In this insightful episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni tackle one of the hottest topics facing marketing leaders right now: Can AI-generated content harm your Google search rankings? The discussion dives deep into Google’s E-E-A-T guidelines, the risks and rewards of using AI for content creation, and the specific steps you must take to avoid damaging your website’s authority. The episode also unpacks Philip Van Dusen's 2025 Content Marketing Strategy , ...
Jan 31, 2025•30 min•Ep. 119
In this highly practical episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni tackle one of the most common questions faced by marketing leaders: How often should I update my website, and does it really help my SEO? They explore the delicate balance between content freshness and quality, and share actionable strategies you can immediately apply to improve your website’s performance. Jonny and Pascal also discuss Google's latest AI-powered TV announcement from CES 2025, a...
Jan 15, 2025•30 min•Ep. 118
Episode Summary: In this episode of the 90 Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni dive deep into actionable strategies for marketing leaders who want to enhance website performance, improve content planning, and stay ahead of SEO changes. Learn how to break out of repetitive company updates, leverage Google's latest Search Console recommendations, use AI-powered tools like Leonardo.ai for visuals, and take simple but powerful actions to improve user experience and lead gener...
Jan 02, 2025•32 min•Ep. 117
📢 Struggling to get your team to contribute content? Want to stay ahead with Google’s latest SEO trends? Looking for simple ways to boost website speed? We’ve got you covered! In Episode 36 of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni dive into practical strategies to engage your team in content creation , reveal the latest Google Search Console & SEO updates , and share must-use tools for website growth and optimisation . Plus, we’ve got exciting news… our book Web...
Dec 01, 2024•28 min•Ep. 116
🚀 Want a faster, more secure website? Wondering how AI is changing SEO? Looking for the best website tools to grow your business? This episode of the 90-Day Website Mastery Podcast has you covered! Join Jonny Ross & Pascal Fintoni as they dive into website hosting, AI-powered search visibility, and must-have tools to streamline your online presence. 🔥 What You’ll Learn in This Episode: 🔹 Shared Hosting vs. Dedicated Hosting – Which One is Right for You? ✔️ The real impact of hosting on yo...
Nov 15, 2024•32 min•Ep. 115
In Episode 34 of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni bring you strategies to protect your website content, insights into YouTube’s latest feature for small channels, and powerful tools to make managing your website easier than ever! If you've ever worried about competitors stealing your case studies, testimonials, or website content, this episode is a must-listen. We also explore how YouTube’s new "Hype" feature helps small creators stand out, and reveal some innov...
Oct 31, 2024•30 min•Ep. 114
Welcome to Episode 33 of the 90-Day Website Mastery Podcast , the ultimate resource for business owners, marketing managers, and web professionals looking to transform their online presence! Join hosts Jonny Ross and Pascal Fintoni as they share actionable insights, practical advice, and the latest trends in website strategy. This week, we dive into: 🎨 Rebranding Your Website Should you update your website’s colours and design to match your new logo and brand identity? Jonny and Pascal explore ...
Oct 16, 2024•30 min•Ep. 113
Welcome to Episode 32 of the 90-Day Website Mastery Podcast , your go-to resource for practical website improvement tips. In this episode, Jonny Ross and Pascal Fintoni dive into mobile-first design , AI-powered commerce, and essential tools for website managers. This episode is packed with actionable insights to help you optimise your website for mobile users and stay ahead in the digital world. Key Topics Covered: 1. Is Your Website Truly Mobile-Friendly? FAQ: What does "mobile-friendly" reall...
Sep 26, 2024•30 min•Ep. 112
In this episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni break down essential strategies to future-proof your website in the evolving digital landscape. Whether you're managing a small business website or looking to improve your site's performance, this episode is packed with practical tips to make your online presence work harder for you. What is a Cookie-less Internet and How Will It Affect My Website? In the You Ask, We Answer segment, Jonny and Pascal explain the...
Sep 16, 2024•26 min•Ep. 111
Welcome to the 90-Day Website Mastery Podcast, the essential guide to boosting your website's performance and reigniting pride in your online presence. Hosted by Jonny Ross and Pascal Fintoni, this podcast complements our 90-Day Website Mastery Programme by providing actionable tips and expert advice. In our 30th episode, we dive into AI-driven strategies, off-page SEO tactics, and much more. Episode Highlights: Segment 1: You Ask, We Answer Question: Can AI help me with my SEO campaign? Do you ...
Jul 01, 2024•34 min•Ep. 110
Welcome to another inspiring episode of The Jonny Ross Fractional CMO podcast! In this episode, Jonny Ross sits down with Sandy Domingos-Shipley, a renowned business strategist and author of the enlightening book "How to Build a World-Class Business One Brick at a Time." With over 20 years of experience, Sandy shares her journey from Canada to the UK, her career development, and the valuable insights she has gathered along the way. Discover actionable strategies on customer focus, leadership, ef...
Jun 25, 2024•40 min•Ep. 109
Welcome to Episode 29 of the 90 Day Website Mastery Podcast! In this episode, Jonny Ross and Pascal Fintoni dive deep into how AI is revolutionizing SEO, providing practical tips and tools to help you optimize your website effectively. Whether you're a seasoned website manager or just starting, this episode is packed with valuable insights to enhance your online presence. Episode Highlights 00:16 - 00:45 | Introduction Jonny Ross introduces Episode 29, highlighting the importance of making your ...
Jun 12, 2024•31 min•Ep. 108
Join Jonny Ross and Pascal Fintoni in Episode 28 of the 90 Day Website Mastery Podcast as they dive deep into the future of SEO in the age of AI. With insights from the recent Google I/O conference, this episode is packed with valuable advice on how AI-driven search results will impact your website and what you can do to stay ahead. Key Segments: 1. You Ask, We Answer: Listener Question: "Will AI summaries in Google Search results be a problem for SEO?" Jonny and Pascal discuss the implications ...
Jun 06, 2024•32 min•Ep. 107
Introduction to Future-Ready Branding Welcome to this enlightening episode of Jonny Ross Fractional CMO, where we dive deep with Mitch Duckler, author and branding expert, into what it takes to build a brand that not only survives but thrives in the future. Discover cutting-edge insights straight from the minds of the world's top CMOs. What is a Future-Ready Brand? Learn from Mitch about the essential characteristics that define a future-ready brand. We discuss the importance of integrating purp...
May 20, 2024•41 min•Ep. 106
Welcome to Episode 27 of the Website Mastery Podcast! Hosted by digital marketing gurus Jonny Ross and Pascal Fintoni, this episode is packed with actionable tips and valuable insights designed to elevate your website's performance and enhance your personal brand. Whether you're tuning in live or catching up later, we're thrilled to have you join us! Personal Branding: To Change Your Domain or Not? Jonny and Pascal kick off the episode by tackling a listener-submitted question about the pros and...
May 10, 2024•32 min•Ep. 105
Welcome to Episode 26 of the 90-Day Website Mastery Podcast! Jonny Ross and Pascal Fintoni are back with another engaging episode packed with expert insights and actionable advice for website owners and content creators. 🔹 Segment Breakdown: You Ask, We Answer: Tackling blogger burnout and content repetition. Feel like you're on repeat with your blog posts? Jonny and Pascal discuss strategies to keep your content fresh and engaging. Website Stories: Unveiling 'The Ultimate Website Toolkit' - a ...
May 07, 2024•31 min•Ep. 104
🚀 Episode Overview: Join Jonny Ross and Pascal Fintoni for a deep dive into effective website strategies and the latest in SEO for 2024. This episode covers practical tips on social media linking, the importance of SEO, and the tools every website manager needs. 📌 Episode Highlights: Welcome & Introduction Hosts: Jonny Ross & Pascal Fintoni Focus: Enhancing your website's impact and pride in your digital presence. You Ask, We Answer Topic: Do social media platforms penalize links to ex...
Apr 15, 2024•33 min•Ep. 103
Welcome to Episode 24 of the '90 Day Website Mastery Podcast' — the audio companion that walks hand-in-hand with the 90-Day Website Mastery Program, where we share actionable advice and insights for you to take pride in your online presence! 🎙️ Segments Overview: You Ask, We Answer: The Big Question: Should you share your fees and prices on your website? The Insight: Jonny and Pascal weigh in on this emotionally charged topic, discussing the impact of transparency versus strategic pricing. They...
Mar 23, 2024•31 min•Ep. 102
In this captivating episode, Jonny Ross sits down with Harry Spaight, a trailblazer in the world of sales, to explore the profound concept of servant selling. Harry, an acclaimed keynote speaker, author, and podcast host, delves into how leading with dignity and empathy can redefine success in sales. From his early days influenced by mission work to his impactful book "Selling with Dignity," Harry shares his journey and insights into creating meaningful, trust-based relationships with clients. T...
Mar 17, 2024•39 min•Ep. 101
Welcome to Episode 23 of the '90-Day Website Mastery Podcast,' where we not only celebrate the milestone of our 100th episode in the Jonny Ross Fractional CMO series but also delve deep into the nuances of website engagement and growth strategies. Join Jonny Ross and Pascal Fintoni as they share their expert insights and actionable tips to empower you and your website. In This Episode: Celebrating 100 Episodes: We kick off this special episode by marking a significant milestone - the 100th episo...
Mar 11, 2024•32 min•Ep. 100
Hosts: Jonny Ross and Pascal Fintoni Segment 1: You Ask, We Answer Discussion Topic: The effectiveness of national and international days in content marketing and website traffic generation. Key Takeaways: Jonny and Pascal debate the merits of leveraging these days for marketing strategies. The consensus? They must align with your brand, resonate with your audience, and be part of a broader campaign rather than one-off content pieces. Segment 2: Website Stories Featured Article: "Google to Disab...
Jan 30, 2024•32 min•Ep. 99
Host: Jonny Ross Guest: Karen Yankovich Episode Overview: In this insightful episode, Jonny Ross is joined by LinkedIn expert Karen Yankovich to discuss the unique challenges and opportunities for women over 40 in the world of digital branding and networking. Karen shares her expert strategies on how women can leverage LinkedIn to enhance their professional presence, build high-value networks, and step confidently into their roles in the business world. Key Topics Discussed: Why Focus on Women O...
Jan 22, 2024•32 min•Ep. 98
Welcome to Episode 21 of the '90-Day Website Mastery Podcast'. In this episode, Jonny Ross and Pascal Fintoni dive deep into the essentials of crafting a winning website action plan for 2024. They also explore mastering SEO tools to enhance your website's performance. This episode is packed with actionable advice, insightful discussions, and practical tools to elevate your website in the new year. Segments: Creating a Meaningful Website Action Plan for 2024 Jonny and Pascal discuss the importanc...
Jan 06, 2024•31 min•Ep. 97
Welcome to a festive episode of the 90-Day Website Mastery Podcast with Jonny Ross and Pascal Fintoni. In this holiday special, we wrap up the year with insightful tips and tools to elevate your website for 2024. Timestamps & Segment Overviews: 00:00:17 - Opening & Introduction Merry Christmas and holiday greetings from Jonny and Pascal Celebrating the 20th episode and the success of the podcast 00:01:20 - Segment 1: You Ask, We Answer Community Question: What to do with low-traffic blog...
Dec 29, 2023•30 min•Ep. 96
In this insightful episode of the Jonny Ross Fractional CMO podcast, we sit down with Jackie Bebenroth, a seasoned brand strategist and the Principal of Muse. Jackie brings over two decades of experience in transforming brand narratives and steering businesses toward success. We delve into the nuances of brand evolution, the power of storytelling, and the groundbreaking 'Productive Distancing' method. Key Points Discussed: The Essence of Branding: Jackie begins by emphasising the importance of b...
Dec 12, 2023•30 min•Ep. 95
In this insightful episode, Jonny Ross and Pascal Fintoni explore a range of topics crucial for digital marketers and website managers. From the complexities of social media in a controversial landscape to out-of-the-box marketing strategies and vital website improvements, this episode is packed with actionable advice and thought-provoking discussions. Timestamps & Segments: 00:00:15 - Introduction Welcome and quick catch-up with hosts Jonny Ross and Pascal Fintoni. Brief overview of the epi...
Dec 11, 2023•32 min•Ep. 94
- Welcome to a special live streaming of the "90-Day Website Mastery Podcast" across Facebook, YouTube, and LinkedIn. - Celebrating our latest program launch and the wrap-up of the Website Best Practice webinar series. - Discover strategies to elevate your website's performance and how to take pride in your digital presence. Do I Need Separate Websites for Different Services? - Listener-driven dilemma tackled: "My business offers various services. Should I have a dedicated website for each?" - J...
Nov 28, 2023•30 min•Ep. 93
🔍 Dive deep into the world of strategic marketing and business growth in this enlightening episode of the Jonny Ross Fractional CMO podcast. Join us as we sit down with Kyle Golding, a seasoned entrepreneur and CEO of The Golding Group. 🔹 What's Inside: 🧠 Strategic Mastery: Kyle shares his 37+ years of wisdom, offering a treasure trove of insights on building robust marketing strategies and driving business growth. 💡 From Band to Brand: Discover Kyle's unique journey from managing music band...
Nov 26, 2023•45 min•Ep. 92
🌟 Join us on the Jonny Ross Fractional CMO podcast for an insightful dive into the future of retail marketing with Lewis Rothkopf, Chief Revenue Officer of Pairzon. 🚀 🔍 In this episode, we unravel the complexities of connecting online advertising with offline sales measurement and the incredible potential of AI in reshaping marketing strategies. Lewis shares his extensive experience in digital media and ad tech, offering valuable insights into how retailers can leverage data to supercharge cu...
Nov 10, 2023•35 min•Ep. 91
🎙️ Episode Overview: In this enlightening episode, we dive deep into the debate surrounding the use of social media icons on websites, the art of building shopper confidence, and the must-have tools for every website owner. Join Jonny Ross and Pascal Fintoni as they unravel the intricacies of these topics, backed by behavioral science insights and real-world examples. 🔍 Key Takeaways: Social Media Icons - To Use or Not to Use? The importance of having a clear purpose for every element on your ...
Oct 30, 2023•34 min•Ep. 90
