James Dooley: So in summary, disavows definitely work. We've got so much data to show that the disavows do work. Not all websites need a disavow, in fact majority don't need a disavow, but if you are out going out with your way to try and improve the rankings and do SEO and you are acquiring, whether it's guest posts or niche edits or press releases or citations, whatever link building campaign that you're looking to do, if you are looking to build links to improve your rankings, each link's going to have a degree of toxicity added to that. Degree of toxicity, all the image aggregator links, you can quickly become above a toxicity threshold. Your competition might like you've got, each and every niche has got a toxicity threshold of where it's at. So casino might be a lot higher than let's say a local plumbing kind of industry. So but moving forward, people need to know where their toxicity threshold lies, how many links they can get away with acquiring. If you are not getting the best bang for your buck on your link building campaign, it's probably because you're already over the toxicity threshold and just go and get yourself a disavow to bring down all of the toxic links that don't have any power and don't have any trust. You're not going to lose any rankings after doing the disavow because none of the powerful links are being removed. It's a great way that allows you to kind of have the ability to build more links moving forward. So it's not just about removing the links, it's also about them moving forward. It gives you the ability to actually build more powerful, trusted links moving forward.
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