James Dooley: So I've got Dan Grant who's the director at Fat Rank and promo SEO and today's video is about Facebook ads lead generation and whether Dan thinks that using Facebook ads for generating leads is a good strategy for UK companies or not.
Dan Grant: Yeah, um, I definitely think Facebook ads can be a really good strategy and are for a lot of companies. I think for companies that understand what they're doing in terms of you know the texts that adding to their Facebook, you know the scripts are adding to their Facebook advertising and also understanding it from a demographics perspective, understanding who to actually put the adverts out to, you know making sure you're getting that that kind of side of things correct. If you're clued up on that and you're experienced in that or you're maybe outsourcing it to a company then it can work really really well. Uh for something that you're trying to do yourself it can obviously become a cost and that money can kind of get thrown away if you don't get those, you know things correct. Um so it really depends on you know how good you are at Facebook advertising. If you're a Facebook advertising, you know UK company and you're actually specializing in that then absolutely. If you're a company that wants to get into it and put a lot of money behind it I'd probably recommend looking at different avenues that are probably you know more consistently earning you money and and less risky really because there is definitely a risk financially to doing that and a lot of things you can do um you know to actually make sure that it goes wrong really with Facebook ads so that would probably be my my my look at that. How about you, what do you, what do you think?
James Dooley: Yeah I mean I think um overall Facebook ads is a great platform for, especially for certain things like retargeting so you can put like a Facebook pixel on your website and then what you can do then is anyone who's visited your website you can then start running ads to try and get get them back on if they haven't converted. So I'm a massive advocate of Facebook ads retargeting pixel being used um and I'm also a big advocate of Facebook ads if it's like interruption marketing. So if someone doesn't yet know that they want to go to a certain log cabin let's say or there's a certain dress that might really, that like going viral, um and you can try and show it in front of um obviously the female demographic if it's if it's um a red dress or whatever it is or if it's a new suit that people are wearing for stagos and you try and present it through to let's say the younger male audience and stuff like that and you know who the demographic is then they did, there wasn't searching for it anywhere on Google and you've done the interruption marketing. I think it's a great platform for something like that. Yeah but overall you need to make certain you're using a a decent Facebook ads agency. The issue is that they're not normally very cheap um so you've got to then pay for the ads, you then got to pay for the agency to be setting up the videos, the images, um the kind of scripts that um they've been doing, um and yeah it can become tiresome, um it can become very very expensive. And if you're doing it for certain things of let's say tradesman type um services, it the conversions normally a lot less on Facebook ads than it is let say on PPC or on a pay per lead type model. Um so obviously you know I mean explain a little bit about like the VSLs and why the VSLs are important um if you, because you you've done VSLs before so explain a little bit on that front of why that's important for Facebook ads.
Dan Grant: Yeah, so actually getting your script together correctly for creating an advert is going to actually you know um connect with the people you're trying to sell that product or service to is really really important and actually kind of you know looking into some of them maybe where their fears are with you know whatever that thing is. So it might be that there it's a boiler advert and you instead of saying do need boiler here's where to get a boiler you actually go down the lines of when was the last time you're boiler was serviced. Did you know that if you don't have a boiler service within two or three years you can run into all these problems? If you service it or if you do this, you know if you look at maybe a repair that can obviously mitigate all these issues and save you money in the long run. So it's maybe about converting what they were originally looking at and kind of and doing it to benefit them as opposed to kind of shoving sales down their throat really which obviously isn't what anyone wants. Um so I think that's important and if you you're not able to kind of create that or if you haven't had the experience to create those VSLs before it can then become problematic and it could really affect how much money you're actually able to make from Facebook ads. Um so there's definitely easier ways to kind of generate leads and generate kind of good quality leads and also cheaper ways I think for most companies that aren't kind of clued up with you know actually you know sales and online marketing.
James Dooley: Yeah for sure. Um mention to the viewers um perspective on Facebook ads as lead generation, let us know in the comments what your thoughts are, all for Facebook ads specifically for lead generation in the UK, it'd be interesting to to see um whether you think it's um great on return on investment um or whether it's expensive. We certainly use it as part of our overall holistic strategy. So like I said we'll use it for retargeting, we could use it for branding as well so just sometimes just being seen on different platforms is good further down the line for conversion um but we we've moved towards now more to um a pay per performance lead generation strategy. So Dan, let us know what your thoughts are on how obviously we integrate Facebook ads as being one part of the strategy for what we do alongside SEO and PPC and a lot of other kind of platforms, let us know your kind of thoughts on how Facebook ads lead generation kind of compares against now our pay per performance lead generation model.
Dan Grant: Yeah so as you said there, we will use Facebook ads to kind of you know like you said holistically in certain issues and certain moments it makes sense for us to use Facebook ads for certain services um but if we were using that as our sole purpose to actually just generate leads I think we'd be in a much worse position than we would be you know from the other you know the other ways that we actually to able to bring in those leads. Um our pay on conversion model is is completely risk-free. So obviously with Facebook you have to not only do that research and actually put in that time and effort into putting the right demographics in and writing the right scripts and all that other stuff but you could do all of that and spend you know thousands of pounds and not really see very much money back. Whereas a pay per conversion model, if you're in an industry for example in the UK that works nationwide, we're able to generate inquiries for kind of you you know completely for free. So those generate those inquiries can come through to your company. You don't have to obviously pay for those leads. You don't have to pay until the job's actually converted and obviously then we we determine what that fee would be for that converted work. So essentially is a completely risk-free model. You're not having to kind of learn anything new like you would with Facebook ads where a lot of the time people have to do you know year two, year three courses to actually really understand how to use it as a tool and it's literally as simple as you know we're in this industry, are you able to generate his leads? If they fit our model, because obviously we are quite selective with that, then we're able to generate them those leads and obviously ly it's completely risk-free then. So they're not even paying any money for the leads that come into them. So obviously as you know a lot of our clients love that model and have been using that for many many years now um and typically to compare them both from a perspective of actually generating leads, obviously one you know being completely free of charge and no risk is going to be better than the one that you have to put a lot of time and effort and money and research into. So yeah for your average business owner I think it's definitely you know a step up from doing Facebook ads personally. But would you agree with that or...?
James Dooley: Yeah for sure. Um I think obviously it's it's it's taking out the risk element for business owners because the business owners might be brilliant, if the let's say dental care and dentists, they're brilliant at doing the teeth and the implants and stuff like that, they've not been trained on marketing. Obviously all of our team, we've got different um people within the team, whether the videographers, graphic designers um script writers, um uh we website designers, SEOs, link builders, content optimization specialists, we've got a whole marketing team. So I could, would you expect a business owner to try and run all of that and see what what converts the best in their niche? You you're asking a lot for someone to be able to do all that where that's what we do day in day out. We know what converts the best with regards to what colour buttons can convert the best. Even like what words go onto a call to action button can make quite a big difference. So mentioning to people's thoughts, are you, who's watching this video, have you ever been on a pay on conversion type generation model or pay on performance type model? It's like a no win, no fee type lead generation, you only pay if you convert jobs and make profit and you pay us a percentage of those profits. We are very selective with who we work with. We've got to make certain that you're good enough to take our leads and convert them and you have got a sales team that can offer a great service to the customer. But let us know, where how how you compare that to a Facebook ads lead generation model. Are you using Facebook ads yourself for retargeting, for branding, or for any lead generation services um in the UK? Leave us a comment in the description, in the in the comment section and we can hopefully have a nice discussion of how it compares against our pay per lead kind of set up.
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