E154 Kyle Harris: Never lose sight of the goal

Kyle Harris has spent the last decade turning social media into a business growth engine. His journey started in the early days of digital marketing, building a strong following on Twitter and becoming a standout on Stickam, a live-streaming platform where he hosted a weekly show for nearly 1,000 engaged viewers. That ability to capture attention and create community set the foundation for what came next.

In 2013, he moved to Las Vegas and quickly tapped into the rise of Vine, growing a large audience and recognizing the power of influencer marketing before most brands caught on. By 2014, he became Social Media Director at the Stratosphere Hotel, where he launched the hotel’s first influencer campaign—leveraging his Vine network to create buzz and drive engagement. He also introduced live streaming as a marketing tool, broadcasting the hotel’s SkyJump experience via Periscope, long before live video became mainstream.

His career expanded across industries, refining his expertise in strategy, content, and analytics. That led him to work with Bar Rescue’s Jon Taffer, where he helped scale Taffer’s digital presence, facilitated his connection with Gary Vaynerchuk for one of The Ask Gary Vee Show’s highest-performing episodes, and developed a crossover campaign between Bar Rescue and SHOWTIME’s Shameless—a collaboration that earned a Shorty Award nomination.