The Top AI Assistants for Your Business

James Dooley: Today we're going to be talking about the best AI employees. We've been testing a lot of these AI employees out. If you're watching this in a few months the list might change because AI improves fast or declines fast. But for now, what is your favourite AI? Kasra Dash: With AI employees my favourite right now is Go High Level. Their support and dev team react quickly to improvements and the AI assistants are now doing everything I need. It follows up leads, nurtures them and gathers the info that estimators or quantity surveyors need. So Go High Level is number one for me. James Dooley: We’ve tested Go High Level a lot. You can create your own chatbot, feed it all your company information and it becomes almost like an on-the-fly surveyor or quoting assistant because it has your previous templates and emails. We’ve also got Marbalism. You've been testing that a lot. For people who don’t know, it’s almost like a WhatsApp interface with built-in AI roles like SEO blog writer, social media person, receptionist, community manager. But all of these need information fed into them. They need to understand who you are and what you do. Kasra Dash: There are some Marbalism AI employees I don’t like. The SEO blog writer isn’t needed because you can prompt Claude or ChatGPT yourself for better content. Same for lead generation follow-up. But I do like the legal assistant. It helps summarise contracts and privacy policies clearly. So Marbalism has strengths and weaknesses, but it’s still one of the brands I’m happy with right now. Another platform we’ve tested is CRA AI. It also has personal assistants, social managers, receptionists, voice AI for overflow call centres. It’s good, but only as good as the prompts you feed it. Still, CRA AI is a brand I like. James Dooley: Centra is another one. Their branding is great. If you’ve seen their ads, they have the mini robots. Use Motion also fits that style with their AI roles like Alfred the executive assistant or their AI sales rep. For most people the choice will probably come down to pricing because most tools do similar things. What matters is how much company information you feed the system. If you give it only three emails instead of three hundred it won’t perform at the same level. Kasra Dash: Another one we’ve been using is Lindy AI. It’s similar to the others with personal assistants and social managers. But the support chatbot is very good and the LinkedIn prospecting has worked well. We do a lot of work with schools and it messages bursars, business managers and headteachers effectively. So Lindy AI belongs in the mix. One more thing about Go High Level that I liked is the overflow call centre. Lots of businesses we send leads to close at 5pm and miss calls. The AI voice assistant can take those calls, gather details and send everything by email. That's a strong feature when comparing AI employees. James Dooley: So what’s your one and two right now? Kasra Dash: Number one is Go High Level. Number two is Centra. I like their branding and they’re only 97 dollars. But Go High Level is still first. James Dooley: With CRA AI they also have the ecom bot and data analyst which are solid. But I admit I might be biased because I'm already using High Level for other things. It integrates email marketing, CRM, workflows. When everything connects inside one platform I prefer it. That’s why I lean towards Go High Level. But for business owners the advice is simple. Look at integrations. Some tools connect to Gmail. Some connect to Google Sheets. Some don’t. Pick the workflow that fits your business. What works for us might not be the best for someone running an ecommerce store. Kasra Dash: Exactly. And to round it up, your current top three? James Dooley: At present my one, two, three for best AI employees are: Number one Go High Level. Number two Marbalism. Number three CRA AI. This could change, so if you're watching this later just reach out through Fat Rank and I’ll tell you my updated list.