More Than a Mission Statement: What Brands Get Wrong

In this episode of Jack Rants with Modern Bankers, Jack Hubbard sits down with speaker, author, agency founder, and unapologetically creative thinker Ron Tite. From his roots in comedy to leading a top creative agency, Ron shares how humor, storytelling, and authenticity fuel his unique approach to business and branding. They explore Ron’s new book, The Purpose of Purpose, and why too many organizations confuse PR fluff with real strategic purpose. Ron breaks down how great leaders align what they think, what they do, and what they say—and why simplicity, consistency, and sincerity are key in cutting through the noise. He also unpacks the evolving landscape of coaching, AI, brand loyalty, and why meeting chaos with more chaos never works. With sharp insights and a few laughs along the way, this episode is a must-listen for marketers, bank leaders, and anyone who wants to make business more human and more purposeful. Sponsored by RelPro and Vertical IQ.