One of the most powerful tactics I’ve employed in my business is working on 90-Day Years. What this means is that instead of treating my year as a year, I treat my quarters as an entire year, and each week of the weeks as a month. Doing this has changed the way I look at my business and my decisions. It’s created focus, urgency, and clarity that has helped me create a bigger impacts and great results (from increase revenue to a better quality of life) In today’s episode I share my process that I...
Mar 22, 2023•28 min•Season 2Ep. 82
In today’s episode I have the honor of speaking with Speaking and Thought Leadership Coach Michelle Barry Franco. Michelle is not only an amazing coach that helps people who have a story at the heart of the work that they do, or their own personal story, that they want to share with the world and bring it life in a message that is aligned and resonates with the people and the work they care about in the world, but she has been my coach and has been instrumental in helping me craft my message, cr...
Mar 15, 2023•40 min•Season 2Ep. 81
Do you know what your beliefs are? Do you know which of those beliefs are untrue? Yes, most of us have unconscious beliefs that aren’t true - and it’s important to know which ones they are, because they influence how you show up. Today, I am going to be teaching you how to uncover your beliefs with one simple tool: asking questions. By asking these questions, you will be able to dig up your beliefs, stare them right in the face, and get rid of them or change them in your favor. Mentioned in this...
Mar 08, 2023•23 min•Season 2Ep. 80
Your offer is the most important part of your business. Without it, your business can’t function. That is why avoiding the common mistakes that people make with their offers is going to instantly improve your business and make you more money. Today, I will be telling you the 5 biggest mistakes that I see people making with their offers, and the things that you can do to fix them if you find them in your offers. Mentioned in this episode Magnetic Offers 10K Accelerator Work/Connect with me: Consu...
Mar 01, 2023•33 min•Season 2Ep. 79
Many people think that motivation is something that is bestowed on us. That either we wake up each day motivated, compelled by some external force, or we don’t. But I’m here to tell you that motivation is actually an inside game. And it’s something you can create and generate whenever you need it. As business owners, there are a whole lot of things we need to do each day, and if we want to stay consistent and generate income and momentum in our businesses, we need to be able to know how to get m...
Feb 22, 2023•25 min•Season 2Ep. 78
Having a clear growth strategy is essential to maximize profits and decrease stress and overwhelm. As important as this is, many small businesses don’t have a plan in place to generate growth, and instead are operating on autopilot with these dramatic ups and downs in workflow that leave their teams wondering what their doing and feeling like they’re not operating at their full potential. In today’s episode I lay out how to create a 90-day plan that fast tracks your business for growth, and resu...
Feb 15, 2023•28 min•Season 2Ep. 77
Having a clear growth strategy is essential to maximize profits and decrease stress and overwhelm. As important as this is, many small businesses don’t have a plan in place to generate growth, and instead are operating on autopilot with these dramatic ups and downs in workflow that leave their teams wondering what their doing and feeling like they’re not operating at their full potential. In today’s episode I lay out how to create a 90-day plan that fast tracks your business for growth, and resu...
Feb 08, 2023•23 min•Season 2Ep. 76
The hallmark of a business is poised for growth is looking for gaps and opportunities within the client journey. Your ability to assess your business and identify where you can tighten things up or optimize your tactics further is a key step to developing the plan that will ultimately lead to more clients and revenue. In today’s episode I talk about the stages of the client journey and some of the opportunities that exist within each stage that you should consider if you want to grow your busine...
Feb 01, 2023•31 min•Season 2Ep. 75
So often we are conditioned as entrepreneurs to beat the competition. To be better than your competitors and other products on the market. And this is what most entrepreneurs spend their time doing, going after a piece of the market that requires them to play by the rules set on the playing field in a game they didn’t create. In today’s episode we discuss how ditching the idea about being “better”, and instead focusing on being different is where it’s at. When you stop playing the game of “bette...
Jan 25, 2023•17 min•Season 2Ep. 74
We have been conditioned to think about our businesses through an often limited and rigid perspective – what do customers want to buy? What works? What is everyone else doing? Not that it isn’t important to understand market dynamics and customer preferences, but for most businesses, this is all we use as our guiding principles for creating our businesses and offers. In today’s podcast I talk about the missing link to a thriving business – Your Hell Yes! Energy, and why this is one of the most i...
Jan 18, 2023•27 min•Season 2Ep. 73
As an entrepreneur, being perpetually stuck in your business is the kiss of death. In order to for your business to grow and thrive, you need to make progress and move beyond the stuck-ness we often experience in order to create results and impact for your customers. Although we’ve all experienced being stuck, the things that often keep us stuck are not the things that we think. In today’s podcast I share the top 5 behaviors that keep entrepreneurs stuck and rob them of moving forward and making...
Jan 11, 2023•30 min•Season 2Ep. 72
As a business coach working with many clients on how to run an optimal business and determine whether what they’re doing is creating the results they want, I often coach around creating a business that works, aka creates the results they want. Over the years I’ve discovered that people often make this much more complicated than it needs to be, and that making your business work really comes down to a simple system that include a few key steps that you can use in any type of business or with any ...
Jan 04, 2023•22 min•Season 2Ep. 71
Researchers have found that gratitude has a significant impact on both our physical and mental well-being and can be linked to everything from mood to blood pressure, to heart rate, to sleep. As entrepreneurs we’re always looking for new tools to increase our success. From time management tools to tips and tricks, to the next best social media management tool, being on the hunt for the next thing to catapult us forward can be a part-time job on its own. But one of the most overlooked tools for s...
Dec 28, 2022•23 min•Season 2Ep. 70
As we close out the year, and we look ahead to a new year, our brain goes into a place where we're thinking about what we want, what is our dream and our future, and what opportunities are ahead for us. I believe this is one of the best times for entrepreneurs, and that we are standing in front of some of the biggest opportunities in our business, resulting in the biggest impact, the most money, and the most fun. As an entrepreneur, our ability to evaluate an opportunity is invaluable. Whether i...
Dec 21, 2022•22 min•Season 2Ep. 69
As entrepreneurs, we’ve heard that consistency is the key to a healthy and thriving business. And I believe this is true, however not in the way you likely think. Consistency is more about “doing” things in your business, it’s about intentionally moving through your business to create results in a way that not only encompasses the things that you do, but also encompasses how you’re showing up, the energy you’re putting out into the world, and who you’re being. In today’s episode I’m breaking dow...
Dec 14, 2022•25 min•Season 2Ep. 68
Often we hear about people coming up with revenue goals that totally freak them out, and we think that they're aiming too high. And that that is the problem of why their business is slowing down, or they feel stagnant. But I want to offer to you that it's actually the opposite. One of the number one things that I see with my clients that are stuck and that don't feel like they have that when underneath their wings, is that the revenue goals they are setting are too low. And it is like wreaking h...
Dec 07, 2022•25 min•Season 2Ep. 67
Making sales is an integral part of running any business. And it’s not something that you want to be winging. Having an intentional sales plan is paramount in order to hit the sales numbers you want to hit. Today’s episode is the last in our special sales series and we break down how to get clear on your sales targets for year end, what you need to do to generate that money, and how to ensure that you will not only hit your sales goals, but that you will be able to create a predictable number of...
Nov 30, 2022•26 min•Season 2Ep. 66
As an entrepreneur you are in the business of sales, and as a result you cannot have a thriving business that generates money unless you are running sales calls consistently and effect. At the end of the year, a lot of people start to look at their goals and assessing their revenue and sales as one of the key indicators of how their year went. Because selling and making sales is such a focal point, we wanted to pull together a special sales series to dial in what makes an effective sales convers...
Nov 23, 2022•28 min•Season 2Ep. 65
Over the next few weeks we are doing a sales series where we share our best practices around selling and generating more sales. To kick it off, this week we’re sharing the strategies that we’ve used both in our business and that we’ve shared with hundreds of clients to help them generate more sales. If you’re a small business owner, you need to generate sales in your business in order to generate cash and stay in business. Regardless of industry, niche, or genre, there are some best practices th...
Nov 16, 2022•27 min•Season 2Ep. 64
Lead generators (also known as lead magnets) allow us to build our audience and following, and drive traffic to our paid offers. Last week we spoke about what a lead magnet was and how to understand the pieces that make it up so you can construct a powerful lead magnet that works to bring people into your business (if you haven’t listened to it, go check out Episode 62 – The Anatomy Of A Lead Magnet) But it isn’t enough just to have a lead magnet, the lead magnet needs to actually work (which me...
Nov 09, 2022•23 min•Season 2Ep. 63
Lead generators (also known as lead magnets) allow us to build our audience and following, and drive traffic to our paid offers. As business owners it is essential that we have an audience of aligned and interested so that when we launch or create products or services, there are people there who are willing to purchase from us and we generate sales. In order to adequately build a lead magnet that is valuable and captures the attention of a new audience or cold market, you need understand the dif...
Nov 02, 2022•24 min•Season 2Ep. 62
It’s not enough to just have an offer, we need to actively attract people into our business and our offers by creating powerful lead generators that allow us to build our audience. One of the most powerful tools I have found to build my audience is speaking. Through speaking engagements, we can show our audience how we can help them solve their problems and that we have something of value to offer them. In today’s episode, I break down the best practices I’ve learned to create powerful and compe...
Oct 26, 2022•29 min•Season 2Ep. 61
Your offer is the most important part of your business. Without it, your business can’t function. That is why avoiding the common mistakes that people make with their offers is going to instantly improve your business and make you more money. Today, I will be telling you the 5 biggest mistakes that I see people making with their offers, and the things that you can do to fix them if you find them in your offers. Mentioned in this episode Magnetic Offers 10K Accelerator Work/Connect with me: Consu...
Oct 19, 2022•33 min•Season 1Ep. 60
With talk about a recession on the horizon, many businesses think about pulling back on their business and stop investing. Although it's prudent to look at your spend during uncertain times, investing strategically on growth and how you can position yourself to not only survive, but thrive, in a recession should be top of mind. In this episode that is one of our most listened to recordings, we dig into why the time to invest in your business is NOW, and how this should be something that you shou...
Oct 12, 2022•24 min•Season 2Ep. 59
As entrepreneurs, we are often allured by the idea of selling lots of different products to our customers in the attempt to make increased revenue. But I believe that the less offers you have, and the more optimized your offers are, the more money you will consistently generate and the quicker you will grow. In today’s episode, I'm going to talk to you about why that is. If you want to build consistent money in your business, you need to have a clear and optimized offer in order to generate that...
Oct 05, 2022•17 min•Season 2Ep. 58
In order to make money in your business, you need to know how to share and sell your offers. Sales is often one of the areas that business owners tend to shy away from the most. They feel like they’re manipulating people or forcing them to do something they don’t want to do when they sell to them. In today’s episode, we’re going to talk about the behaviors I’ve learned to effectively sell my programs and what I teach my clients in my programs. I have not only seen these behaviors work to generat...
Sep 28, 2022•22 min•Season 2Ep. 57
In order to make money in your business you need to a consistent stream of paying clients coming through your doors. In order to make this happen, you need to generate demand for your business. Creating something in your business, whether it’s a product, service or program, that you sell that is irresistible creates demand. In today’s episode I walk you through the key elements you need to have in your business and products or services to generate demand. By the end of this episode, you will be ...
Sep 21, 2022•19 min•Season 2Ep. 56
If you want a business that makes significant income, and results in profits and not losses, you need to sell your products and services at an optimal price point. What I mean by “optimal” is that it generates a profit in your business. You are in business to make a profit. Most business owners have learned to price their product based on their own internal barometer and the pricing set forth by other business owners in their industry. This leads to underpricing and undervaluing your offers, and...
Sep 07, 2022•31 min•Season 2Ep. 55
Those of us in business know that relationships are an integral part of a good business and creating connections, promoting trust, and building loyalty with our customers go far beyond just a sale. But business relationships are different than personal relationships (although sometimes they overlap, or business relationships grow into personal relationships) and the cadence, timing, and expectations of a business relationship are different and require different triggers than a personal relations...
Aug 31, 2022•16 min•Season 2Ep. 54
Growing a business takes time and effort, but it doesn’t have to be a 1:1 trade off of time and money. Most of us believe that the only way to produce more clients and money in our business is to do more. An antidote to this cycle is to learn to be more productive so you can instead create more with the same or less of what you put in. In today’s episode I share with you the 5 things I’ve done in my business, and what I’ve helped my clients do, that have power charged their productivity and take...
Aug 17, 2022•30 min•Season 1Ep. 53
