When automation goes wrong...

Have you ever received a note, email, letter, or call that seemed to be completely off-the-mark?  More often than not, the communique was likely due to some error in automation on the part of the sender.

We've all made those same mistakes too with our own marketing - whether it was sending a message with "Happy Friday" when it was Tuesday or "Dear John" when you were speaking with Jane, our marketing and automation campaigns are only as good as the data we put in when we set our campaigns up.

Listen in as Jennifer, Daniel and Patricia talk about some of the funny marketing pieces they've received and confess some of their marketing automation mistakes too in this episode of "It's the Bottom Line That Matters Podcast."