James Dooley: I would like to say starting off with James from Manchester in the UK I'm business first SEO second um um leverage obviously SEO for a lot of brands that I own you need a lot of top authority you need a lot of trusted B links need a lot of branding being done and stuff like that so it it is completely could literally be from a very very Niche specific in a certain town and City can be literally within 10 days you get you're generate inquiries to obviously large affiliate sites can take years.
James Dooley: What make your Partnerships work and what to look out for I'm in a position now where I look at my part is a little bit different and do I like my partner can I spend time with him I'm going to spend a lot of my time now in life with person so if I don't like him then I probably won't do it.
James Dooley: I do quite a lot of investment in different service based SEO products and services that that's out there on how you guys approach and invest in SEO or the SEO industry in general so like you invest companies a lot of my Industries where we make money in is like local leg gen very easy to rank and you can get rankings within a few weeks but I also then like making certain I'm in some of the toughest markets with regards to finance casino and stuff like that to make certain that my team are good so I'll go and buy plenty of sites there might be I generally only try to work on I want I want a deal so where some of them might come to me and say I've been hit with a website I've got an unnatural links penalty but we've got a brand that does disad and gets people out of unnatural link penalties so earlier you talked a little bit about trust and building trust for Client First someone is asking how do you actually do that in your head you've got about first 12 months you're not going to make money you will do but in your head you got you're not going to make money you send the the leads out and then ins starts to happen is you they start getting leads so what they do a caret cleaning you're sending in caret cleaning the first couple of them might get through they might oh I'm looking to have my R cleaned in my in my front room and they're like these leads are terrible but then the fifth lead might be a big hotel comes in and say we've got a £1 15,000 budget and we need all of our rooms in the hotel being cleaned well you bet your life and it 10 minutes after we got that inquiry the ring you open now they're going how do we get more of those leads and then you start building relation it's not me that speak to them it's my sales team that starts speaking to them and then they're then asking how do I get more and then you've now got them on the hook that they're wanting more you then start saying well at the moment you're not paying anything if you start paying some money we can build you a dedicated site out and then from there then you start building the truck march update March update have you been impa obviously we' got a lot of different sites we also don't do ranking rent and a lot of people nor ranking rent we've got a lot of the affiliate side so we've got a lot of s in the September conf upate where I think anyone % been hit where it's half in traffic is still in a negative ranking State a lot of high level seos SC that problem so we're still trying to uncover those what you need to do um I don't really know many people that recovered from the September one the March one um there's been a few personal attacks on some sites I've had some personal manual action penalties on the sites that we now looking to the cover um what I would say if anyone is building out SES the biggest kind of tip that you need to take away if you've got a lot of different sites is decentralize everything that you do every single website that you build treat almost like you would do as being a PBM where you don't want you want a different Gmail setup you want different Hol thing you want different cloth FL everything decentralize it all because if but like you or what you've said on one thing about let's say parasite SEO or AI content or building back links they will come after everything how do you scale your team with a rank and rent business model we do both so I like to make sure I've got um a large office in south of Manchester um they generally speaking well the heads kind of work together and collaborate with each other um whether they want staff in the office or not in the office that's up to them um as long as they're meeting their kpis and you got the right systems and processes in place I'm not bothered if they do three days four days or 5 days a week as long as they're hitting their goals of where they need to be at um so too many people like look at certain time kpis but for me a kpi needs to be set in place for what the output is if the output is great that's fine so I think a big Bo just back talking about kpis and stuff like that and strategic Partners a big one between Partnerships that start to fail is one partner might be doing 50 hours a week and they expect the other partner to do 50 hours a week that's not doesn't have to be the case if they only want to do 10 15 hours a week and they're very very intelligent in the way that they're working smarter and things that meeting their goals and how they need to do it that should be fine you've got to kind of let go of that almost that Perfection if you think you need to work 50 hours a week that's not the case so just making certain that you set the kpis and then and yeah generally the team is inh house for middle management and we've got a lot of virtual assistants in the Philippines Bangladesh South Africa basically any anywhere where we feel that that's the best person to fit that role I own quite a lot of my own I don't do any client work so I'll build my own websites rank the websites and look to do lead generation to start with then start to then to rent those websites out.
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