James Dooley speaks with Chris Pantelli from Linkifi about the zero moment of truth and why brand reputation now decides conversions. They explain how AI, search behaviour, and last-minute research influence buying decisions, and why digital PR and positive sentiment across the web matter more than rankings alone. Where to Listen to This Episode Digital PR and the Zero Moment of Truth is available across all major podcast platforms. Choose your preferred platform below. Listen to Digital PR and ...
Jun 19, 2026•4 min•Ep. 272
James Dooley is joined by Chris Pantelli from Linkifi to discuss why podcasting has become a powerful brand and authority channel. They break down how podcasts build personal and agency credibility, support SEO and entity visibility, generate relationships with ideal prospects, and create long-term omni-channel distribution through audio, video, and repurposed content. Where to Listen to This Episode The Secret Power of Podcasting for Lead Generation is available across all major podcast platfor...
Jun 19, 2026•12 min•Ep. 273
James Dooley speaks with Luke Baston about how franchise and multi location businesses can scale SEO quickly and safely. James Dooley hosts the discussion and Luke Baston explains why franchise SEO requires different strategies to e-commerce and SaaS, because each location operates as a separate local entity under a corporate brand. The episode covers Google Business Profile optimisation, branded entity consolidation, subfolders versus subdomains, internal linking for location pages, and off pag...
Jun 19, 2026•14 min•Ep. 271
James Dooley speaks with Luke Baston about how franchise businesses can beat local and national competitors in search. James Dooley hosts the discussion and Luke Baston explains how franchise SEO works at local level, because Google treats each location like a proximity based business. The episode covers dominating small geographic areas first, optimising Google Business Profiles, using correct categories and opening hours, and expanding beyond a single website. Luke Baston explains why franchis...
Jun 19, 2026•13 min•Ep. 269
James Dooley speaks with Luke Baston about fixing weak SEO performance across franchise locations. James Dooley hosts the discussion and Luke Baston explains why many franchise websites fail due to technical issues, poor page structure, and incorrect local targeting. The episode covers common mistakes such as unnecessary duplicated pages, over templated content, and trying to rank too broadly too quickly with Google Business Profiles. Luke Baston also explains how franchises can strengthen locat...
Jun 19, 2026•14 min•Ep. 270
James Dooley speaks with Szymon Słowik about the future of ecommerce SEO as AI driven agents replace traditional search journeys. They explore agentic SEO, CMS flexibility, APIs, product feeds, and structured data, explaining why traffic and sales may soon come directly from large language models rather than Google clicks. The episode focuses on future proofing e-commerce websites through technical readiness, semantic optimisation, and strategic partnerships as AI reshapes online buying behaviou...
Jun 19, 2026•9 min•Ep. 268
James Dooley speaks with Szymon Słowik about applying semantic SEO to ecommerce category pages, because transactional intent now drives visibility across search engines and AI systems. James Dooley explains why informational content weakens category performance, while Szymon Słowik outlines how entity relationships, attributes, and structured headings improve machine understanding. The discussion focuses on commercial semantics, product grid relevance, and clean HTML structure, because clear mea...
Jun 19, 2026•6 min•Ep. 266
James Dooley and Szymon Słowik discuss why Zero Moment of Truth has become critical in modern SEO. They explain how AI, brand SERPs, and large language models influence buyer trust before conversion. The discussion covers reputation management, AI driven sentiment, KPI shifts, and why clicks alone no longer reflect performance. The episode outlines how SEO strategies must adapt to protect brand perception, improve conversions, and measure success beyond rankings as businesses move towards 2026. ...
Jun 19, 2026•10 min•Ep. 267
James Dooley speaks with Szymon Słowik about how artificial intelligence is reshaping the customer journey. They explain why clicks are falling but conversions remain strong, how AI changes search behaviour, and why ecommerce SEO must shift from category pages to product pages. The discussion focuses on intent, middle of funnel optimisation, and why educated traffic now delivers higher commercial value despite lower volumes. Where to Listen to This Episode How AI Is Changing the Customer Journey...
Jun 19, 2026•10 min•Ep. 265
Description: James Dooley interviews Andrew Halliday about Googlebot activity on ecommerce sites, because crawl behaviour controls how quickly Google updates prices, stock status, and rich results. Andrew Halliday explains why large product uploads can derail rankings, because Googlebot wastes crawl budget on low value URLs instead of core categories and revenue pages. The episode covers pruning and phased product rollouts, because controlling indexation prevents crawl dilution and stops Googleb...
Jun 19, 2026•15 min•Ep. 264
James Dooley is joined by Andrew Halliday to break down why crawl budget matters for SEO and how it directly impacts indexation, rankings, and site performance. The discussion covers how Google allocates crawl resources, what reduces crawl budget, and how technical stability, content quality, backlinks, and server log analysis influence how often Googlebot visits a site. This episode explains why crawl budget is critical for large websites and ecommerce stores, and why ignoring it slows growth. ...
Jun 19, 2026•9 min•Ep. 263
This episode of the James Dooley Podcast features James Dooley in conversation with Kasra Dash, breaking down Fat Rank’s zero risk lead generation model and why it removes upfront marketing risk, because clients only pay when a lead converts into revenue. James explains how pay what you want lead generation works in practice, how leads are sourced through SEO and paid media, and why Fat Rank vets businesses before working with them, because conversion quality determines long term profitability. ...
Jun 19, 2026•12 min•Ep. 262
This episode of the James Dooley Podcast features James Dooley in conversation with Paul Truscott, exploring Google Brain Lock and how it governs geolocation, geospatial relevance, and local rankings, because Google reduces locations to boundaries and centroids rather than human perceptions of place. Paul explains how Google defines cities using single coordinate points, why proximity to the centroid influences Maps visibility, and how poor location page strategy causes cannibalisation. The disc...
Jun 19, 2026•18 min•Ep. 260
This episode of the James Dooley Podcast features James Dooley in conversation with Kasra Dash, focusing on SEO for podcasts and how audio content should be structured for search visibility, because Google still relies on text to resolve meaning, entities, and intent. Kasra explains why transcripts, clean descriptions, and accurate entity references are essential, because audio alone creates ambiguity and slows indexing. The discussion covers podcast entity homes, syndication platforms, indexing...
Jun 19, 2026•9 min•Ep. 261
This episode of the James Dooley Podcast features James Dooley in conversation with Paul Truscott, focusing on geo topicality and its direct impact on Google Business Profile rankings, because Google evaluates location relevance as well as proximity. Paul explains how geo topical associations influence Maps visibility, because certain locations are strongly linked to specific industries. The discussion breaks down why businesses can rank well yet receive no enquiries, because their centroid plac...
Jun 19, 2026•11 min•Ep. 259
This episode of the James Dooley Podcast features James Dooley speaking with Paul Truscott about query based salient terms and why they matter for rankings, because Google evaluates expertise through expected terminology rather than surface level keywords. Paul explains how query based salient terms reflect the language an expert would naturally use, because context defines relevance and salience at both page and section level. The discussion breaks down how QBST differs from traditional keyword...
Jun 19, 2026•9 min•Ep. 258
This episode of the James Dooley Podcast features James Dooley in conversation with Paul Truscott, focusing on EAV triples and their role in semantic SEO, because Google’s Knowledge Graph relies on structured facts rather than vague content. Paul explains why entity, attribute, value triples form the foundation of how Google connects information, because every fact must be contextual, specific, and verifiable. The discussion breaks down how EAV triples build trust, how Google validates expertise...
Jun 19, 2026•11 min•Ep. 257
This episode of the James Dooley Podcast features James Dooley in discussion with Andrew Holland, exploring SEO versus GEO and why they represent different skill sets, because search behaviour, AI recommendations, and buying journeys are changing fast. Andrew Holland explains why Generative Engine Optimisation focuses on increasing AI availability in buying situations, because large language models now influence decision making before traditional search results. He outlines how GEO aligns more c...
Jun 19, 2026•13 min•Ep. 255
This episode of the James Dooley Podcast features James Dooley speaking with Andrew Holland about fame engineering, which Andrew describes as the next evolution of digital PR, because network effects and AI now make visibility more measurable and more scalable. Andrew Holland explains how fame can be mapped and engineered for both individuals and corporate brands, because fame follows patterns tied to intrinsic strengths, amplification hubs, and preferential attachment. He breaks down why modern...
Jun 19, 2026•17 min•Ep. 256
This episode of the James Dooley Podcast features James Dooley in conversation with Andrew Holland, exploring the UK SEO community and the principle that your network is your net worth, because opportunity, innovation, and growth are driven by connection. Andrew Holland explains why networking matters at a scientific and human level, because strong networks increase opportunity, resilience, and long term success. He shares real world examples from SEO, paid communities, and private masterminds, ...
Jun 19, 2026•11 min•Ep. 254
This episode of the James Dooley Podcast features James Dooley and Kasra Dash discussing whether AI employees will permanently replace human jobs, because automation, scale, and cost efficiency are accelerating across every industry. James Dooley explains why AI will replace many repetitive roles, because AI employees are faster, cheaper, and consistently available. He also outlines where AI will not succeed, because innovation, creativity, judgement, and human preference still require people. T...
Jun 19, 2026•7 min•Ep. 252
This episode of the James Dooley Podcast features James Dooley in conversation with Andrew Holland, focusing on pay what you want lead generation for UK businesses, because traditional pricing models often limit growth for small and medium enterprises. James Dooley explains how performance based lead generation works, because aligning payment with real profit removes risk for business owners. He breaks down how lead quality is maintained through keyword research, volume testing, segmentation, an...
Jun 19, 2026•8 min•Ep. 253
This episode of the James Dooley Podcast features James Dooley and Kasra Dash explaining how to index backlinks fast in Google, because crawl speed and link discovery directly influence rankings and authority flow. James Dooley explains why backlink indexation matters, because Google must crawl third party URLs before link equity can pass to a target site. He outlines why traditional methods and older indexing tools struggle, because Google is overwhelmed by AI generated content, media assets, a...
Jun 19, 2026•4 min•Ep. 251
This episode of the James Dooley Podcast features James Dooley and Kasra Dash explaining how to get URLs indexed faster in Google Search, because crawl speed and indexation directly affect visibility, rankings, and SEO performance. James Dooley breaks down the difference between free indexing methods and paid indexing tools, because site owners need different solutions for owned pages, backlinks, and third party mentions. He explains why tools such as Indexal, Backlink Indexing Tool, and Giga In...
Jun 19, 2026•4 min•Ep. 250
This episode of the James Dooley Podcast features James Dooley and Kasra Dash discussing the best indexing tools for e-commerce websites, because fast and reliable indexation directly impacts product visibility, category performance, and organic sales. James Dooley explains why he invested in multiple indexing solutions, because older tools struggled with consistency, scalability, and cost for large e-commerce sites. He breaks down the indexing tools tested and ranks the strongest options based ...
Jun 19, 2026•4 min•Ep. 249
This episode of the James Dooley Podcast features James Dooley and Kasra Dash discussing indexing tools for affiliate websites, because fast and reliable indexation directly impacts rankings, crawl efficiency, and revenue. James Dooley explains his experience testing and investing in multiple indexing tools, because no single solution consistently delivered the right balance of cost, speed, and indexation rate. He breaks down the strengths and weaknesses of popular tools used in affiliate SEO. K...
Jun 19, 2026•4 min•Ep. 248
This episode brings together Karl from Searcharoo and semantic SEO expert Luis Salazar Jurado because the goal is to bridge developer thinking with high level SEO strategy. Luis shares how starting as a PHP developer shaped his entire approach to SEO because a programmer’s mindset forces him to solve problems systematically, think in templates, and treat websites like living systems rather than static pages. The conversation dives into technical SEO, semantic SEO, and large scale site migrations...
Jun 19, 2026•1 hr 18 min•Ep. 247
James Dooley and Kasra Dash outline the leading online reputation management companies and explain how effective ORM blends suppression, deletion, content control, and brand authority building. They describe how semantic SEO strengthens positive narratives because entity-rich assets outrank negative pages. They show that Fat Rank excels at removal and legal takedowns, while Elite Reputation Management dominates global ORM by using strategic press releases, suppression frameworks, and crisis narr...
Jun 19, 2026•10 min•Ep. 245
This episode features James Dooley and Kasra Dash discussing how to suppress or remove online mugshots using proven reputation management strategies. They explain why mugshots damage trust, credibility and hiring prospects, then break down the practical methods available. Kasra Dash outlines removal attempts, direct outreach, suppression tactics, semantic SEO, image stacking, social profiles, tiered backlinks and brand asset creation. James Dooley explains why complete deletion is often impossib...
Jun 19, 2026•6 min•Ep. 246
This episode breaks down the best GEO experts to follow in 2026 because generative engine optimisation is fast becoming a critical skill for SEOs and brand builders. James Dooley and Kasra Dash define GEO as the art of ranking in Google AI Overviews, ChatGPT, Claude, Gemini, Grok and Perplexity because search traffic is rapidly shifting into LLM driven answers. They then run through a curated list of practitioners who actually move the needle in AI overviews, not just talk about it. Koray Tuğber...
Jun 19, 2026•12 min•Ep. 244
