What is "content marketing" and what's with all the buzz around it?

There are tons of buzz words that get thrown around from time-to-time in the business world.  "Content Marketing" is one of those buzz words that are out there, but what exactly is it and how do you do it?

Listen in as Jennifer, Daniel and Patricia go through some ways that you can use content marketing in your business to help you get more clients, more business and more opportunities!