Episode 74: Be Different, Not Better

So often we are conditioned as entrepreneurs to beat the competition. To be better than your competitors and other products on the market. And this is what most entrepreneurs spend their time doing, going after a piece of the market that requires them to play by the rules set on the playing field in a game they didn’t create.

In today’s episode we discuss how ditching the idea about being “better”, and instead focusing on being different is where it’s at. When you stop playing the game of “better” and instead play the game of different, you put yourself into a whole new arena where you’re the architect of the game, the rules, and how it’s won.

If you want to grab market share in your customer’s mind, set yourself up as business in a category of its own, and stop competing with other businesses for a piece of a dwindling pie, this episode is a must.

We will talk to you about why being different is something you need to embrace, and why it’s crucial to playing big and creating serious success in your business.

Mentioned in this episode

Consults That Convert FREE Training

Scorecard

10K Accelerator

Magnetic Offers

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