In today’s episode, I sit down with Sydney Chase to discuss strategies to prevent the summer slowdown in business. We talk about the importance of planning and being intentional during the summer months to maintain momentum and set oneself up for success in the fall. The key strategies we discuss include topics that will help drive engagement, bring new members to your audience, and increase your sales. We also highlight the significance of building relationships, being visible, and leveraging e...
May 08, 2024•38 min•Season 2Ep. 141
In today’s episode, Ashley Mason, founder of Dash of Social, shares her journey of starting a content marketing agency and specializing in social media and influencer marketing. She discusses the power of partnerships and how they can benefit both parties involved. Ashley also talks about the importance of finding the right partners and offers tips on how to choose them. She shares examples of successful partnerships, such as co-authored blog posts and joint events, and emphasizes the impact the...
May 01, 2024•26 min•Season 2Ep. 140
As entrepreneurs, it’s important to be concise and brief when you communicate your business and your offers. By doing so you make it easy for your partners, potential customers, and general public to understand clearly what you do, how you help people, and how they will benefit from working with you. The more powerfully you do this, the more customers you will have and the more sales you will generate. Unfortunately, most business owners don’t communicate this way. They tend to over explain, use...
Apr 24, 2024•31 min•Season 2Ep. 139
In today’s episode, I delve into the critical role of boundaries in business and their direct influence on profitability. I highlight five key areas where boundaries tend to be underestimated: time management, delineation of work roles, maintaining business focus, managing client interactions, and personal consumption habits. Throughout our discussion, I stress the significance of clarity, deliberate planning, and shifts in mindset to effectively establish and uphold boundaries, noticing their i...
Apr 17, 2024•27 min•Season 2Ep. 138
In today’s episode, I had the pleasure of diving into a meaningful conversation with Angela Jia Kim, the brilliant mind behind Savor Beauty, and an inspiration to me on my entrepreneurial journey. Angela shared invaluable insights on the vital role of self-care and authenticity in the world of entrepreneurship. She stressed the importance of prioritizing our own well-being to effectively serve others and crafting offers that truly resonate with our genuine desires and passions. Throughout our di...
Apr 10, 2024•36 min•Season 2Ep. 137
The purpose of your lead magnet is not to generate leads and collect random people for your email list. The purpose of your lead magnet is to attract people who would also be interested in your paid offer by providing value related to something you are selling. If your lead magnet is misaligned and not directly tied to the problem you are solving in your offer, you are likely bringing in the wrong people who aren’t interested in your offer or worse, you are losing them altogether. In today’s epi...
Apr 03, 2024•17 min•Season 2Ep. 136
The entrepreneurial journey is both an internal and external game. As individuals, what we experience and the support and tools we seek is often the same things our customers seek and can often be the key to the work with do in the world. In today’s episode, I sit down with Calvin Correli, the founder of Simplero, as he shares his journey of integrating spirituality and entrepreneurship. He discusses the challenges he faced in managing multiple software tools and how that led him to create Simpl...
Mar 27, 2024•40 min•Season 2Ep. 135
Are you ready to skyrocket your business growth? In today’s episode I am going to share with you the ultimate secret to unlocking your sales potential: simplifying the buying process for your customers! In this power-packed episode, we focus on one of the keys to maximizing profits in your business: making it effortless for clients to pay. Say goodbye to complicated sales funnels and hello to streamlined transactions that keep your customers coming back for more. Ready to transform your sales pr...
Mar 20, 2024•29 min•Season 2Ep. 134
Mastering the art of networking to grow your business or career and create a strategic advantage is something every professional should learn. Today’s episode is Part 3 of our 3-part Networking Mastery Series where we delve into strategies for maximizing the impact of networking events through intentional post-event actions. Drawing from my own experience of building a successful business primarily through networking, I outline a comprehensive approach involving gratitude, personal connections, ...
Mar 13, 2024•26 min•Season 2Ep. 133
Mastering the art of networking to grow your business or career and create a strategic advantage is something every professional should learn. Today’s episode is Part 2 of our 3-part Networking Mastery Series where we delve into strategies for making the most out of your time “in the room” at networking events. Building upon the pre-networking phase that we discussed in last week’s episode; we walk through best practices to make your time a powerful and efficient experience for both you and othe...
Mar 06, 2024•28 min•Season 2Ep. 132
Mastering the art of networking to grow your business or career and create a strategic advantage is something every professional should learn. In today’s episode, we delve into the importance of networking, effective strategies for building meaningful connections, and how to leverage your network to propel your career or business forward. Whether you're an ambitious entrepreneur seeking collaborations or a corporate professional aiming for career advancement, this podcast is your guide to unlock...
Feb 28, 2024•31 min•Season 2Ep. 131
As our businesses grow, we can accumulate a lot of physical and digital clutter in our businesses. Decluttering not only improves efficiency and saves time, but it increases our ability to become more profitable. After working with hundreds of clients around growth, and growing my own business, I’ve identified that there are a handful of areas in your business where we create clutter that significantly slows down our growth and adds “bloat” to our business. By streamlining these areas, businesse...
Feb 21, 2024•26 min•Season 2Ep. 130
As we grow, there is a natural inclination for businesses to become more complex as they expand. Overcomplicating areas of our business that make the customer experience cumbersome, create confusion in what we’re trying to communicate, or create clunky operations and workflow leads to decreasing rates of growth and increased churn. By simplifying things in these areas, you position your business for increased excellence, profitability, and ultimately, freedom. Today I’ll walk you through the key...
Feb 14, 2024•30 min•Season 2Ep. 129
Boosting team productivity is paramount for established entrepreneurs as it directly contributes to their business's success and growth. Efficient teams can streamline operations, reduce costs, and accelerate project timelines, ultimately leading to increased profitability. With limited time and resources, entrepreneurs with growing and thriving businesses need to maximize every aspect of their business, and a highly productive team can help them do just that. Additionally, enhanced productivity...
Feb 07, 2024•32 min•Season 2Ep. 128
Boosting team productivity is paramount for established entrepreneurs as it directly contributes to their business's success and growth. Efficient teams can streamline operations, reduce costs, and accelerate project timelines, ultimately leading to increased profitability. With limited time and resources, entrepreneurs with growing and thriving businesses need to maximize every aspect of their business, and a highly productive team can help them do just that. Additionally, enhanced productivity...
Jan 31, 2024•37 min•Season 2Ep. 127
If you are an entrepreneur, you are in the people business. And loving on our clients and customers is one the best ways to make our clients feel appreciated. When done right, offering thanks fosters loyalty and deeper connections, also often resulting in increased revenue. Offering thanks to your customers is one of the most overlooked and underrated things you can do to drive your business. It’s also one of the BIGGEST GAPS I see with businesses, and a huge area of growth opportunity for almos...
Jan 24, 2024•25 min•Season 2Ep. 126
In our businesses, we spend a tremendous amount of time and energy doing “all the things” in an effort to continue growing our business. But there really is an easier way to grow without doing “all the things” (and to grow more quickly). It’s by optimizing your business to create more while doing less. Because the truth is, only a small percentage of things that we do (actions we take) in our business actually move the needle and create results (more specifically, it’s close to only 20% of our i...
Jan 17, 2024•32 min•Season 2Ep. 125
As established entrepreneurs, we're always looking for ways to grow. And one of the ways that we grow our businesses is by growing ourselves - taking information in, building knowledge, and most importantly, applying that knowledge in a way that drives results in our businesses. This effects how we grow as individuals and how our business grows. And I think doing that on a consistent basis is really important. At the beginning of a year, we're very focused on the year ahead. There's a lot of hop...
Jan 10, 2024•28 min•Season 2Ep. 124
Have you ever reached the end of the week, exhausted, and then crashed into Monday, and repeated that cycle until you were burnt out? Being an entrepreneur, business owner, and your own boss, can feel liberating. It can give you more freedom, time, and help you reach your goals if done right. If done wrong, you can end up with less freedom, time, satisfaction, and even money. Today, I’m going to give you six steps that you can implement that will allow you to organize your life and your business...
Jan 03, 2024•25 min•Season 2Ep. 123
In today’s episode of the "It's Your Offer" podcast, I sit down with Dustin Reichmann, owner of 7-Figure Leap Coaching to talk about the evolution of his multiple businesses, and his most current endeavor where he helps mission-driven solopreneurs add 6 figures to their bottom line by telling the right stories on the right podcasts. Dustin shares his entrepreneurial journey, starting as an engineer and transitioning to marketing consulting and partnering with a local business. He discusses the i...
Dec 27, 2023•47 min•Season 2Ep. 122
In today’s episode of the "It's Your Offer" podcast, I have the pleasure of interviewing Calli McPherson, the owner of William James Gifts, a gourmet gluten-free food, gift, and gift basket store in Quincy, Massachusetts. Calli shares her entrepreneurial journey, which began with the idea of creating gluten-free gift baskets from home and eventually led to opening a physical storefront. She emphasizes the importance of having a strong "why" to keep you motivated in business and provides insights...
Dec 20, 2023•35 min•Season 2Ep. 121
For those of you that have been listening to the podcast for a while, you know that gifting is one of my love languages. I truly believe that when gifting is done right, especially for our clients and colleagues, it can be one of the most powerful tools in your business for growth, loyalty, and retention (and a win-win-win experience every time). In today’s episode I sit down with Jennifer O’Hare, the President & CEO of Belle Box Co., a corporate gifting company that helps businesses and org...
Dec 13, 2023•41 min•Season 2Ep. 120
Over many, many episodes of the It’s Your Offer podcast we’ve spoken about the power of your passion, your Hell Yes! Energy, and how it’s not only an important piece of your business plan and journey, but how it’s a critical piece of your success and happiness. In today’s episode I sit down with owner Nikki Crugnale of Gräem Nuts and Chocolate - a European inspired nut roaster, specializing in nuts, chocolate and dried fruit located in Concord, MA, and we talk about her journey from passion to d...
Dec 06, 2023•27 min•Season 2Ep. 119
Understanding your customers and creating an incredible client experience is paramount for running a business that keeps clients coming back for more and telling all their friends about it. In today's episode, I speak with Bonny Rollender about her Aestheics Bar Rytualist, and how she's created an exceptional offer and experience for her clients - Millenials and Gen Zs who are embarking on their aesthetics journey and are looking for a trusted guide to help them determine what they need and what...
Nov 29, 2023•36 min•Season 2Ep. 118
Welcome "It's Your Offer" podcast listeners! We're thrilled to bring you a special announcement today about an exciting limited series that will unfold over the upcoming weeks, just in time for the holiday season. Join us as we embark on a journey through a special local small business series, spotlighting the incredible ventures nestled in the vibrant Boston and Seacoast Northeast area. Throughout this series, we'll delve into the stories behind these businesses, uncovering their unique journey...
Nov 25, 2023•2 min
In today’s episode, I reflect on a recent discussion I had with female business owners about year-end goals and planning for the upcoming year. Many entrepreneurs tend to shift their focus to the new year as soon as November hits, missing out on the potential for growth and success in the current year-end months. Although it’s important to plan ahead so you are poised to start the year off strong, failing to maximize the last quarter of the year, especially November and December, can leave you m...
Nov 22, 2023•27 min•Season 2Ep. 117
Have you ever thought that time wasn’t on your side? I’m willing to bet you’ve thought you were short on time on several occasions - I know I have! What if you could have enough time to create everything you ever wanted, and more. We’ve all heard the line, “you can have what you want, if only you put in more time and effort.” Well, I’m here to tell you that it’s simply not true. In fact, you’ve done the seemingly impossible several times without even knowing it - you’ve bent time in your favor. ...
Nov 15, 2023•29 min•Season 2Ep. 116
In today’s episode, I want to delve into the importance of having a profitable and restful holiday season for entrepreneurs like us. I can't stress enough the significance of intentional planning, efficient time management, and clear communication to ensure that we can truly savor the holiday season while keeping our businesses profitable. I've developed a four-step roadmap that I'd like to share with you, and it starts with analyzing your calendar, noting your planned time off, confidently comm...
Nov 08, 2023•23 min•Season 2Ep. 115
Today, I'm thrilled to bring you a truly special episode. I had the honor of being featured on the podcast of one of my mentors, the incredible performance coach, Todd Herman, author of the transformative book, "The Alter Ego Effect." If you haven't had the chance to read it yet, I highly recommend it. During our conversation, I delved into my personal journey as a coach and business owner. I shared a pivotal moment that I believe every entrepreneur experiences—a moment of profound transformatio...
Nov 01, 2023•24 min•Season 2Ep. 114
In this week’s episode we’re diving into a crucial topic: how to break free from sales plateaus. As a business owner, you've likely encountered these plateaus, especially after being in business for a while. It can be frustrating, but there's no need to panic. The key is to avoid making rash decisions, such as completely revamping your offers or launching a flurry of new products. Instead, I'll share strategies based on my experience working with clients and growing my own business. Sales platea...
Oct 25, 2023•26 min•Season 2Ep. 113
