How to Build Links Fast for a New Site! | James Dooley

James Dooley: Watch your link building strategy for a brand new website. I'm building all the time. I'm just more brute force. I just want to get there ASAP. Speaking, majority of those, you know, follow. Some are do follow but majority are no follow. Make sure you're not the black sheep on the page. I want the high DR, not that high DR means anything like trusted seed. Make certain you're doing quite a lot of links to your informational posts. If you can get those to rank, you naturally, others will start linking through to those. Obviously, everyone knows gambling industry and it's expensive. It's expensive for links. Link building for new websites. So we've got a lot of questions here where people are asking, what is your link building strategy when you've just bought a new domain? You've done the content. What's your link building strategy for a brand new website? So mine would be citation blast. Very low cost to do. Um, it's also good for just building them pillow links essentially, you know. Um, forum citations, them sort of style links, very quick to do and easy to acquire. Then after that, wait a month or two, let the site obviously, shove them in an indexer. Um, D's got a very, very good one. Um, then after that, see where it's moving and then start to slowly work out, right, how can I sculpt? Where should I be sending the most links? These more powerful links, which no doubt will cost money. Um, where should I be sculpting it? Where should they be going to? And working it out from there. That's usually how I do it. Unknown Guest: Yeah, so let, let's break that down of what you've said there. So you've got a brand new website and the content's being done. So obviously, to start with, you mentioned citations. Yeah, so citations for anyone that doesn't understand what that is, a business listing, right? But to have the citation, you need what's called the NAP, the name, address and the phone number. So to start with, any website that you have, try and make certain you've got the name of the business, the address and the phone number put onto the website. When you then go and order those citations, you might. I mean, like yourself, me and you sometimes have got difference of opinions. Like, I just try and go pretty hard on branded and naked URLs type of links. That they're anchor text links. Um, because I just feel like you can have almost unlimited amount of naked and branded. I know you're a bit more liking link velocity and building it, do 50, do 100, do 150, and building up over time. I'm just more brute force. I just want to get there ASAP. I'm probably just impatient, to be honest with you. Um, but yeah, citations to start with. Um, like, for me, I go and get 800 off the box. Um, I know you kind of do 100 a month for it, or 100 a week for eight weeks and stuff like that. But citations to start with, get your naked URLs, generally speaking, no follow backlinks through to your site. Then after that, you then touch up on, you mentioned, like, and you said that they have pillow links, which some people call them foundation links. So they are, to start off with, and then you mention them, and um, like, web twos and um, other, other links that are, so what some people call a social fortress. So they web two, so they're branded. So if I've gone and got james.com, I would be creating links for like james.dooley.weebly.com, james.dooley.tumbl.com, james.dooley.blogspot.com, and then you be making certain within there, it also gets like James Twitter, um, the YouTube channel for James Dooley, the Pinterest for James Dooley, and it's building up all the social profiles, but also all the branded web 2.0s. And that's like building a moat around a castle. So that's your defence mechanism to look like a real brand and making certain you're doing what real businesses do. So having that, again, generally speaking, majority of those are no follow, some are do follow, but majority are no follow. And again, the more naked URLs, the more branded type links of what you need. Something else that we do, this is mainly in local, and I probably would do it for bigger sites, is Google stacks and cloud stacks. Now, they work very, very well in local. Um, I'm going to touch upon something in a minute that all these need with regards to indexing, and it's very, very, very important. If you do not put these into indexes, you will not get best bang for your buck. But generally speaking, a Google stack and a cloud stack on top of the business listings and on top of the social fortress is going to put you way ahead, normally, of competition, especially in local. I do do also do all of this for affiliate sites. Generally speaking, e-commerce, I might not need as much pillow links. I might be more looking towards the do follow type guest post in niche edits. But then the last one for me of what we do is a press release as well, just to get that influx of links. I want Google to be and keep crawling my site in lots of mentions. I want my NAP listing on my web 2.0s. I want my NAP list in everywhere I can, my Google stack, my cloud stack, and on my press release. I want as many mentions of my website across the internet as I can. James Dooley: To start with the foundational links and the pillow links, well, I would then be doing, on the press release front, is every three months, make sure you do another one, because they will drop off, obviously. You can get them indexed and they'll be indexed for a while, but typically, the press release websites, you know, they will terminate them, especially if they don't get traffic. Unknown Guest: Yeah, and those freshness of links that come through, you're normally getting maybe 200 to 400, depending on what press release service that you do. There's many there, and there's many of them that are good, to be honest with you, differing from £50 to £500. Um, a lot of them are pretty similar, if I'm being honest with you. It just matters of where your threshold is. You might be able to get some like Market Watch and um, Yahoo Finance listings, which sometimes you pay that little bit more money for. But yeah, generally speaking, you want to keep a velocity going. So as some do start to drop off, you might then come along. It's also very good for E-E-A-T signals. So maybe using a press release for some awards that you might have won. Yeah, or talking about an offer that might have won some awards. So then you're taking two boxes: the company's won some awards and it's been collected by an offer that's on your site. It's quite good to kind of go down that route. Um, which is pretty good. But back onto a new website with regards to link building, so we've done the citations, the social fortress, cloud stack, Google stack, we've done a press release. The big one then for me is making certain your loading into an indexer. So for me, I'm a risk-taker entrepreneur. I acquire a lot of different businesses related to digital assets and services. I've acquired four different indexes this year because I feel it's one of the most important parts of SEO now, believe it or not. And I think the reason, just so people understand why I think it's so important, is because it's become so easy now with AI for people to create so many articles. And what used to be a 20, 30-page website now has become a 400-page website. And Google cannot index the backlinks on a lot of these websites. So the indexing tools that I use, I'm using different methods with regards to Google News, for some redirects, I'm using um the Google API, and I feel that it's going to become harder and harder for indexes to actually work. There's been a recent update last week with regards to spam on indexing, where they're now saying that the indexes should only be used for job listings and for newsworthy articles. And if you're not using it for that, you can actually get done for spam. So I don't know what's going to happen there. I think it's become a lot more tougher. But especially for all of your links that you're getting through to your site, get them loading in. It's a fraction of the price that you should be doing. You get best bang for your buck. Get them into an indexer. I think it's very important. But then, so that's, we call it foundational links or pillow links. After that, then you've got a new site, you know, three months old. So it's still relatively new. You've got all these links now that's coming in. Generally speaking, naked, well, branded and no follows. What then are you doing with regards to do follow backlinks? James Dooley: So usually, I would, the concept would then be look at, you know, follow, do follow ratio, and then I would be starting to drip feed in because you've already started building a template to Google that you typically are doing branded links. So start building some do follow links, but for the brand. Yeah. Um, so that way it starts, go okay, I can see how this is now getting do follow links. And then over time, you can start to slowly introduce anchor texts. If it's needed, you don't necessarily need to introduce anchor texts like keyword rich anchor text, sorry. Um, but they do help and it is some of the biggest needle movers. However, you know, we we also run a business um called Backlink Doctor, and it's the main penalty that you say is people have went too hard on exact match anchors. We pretty much never see it, if it's just branded anchors. Yeah. Um, so yeah, it's very important to just make sure that at that point you slowly start to introduce, you know, could be just look at the flow of your competitor, make sure you're not the black sheep on the page, and just slowly introduce the links in the anchor text ratios. Unknown Guest: So if you guys, the do follow backlinks that come along, are you more of a fan of um link inserts or niche edits, is what some people call them, or guest posts? James Dooley: So personally, especially for a new website, I'd go guest posts because it doesn't make sense for a 2015 article or 2016 article to all of a sudden have a link to a website that's just been published yesterday or three months ago. So I would always edge more towards guest posts. And then in time, when you've got a bit of age on the website and things feel free to start implementing link insertions. That's my opinion. Unknown Guest: So then with you guys' to do follow links, um, you going down the route of starting off with guest posts, then maybe trickling in a few niche edits or link inserts, say, maybe six months later? And then what about digital PR? Are you doing any digital PR on local? James Dooley: I mean, local, I'll tell you in local I don't do digital PR. However, if I've got bigger sites, like in the gambling sector, then I love digital PR. I want the not that high DR means anything like trusted seed. Yeah, exactly. Yeah. So digital, obviously, yes, the problem you've got is the website. Most people are going to have a small budget because it's new. In digital PR, it's costly. Yeah. Um, also, you, after then, as long as you're on board with like the fact that no follow and do follow don't really matter that much, a no follow link will still, like I guarantee you, build your citations and things like that and your sort of foundation links and you'll probably start to rank them. So, for some keywords now, most of them are no follow links, right? And there's this whole concept that a no follow doesn't pass anything. It's just a no follow link. But I completely disagree with that. I think it was just a metric that Google built to try and catch SEOs out. So just build a natural blend of it. Don't be worried with digital PR that a lot of them are no follow. You know that, from generally, the trusted seed sites, you'll not get any higher DR metric, typically, than a digital PR one. And again, it just adds to that E-E-A-T in the authority. Unknown Guest: Yeah, for sure. I mean, I want to touch upon a little bit. So someone's here got a brand new website and they're looking for link building strategies. We've gone through now pretty much majority type of links. At what point does this new business website owner introduce tier two B links or tiered link building? James Dooley: Generally speaking, I would say to the guest posts could also be through to their some of their do follow social fortress links. At what point do you start introducing in tier two B links? So with tier two, I would also, we get obviously tier twos quite cheap. So I'm quite keen on tier twos. But tier twos are the fact that we would probably do them quite early on, just because we can get hold of them quite easily. If you're working and operating on a budget again, I would also just vary it up. Don't be scared to send tier two links to a no follow link. It's actually in some of our test data we found that in sending that link through to it and maybe even you know sending some traffic, if you're doing sort of Twitter ads, things like this, or um YouTube ads or pinning or whatever type of advert, to it, you can sometimes actually almost increase the value of that no follow, so it almost becomes a do follow, although it's a no follow. Yeah. Um, so yeah, tier twos have their place. And I would also say for indexation purposes, when you're touching on the AI and things like this, if there's links in the web pointing through to it, it's going to increase the potential for crawlers to visit the website. Therefore, or it should get indexed. Yeah, for sure. Unknown Guest: I mean, like, with regards to citations or anything that I'm not doing any tier twos. I'm just loading into the index or Google Stacks, Cloud Stacks, just loading into the index, are trying to get Google bot to come and crawl it. Regards the guest post, guest posts are the most relevant link that you can get because you're physically, if you're, I mean, you can get the link building agency to write the article if you want, but you can write the article so you can control the narrative. Not only that, you could then right to start ranking that guest post, which I think is huge. I want to get traffic from my guest post through to my website. So if I can semantically write, right, good quality copy on my guest posts and get the guest post ranking well. What is the algorithm at his core? Content and links. So if if I write a really well-written piece from a guest post, I want four or five tier twos to give that guest post the best chance of ranking. And if I can try and control the first page with me being number one and my guest post being two, three and four, that is the best. That's the Holy Grail in my opinion of link building. James Dooley: Well then, another thing you've touched on is obviously then starting to get referral traffic from these links. And you're controlling the whole SERP. So you become more of a sort of um, what's it called? Um, just had a mind blank. You you basically become in control of your own narrative. So you essentially can mitigate any potential bad press. Yeah, stuff like that. Unknown Guest: So she also can be used for reputation management. That's the word I couldn't forget. The word. So you could be used for reputation management. Um, you're owning the brand. Up you actually producing. If someone's using correlation of content, you're creating that seed set of keywords and that you need to be in there. So it it's huge. But then also, with regards to, on top, if you have got a new website, there's one other thing, slightly off topic. While you are building the backlinks through to the site, still build the topical authority through to the site as well. Don't just think that links on by itself is going to rank your site. Build the topical authority, which then gives more ways in for the links to start to become supporting documents as well. I think that's very important. There's some people that come to us and they've got a 20-page website and it's like you've not got topical authority yet. So also, you do need to be spending some money on content to try to cover all the entities and all the related, like, semantic content network of what is needed to then give you more places to be able to build links in. Because some of the informational guides that you have on your site naturally would get more backlinks. So sometimes they're easier to build links to, which then can be internal linking through to your money pages. And I'm a big, big advocate of trying to make certain you do in quite a lot of links to your informational posts because if you can get those ranking, naturally, others will start linking through to those. Sometimes when it's a transactional on a commercial page, not many, actually, you don't get natural acquired links to a transactional or commercial page, to an informational page or statistics page. At times, those can be the ones that can attract you the most links. It's actually something that we used to do in the gambling industry quite a lot. Is obviously everyone knows gambling industry and it's expensive. It's expensive for links. So what you used to do is you used to build almost like um statistical content in order to be able to get the links for cheaper. And then they almost become a bit of a snowball effect where they become very powerful pages. And then you three want redirect that link or in time or add internal links. James Dooley: Yeah, it's just a cheaper way of acquiring for um hard niches. Yeah, yeah. For sure. So we hope you like the video with regards to what backlink strategies or link building strategies you do specifically on new sites. To be honest with you, anyone who's watching this and you've got an existing site and you're thinking, do you know what? I've not done this. I've not done tier two B links. Oh, I've not done my citations yet. Oh, I've not done enough NAP listings and stuff like that. With regards to citations, I've only done 30 citations and James mentions I need to do 800. 800 is just what I do. I it could be overkill, but I'd say 30 is definitely too low. I want to try and get as many no follow naked URL backlinks through to my site as I can. And I normally like to go in the several hundred. If you've not got that many, be looking to get some citations. They're very, very cheap in comparison to guest posts and niche edits. You're going to build that referring domain count up, which I also think is very important. So I hope you like the video with regards to link building for new websites.