It's No Fluke - podcast cover

It's No Fluke

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AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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Episodes

E165 Jillian Janaczek: Curiosity is More Durable than Certainty

As CEO of Porter Novelli , Jillian Janaczek manages talent and operations of the strategic communications company globally, nurturing key client relationships, and driving business growth across Health, Corporate + Brand, Food + Ag + Nutrition, Purpose + Impact, Tech, and Government, as well as strategic services. She is part of OPRG’s (Omnicom PR Group’s) global leadership team. ​ Before Porter Novelli, Janaczek was President, BCW New York, spearheading the firm’s largest market and managing Fo...

Apr 24, 202540 min

E164 Dakota Lowe: Climbing Cringe Mountain

Dakota Lowe is an award-winning social strategist with nearly a decade of experience helping brands break through with innovative digital storytelling. As VP of Social Strategy at Edelman, Dakota leads social engagement for iconic names across CPG, e-commerce, and food with an emphasis on their earned-centric campaigns—including Degree, Dove, Hellmann's, and Mars. Previously at GSD&M, Dakota modernized Fruit of the Loom’s social presence, including launching the TikTok with 150% month-over-m...

Apr 23, 202536 min

E163 Scott Sutton: The Time is Now for Later

Scott Sutton is the CEO of Later , where he leads the company's strategic vision and operations. Previously, he served as Chief Business Officer at ZoomInfo, helping grow the business from $150M to over $1.2B ARR through 10 acquisitions and an eventual IPO. Scott holds a Bachelor's and Master’s in International Management from Portland State University and studied business analytics at Harvard Business School. Listen to Scott's podcast Beyond Influence ....

Apr 23, 202537 min

E162 Sixteenth Sports: How to Change With The Culture

Alexis Ramos & Ray Brown are Co-Presidents of Sixteenth Sports , a division of Sixteenth, one of the leading, global Athlete Creator talent partnership companies. They lead Sixteenth Sports under the Whalar Group umbrella, creating a new stadium for Athletes to collaborate with brands beyond social media reach and build IP worthy of long-term partnerships. A visionary leader and influential Hispanic woman in the sports industry, Alexis is known for her strategic insight and transformative le...

Apr 22, 202536 min

E161 Ashley Sonlin: Unlocking LinkedIn for Creators

Ashley Sonlin is a digital marketer with a sharp eye for what drives engagement. She began her career as a celebrity talent manager, working with multi-platinum, Grammy-winning artists, then moved into the creator economy, leading influencer campaigns for brands like McDonald’s, Xfinity, and Macy’s at Influential. While earning her MBA at Northwestern Kellogg, she built a TikTok following of 500K+ and 175M+ views, and today, she’s a Senior Content Strategist at Influent, where she builds LinkedI...

Apr 18, 202537 min

E160 Jeff Shardell: How a Brand Stays Humble

Prior to founding Humble and moving to Taos, Jeff Shardell spent his career living and working in the San Francisco Bay Area. His last company was Google where he was Director of Business Development. There, he helped build their strategic partnerships team and rode the rollercoaster from an early stage start-up to one of the most successful tech companies in history. Prior to that, he was at a number of Internet startups, including co-founder of Gloss.com which was sold to Estee Lauder and at N...

Apr 18, 202532 min

E159 Christian Muche: Defining What is POSSIBLE

Christian Muche is a renowned global executive and business strategist operating at the intersection of the digital, marketing, technology, and event industries. Muche has worked with global brands and executives, including AOL, YAHOO, and FIFA, to bring successful results. He was the Co-Founder of DMEXCO which has become the leading and most international digital marketing event in the world. Seeing a gap in the marketing community, he believed the time had come for a new event experience creat...

Apr 16, 202531 min

E158 Nii Ahene: How to cover the creator economy

Nii A. Ahene is the founder and managing director of Net Influencer , a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and persona...

Apr 15, 202538 min

E157 Sarah Adam: Creating a long-term fit for both the brand and creator

With a strong passion for Partnerships and Marketing, Sarah Adam has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Today, Sarah heads Partnerships and Influencer Marketing at Wix, focusing on Wix's end-to-end web creation platform for Agencies and Enterprises, called Wix Studio ....

Apr 14, 202530 min

E156 How Charles Haynes Became The King of Niches

Charles Haynes is the founder and managing director of Ziggurat XYZ -- representing the world’s top factual entertainment creators including industry leaders like James Hoffmann , a globally celebrated coffee expert; Matt Parker (Stand-up Maths) , whose mathematical storytelling captivates millions; aeronautical engineer Xyla Foxlin , whose creative projects inspire young makers and women in STEM; Answer in Progress , who explores life’s big questions through curiosity and humor; and, pop cultur...

Apr 11, 202542 min

E155 Phoebe Bain: Why Newsletters are Having More Than a Moment

Phoebe Bain is currently the Business & Finance Section Editor at ⁠1440⁠ . In October 2024, she launched 1440's second-ever newsletter product, 1440 Business & Finance: a newsletter that provides more than 200,000 readers with the foundational knowledge they need to understand today's business news. Previously, she served as a senior reporter at Ad Age covering DTC brands, influencer marketing, and more. She was an early employee at Morning Brew, where she founded Marketing Brew, a newsl...

Apr 09, 202538 min

E154 Kyle Harris: Never lose sight of the goal

Kyle Harris has spent the last decade turning social media into a business growth engine. His journey started in the early days of digital marketing, building a strong following on Twitter and becoming a standout on Stickam , a live-streaming platform where he hosted a weekly show for nearly 1,000 engaged viewers. That ability to capture attention and create community set the foundation for what came next. In 2013, he moved to Las Vegas and quickly tapped into the rise of Vine, growing a large a...

Apr 07, 202532 min

E153 Brittany Ratelle Give Us Free Legal Advice

Brittany Ratelle is a practicing business and IP lawyer with more than a decade of experience advising creators, social-first brands and agencies in the influencer marketing and digital media space. Brittany also creates content herself as a legal “edutainer” and focuses on making business legal information relatable and accessible to modern entrepreneurs. She has helped hundreds of entrepreneurs protect and grow their brands and has worked with the Bucket List Family, Cassey Ho, Sharon Says So,...

Apr 03, 202533 min

E152 V Spehar: Good, Bad and Expensive Money

V Spehar is an award winning digital journalist, TikTok personality and podcaster. Spehar launched UnderTheDeskNews with the aim to make news media less intimidating and easier to understand and rapidly amassed a collective 4 million subscribers to their various social media platforms. Their original reporting has won them one on one interviews with Vice President Kamala Harris, President Biden, President Obama, Sec. Buttigeig, Sec. Austin, Sec. Blinken as well as several members of the House &a...

Apr 02, 202545 min

E151 Roberto Munoz: Can you measure this?

Roberto Munoz is CEO & Founder of Munoz Comms , a strategic communications consultancy that helps businesses navigate growth, change, and transformation. With more than 20 years of experience, Roberto has shaped and protected reputations across industries—from high-growth startups to global market leaders—working with companies including HSBC, Fannie Mae, ABB, Tesco, Bristol Myers Squibb, and Jaguar Land Rover. His expertise spans senior in-house roles and agency leadership at Edelman and We...

Mar 31, 202542 min

E150 Jim Louderback: Give creators the keys

Jim Louderback is one of the top leaders at the intersection of creators, media and technology. He has built and sold multiple creator economy startups to companies including WB Discovery and Paramount, and led editorial and ops at cable networks, event companies, magazines and digital publishers. Jim currently writes the popular weekly newsletter " Inside the Creator Economy " on LinkedIn, speaks and moderates at global events and works with several startups in the creator space. Follow him on ...

Mar 28, 202537 min

E149 Phil Ranta: Click on all of the buttons

Phil Ranta , Chief Business Officer of Fixated and a LinkedIn Top Voice in Innovation & Technology, has over 18 years of experience in the creator economy. Formerly, he was the COO of the talent management and creator services company We Are Verified, managing a department focused on creator entrepreneurship, premium production, and web3 opportunities. As the former Head of Gaming Creators, North America at Facebook, Phil achieved over 5x departmental growth in his first year, signing exclus...

Mar 27, 202539 min

E148 The Making of Lilly: An underdog story about an underdog story

Starring Patricia Clarkson, John Benjamin Hickey and Thomas Sadoski and directed by Rachel Feldman, Lilly is based on the remarkable story of Lilly Ledbetter, whose fight against pay discrimination in an Alabama tire factory took her through courts and Congress despite powerful opposition. Following the transformation of an ordinary citizen into the face of an issue, Lilly illuminates the impact a single courageous person can have. In theatres on May 9. Kate Kelley is a dynamic leader at the int...

Mar 25, 202538 min

E147 Cathy Davenport Lee: Is AI Excitement Outrunning Possibility?

Cathy Davenport Lee is a product design, marketing and creative leader with over 15 years of experience at the intersection of product experience, brand strategy, and cutting-edge technologies. As the Principal Creative Director at Eluvio , Cathy has led the product design of award-winning products, such as the Eluvio Media Wallet - which has received the NAB Product of the Year and IBC Best of Show awards multiple years running. On a day-to-day basis, Cathy oversees design on a robust suite of ...

Mar 21, 202537 min

E146 DoctorJonPaul: This **** Is Not Easy

Dr. Jonathan Paul Higgins is an educator, professor, national speaker, freelance journalist and trailblazer who is creating, sharing, and crafting the stories their ancestors didn’t get to tell. Their book ⁠Black. Fat. Femme: Revealing the Power of Visibly Queer Voices in Media and Learning to Love Yourself⁠ drops March 25th and has already garnered several rave reviews from Out Magazine, IntoMore, Native Son and Queerty. They are the creator, executive producer and host of the Webby honored and...

Mar 19, 202547 min

E145 Joe Pulizzi: Create a Show

Joe Pulizzi is an absolute delight (what a treat , what a dream) and the founder of multiple startups including content creator education site, The Tilt , Content Entrepreneur Expo (CEX) , and is the bestselling author of seven books including Content Inc. and Epic Content Marketing , which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketi...

Mar 18, 202545 min

E144 Sean Atkins: Reach helps, passion helps more

Sean Atkins has a proven ability to build high-value businesses across diverse industries. Over the past 20 years, he has been a pioneer at the intersection of consumer, media, and tech, driving transformative initiatives at several of the world’s leading brands, including MTV, Discovery, HBO, Bertelsmann, Jellysmack, Yahoo!, and Disney. He now serves as CEO of Dhar Mann Studios , the mission-driven digital media company that reaches over 124M+ followers around the world with inspirational narra...

Mar 11, 202542 min

E143 Alessio Pieroni: Is the market saturated? Yes. Should that stop you? No.

Alessio Pieroni is the Founder of Scale For Impact , a leading marketing agency dedicated to scaling online education businesses from 7 to 8 figures. With over a decade of experience in the e-learning space, Alessio has developed a deep passion for transforming lives through education. His journey began at Mindvalley , where he served as Chief Marketing Officer, leading a team of 50 and playing a pivotal role in scaling the company’s revenue from $25 million to $75 million. During his tenure, he...

Mar 10, 202540 min

E142 Teresa Caro: Creating an agile career

Teresa Caro is the founder and CEO of Liminist, a coaching firm dedicated to empowering leaders and teams to achieve transformative growth. As an ICF PCC credentialed executive and teams coach, Teresa specializes in helping C-suite executives, senior leaders, and high-performing teams embrace change, build resilience, and drive strategic impact. Teresa brings over two decades of leadership experience in high-stakes industries, including CPG, Retail, Fintech, and B2B SaaS. She is an Authorized Pa...

Mar 08, 202534 min

E141 Lexi St. John: Driving box office success in the TikTok era

Lexi St. John is the EVP of QYOU Media and GM of QYOU Studios, where she blends Hollywood expertise with the creator economy to elevate digital storytelling. Under Lexi’s leadership, QYOU has captivated millions of fans through innovative content for industry giants including Paramount, DreamWorks, Sony, Hasbro, Hyundai, Activision, Hulu, and Warner Bros. Over the company’s history, her expertise has powered influencer marketing campaigns for 25 #1 box office films and launched 5 major video gam...

Mar 06, 202542 min

E140 Brianne Fleming: Pop culture is still underrated as a marketing tool

Brianne Fleming is a marketing educator, speaker, and the creator of #PopChat , a weekly livestream that has become a national trending topic. Through #PopChat and her podcast, Making the Brand, Brianne explores marketing lessons inspired by pop culture. Her newsletter, By Popular Demand, was featured in Forbes as one of the top marketing newsletters. With over a decade of experience in branding and social media, Brianne teaches at the University of Florida and empowers creators and businesses t...

Mar 04, 202533 min

E139 Bridget Lohrius: Not panicked but prepared

Bridget Lohrius is the Founder and CEO of SANDWINA , a full-service leadership consultancy and coaching company on a mission to unlock growth for progressive organizations and their people. For more than 20 years, Bridget has coached c-level executives from some of the world’s largest and most recognizable brands, including Ulta, Walmart, McDonalds, CVS, Mars Wrigley, Lockheed Martin, Follett, and Lenscrafters (including five of Fortune’s Most Powerful Women). She founded SANDWINA so that she (a...

Mar 03, 202545 min

E138 Jacklyn Dallas: "What would this look like if it went well?" Reasons for tech optimism

Jacklyn Dallas started making tech explainer videos for her grandma as a 13-year-old on YouTube and has built a wildly popular channel, NothingButTech , that educates and excites people about technology through deeply researched, high-energy explainers and field shoots with industry leaders and CEOs like Tim Cook and Sundar Pichai. She also guest lectures on tech and YouTube at Cornell, MIT, and recently, the U.S. Congress....

Feb 28, 202546 min

E137 Danielle Wiley: Why oddly specific requests are on the rise

Danielle Wiley is the founder and CEO of Sway Group , an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food blog, she realized there was a need to professionalize and streamline the process for connecting infl...

Feb 26, 202539 min

E136 Lisa Welborn: How to be great at marketing for good

Lisa Welborn, Director of Media at Civilian , has over 15 years of expertise in crafting data-driven media plans that effectively reach and influence target audiences in the unique places and spaces they frequent. Lisa led the media planning and placement for the Live Beyond campaign, winning Media Planner of The Year. Her strategic approach, particularly in understanding the unique Social Determinants of Health (SDOH) that define impacted and traditionally underserved communities, has been inst...

Feb 25, 202538 min
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