**James Dooley:**
So Szymon, I hope you have your crystal ball ready, because we are talking about the future. Specifically, what you believe is the future of ecommerce SEO.
**Szymon Słowik:**
I think the future is already here. A crystal ball might help predict the next six months, but things are changing extremely fast. The biggest shift we are seeing now, and in the near future, is agentic SEO. This means users will no longer visit websites or ecommerce stores in the traditional way. Instead, they will speak to AI, ask about products, and then ask the AI to buy the product on their behalf.
**James Dooley:**
So if someone is using tools like ChatGPT or Gemini and going back and forth with AI, what does that mean for ecommerce SEO? Is there a better CMS for this future? Does Shopify perform better than WooCommerce, especially given the integrations with AI feeds?
**Szymon Słowik:**
We saw signals over a year ago suggesting this direction. Some investigations showed placeholders for Shopify related terms inside ChatGPT code. That was an early indicator. Big AI platforms will naturally partner with big ecommerce platforms. If someone is choosing between two similar CMS options and one is more AI friendly, then choosing that option makes sense.
That said, when you look deeper into agentic SEO, it is really about APIs and endpoints. If you have a custom or open source platform with good developers, you gain flexibility. SaaS platforms offer safety and built in optimisation, but custom solutions allow deeper control. In competitive niches, small technical advantages matter.
In the future, optimisation will be about APIs, endpoints, custom feeds, structured data like JSON-LD, and possibly even prompt level optimisation. The more flexibility you have, the more options you will have. It becomes a balance between safety and freedom.
**James Dooley:**
If someone owns an ecommerce site today and relies entirely on Google rankings, what should they do to future proof themselves? Especially if traffic may soon come directly from large language models rather than search clicks.
**Szymon Słowik:**
Two years ago, I would have given similar advice. Find a strong SEO agency, a freelancer, and a developer who can customise your site. The difference now is that we must optimise for new systems. Call it GEO, LLM optimisation, or something else. This is the future and it is already happening.
It is hard to find proven experts in this space because everyone is still learning. But if someone has a strong SEO track record and is actively researching and testing AI driven search, they are worth partnering with. These people will navigate agentic SEO successfully. Your goal should be to work with them because this may become your main traffic and sales channel.
**James Dooley:**
Many site owners understand content and links, but feeds and structured data are now more important than ever. If someone wants to work with you on ecommerce SEO, how can they contact you?
**Szymon Słowik:**
The easiest way is LinkedIn. My name is Szymon Słowik. You can also find me through my personal website or my agency site. Any of those contact points work and we can discuss the future of ecommerce SEO.
**James Dooley:**
If you run an ecommerce site and want to future proof your traffic as search shifts towards AI, make sure you reach out. I have seen the results Szymon delivers for ecommerce clients. If you want to stay competitive, now is the time to act.
**Szymon Słowik:**
Thank you very much. Thanks, James.
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