James Dooley: I think paid ads is more and more important I mean I think a lot of people who know myself with regards to paid ads I do everything through Rick at statu um he's an absolute genius with regards to PPC Facebook ads with regards to statal agency in my opinion the second and on in the world um they can run everything from YouTube retargeting to YouTube ads Twitter ads um like I said Facebook ads Pinterest ads in order to get the cheaper type of traffic that's needed for certain brands which actually has got a massive SEO value as well traffic's probably debatably one of the number one probably is the number one which is also when it comes to obviously you own about links earlier if you can utilize traffic to help um establish whether or not your website deserves to rank and whether or not the users actually enjoy your content it's a very good way of working that out and paid avenue is one of the the unique ways of doing it I guess yeah even even um PPC we've seen using direct lifts when we run PPC to our brand our Rio rankings go and like people go there's no chance the reward in PPC but it's like it's an indirect ranking Factor because the behavioral signals that are going through to the page so yes I I've always adapted I've always used um both SEO for organic SEO kind of rankings I've always been a massive advocate of paid ads one of the ways I used to always say with paid ads is a a brand wouldn't be a brand if it wasn't willing to spend money on paid ads uh and also if you can't get paid ads to work then there's no chance and Hell you'll get organic to work yeah like as in from a you know conversion rate optimization aspect or just a general aspect of you know website functionality if your paid ads can't drive monetization then there's no point in delving into it not only that as well when obviously if you got a decent PPC Agency on board and they're running ads for you the amount of keyword data that you get yeah very is unbelievable so that that then can start you start realizing how much volume is coming through for certain longale key phrases there's no about keyword research no
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