In this episode of "It's The Bottom Line That Matters" podcast, Daniel, Jennifer, and Patricia delve into the topic of work-life integration. They discuss the challenges entrepreneurs face in balancing work and personal life, sharing personal anecdotes and practical strategies to maintain a healthy integration. The discussion touches upon the impact of technology, the importance of setting boundaries, and the need for self-care. Along the way, they share humorous anecdotes and real...
Jan 16, 2024•27 min•Season 5Ep. 3
In this episode of "It's The Bottom Line That Matters" podcast, hosts Daniel McCraine, Patricia Reszetylo, and Jennifer Glass discuss the importance of separating personal and business finances. They emphasize the significance of setting up a separate entity for the business, along with a dedicated bank account and bookkeeping system. Their conversation delves into the legal and financial implications of different business structures, such as sole proprietorship, DBA, and LLC, shed...
Jan 09, 2024•12 min•Season 5Ep. 2
In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo delve into the intricacies of the sales process. Emphasizing the importance of transparency and clarity, they discuss the need to communicate complex concepts in a way that resonates with clients and avoids overwhelming them. Drawing from their extensive experience, the hosts share anecdotes and analogies to illustrate the value of expertise and understanding the ps...
Jan 02, 2024•36 min•Season 5Ep. 1
We are excited to share with you the latest insights from our podcast episode, "Me, Myself, and I: The Solo Entrepreneur's Dilemma: Insights into Building and Managing Business Operations" where we dove deep into the challenges and strategies of running a business as a solopreneur. Our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo, weave an engaging and thought-provoking conversation focused on the critical aspects of solo operation and the pivotal role of sales an...
Dec 26, 2023•35 min•Season 4Ep. 52
In this heartwarming episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the concept of paying it forward during the holiday season. As the hosts discuss their personal experiences of giving back, they explore various ways of spreading kindness and making a difference in the lives of others. From going above and beyond for clients to volunteering time and resources, the conversation highlights the importance of se...
Dec 19, 2023•19 min•Season 4Ep. 51
In this episode of "It's the Bottom Line That Matters," Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the world of online summits. From discussing the advantages of hosting your own summit to the factors that make people clear their calendars to actually attend, the hosts share their insights and experiences. They also explore the importance of being seen as a subject matter expert, the logistics of putting together a successful summit, and the potential be...
Dec 12, 2023•25 min•Season 4Ep. 50
In this episode, our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo, discussed the importance of building your business and developing your brand. When it comes to building your business, Jennifer and Patricia shed light on the crucial elements to focus on. They emphasized the need to understand your target market, differentiate yourself from competitors, and identify what makes your business unique. Building your business should involve market research, a solid marketing strateg...
Dec 05, 2023•19 min•Season 4Ep. 49
Welcome back to another episode of "It's the Bottom Line that Matters"! In today's episode, we have a special guest, Travis Lee, who will be revisiting the world of direct mail. Travis, an expert in direct response marketing, shares his insights on the delicate balance between staying compliant and pushing the boundaries in regulated industries. We dive into the role of AI in content creation, exploring its potential and limitations. Travis also shares valuable tips from his bo...
Nov 28, 2023•50 min•Season 4Ep. 48
In this episode, our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo delve into the importance of honoring commitments and the impact it has on building trust. They discussed various scenarios where commitments may be tested and shared their insights on navigating these situations with integrity. One of the main points of discussion was the value of trust in any relationship, especially in business. Jennifer pointed out that in our economy, trust is the foundation upon which succe...
Nov 21, 2023•24 min•Season 4Ep. 47
In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass dive into the world of automation. They discuss the various tasks and processes that can be automated to streamline workflows and increase efficiency. From repetitive tasks that don't require much thought to automated handoffs to other team members, they explore the potential benefits of automation in different aspects of business. The hosts also explore the imp...
Nov 14, 2023•23 min•Season 4Ep. 46
Welcome to another episode of It's the Bottom Line That Matters podcast, where we dive deep into topics that can impact your success. In this episode, we tackle the age-old debate of multitasking. Is it truly possible to juggle multiple tasks simultaneously, or is it simply a matter of effective prioritization and focus? Our hosts - Patricia, Daniel, and Jennifer, bring their diverse perspectives to the table as they discuss the nuances of multitasking and share personal experiences. From de...
Nov 07, 2023•29 min•Season 4Ep. 45
Welcome back to another episode of "It's The Bottom Line that Matters!" Today we have a fantastic episode in store for you. If you've ever wondered how to supercharge your marketing strategies and get the best return on your investment, then this episode is for you. Today, we have a special guest joining us - Travis Lee, the president and co-founder of 3D Mail Results. Travis is an expert in direct mail marketing and has helped countless businesses generate significant returns ...
Oct 31, 2023•50 min•Season 4Ep. 44
Welcome to another episode of "It's the Bottom Line That Matters" podcast! In this episode, titled "Sharing Sales Leads," our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass discuss the importance of communication and collaboration between sales and marketing departments when it comes to sharing leads. They delve into the challenges faced by both sides and how misalignment can hinder productivity. The hosts also explore the concept of "#Smarketing,"...
Oct 24, 2023•21 min•Season 4Ep. 43
In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the world of customer complaints and how businesses can effectively address them. They discuss the importance of structuring customer service in a way that demonstrates genuine care for customers and offer insights into creating a process for responding to inbound issues. The hosts also explore the balance between self-service tools and personalized assis...
Oct 17, 2023•28 min•Season 4Ep. 42
"Things started out well, but almost immediately went off the rails." "We ran into an unforeseen problem that's going to add nearly 6 months to our timeline.." Now what? Isn't this just how life works? You have a plan, and it almost immediately goes off the rails, into the weeds, and you have to pivot, regroup, and figure out what to do to achieve the desired results. HOW DOES ONE DO THAT? is the burning question, and in this episode, Jennifer Glass, Daniel McCraine, ...
Oct 10, 2023•22 min•Season 4Ep. 41
As your business grows, you find you need to be in more than one place at a time, and lacking a time travel/teleportation device (and needing rest yourself anyway), the best solution is to bring on more hands. These might be employees, contractors, or volunteers, each of which is a bit of a different creature, so while the concepts we discuss here are relatively universal, one's approach might need to be massaged a bit. NOTE - this is NOT legal advice. Consult your HR Professional or Employm...
Oct 03, 2023•19 min•Season 4Ep. 40
Welcome to another episode of "It's the Bottom Line that Matters!" In today's episode, titled "BottomLine-Success," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the concept of success and how to measure it. They explore various definitions of success, from material possessions to personal fulfillment, and discuss the importance of defining success for oneself. Join them as they share personal anecdotes and insights, challenging the noti...
Sep 26, 2023•21 min•Season 4Ep. 39
In our latest podcast episode, titled "Bottom Line Podcast Recordings - Lead Gen & Nurturing", hosts Daniel McCraine, Jennifer Glass, and Patricia Reszetylo dive deep into the crucial aspects of lead generation and the importance of nurturing those leads. They shed light on why lead generation is not just about acquiring customers but also about educating and engaging with potential clients. Lead generation, as discussed in the episode, plays a pivotal role in building relationship...
Sep 19, 2023•17 min•Season 4Ep. 38
Welcome to another episode of "It's the Bottom Line that Matters." In today's episode, we delve into the topic of getting sponsors for events. Whether you are a nonprofit organization seeking support for your programs, a business hosting community events, or embarking on roadshows to showcase your products, sponsors play a crucial role in defraying costs and expanding your reach. But before we discuss the process of getting sponsors, let's explore the value of being a spons...
Sep 12, 2023•26 min•Season 4Ep. 37
In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the world of pitching investors. They explore the crucial aspects of presenting to potential investors, including addressing questions about valuation, explaining the use of investment funds, and highlighting the current state of the business. You will learn about the importance of considering legal risks, providing third-party studies to back up product ...
Sep 05, 2023•32 min•Season 4Ep. 36
On this episode of It's The Bottom Line that Matters, we dive into the importance of understanding technology and its impact on increasing bottom lines. Our special guest, Dante White, recognized as one of the top leaders in the tech industry, joins us to discuss how his company, Oppuous, is revolutionizing access to technology solutions. Throughout the episode, we explore key messages such as the need for individuals to understand their goals and make informed decisions about investing in t...
Aug 29, 2023•36 min•Season 4Ep. 35
In this episode Jennifer, Patricia and Daniel dive into the fascinating world of text messaging. They highlight its incredible potential as a marketing tool. They reveal the tricks to effectively reaching your audience. Some tricks are using nudges to rekindle connections and reminding clients of appointments. Jennifer touches on special insights on the rules and regulations of text marketing. The hosts discuss innovative strategies like temperature-based triggers for ice cream messages. They al...
Aug 22, 2023•17 min•Season 4Ep. 34
Welcome back to another episode of "It's the Bottom Line that Matters" podcast, where we dive deep into all things business. Today, we have an exciting topic that is essential for every entrepreneur out there - how to write a business plan. We understand that crafting a business plan can be a daunting task, but fear not! Our hosts, Daniel McCraine, Jennifer Glass, and Patricia Reszetylo, are here to guide you through the mechanics and logistics of creating a rock-solid business pla...
Aug 15, 2023•30 min•Season 4Ep. 33
On this episode of It's the Bottom Line That Matters, our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass dive into the world of email marketing. After discussing choosing the right platform and setting up campaigns in previous episodes, they shift their focus to analyzing campaigns and nurturing contact relationships. Our hosts emphasize that email marketing is just one tool in the toolbox and should be used alongside other methods such as blogging, social media, and text mess...
Aug 08, 2023•19 min•Season 4Ep. 32
On this episode of Its The Bottom Line that Matters, hosts Patricia Reszetylo, Daniel McCraine and Jennifer Glass dive into the world of email marketing and specifically focus on AB testing. They discuss how AB testing involves creating two versions of an email, such as different subject lines or bodies, or even entirely different campaigns, and sending them to a small portion of the email list. The winning email, based on opens, engagements, or desired actions, is then sent to the rest of the l...
Aug 01, 2023•27 min•Season 4Ep. 31
On this episode of It's the Bottom Line that Matters, Jennifer, Daniel, and Patricia dive deep into the world of email marketing. They discuss the importance of choosing the right platform and provide valuable insights on various aspects to consider. The hosts stress the significance of having experts available when selecting a provider, as platforms become more complex. They also highlight the need for GDPR compliance and the implications of privacy laws in the United States. The team share...
Jul 25, 2023•16 min•Season 4Ep. 30
On this episode of It's the Bottom Line That Matters, we dive into the topic of employee conflict. We start by sharing a real-life example of a situation with a virtual assistant who made a mistake, and how it was handled. We explore the importance of addressing and rectifying mistakes for learning opportunities, instead of just correcting them. We discuss how conflicts can arise in the workplace due to various reasons, such as personal issues, low morale, and attitude problems. We also touc...
Jul 18, 2023•27 min•Season 4Ep. 29
On this episode of It's the Bottom Line that Matters, Daniel McCraine and Jennifer Glass delve into the world of negotiating contracts after closing deals. They emphasize the importance of scrutinizing indemnification and force majeure clauses to ensure fairness for both parties involved. Understanding the implications of these clauses and the need for mutual indemnification is key in protecting oneself from potential harm. They provide real-life examples, such as including a clause addressi...
Jul 11, 2023•22 min•Season 4Ep. 28
On this episode of It's the Bottom Line That Matters, Daniel McCraine and Jennifer Glass dive into the world of closing deals. They start by addressing the common misconception that reaching out to potential customers only a few times is enough. They stress the importance of persistence and point out that it takes five to eight touchpoints to potentially close a warm lead. They debunk the notion that being busy always equates to productivity or effectiveness and emphasize the need to underst...
Jul 04, 2023•27 min•Season 4Ep. 27
On this episode of It's the Bottom Line that Matters, hosts Jennifer, Daniel, and Patricia discuss the importance of websites from a consumer perspective. They explore the entire buyer journey, the use of informative pages with targeted keywords, and the importance of answering questions on the website. They also dive into the limited amount of on-page information about website visitors and stress the need to understand their actions to determine if the website is built correctly. The hosts ...
Jun 27, 2023•23 min•Season 4Ep. 26
