This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve credibility, lead quality and sustainable growth. James Dooley and Craig Campbell start with KPI tracking because honest, verified numbers cut through inflated claims and prove what is actually working for an agency. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores or...
Jun 02, 2026•8 min•Ep. 489
This video explains which digital marketing strategies SEO consultants should focus on in 2026 to improve trust, search visibility and business opportunities. James Dooley and Craig Campbell start with KPI tracking because measuring where enquiries, exposure and conversions come from helps an SEO consultant prioritise the right personal branding activities. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The d...
Jun 02, 2026•15 min•Ep. 488
This video explains which digital marketing strategies businesses building corporate brands should focus on in 2026 to improve brand trust, search visibility and long term exit value. James Dooley and Craig Campbell start with KPI tracking because measuring traffic, click-through rates and other data signals shows whether brand-building activity is genuinely adding value to the business asset. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence impro...
Jun 01, 2026•17 min•Ep. 487
James Dooley and Craig Campbell discuss advanced casino SEO strategies and how online casinos can improve rankings, impressions, clicks and first time deposits in one of the world’s most competitive industries. The episode covers parasite SEO, virality campaigns, CTR manipulation, tier two backlinks, canonical abuse, press releases, topical authority, semantic SEO, schema markup, technical SEO and internal linking strategies for iGaming operators. Craig Campbell shares insights from consulting w...
May 29, 2026•19 min•Ep. 486
James Dooley and Craig Campbell discuss the importance of embracing artificial intelligence for entrepreneurs and modern businesses. The conversation covers AI tools like OpenAI ChatGPT, Anthropic Claude, Google Gemini and Perplexity AI Perplexity, alongside practical uses of AI for automation, customer service, websites, lead nurturing, call centres, sales processes and operational efficiency. Craig Campbell explains how businesses can reduce costs and improve conversion rates using AI systems,...
May 29, 2026•11 min•Ep. 485
James Dooley and Craig Campbell discuss entrepreneurship versus intrapreneurship and explore which path suits different people. The conversation explains why entrepreneurship is not for everyone because it requires risk tolerance, resilience, personal responsibility and the willingness to put money and time on the line. They also discuss how intrapreneurship can help ambitious people learn inside an existing business before becoming entrepreneurs later. James Dooley and Craig Campbell cover wast...
May 26, 2026•12 min•Ep. 484
James Dooley and Craig Campbell discuss the best questions to ask entrepreneurs at conferences, networking events and business meetups. The conversation explains why asking better questions creates better opportunities because entrepreneurs respond to people who understand value, risk, leverage and what they bring to the table. James Dooley shares the red car theory to explain how business owners can train themselves to spot opportunities they previously missed. Craig Campbell explains why basic...
May 26, 2026•11 min•Ep. 483
James Dooley and Craig Campbell discuss the disadvantages of entrepreneurship, including poor work-life balance, stress, burnout, anxiety, financial risk, failure, shiny object syndrome and fear of missing out. The conversation explains why entrepreneurs often struggle to switch off because business ownership creates constant pressure, responsibility and decision-making demands. Craig Campbell shares how long working hours affected his mental health, while James Dooley explains why entrepreneurs...
May 26, 2026•24 min•Ep. 482
James Dooley and Craig Campbell discuss the benefits of entrepreneurship, including freedom, innovation, networking, financial opportunity, job creation and the ability to build businesses in new markets. The conversation explores why entrepreneurs value independence because it allows them to test ideas, create systems, take risks and control their own path. Craig Campbell shares how networking with other entrepreneurs has helped him discover new niches, higher-ticket opportunities and different...
May 22, 2026•16 min•Ep. 481
James Dooley and Charles Floate discuss how to rank higher in Bing search to increase the chances of being cited in ChatGPT. The conversation explains how Bing treats links, PBNs, toxic backlinks, exact match domains, query matching, content structure and engagement signals differently from Google. Charles Floate breaks down how to reverse engineer ChatGPT source citations using query fan-outs, grounded searches and repeated source analysis. They also cover link inserts, guest posts, tier-two ba...
May 22, 2026•9 min•Ep. 480
James Dooley and Charles Floate discuss how AI is disrupting Google search engine results pages, including AI Overviews, AI Mode and AI map packs. The conversation covers index bloat, AI-generated content, Google indexation changes, parasite SEO, informational query traffic loss, publisher disruption and the future of local search. Charles Floate explains why AI Overviews reduce clicks because users get fuller answers directly in the SERP. The discussion also explores how AI map packs could redu...
May 22, 2026•9 min•Ep. 479
James Dooley and Charles Floate discuss advanced on-page SEO strategies, NLP and semantic SEO. The conversation explains why on-page SEO is the foundation for crawling, indexing and ranking because Google needs clear signals about page context, intent and topical relevance. Charles Floate covers content briefs, heading structure, entity matching, SERP consensus, information gain, internal linking, schema, site structure and above-the-fold optimisation. They also discuss how NLP helps search engi...
May 22, 2026•11 min•Ep. 478
James Dooley and Charles Floate discuss iGaming SEO in 2026 and reveal what is currently working in casino SEO, betting SEO and sportsbook rankings. The conversation covers DMCA takedowns, negative SEO, CTR manipulation, viral boosting, parasite SEO, aged domains, canonical tricks, PBNs, subdomains, topical authority, long-tail SEO strategies and how online casinos compete in today’s algorithms. James Dooley and Charles Floate also explain the risks of black hat SEO in the iGaming industry and h...
May 22, 2026•13 min•Ep. 477
James Dooley and Charles Floate discuss the importance of personal branding versus business branding in modern SEO, AI visibility and digital marketing. The conversation explores how founders can use personal brands to build trust, strengthen company identity and improve engagement online. Topics include entity stacking, third-party corroboration, Google entity validation, social profiles, LinkedIn, Reddit, Crunchbase, citations, personal influence, AI search visibility and brand trust signals. ...
May 18, 2026•8 min•Ep. 476
James Dooley and Charles Floate discuss SEO predictions for 2027, focusing on how AI mode, AI overviews and multimodal search could reshape the SEO industry. Charles explains why Google moving towards AI as the default search experience may shift SEO away from one-domain optimisation and towards broader entity visibility across third-party sources. The discussion covers AI SEO, GEO, everywhere engine optimisation, off-page consensus, brand sentiment, third-party corroboration, podcasts, video, s...
May 18, 2026•11 min•Ep. 475
James Dooley is joined by Charles Floate to discuss online reputation management strategies that are working in 2026. The discussion covers parasite SEO, reputation suppression, high-authority websites, Google News rankings, image SEO, consensus building and how brands can bury negative search results using positive sentiment content. Charles Floate explains how DR90 parasite pages, Wikipedia listings, national media coverage and topical authority sites can suppress damaging content in Google se...
May 18, 2026•5 min•Ep. 474
James Dooley and Charles Floate discuss the best link building marketplaces for SEO in 2026, including PressWiz, WhitePress, RocketLinks, Bazoom, Authority Builders and Loganix. The conversation covers AI-powered link delivery systems, guest post marketplaces, niche edits, entity stacking, backlink transparency, delivery speed, pricing models and consensus building for AI visibility. Charles Floate explains how AI agents are transforming backlink delivery workflows, reducing delivery times from ...
May 15, 2026•10 min•Ep. 473
James Dooley is joined by Charles Floate to discuss powering up backlinks, tier two link building and activating the full value of backlink profiles. The discussion covers guest posting, entity stacking, backlink activation, social signals, viral traffic, contextual relevance and the future of tier two SEO strategies. Charles Floate explains why many SEO agencies waste money by building backlinks and failing to strengthen them afterwards. The episode explores how traffic, internal links, social ...
May 15, 2026•4 min•Ep. 472
James Dooley is joined by Charles Floate to discuss the best SEO strategies working in 2026. The conversation covers Google AI overviews, ChatGPT, Bing search, consensus SEO, topical authority, semantic SEO, schema markup, tier-two backlinks, user engagement signals and how AI is changing modern search algorithms. Charles Floate explains how Google is shifting away from traditional ranking systems towards algorithms focused on factual consensus, corroboration and information gain. The discussion...
May 15, 2026•12 min•Ep. 471
James Dooley and Charles Floate discuss how to increase AI search visibility across ChatGPT, Claude, Gemini and Perplexity. The conversation explains how brands can improve rankings and citations by understanding where their audience searches, how each AI model retrieves information, and how grounded search queries influence visibility. Charles Floate covers listicles, balanced sentiment, source trust, training data, Common Crawl, Internet Archive, PDFs and third-party content placement. The dis...
May 12, 2026•11 min•Ep. 470
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and brand SERP management matter in 2026. The conversation explains how a corporate brand search result acts as a digital shopfront because prospects, AI users and referral leads often Google a business before making a decision. They cover online reputation management, branded search results, AI overviews, LLM citations, testimonials, reviews, press mentions, case studies, autosuggest control and customer trus...
May 12, 2026•17 min•Ep. 469
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and explain why online reputation now matters more in the AI era. The conversation covers brand SERP optimisation, knowledge panels, schema, video content, podcasts, social media, entity hubs, awards, credentials and online reputation management. They explain how a strong personal brand builds trust, improves business valuation, attracts better staff, creates investment opportunities and helps ...
May 12, 2026•21 min•Ep. 468
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why SEO testing, R&D and split testing are essential for staying ahead in modern search. The conversation covers private SEO testing groups, Google algorithm experiments, subdomain localisation, hreflang, transactional page structure, task fulfilment, SERP filter chips, schema testing and LLM visibility. Mike explains how country-specific subdomains performed differently across English and Spanish markets. Paul discusses local ...
May 12, 2026•20 min•Ep. 467
James Dooley and Kasra Dash discuss the best digital marketing strategies for manufacturing companies looking to grow in 2026. The conversation covers brand SEO, AI visibility, organic SEO, Google Business Profiles, PPC, paid social media, lead generation and AI advertising platforms. They explain why manufacturing businesses need clear KPIs, lead tracking and return on ad spend analysis before scaling any campaign. The podcast also explores how ChatGPT, Claude, Gemini and Perplexity influence m...
May 12, 2026•13 min•Ep. 466
James Dooley is joined by Mike Lovatt, Paul Truscott and Luke Bastin to discuss the AI SEO strategies driving visibility in ChatGPT, Gemini, Claude and Perplexity in 2026. The discussion covers GEO, AI visibility, LLM optimisation, off-page SEO, brand mentions, podcasts, comparison pages, press releases and structured data-backed content. The panel explains why traditional SEO rankings still matter for AI visibility and why businesses need strong brand signals across multiple platforms. They als...
May 12, 2026•21 min•Ep. 465
James Dooley and Kasra Dash discuss the best digital marketing strategies for photographers looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, organic SEO, social media, PPC, paid social ads, AI platform advertising, Reddit and Quora mentions, and third-party lead generation. They explain why photographers need to track profitability, lead sources, KPIs and return on ad spend before scaling any campaign. The discussion also highlights...
May 12, 2026•13 min•Ep. 464
James Dooley speaks with Mike Lovatt, Paul Troscott and Luke Baston about semantic SEO strategies for local SEO. The discussion explains why local sites need tighter site focus, controlled site radius and deeper topical relevance because broad informational content can dilute transactional rankings. The guests cover cosine similarity, BM25, TF-IDF, entity targeting, hyponyms, commercial attributes, geo-contextual content and hyper-specific local information. They also explain why blog-heavy topi...
May 12, 2026•19 min•Ep. 463
James Dooley and Kasra Dash discuss the best digital marketing strategies for consultants looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, organic SEO, social media, PPC, paid social ads, AI platform advertising, forum mentions and third-party lead generation. They explain why consultants need clear KPIs, lead tracking and return on ad spend analysis before scaling any campaign. The discussion also highlights how strong online brand...
May 12, 2026•13 min•Ep. 462
James Dooley and Kasra Dash discuss the best digital marketing strategies for tree surgeons looking to grow in 2026. The conversation covers SEO, PPC, Google Business Profiles, organic social media, paid social ads, AI visibility, branding, and performance-based lead generation. They explain how tree surgeon companies can improve lead quality, track profitability, and build stronger online visibility through organic SEO and AI optimisation. The video also explores the pros and cons of Google Ads...
May 12, 2026•13 min•Ep. 461
This video explains how listicle link building can help brands get cited in Google Gemini AI overviews. James Dooley and Jabez Reuben discuss why listicles are currently one of the strongest formats for AI citations, because they structure brand comparisons in a way Gemini can understand and surface. Jabez explains that rankings, indexing and LLM crawler access matter more than old link metrics such as DA, DR or traffic. The discussion covers robots.txt checks, structured content, key takeaways,...
May 12, 2026•8 min•Ep. 460
