Lead Generation Quotes | Lead Gen Quotes For Inspiration - podcast episode cover

Lead Generation Quotes | Lead Gen Quotes For Inspiration

May 21, 202443 minEp. 45
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Episode description

The episode features an in-depth conversation between James Dooley and Dan Grant on how effective lead generation underpins profitable growth for UK businesses. James explains that a steady stream of high-quality, exclusive enquiries creates reliable sales momentum, as marketing activity directly influences sales outcomes. Dan highlights how many UK companies burn budget on PPC campaigns without guaranteed returns, where low-intent clicks frequently fail to translate into profit. James contrasts this with Fat Rank’s rank-and-rent model, which delivers guaranteed ROI by ensuring businesses only pay for enquiries that convert into completed jobs. Dan adds that exclusivity significantly boosts conversion rates, as companies aren’t competing against multiple rivals for the same lead. James also emphasises that strong branding plays a critical role in enquiry conversion, as trust increases when search results display credible imagery, video content, and authentic reviews. The discussion ultimately urges business owners to modernise their marketing strategies, warning that failure to adapt to contemporary lead generation models leads to declining revenue performance.

Transcript

James Dooley: James D here from Flat Rank and I'm joined here today with Dan Grant today's video is about lead generation quotes and phrases that many people are using to do with generating leads online so Dan without further Ado let's get started let's get reading some of these lead generation quotes out that might give some inspiration to business owners yep so this first one here is obviously uh as you can see the lifeblood of any successful business is a consistent flow of quality inquiries that are exclusive and turn into profits so do you want to expand on that one a bit and what that means Dan Grant: Yeah I think I think the main words in there is the life blood I think it's saying it's really really really important um of any successful business so there is businesses that maybe don't have a consistent flow but they're not really successful um the people that are truly successful get a consistent flow of quality inquiries so they get a lot of good inquiries there's a lot of people out there that are buying leads and the quality is not there it's not converting and the next big part is the exclusive part so the amount of companies that we speak to that are buying leads and the lead generation company selling that same lead to five other companies is scary and then obviously they needing to make certain that any of the leads that they're generating or the purchasing turns into profit so yeah I think it's a it's a great phrase that's been used on that so let's let's jump into obviously the next ones down so lead generation quotes to keep you inspired yeah so this first one here um achieve remarkable business growth with a guaranteed flow of high quality leads tailored just for you so even just from seeing that there the first thing I'm seeing there is that guaranteed flow obviously making sure that that's coming into a business consistently uh that there's no kind of question marks as to whether they're going to receive those leads or not and and that tailor just for you as well is important too because every business likes to deal with inquiries differently and likes to have you know certain inquiries coming in we know from experience sometimes with clients they can say to us look we'd like leads in this certain area or they might say we like these specific type of leads that get search volume so having that information you know from the client to us means that we can really tailor that those leads down to you and get the right leads for your business so I think that's a really good one James Dooley: Yeah I think you touched upon that with regards the tailor just for you I think to start with sometimes we get certain customers there can be a little bit frustrated because we're asking so many questions at the front end but getting that information of what services and products that they do but actually what makes them the most profit is so important too many people just go really Broad and go I'm plumber I want Plumbing leads and it's like well that's too broad let's let's go a bit deeper and say where is it what type of client and where are your clients potentially hanging out who's your demographic and what type of lead is it that you want so I think that's very important on that one the tailor just for you so let's let's jump into the next one Dan Grant: Yeah so next one here is uh blaming your sales team again perhaps the real issue lies is not having a steady stream of quality leads to work with so yeah that's a really good one I'll let you expand on that one if you want James Dooley: Yes obviously um a lot of people they're not getting enough sales in straight away what do they do they're going to sack the sales team the sales team aren't good enough but actually if they've not got a consistent flow of quality inquiries how can the sales team sell unless they're then spending all of their time cold calling people to try to sell their products there shouldn't be cold calling they should have the marketing team should be providing them with this daily new prospects for them to be able to do what their job is which is sell they're not sales and marketing marketing and sales is very different I think it's important for business owners to understand this Dan Grant: Yeah and I think a good analogy for that one to be is you know if you've got a football team and you've got a really good Striker up front but he's not got the service he's not got the actual support from players around him to provide him the chances and there's not a lot to work with and who do you blame in that situation do you blame the the striker who's not at the service or do you blame the rest of the team for not supplying you know what that actually needs so I think for that example yeah it's about that quality leads to begin with are you actually getting the good leads in does your company have a chance really to actually succeed and obviously you know grow and develop because if you're not getting those inquiries in you obviously don't stand a chance to begin with James Dooley: Right should we move to the next one here so we've got um choose certainty over chance unlike PPC our service guarantees a return on investment with leads that are convert making every penny count so do you want to add a bit more to that one Dan Grant: Yeah so obviously um we we've been doing the lead generation for a long time now and we used to we started off as doing SEO for clients we started to realize that clients became frustrated with SEO then we moved on to PPC the mainly became because they wanted it they wanted leads today and SEO is a long-term strategy then they moved on to PPC now PPC you can get clicks today which is like sponsored at the top of Google search but then again there's no guarantees in place so you can put everything in place of what you want you're still going to get fake inquiries coming through like Donald Duck Mickey Mouse your competitors are filling in the form you're going to get some good leads in there as well but there's no guaranteed on a return on investment and I think we've now been one of the only companies that I know of in the UK that guarantee a return on investment of lead generation and I think that's important now moving forward I think it's it's it's made it so much easier for the sales team for us to get inquiries and then we then ourself can choose is this company good enough enough for us because now it's not the company choosing the lead generation company it's us as a lead generation company choosing the right company that can convert and if they can convert and we can generate the right type of leads then they get a guaranteed well they get a guaranteed return on investment if they don't convert him it's our fault and they don't pay anything so it's no brain for business owners to be honest with you James Dooley: Yeah that's exactly and obviously you know the risk does land on us we're not obviously asking for uh you know for anything you know to in terms of the actual payment of the website or anything like that sometimes obviously we do like to ask that companies put a bit of money up front so we can obviously invest in the website for them and get it ranking quicker and almost fast track the process but all the risk lands on us and obviously companies are generating those inquiries and getting those inquiries from us for free so obviously it's up to them then to make the most of it and maximize it especially when it's risk-free uh supply of good quality inquiries that we're offering um okay so the next one here we've got um ease the burden on your business and only pay for leads that you convert into jobs get a consistent flow of quality inquiries So that obviously kind of um tailors to what we were just speaking about earlier but if you wanted to add a bit more to that Dan Grant: Yes so obviously again it's keep mentioning get the consistency of the quality inquiries that are coming through but basically the burden of any business people are always a lot of business owners are Frugal and they're very selective with where they want to spend the money which they should be so we've taken that risk out of them and they only pay for jobs that they convert it's pretty self-explanatory but it just delivers the message in a nice short um lead lead generation quote kind of template that we can send out to certain clients James Dooley: Yeah uh so next up we've got uh gain access to an exclusive network of Premium High converting leads pay only for leads that you convert uh that you that convert secure your place today so what we're really saying there obviously is that again re reiterating the fact that you don't have to pay for the leads obviously you're only paying for the ones that do uh convert um and obviously that's kind of our business model you know in general is we we promote that to companies to say look we'll generate you these leads and there's actually no risk involved if you go to any other lead generation company in the UK obviously like we know they'll actually be either charging for those leads or the leads won't be good enough quality to begin with so the fact that we can guarantee that return on investment and guarantee those quality of leads is obviously kind of the business model that we're generally working on isn't it Dan Grant: Yeah for sure I think on this one it's um a little bit important on the exclusive network of Premium um leads of what we're getting but also making certain that we've got to the very start make certain that the companies are good enough to work our leads so not every single customer is accepted with who we work with but if we do feel that they've got a decent enough sales team that will be able to work those leads then hopefully they are converting them and then both both parties can make some sort of money into it we don't make any money obviously on any leads unless the business to who we send the inquiries through to um start making profit James Dooley: Yeah just read one the random one like we can see you coming through here we've got a nice blue design red one a white one a black one a gray one what's your favorite colour uh this might just be me cuz I always prefer more colourful uh designs and things but I like the blue and the red personally I think they stand out the most um probably the blue cuz it's kind of the most I don't know it's easier to look at it doesn't feel as kind of critical as red um so yeah probably go probably go with the blue personally how about you you know what's funny but I don't my least favourite is the the white one I think it's white cuz it's on a white background Dan Grant: Yeah actually my best too it might because I'm I must be boring then if you're saying real like I like the black and the gray to be there you go James Dooley: Yeah all different aren't we exactly mate exactly that's interesting but uh anyone who's watching this let us know have you got a preference in which colour you prefer not it really matters too much but I'm just interested to get some feedback I I I probably say gray number one black number two blue number three red number four white number five what's your top five D in order I Dan Grant: Well I agree with you with white being last I think White's definitely and it's probably the background that gives him the bias for that but I'd probably go uh blue first red second um then i' probably go gray then black then white I think the gray is quite nice and it gives a bit more colour the black again just feels a bit too kind of um almost not necessarily Cutthroat but you know it's not enough kind of uh colour for me but yeah that's my order James Dooley: Yeah anyone else who's watching this as well Pam obviously give us what colour you prefer but if you know any of any any decent quotes to do with like quotes for lead generation lead gen quotes that you might know or you've read or you just fought of yourself leave a comment let me know I'm always interested I want I want to try and create 200 lead gen quotes in total and just get it out there just so businesses can consistently keep seeing it on social media that are you doing enough to fulfill your sales team with enough prospects because prospects is key but anyway let's jump jump into the next one Dan Grant: Yeah so next one up we've got uh second best colour in red um UK companies need to rethink their advertising spend uh choose flat rank for generating leads that guaranteed to turn into profit or it's your money back so yeah you can add to that if you'd like to James Dooley: Yes so obviously it's a bit of a sales one this one to be first it's saying you oh you should be choosing um flat rank to generate your leads because the guarantee a return on investment um or we give you money back if you don't you don't get any leads for you don't have to pay anything uh if you have paid something up front you get your money back uh um but basically we generally own a deal in the UK at present so UK companies need need to rethink their advertise and spend because if they are spending money but they're not generating a consistent flow of quality inquiries that's con turnning that's turning into profit then they should be rethinking where they're spending their money because like you said if they did come to us and we did accept them as a client we can absolutely 100% guarantee him a return on investment Dan Grant: Yeah uh so next one up here we've got uh your sales team might perform better if the problem of inconsistent lead quality was addressed stop blaming start solving I think that one's really good because again it it gets to the issue of look if your leads aren't good enough you're not getting enough leads in or the quality of the leads are you know aren't great that's going to affect your business regardless of what you do whether your your sales team is good whether your infrastructure of your company is good and you know your services or products are good it doesn't matter if your leads that are coming in you know aren't aren't kind of generating you that that income and that profit so that's what we try to kind of bridge the gap with companies for if they strugg struggling with leads or you know that they work Nationwide or work in a certain area and would like those leads in the UK we feel we're we're good enough to generate them leads guaranteed if the nich is right so obviously addressing that problem and stopping blaming your own self and start solving it is kind of the the approach that we're looking at there James Dooley: Yeah as well it stop stop blaming the sales team if they've not got that influx of new inquiries that's coming in um Sol solve the markting side out start generating those quality inquiries so the sales can start people in the sales team can start converting those prospects into paying customers Dan Grant: Yeah uh so next up we have why continue to waste funds on Advertising with no returns UK businesses switch to Fat rank or guaranteed return on investment or receive uh sorry for guaranteed return on investment or receive a 100% uh refund so similar to that other red one wasn't it really in its sentiment James Dooley: Yeah yeah stop wasting money um start getting a guarantee in place um or at least inquir us to see whether you can be accepted um if you do pay anything up for them um for aight if it don't generate leads we get you money back absolutely 100% guaranteed um go go and check us on company house um it sometimes this sounds too good to be true but go and check like we've got companies out there that we've been going for over 10 years so we're not going anywhere we're here to stay um we've got money in the bank and stuff like that so it's not as if like I don't it does a sound like a scab not at all um we if someone wants to know more of who we've done it for we've got probably five six 700 different companies that you can speak to I'm happy to give you their direct numbers a lot of the time I'm dealing directly with the business owner himself or herself and yeah you can speak to any one of them um we guarantee the returning investment which is the most important part here and this is where we're saying stop wasting money if you don't know that you're getting a return investment on whether that's Facebook ads Instagram ads YouTube ads PPC SEO buying links from another lead generation agency who else is offering you this where they can guarantee you an Roi I don't know anyone else is doing this Dan Grant: Yeah we just to add to that as well we sometimes joke internally don't we that our business model sometimes almost seems too good to be true and sometimes other businesses can actually see that and think that um for us to obviously be able to describe to a company what we do and get put a face to a name really and create these videos we feel is important obviously because it shows that there's real people behind it it's able to give us an opportunity to discuss what we do in a bit more detail and obviously for them to understand the people that they're going to be working with as well which is important um next one's the gr one is it I think I think yeah I think the videos has been key to be fair because recently I've actually had a few clients um reaching out to us and they've been speaking about oh you're a family man oh you're this and they know a little bit more about who you are like you said they can put a face to a name you can see me on social media every day do you know what I mean so you know I'm a real person you know that you're a real person like people can see that we're not going anywhere we're here to stay and we're here to make certain that these businesses can thrive and then obviously grow together hopefully he the longterm kind of plan so that's but yeah the great the great ones next year James Dooley: Yeah so we've got um UK companies it's time to demand more from your advertising spend fat rank offers guaranteed Roi or your money back why sell for Less Dan Grant: Yeah exactly the same as the others Targets in UK companies keep like check what you're actually spending money on we've got a guarantee in place you don't make money you don't need to pay anything James Dooley: Yep uh next up we have why gamble with PPC when you can invest in guaranteed results fat rank service ensures quality leads that convert setting us apart from the rest so again it's similar isn't it it's it's that conversation between uh you know if your previous marketing efforts are are a risk and you don't know if you're going to get that return on investment why not move that money to somewhere where you know that you will really is kind of what we're saying with that one Dan Grant: Yeah but by theend as well like um anyone who's watching this that spending money on PPC or Facebook ads or SEO if you did inquire with us and did get accepted something i' strongly recommend it's not saying like that's it stop all your spend elsewhere I'd still recommend on you doing that as well you still want to be making certain that you're spending PPC building up your own brand online building up a reputation online we actually want you to do that because once you get the inquiries and you're trying to convert those inquiries if someone's coming to look at your brand whether you do carpet cleaning or Roofing or cladding or Windows or whatever it is that you do they're going to check you out on online so you need to make certain you've got a good like brand presence and that you've got lots of five star reviews and stuff online otherwise your conversion won't be good if your conversion is not good you don't turn our prospects into orders which means profit which means then we don't get paid and this is something that we will be looking at when we're looking to onboard new customers is how does your brand look on that if it doesn't look good and I wouldn't use you for um an extension on my house or Windows like it or whatever industry that you're in then I'm probably not going to then decide to have you as a client because I'm thinking well I wouldn't if I could generate your leads for conservatories or whatever then and I wouldn't use you then maybe you're not good enough to to take the leads but what I'm just going to touch upon there is don't just stop everything else if you do get accepted with us still do the other things as long as the working it's just a lot of people are running PPC blindly and not showing the not knowing whether it's working or not they're going spending money in magazines radio ads TV ads billboard advertising um they're going spending money with an SEO agency that's not only not generating many leads they're not even increasing the rankings they're not even getting more traffic and Impressions through to the site or they are getting more traffic and Impressions but it's for the wrong keywords so you've then got to start looking at certain things to say actually is this worth my money in spending money on the SEO who's building me toxic links or I'm in a worse position than what I was previously where you can get a guaranteed return investment on lead generation James Dooley: Yeah okay so next up we've got the red one which is turn your advertising into profitable investment UK businesses switch to Fat rank for guaranteed return on investment and take advantage of the full refund policy if not so again alluding to the similar types of things wasn't it that we were saying earlier um so moving down why settle for PPC when you can have a guaranteed conversions our service ensures you invest in leads that pay off not just pay-per click so again it's we're not trying to say that payer click doesn't work again like you alluded to then you know pay-per click can work for a lot of people and does work for a lot of people we actually have a lot of clients that run parallel and you know we'll do pay-per click and do various other advertising forms as well as our leads coming in so you know if it works for you then continue to do that we don't feel like you know you need to throw all of our all of your eggs into our basket but obviously if you are spending quite a lot of money on PPC and you're finding it's not working and you're finding you're looking for that you know those quality leads and we're generally probably a better model than PPC in that argument really Dan Grant: Yeah sure yep so next up we have uh think your sales team is the problem maybe what they actually need is a reliable flow of quality leads to close the deal James Dooley: Yeah exactly I think we've touched upon a lot of these now a lot of them are just kind of rehashing the same type of stuff so stop blaming the sales team I mean don't get me wrong the sales person might not be good and you might need to get rid of that person but a lot of the time first and foremost if the sales team are all saying that the leads are not good enough you need to start looking at your lead generation sources and strategies or what lead generation service are you using and is that good enough don't just blame the sales team sometimes blame the type of leads that are being generated it needs to make certain that it's a quality lead too many people chase the quantity and not the quality of leads that are coming in Dan Grant: Yeah uh so next up we have uh stop draining your budget on in ineffective lead generation UK companies should invest where Roi is guaranteed fat rank offers this or you get your money back so again like you said it's reiterating the same type of things but having that money back is you know important as well to fall back on because if people are investing in these sites straight away they want to know that that you know that refund is available having said that we've never had to refund a client because you know every time a client has put money into the site they've seen that growth they've seen that success and they've never you know we've never had that situation so you know cross our fingers we never will need to but obviously it's good that we offer that to to clients as well James Dooley: Yeah um okay so transform your marketing strategy from Hit and Miss PPC to our guaranteed lead generation service pay only on results not attempts Dan Grant: Yeah so again it's just completely drisking the fact that are are you not certain where to spend your money well we'll we'll come and check you full strategy in place and if we feel that it's a good enough industry a good enough Niche and that you're good enough at converting those leads will completely take all the risk on board ourself and the only pay on conversion James Dooley: Yep okay so turn potential into profit partner with fat rank for specialist lead generation that brings exclusive highquality inquiries to your mailbox Dan Grant: Yes exactly what fat rank does provide they a specialist lead generation company that are providing daily inquiries that are coming for it might not be dat some in some certain industries you might only get one or two leads a week but as long as it's the exact type of lead that the sales team needs to convert that's good enough there's others that we're generating up to 100 in a single day and for those it might be like emergency locksmiths or stuff that's repairs and stuff like that like all the ones where they're needing stuff ASAP might be a lot of those might be via like telephone and stuff like that as opposed to a contact form submission but um yeah we're generating leads on a day-by-day basis for many different Industries in the UK James Dooley: Yep uh so we inviting a limited number of UK businesses to experience growth you only need to pay for leads that turn into real business so again with that one there it's quite important that we're mentioning at the start you know the limited number of UK businesses we don't work with everyone as you said previously we are selected with who we work with uh the company has to be the right fit for our model they have to you know uh buy into what we do understand what we do and be willing to grow with us as well what we don't want to do is invest all this time and money and effort into building you websites out but then you not be able to you know work the leads properly or you might not want to expand and grow we're looking for compan that have the same kind of uh you know philosophy as us in terms of we want to grow we want to build we want to become better and bigger and um obviously if you share that philosophy with with us and you deal with the inquiries properly you know we'll generally succeed together Dan Grant: Yeah explaining on that one slightly is that like we don't want customers to become frustrated if if sometimes it's better for the business owners to listen to us if we don't feel you're ready for our lead yet take it on board and try to ask the question why it could be your branding that their branding is not good enough and they might need to go away and work on The Branding instead of mourning about what we're saying actually take it on board and go actually they've got a point we do need to improve this which then indirectly will improve your conversion and then once you've done it if you come back three four five months later then there's a lot of time we've done that and then we've taken clients on because they've gone and done the stuff that we want them to do in improving their own branded serup which is means when you search your name without your website um what shows up that's what that's kind of your business card online like is is it is that positive or is that negative is it if it's negative people might not be looking to order from you and at the 11th hour if you're in a price and you you and your main competitor and they're Googling who's the better company because you're both similar on price and the these have got a more positive branding online and yours isn't as positive they're going to go with them so we why should we then generate leads for someone who's not got a good positive brand serup you need to go away and resolve that first and that's why we're saying that it's limited to what companies that we work with but if you're a good company you do a good job you're well priced and you can convert jobs through exactly what you do we then look to generate you those exact leads that turn into profit James Dooley: Yep uh PPC can drain your your budget without promise of return choose our service for guaranteed Roi where you only pay for leads to convert so again we we've kind of been through that model but obviously is just comparing us to PPC when PPC isn't done properly really um again similar there so stop burning cash on PPC you can see that some of these have a similar type of uh sentiment this one's again about the sales team this blue one so stop pointing fingers at your sales team they can only work with what they're given um if you know isn't it time you provide you're provided with a constant uh flow of quality leads so again similar type of sentiment isn't it there uh transform your business strategy with fat rank where exclusive leads turn into tangible success and profits today do you want to expand on that one a little bit more Dan Grant: Yeah just a little bit again it's just touching on the exclusive part um sometimes people reach out to us and go oh but why are you different to back or check a trade or leads to trade or a lot of these other um lead generation platforms that are out there now don't get me wrong I know a lot of businesses that are using some of them lead generation companies and making a lot of profit out of them leads but I also know a lot that are very very frustrated because they might be buying leads from anything through 101050 even1 even 200 in some niches that the lead's being sold to six other companies and then they're saying surely I should be getting exclusive leads for that well it's just whatever is in your contract and if if it is that you're going to get leads and the six of us are going to get them as well well then you've only got a one in six chance of converting where our leads what we try to do is make certain that once we're working with you and we know that you're got to converting you would be the only company to generate so someone wants a conservatory we only pass that to one company you'll get exclusive leads on that if you're paying when you first start working for us if we're not certain whether you're good at converting or not we might decide to send it to a few but you're not paying for any of the leads you're only paying conversion and at that point we're trying to work out who is the best at converting those leads um into profit and whoever we feel is best we then start to do the exclusive lead generation deal with um so it works great James Dooley: Yep uh so next up stop the leak in your advertising budget get guaranteed results with a return on investment so again that stopping the leak is almost what you were saying there with you know if a Mark if a business has various different marketing advertising strategies to get the leads in often times some of them will end up losing the money and it's kind of just stopping that leak and working with someone that's obviously going to ensure that that doesn't happen in the future um so next up we have if you don't innovate you'll evaporate higher fat rank for the 100% guaranteed return on investment lead generation service do you want to expand on that one Dan Grant: Yeah I mean I love the saying if you don't innovate you're going to evaporate I think you're going to see one or two more of those quotes in a minute coming down you'll be like look they're all the same quotes these but I I love the saying if you don't innovate you are going to evaporate you've always got to be trying to strive to be better even if you genuinely feel you're number one in your industry keep striving to improve and innovate and keep moving forward because you if you don't your competitors will catch up James Dooley: Yeah definitely um if your sales results are falling short maybe it's not the team's fault uh consider that there's a lack of quality consistent leads obviously we we've mentioned that one earlier um lead your industry with fat rank uh where exclusive leads meet unprecedented success and profitability for your business again a bit more of a salesy one but just kind of alluding to the fact that that's what we do there's another one so if you don't innovate you'll evaporate start generating a consistent flow of inquiries today um make today the day for change fat rank provides the exclusive leads your business needs to succeed and profit in a competitive market again even that like you know make today the day for change a lot of businesses will take a long time to actually analyse the areas of the business that aren't actually earning the money or maybe wasting the money it's important to take action as soon as you can with these things and if you can find a company that can help you generate those leads which we believe you know we obviously can do for many different Industries uh generally that's you know usually the way to go I think on that just expanded on it um so many business owners procrastinate and they overthink things through and I think this is one of the main reasons why we've ended up completely de-risking it for business owners cuz if we know that they've got a great product sometimes it's the business owner that holds them back so this is why we've kind of taken the model away from him just being like look don't pay for anything we know what works because this is what we do day in day out if you're a brick layer you'll allow them to build the wall and you just let them get on with it you don't start asking them a million and one questions in this industry we've advertising and marketing if I was getting paid per task it would be too it just be tiring because I had to keep explaining to the client what I'm doing if I de-risk it they don't even know what I'm doing all what I need to do is make certain I'm generating the right type of lead which then converts so the procrastination is a big part start taking action today and stop procrastinating Dan Grant: Yep and this next one actually refers to just stopping wasting money as well so every pound spent turns into profit uh UK companies can trust fat rank on a return on investment driven advertising with a safety net of 100% refund so again it's just about companies not wasting that money and not wasting the budget um next one up if you don't innovate you'll evaporate again generating consistent flow of leads for your business uh it's easy to blame the sales team but harder to admit the struggling James Dooley: Again it's alluding to the sales another one there if you don't evaporate you'll uh sorry if you don't innovate you'll evaporate it seems like obviously a lot of these now are kind of a similar Senter and AR there kind of they have all got I mean after it you've got like if you don't innovate you will evaporate flat right Rank and rent model for lead generation so for anyone who doesn't know the rank and rent model um this is the the lead generation model of what we do uh actually says on there rent and rent but it should say Rank and rent so that prob ISS changing but the um on there it should say Rank and rent which is we build out the websites with rank the websites to get the exact type of inquiries that what you need um it's it's built on our framework which we know technically is built brilliantly it's got the right words and the right entities in the content that's needed it's got the right back links that come through to the page and it's built for conversion so that on there is what the rank and rent model um actually is Dan Grant: Yep another one there if you don't innovate you'll evaporate and generating leads every day is a must so obviously that is important to to obviously make sure you're getting that consistent flow and the quantities there as well um next up elevate your business today let fat rank fuel your success with exclusive leads that convert into substantial profit do you want to add a bit more to that one James Dooley: Yeah I mean again it's just the same again just get exclusive leads um yeah into profit pay as a percentage of your profits and then you're winning do you know what I mean you're not having any risk whatsoever it's it's guaranteed profits for yourself on the lead generation model that we set up Dan Grant: Yep uh focus on what matters at fat rank delivering exclusive uh quality inquiries that pave the way for successful outcomes and enhance profitability James Dooley: Yeah again same same same with all the others I think a lot of these are kind of saying again um investing digital at Works UK businesses it's time to use fat rank Services um guaranteed return on investment I think I've done a few of these different ones which are pretty similar cuz I wanted to get different colours um enough of the blame game your sales team again stop blaming the sales team get a consistent flow of quality leads um only pay on the conversion drive your business forward with fat rank where exclusive leads are just the beginning of the journey to success and profit escape the PPC cycle of uncertainty our lead generation service um for UK businesses got uh guaranteed Pathway to profitability if you don't innovate you want to raate um generate leads every goddamn day for your sales team Beyond PPC um we offer guaranteed for our lead generation don't just don't just survive thrive um we ensure a steady stream of quality leads so you can focus on what you do best I think I quite like that saying what's your thoughts on that you don't survive th Dan Grant: That's almost similar to the if you don't innovate you want to vate but don't yeah keep your head just above the water do you know what I mean like you've got to make certain that you're looking to thrive as a company James Dooley: Yeah it's removing the complacency isn't it from it and and companies sometimes can fall into habits and especially when it comes to you know how they generate the leads and how they deal with the leads but changing that model and actually getting out there and doing something different especially with this model where it's completely risk-free is generally you know a really good thing for these companies to be doing Dan Grant: Yeah and then the last one have in blue is the life blue of any successful business is a consistent flow of quality and quiet is that are exclusive and turn into profit so that's all the quotes up there and then I've just got some other ones down here that I just want to touch upon with you Dan with regards to again more inspiring quotes for lead generation right so making your prospects feel like they have an exclusive membership in a club uh makes lead generation a positive customer experience so this is just this is a quote that I've got off the internet and it's basically saying that you just basically you need to be making certain that you're getting a positive customer experience which basically means you need to be making profit um the way you position yourself at the beginning of a relationship has a profound impact of where you end up so on that this is so important um about branding right so right at the very very start or what message in that you're delivering online how good are your photos that you've put online how good is your videos of your jobs that you've done online so many people offline are great and they don't move what they have offline online and some of the photos that they have on the website are terrible some of the videos that they have are like you can just tell that there's just been zero effort been put into the case studies and this is why when we do the rank and rent model we get all the photos we get all the videos and we just make it look good we make certain we take everything offline and we put it online and that making certain that impacts it's like First Impressions when you first meet someone they're really really important I don't know if we can expand on that any further down Dan Grant: Yeah that that's exactly it so you know a lot of the times and we we've had it in the past time we've had companies come to us looking for leads and we've had a look at their websites initially and thought their business looks good it gets well reviewed in terms of you know it's it obviously operates well but visual visually if you were to actually look for that service or product you probably wouldn't inquire with them because obviously what you're seeing isn't really reflective of the work that they do and that's really it if I mean if you're a company that's you know that's getting you know conly five star reviews and a really good company you know people are really happy with the work that you do you need to actually show that online so that people who are new to your company even' never seen you before who might not be as Savvy to look at reviews will say okay yeah this is the company I want to go with because look at that job that they've done or you know look at these testimonials or look at this content on their website so it's really really important that they have that and obviously for certain industries certain companies if they don't have a marketing team it's going to be difficult for them to actually Implement so we can obviously take that stress out off off the hands for them uh we can obviously generate those leads and and have that kind of branding on our end and then obviously those leads will come straight through to them with that trust that they're looking for so like you said it's important not just for business but in just in life to create that good first impression whether you're talking to someone you know you know over the phone or whether you've met someone in real life or whether it is an actual impression online for a business it's really really crucial that that companies get that right James Dooley: I think yeah for sure I think this next quote down here about approach each customer with the idea of helping him or her solve the problem or achieve a goal not just selling a service or a product I think this is important for makes and again this is when we building these websites out a lot of our copywriters that we have we've got um a lot of writers but then we've got a lot of copywriters sales copywriters that understand that so we try to dig deeper to make certain we can resonate with someone a customer that's coming through to our website of where they are at present with regards to what products and service they're looking for but why are they looking for that product and can we help solve their problem and I think this is another reason of why our websites convert very well is because we dig a bit deeper and we get into the psychological selling of the content of our website hence the reason why I don't want to start doing SEO for other clients and doing it on their website and try to explain it because you're going to end up spending all day trying to explain to a business owner why have you used certain words or why have you not just said this is the product that we sell without kind of explaining the solution and and the problem that it's going to achieve um so I think that's pretty important but then the next one down um persistence is the probably the most important skill because almost nothing you do is at the first attempt U it doesn't work at the first attempt so what's interesting on that one from a marketing standpoint is this is where effective frequency comes involved so not only do we rank websites and generate leads but also if someone's come through to our website we've got like a Facebook pixel which means that that person then gets followed on Faceook Facebook when they go on and they start seeing our ads they start being seen multiple times as it starts being seen multiple times they might then inquire normally at the first attempt someone's being and seeing your brand they don't normally inquire this is something else that we can look to do when we're generating the inquiries definitely if people like you um they'll listen to you but if they um but if they trust you they'll do business with you so again we're trying to trying to put some of the stuff on some videos that they might have online because if they like you they'll listen to you but if they trust you they'll do business with you building that Trust online is so so important do you want to expand on that slightly a little bit more of like make how you can build that trust further Dan Grant: Yeah definitely and I think that this this one works really well from the perspective of a customer actually you know about to inquire with a company for something and also our relationships with the clients too we want to as soon as we get into contact with a client and we accept them as part of our lead gen model the first thing we want to do is get to know them and their business a little bit more understand their ethos understand you know almost their morals and ethics within the business to see what they're actually looking for and then obviously grow to achieve their goals with them we what we don't want to do is kind of see clients we don't do see clients as kind of a moneymaking scheme we want to see it as a long-term relationship where we build a relationship with them obviously the r the risk is on our end so it's not risky for them and that alone really is enough to start building that trust because they say okay this company's trusted with me they're putting a lot of money and effort into this actual campaign for me and you know I actually want to work with them long term so I think it's really really important definitely then I'm going to I'm going to wrap it up with this last one to build a long-term successful Enterprise you don't need to close a sale just open a relationship so something else that we do on a lot of these websites is not every single page is a selling page and trying to get an inquiry that goes through to our customer we want to make certain we're building what's classed as being topical Authority online and make certain that we're building relationships with people that who come to our site that return back to our site that feel that the data and the information of what we're sharing online is high level is people trusting our website and as it keeps building up and building up and building up we're hoping the end goal would be for someone to fill out a form and then our client then would get the lead and provide them with the service of what they want to do to solve their problem or give them whatever their goal is to have done um so I think I think that's very important as well and that's kind of wrapping up the all the different quotes for lead generation down here in the get in touch we actually have um if you do want to team up and you do want to find out whether your business if you are a business owner is good enough um it's not saying if you're good enough it's just have you got the sales team to be able to convert the volume of leads that we might be able to generate um if you come on to Fat Rank and go to get in touch or if you're on the lead generation quotes page it's quite a long one um here which hopes has inspired a few of you you scroll down to the bottom you've got to get in touch but here at the top get in touch fill in the form someone will get back you back to you the same day um they might ask you a few questions we need to dig a bit deeper in understanding whether like you're ready yet to get an influx um of new inquiries so are you ready to deal with that volume and that's that's a wrap-up really of everything on there with regards to lead generation quotes what out of that one Dan is there any of them that stood out to you apart from obviously saying the blue ones or James Dooley: Well in terms of the quotes I do like the um you know if you don't innovate you'll evaporate one I think that's really good and I also like the ones where it's alluding to the fact that companies might be struggling with other marketing uh campaigns at the minut so whether that's PPC or whatever whatever else they're doing I think a lot of companies and we know this from experience with speaking to companies will actually be quite open with us and say look we've been spending this money with this company each month we're only getting this amount of inquiries and I think that openness to you know knowing okay I'm not doing great with this particular campaign can sometimes open doors to obviously working with a company like us and US generating those leads and just saving uh companies time effort and money really which is obviously what we we're passionate about Dan Grant: Yeah so anyone who's watching this we hope you like the lead generation quotes we hope it might have inspired you but leave a comment in the comment section um obviously contact us if you if you're looking for any sort of lead generation but leave a comment in the comment section to see one what colour you preferred out of the five I'm quite boring and preferred the gray that was more he wanted the colourful and vibrant of blue but let me know what colour you preferred best and which one of those quotes you preferred the most please don't say the rent and rent when it was spelled wrong and the rank and rent but see see which one I mean I prefer that every business needs a consistent flow of quality inquiries um I just feel it's so so but it is the lifeblood of any successful business and that's where I I kept trying to instil that into um people I'm hoping of might have inspired someone with the lead generation quotes there and yeah best of luck and uh yeah leave a make sure you leave a comment
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