Listicle Link Building For Claude (James Dooley Interviews Jabez Reuben)

James Dooley: Listical link building for Claude AI. A lot of people are asking how they can start getting cited more inside Claude. Today I am joined with Jabez Reuben, who focuses heavily on link building strategies, mainly using listicle articles. When someone creates a listicle, does that actually help influence getting their brand cited inside Claude? Jabez Reuben: Short answer. Yes, 100 percent. James Dooley: If someone wants to do it properly, how should it be structured? Some people want to create listicles but avoid mentioning competitors. How important is structure if the goal is to get cited inside Claude? Jabez Reuben: Right now, from our research, Claude is picking up a lot of results from Google Search. To rank on Google, you need to include entities, which are your competitors, in your article. Jabez Reuben: For example, if you are promoting a protein powder brand, you need to include competing brands in the article. Google then understands that your brand belongs in that category. That makes the article relevant to the query, so it starts ranking. Once it ranks, Claude starts picking it up as well. Jabez Reuben: Publishing one or two listicles is not enough. You need volume. Multiple listicles, variations, comparisons and competitor mentions. That builds enough consensus for Claude to start citing your brand. James Dooley: So once you start building that consensus with multiple placements, guest posts or listicles, how quickly can a brand start getting cited in Claude compared to platforms like ChatGPT or Google Gemini? Jabez Reuben: For local businesses, especially those with a strong Google Business Profile and good reviews, we are seeing very fast results. Jabez Reuben: In some cases, brands have been cited within 12 hours. That speed depends on competition. Less competitive niches move faster. Jabez Reuben: The key is stacking listicles and making sure everything gets indexed. Also, you must ensure the sites you publish on are not blocking LLM crawlers. If they block them, the citation becomes useless. James Dooley: So when you are building these listicles for clients, are you checking things like the robots.txt file to see if sites block crawlers like Claude? Jabez Reuben: Yes. That is critical. You can automate this using tools like ChatGPT or Claude itself. You can scan sites in bulk and check what is allowed in the robots.txt file. Jabez Reuben: Domain metrics do not matter as much as people think. We are seeing citations from low authority sites with minimal traffic. If it indexes and ranks, it can get picked up. James Dooley: So the real focus is building consensus rather than chasing high authority sites. Jabez Reuben: Exactly. It is about stacking enough relevant mentions across multiple indexed pages. James Dooley: Do you structure listicles differently for Claude compared to other platforms like Perplexity AI or Gemini, or is the approach the same? Jabez Reuben: The approach is mostly the same. We optimise for all LLMs at once. The key is structure and clarity. Jabez Reuben: You need strong formatting. Clear headings, comparison tables, quick summaries at the top, and direct answers early in the content. Sometimes we put the answer in the first heading. Jabez Reuben: Add media, embed videos, include contact details and FAQs. Make the content comprehensive. That improves both Google rankings and LLM visibility. Jabez Reuben: You also need variation across articles. Avoid repeating the same phrasing. We use tools to check for footprint overlap and ensure no repeated patterns. James Dooley: That makes sense. Build structured, detailed content, avoid duplication and scale volume. James Dooley: Jabez Reuben, it has been a pleasure. For anyone watching, check out the other content covering listicle link building for ChatGPT, Claude and other LLMs.