her own journey. The highs for CHS Leeds and growth through Birmingham. Her biggest tip, don't be the smartest person in the room! Thanks for being a fab listener and don't forget to subscribe!

Dec 15, 202047 min

Creativity needs to be part of the strategy

S02 E13 Series 2 Episode 13. In this episode I chat to Dave Hall, Founder and CEO of The ideas Centre. We talk about how creativity needs to be part of the strategy. From continuous improvement to discontinuous improvement, innovation too mindsets. Patterning to unusual and reversal techniques. Dave helps us understand how to move from the world of what is, to the world of what might be!

Dec 08, 202049 min

Colin Glass OBE talking business strategy and networking

S02 E12 Series 2 Episode 12. In this episode I chat to Colin Glass OBE, director of Murray Harcourt. We discuss everything from running to networking. The British business bank to Matt Hancock, and risk taking too investments. Enjoy!

Dec 01, 202047 min

Online networking and crowdfunding with Chris Rabbitt from Meeow

S02 E11 Series 2 Episode 11. In this episode I chat to Chris Rabbitt founder of Meeow. We discuss everything from Rugby to Cooking and Sales to launching a crowdfunding project for the Meeow where you can join the new virtual business community. Enjoy!

Nov 24, 202051 min

Taking the lead and opening a business during a crisis

S02 E010 Series 2 Episode 10. In this episode I talk with Stuart Barker, Director at ALLOWLIST The Cyber Security Market Place. Stuart talks about his new business and being brave during a crisis to launch it! Just listening to him inspires you, he is really passionate about what he does, and isn't afraid of giving an opinion! Enjoy this episode, thanks for being a fab listener please do subscribe and tell your friends! #CyberSecurity #DataProtection #GDPR...

Nov 17, 202043 min

Pivot, Package, Promote and Profit!

S02 E09 - Series 2 Episode 9. In this episode I talk with Beth Hewitt, Director at Visualise You. Beth is a fellow podcaster and we talk all about Pivoting, Packaging, Promoting & more importantly Profiting! Beth is a breathe of fresh air, and brings lifes personal experiences into everything she does. I am sure you will enjoy this episode! Thanks for being a fab listener.

Nov 10, 202044 min

Meet Creative Entrepreneur Jonathan Straight

S02 E08, Series 2 Episode 8. Meet Jonathan Straight, the Creative Entrepreneur. He is also a Non Exec Director, Consultant, TV Star, Photographer, the list goes on! We get to know Jonathan's story, along with exploring his spiritualism and religion. You can't help but be inspired by Jonathan, enjoy the episode! Thanks for being a fab listener.

Nov 03, 202055 min

5 Step Business Strategy - How important is it to have a business sounding board?

S02 E07, Welcome to Series 2 Episode 7. In this episode I talk to Phil Fraser a business sounding board and also known as Mr Online Bingo! He now spends most of his time with StartUps and working with businesses on Exit Strategies. He help bring clarity and gives businesses the challenge they need! We talk about his 5 step business strategy plan! Thanks for being a fab listener. You can find out more about Phil here: https://philfraser.co.uk/...

Oct 27, 202051 min

Suicide Prevention & Mental Health in the workplace with Steve Phillip

S02 E06 Series 2 Episode 6. In this episode I talk to Steve Phillip, a well known Speaker and LinkedIn specialist, but now a suicide prevention advocate. This followed Steve loosing his son Jordan to suicide less than a year ago, in December 2019. Steve is a remarkable person, he takes things in his stride. He had and I am sure still has some very dark days, but before long he opened up to the world about this and kept to his true self, focused, driven, motivated he started the Jordan Legacy , h...

Oct 13, 202052 min

The Music Industry - Nathan Clark - Brudenell Social Club

S02 E05 Series 2 Episode 5. In this episode I talk to Nathan Clark from one Leed's great institutions the Brudenell Social Club! Talking about gigs and events and how the covid crisis has hit the industry hard. I hear about some of the amazing people Nathan has met and how ingrained in the music industry he is. Thanks for being a fab listener and don't forget to subscribe!

Sep 22, 202050 min

Technology Panel - Ransomware to Phishing, Secure file sharing to insider threats

S02 E04 Series 2 Episode 4 - In this episode I host a technology panel with virtualDCS, Nimbox and Biscuit IT. We’ll be covering the topics that IT managers should be focusing on right now, including how you can ensure your business data remains yours during the current crisis, and how, if you use Microsoft 365, you could unknowingly be leaving your data at risk. From Ransomware to Phishing, Secure file sharing and insider threats, to Remote working and customer priorities we’ll be covering a ra...

Sep 08, 202057 min

Lets normalise things, be honest and open up the conversation!

S02 E03 Series 2 Episode 3. In this episode I talk to Rachel Flower from the BroadRoom. We discuss mindset, what to do with your bounce back loans, women in business, decision making, being pro-active and much more!. Lets normalise some of the challenges you and your business is going through. Thanks for being a fab listener and don't forget to subscribe!

Aug 18, 202051 min

Does your LinkedIn presence make the right impression with Nigel Cliffe

S02 E02 Series 2 Episode 2 - In this episode I talk to Nigel Cliffe from Value Exchange who shares his his LinkedIn tips & tricks together with answering your questions. Now more than ever your potential clients and customers are researching their next supplier or partner online. They’re looking for what YOU offer. Are you proud of what they’ll find? Thanks for being a fab listener!

Aug 04, 20201 hr 4 min

Video Marketing - Top Tips & How to be a great host!

S02 E01 Series 2 Episode 1 - Wow it's series 2! How exciting! In this episode, I talk to the one and only Pascal Fintoni, discussing the best approach to video. We talk about the the key principles of video marketing, how to be a great host, some of the best apps that are out there that and much more! Thanks for being a fab listener!

Jul 21, 20201 hr 2 min

Employment Law, Furlough, Redundancies, Lay-offs, Short time working - Paul Grindley from Winston Solicitors

S01 E08 Series 1 Episode 8 - This is an archive of live video Q and A's streamed online. In this episode I was joined by Paul Grindley from Winston Solicitors discussing Employment Law, Furlough, Redundancies, Lay-offs and Short time working! How will you exit #furlough? Have you considered #lay-offs? Do you need to #restructure? Have you thought about short time working? What about holidays and annual leave? Should you force all employees to take some leave now? Have you been offered a settleme...

Jul 07, 202047 min

Mental Health how to look after yourself and your teams during a crisis

S01 E07 Series 1 Episode 7 - In this episode I chat to Harry Bliss from Champion Health where we answered your mental health questions. Giving lots of tips, tools and practical guidance for a better mental health. Enjoy! This series, Coronavirus lockdown is an archive of live video Q and A's streamed online.

Jun 14, 202035 min

Ed Miliband shadow business & energy secretary discussing business support

S01 E05 Series 1 Episode 5. This is an archive of live video Q and A's streamed online. In this episode I was joined by Nikki Towler from VirtualDCS and we were absolutely delighted to welcome former Labour leader, Ed Miliband, now shadow business & energy secretary! At the time he was campaigning to change the CBILs loan scheme to give 100% underwriting by government. He was very extremely open, very engaging and honest.

Apr 28, 20201 hr 9 min

Cashflow to Tax, Business Loans to Grants - James Fry - Garbutt and Elliott

S01 E01 Series 1 Episode 1 - "Coronavirus lockdown". This is an archive of live video Q and A's streamed online dating back to 26th March 2020, only three days after the UK government announced the lockdown. We set up a Facebook group for local businesses to find support during the coronavirus chaos that followed in this first episode, I chat to James Fry from Garbutt and Elliott Accountants. It was only three days after furlough loans and grants had been announced and I threw it all at him. Jam...

Mar 25, 202044 min
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