Every business out there needs to sell something to their customers to make money. An essential ingredient for getting someone to actually buy your offer is your sales copy. In today’s episode I’m speaking with expert sales page copywriter Nicole Kepic. Nicole writes sales copy for coaches, course creators, and creatives – helping them stand out from the crowd, attract their ideal clients, and sell out their signature offers with fun, feel-good copy. In this episode she shares with us how she di...
Oct 18, 2023•31 min•Season 2Ep. 112
The road to creating a thriving business with Hell Yes! Offers is riddled with uncertainty, doubt, and many failed attempts. In order to succeed as an entrepreneur, we need to build courage, persevere, and take what we learn and apply it going forward. In today’s episode with Financial Coach Tess Waresmith, she walks us through her journey of uncertainty and shares a powerful insight and tool that allowed her to take her offer from a rough, lightly fleshed out course to a successful business. As...
Oct 11, 2023•38 min•Season 2Ep. 111
httpsHave you ever tried to set goals that just didn’t come to fruition? If you’re an entrepreneur, I can almost guarantee that this has happened to you before – you’ve set all the goals for the year and some of them simply don’t happen. Well, you can change that. You can ensure that all your goals are met – and even far exceeded. Today, I’m going to be giving you the five biggest goal-setting mistakes that I see in my clients, and that I’ve experienced as well. If you just change these five thi...
Oct 04, 2023•26 min•Season 2Ep. 110
The stage can be a game-changer for 7-figure business owners, offering unparalleled opportunities for lead generation, networking, and brand positioning. Yet, how does one effectively harness the power of speaking? From identifying the right speaking engagements to crafting a compelling signature talk, the journey to becoming a sought-after speaker (and using it as a powerful growth tool) is intricate and rewarding. In today’s episode, which is the second of two in our Power Of The Podium specia...
Sep 27, 2023•44 min•Season 2Ep. 109
The stage can be a game-changer for 7-figure business owners, offering unparalleled opportunities for lead generation, networking, and brand positioning. Yet, how does one effectively harness the power of speaking? From identifying the right speaking engagements to crafting a compelling signature talk, the journey to becoming a sought-after speaker (and using it as a powerful growth tool) is intricate and rewarding. In this episode, we'll explore the myriad ways speaking engagements can supercha...
Sep 20, 2023•32 min•Season 2Ep. 108
Starting a business is often fueled by a burning desire or a specific need. However, as every seasoned entrepreneur knows, the initial vision can evolve over time. As our businesses grow and evolve, so do we. It's not uncommon for entrepreneurs to find themselves drifting away from their original goals, led astray by the day-to-day operations of their business. To ensure your business remains aligned with your true passion, it's crucial to regularly reconnect with your core desires. In this epis...
Sep 13, 2023•28 min•Season 2Ep. 107
Every entrepreneur, at some point, grapples with feelings of stagnation, feeling overwhelmed by the myriad tasks and inherent responsibilities of running a business. It's a common hurdle, one I've faced too. However, to scale our businesses and create a lasting impact, it's crucial to identify strategies to overcome these entrepreneurial roadblocks. In my startup phase, physical activities like running and weightlifting were my go-to solutions to combat these feelings. Diving deep into work was ...
Sep 06, 2023•32 min•Season 2Ep. 106
As we approach the end of summer, many entrepreneurs and business owners are preparing for the fall, a crucial time for re-evaluating personal goals and business strategies. This summer, especially considering the impact of COVID over the past 3 years, I embraced a new approach to business planning, creating space and time for intentional reflection and decision-making for the rest of the year. Like many of you, I've found this period essential for growth and alignment. In today's episode, I dis...
Aug 30, 2023•29 min•Season 2Ep. 105
In today’s episode, we explore the essential strategies to boost growth in a business, specifically for multiple six- and seven-figure earners. Our approach is not just focused on making more money in your business, or optimizing your offers in isolation, but focusing more importantly on optimizing your business and offers in a way that doesn’t overtax your team and highlights three main pillars that can propel growth to new heights. After working with hundreds of clients, we have found that the...
Aug 23, 2023•27 min•Season 2Ep. 104
We talk a lot about Hell Yes! Energy, offers, and business on the It's Your Offer podcast. Not because it’s a catchy tagline, but because we have found working on our own business and working with hundreds of clients that when you optimize your business for “Hell Yes!”, everything else falls into place. On today’s podcast I explore the practical application of incorporating "hell yes" into your business, and how and why you can start doing that right now. I'm passionate making sure you’re aligni...
Aug 16, 2023•24 min•Season 2Ep. 103
In recent days I have been speaking with clients and colleagues about some of the things they are experiencing in their business – offers not selling at the quantities they want, cashflow dipping, their vibe being off and not aligned with the amount of money they want to be making. Although there can be a list of things that could potentially be causing any of these results, 90+% of the time it’s not that no one wants to buy your offer or that there’s been a cosmic energy shift that’s causing yo...
Aug 09, 2023•31 min•Season 2Ep. 102
Today we’re going to delve deep into the digital revolution that's reshaping businesses worldwide: chatbots and AI-driven customer support. From the aisles of e-commerce to the intricacies of banking, chatbots and AI are revolutionizing how companies interact with their customers. In this episode, we'll explore the topic of AI – why it’s important for your business, when you should think about utilizing it, and how best to incorporate it and use it to drive value and results in your business. By...
Aug 02, 2023•26 min•Season 2Ep. 101
We are so excited for this special milestone in the journey of It’s Your Offer Podcast: our 100th episode!🎉 It's hard to believe that this podcast started as a small broadcast with only a few listeners, and now here we are with thousands of listeners and downloads, and we’re still growing every day. It’s amazing how far we've come, and we couldn't have done it without your incredible support, encouragement, and engagement! 🍾 To celebrate this momentous occasion, we have put together a special ...
Jul 26, 2023•30 min•Season 2Ep. 100
Wow has this summer been a bit of a whirlwind for me as we’ve navigated into summer camps and changing kid schedules. To be transparent, I knew moving into this summer that things were going to shift, but I didn’t know quite how much they were going to shift. Today’s episode is coming to you real-time, with me sharing how I’ve switched things up this summer, and what I’m doing to keep my summer productive while working through a new schedule and shifting days with my kids, vacations, and all the...
Jul 19, 2023•22 min•Season 2Ep. 99
When we think about growth, we often look at the industry we’re in and try to leverage what’s being done and what’s working to ignite (or further) our own business growth. But instead of spending our time doing what everyone around us is doing, and lagging behind the crowd in most cases, one of the fastest ways to grow and to disrupt an industry is to look across industries to find best practices from another industry and to incorporate it into your own. Most recently I attended a Dave Matthews ...
Jul 12, 2023•22 min•Season 2Ep. 98
Contrary to popular opinion, you don’t need to sacrifice your business and profits to have an incredible and enjoyable summer. In fact, if you learn how to do it correctly, you can have it all – a summer filled with joy and the things that fill you up AND a business that is thriving and making money. Today I’m going to share with you the three elements you need in your business to make your summer a breeze and keep your revenue and profits coming in while you take in the sun and lazy summer weat...
Jul 05, 2023•22 min•Season 2Ep. 97
There is a way to work less and make bank. No, it’s not a “get-rich-quick-scheme, and you don’t wave a magic wand and it magically appears. It’s a formula that’s made of up of knowing what you want and where you want to end up, knowing how much money you want to make, and having a business that’s optimized to get you there (including what you’re selling and how to engineer your business around it so it makes money consistently). Today I’m going to share with you the five steps you need to take t...
Jun 28, 2023•21 min•Season 2Ep. 96
In business, we need to make sure that we are leveraging things in the best way so we can streamline our operations, make our lives easier, and then generate as much money, especially profit, as we can. For some of the things that we do, we get into this habit of what I call "baking bread" every single time. We end up creating things over and over again, things that could be very similar, for reasons that we definitely don't need to be doing. When we do this, it takes a tremendous amount of our ...
Jun 21, 2023•22 min
As business owners we are focused on creating growth and increasing profitability in our businesses. In order to accomplish this, most entrepreneurs look for all the ways they can stimulate growth, often resulting in adding more things to their business and complicating their operations. I want to offer to you that if you want to grow in a way that is sustainable, fast, and that feels good, you do not want to run after every opportunity in your business. You actually want to look for your best o...
Jun 14, 2023•21 min•Season 2Ep. 94
In today's fast-paced and interconnected world, where information travels at the speed of light, it has become crucial to stand out from the crowd. This is where personal branding comes into play. A strong personal brand can open doors to countless opportunities. It helps you establish credibility, build trust, and differentiate yourself in your industry or area of expertise. A well-crafted personal brand not only attracts new customers, but also allows you to connect with like-minded individual...
Jun 07, 2023•29 min•Season 2Ep. 93
Building a successful business is not a one-person endeavor; it requires a strong and dedicated team. As your company grows, you need to hire the right people, with the right skill sets to support your business growth. When hiring, prioritizing finding individuals who help create a culture of collaboration, innovation, and accountability, where every team member has the opportunity to contribute and grow, is critical. By carefully selecting and investing in the right talent, you can build a team...
May 31, 2023•29 min•Season 2Ep. 92
As entrepreneurs, we know that building and growing a business takes relentless dedication and strategic decision-making. But what about our personal finances? How do they factor into our entrepreneurial pursuits? Well, buckle up because we're about to explore the critical ways in which your personal financial situation can make or break your business dreams. Throughout this episode, we'll uncover valuable insights and practical tips to help you get your personal finances in order, so they don't...
May 24, 2023•21 min•Season 2Ep. 91
For entrepreneurs, embracing a niche for achieving success is crucial in a competitive landscape that demands differentiation, making it crucial for entrepreneurs to specialize. By having a niche, entrepreneurs can focus their efforts, connect with their target audience on a deeper level, and tailor their products or services to specific customer needs. Embracing a niche not only positions entrepreneurs as industry experts but also unlocks growth opportunities and long-term success. In today’s e...
May 17, 2023•30 min•Season 2Ep. 90
Over the last few weeks we’ve been talking about retreat and how to use them to diversify your income, work with your clients on a deeper level and more immersive way, and how adding retreats to your offer suite is one of the most fun and fastest ways to grow your business. In today’s episode, I share the results of my most recent Business and Rejuvenation Retreat at the Canyon Ranch in Lenox, MA. I share the results our clients got from attending, what we learned from hosting, and how you can u...
May 10, 2023•35 min•Season 2Ep. 89
If you’re looking for a way to diversify your income, work with your clients on a deeper level and more immersive way, adding retreats to your offer suite is one of the most fun and fastest ways to grow your business. Many years ago, I believed that in order to host a retreat I needed to be a big business with a huge client list and tons of experience running huge programs that filled the room with hundreds of people. After challenging that belief and running my first high-end retreat in 2022, w...
May 03, 2023•27 min•Season 2Ep. 88
As entrepreneurs, we often fall into the trap of being chained to our businesses – both mentally and physically. The idea of being truly out of office, intentionally, becomes something that only special snowflakes who have cracked a special code seem to enjoy. But I’m here to offer a different perspective. And it’s not that you should just take time out of office because it’s good for you. I’m here to offer that it’s not only a good thing for you and your business, but it’s ESSENTIAL. I believe ...
Apr 26, 2023•34 min•Season 2Ep. 87
We’ve all heard it before – building your business is all about relationships and building a strong network. And although for many of us this does ring true, understanding how to do that in a way that is strategic, impacts are bottom line, and feels like a win-win for everyone involved is not something we see a lot of examples of every day. In today’s episode, we have the good fortune of sitting down with the founders of The Women’s Business League – Amy Pocsik and Melissa Gilbo – to hear about ...
Apr 19, 2023•44 min•Season 2Ep. 86
Have you ever reached a goal and felt like you needed to set a new goal in order to find the happiness you were looking for in the first place? This shifting of the goalpost is what leads many people to think that they aren’t winning when they reach their goals. Today, I’ll be giving you three things that I want you to do so that you can do so much winning in 2023, and celebrate those wins, no matter what they are. Mentioned in this episode 10K Accelerator Subscribe to the podcast VIP Facebook G...
Apr 12, 2023•15 min•Season 2Ep. 85
Running a multiple 6 and 7 figure business doesn’t just happen. It’s something that is created intentionally, and it involves multiple factors all moving together in harmony to create the revenue and productivity you desire. In today’s episode, I talk about the 5 critical elements that are needed for building a successful business that doesn’t just generate revenue but allows you to generate (and continue to generate) revenue that some businesses would only dream of. For each element I break dow...
Apr 05, 2023•29 min•Season 2Ep. 84
Having a Hell Yes! and optimized offer is an integral part of having a successful business that runs efficiently and generates consistent income. Not only does the offer itself lend itself to success in your business by calling in customers and compelling them to buy, but when you have an optimized offer, it informs all the other workstreams in your business. The stronger and more dialed-in your offer is, the easier it is to create the other pieces of your business ecosystem efficiently and effe...
Mar 29, 2023•23 min•Season 2Ep. 83
