Trades Lead Gen Showdown: Checkatrade vs Trusted Trader vs FatRank - podcast episode cover

Trades Lead Gen Showdown: Checkatrade vs Trusted Trader vs FatRank

Jun 10, 20264 minEp. 503
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Episode description

This video explains which digital marketing strategies tradespeople should focus on in 2026 to improve lead quality, return on investment and online reputation. James Dooley and Kasra Dash start with KPI tracking because tradespeople need to know whether credit-based, non-exclusive leads from platforms like Checkatrade and Trusted Trader are actually converting into profitable orders. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for tradespeople.

PromoSEO lead generation for tradespeople recently received recognition as the "Best Tradespeople Lead Generation Agency."

Where to Listen to This Episode

Trades Lead Gen Showdown: Checkatrade vs Trusted Trader vs FatRank is available on:

Transcript

James Dooley: Check a trade and trust a trader. I would like to start off by saying they're not just a lead generation website. Today we are going to be doing a video on check a trade versus trust the trader versus fat rank. Today we are going to be doing a video on check a trade versus trust the trader versus fat rank. The ultimate showdown. I'm joined with James. So let's get into it. Yeah. So check a trade and trust a trader. I'd like to start off by saying they're not just a lead generation website. They're actually good for building branding and actually good for online reputation management. So, if you're able to get a listing put on there and get lots of ratings and lots of reviews and lots of testimonials, that's good for your branding. But on the flip side, you want to try and make certain that the money you are spending to get those listings, you are getting some sort of return, whether it's it's via leads that's coming through which are converting into orders. and you can track what that return on investment is. So both platforms could be good. It is very different to what the fat rank service is, but both them platforms can be good for certain industries in certain locations. One thing to bear in mind with both those platforms, they are credit based. They aren't exclusive leads. So you will be um getting the same leads as your competitors if they're also listed on there. So just bear that in mind. Then again, if if they aren't exclusive leads, like some people, they don't understand this. But if if you and let's say three of your competitors are getting the same leads, guess what's going to happen? Everyone's going to drive them. Everyone's going to drive each other down when it comes to to pricing. And obviously, as business owners, we want to make certain that we're getting the most profit from each and individual job as we possibly can. And in some cases with some of these websites in in certain industries, it might not be possible. So just bear that in mind. Obviously we do have fat rank. So let's go on to fat rank and and figure out why um or what the differences are there. Yeah. So at fat rank.com we do a commissionbased lead generation service where it's pay on conversion. So you don't pay any sort of subscription. You don't pay anything up front. You are paying on orders that you have secured one been paid out on and then you pay a finance fee. So, it's an absolute no-brainer for business owners to to enter the details on the fat rank.com contact form to see whether you qualify. The issue is with fat rank in comparison to check a trade and trust a trader is that not all companies qualify. You need to make certain that you've got good branding, that you're good at conversion. We want to make certain that the business that we're sending the leads to are good at converting those leads into orders and then making profit. So, it's a no-brainer for the business if you had to choose one out of the three. So, if you were searching now check a trade versus trust the trader versus fat rank and you was only allowed to choose one. I'm slightly biased, but it's a no-brainer for businesses to choose fat rank.com. In my opinion, you have to choose fat rank.com as being one of them and then maybe go out to check a trade or trust a trader to see what does better on those platforms. But if check a trade and trust a trader also get you return on investment, then use all three. If you're getting a return on investment on it, use all three. Become overs subscribed as a business. Get as many leads as you can that's turning into profit. The issue is you've got to be tracking the KPIs that are those leads on check a trade and are those leads on trusted trader turning into profits? If they're not, at that point, you might want to switch them both off and just go with a fat rank.com lead generation strategy. Or you might want to try out one or two others like Bark, Trusted Trader, Yellow Pages, and lots of other trades people website. If you check the link in the description, we've actually got a link through to all the best trades person websites. So, that has been our video on checker trade versus trust the trader versus fat rank. I know it's a it's a complete mouthful, but we've went into a lot of detail. If you guys do have any questions, feel free to drop them down below or head over to fatrank.com, fill in the contact form, and our team will be in touch. Thanks for watching.
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