It's No Fluke - podcast cover

It's No Fluke

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AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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Episodes

E105 Becca Chambers: Brand, Demand & Why They Can't Be Separated

Becca Chambers is an award-winning communications and brand leader with nearly two decades of experience in enterprise technology. She has worked with global tech companies, from large public corporations to startups and scale-ups, launching brands and leading campaigns that create meaningful connections between brands and their audiences. A passionate advocate for neurodiversity, Becca draws from her own experiences as an executive with ADHD and as a mother to a neurodivergent child to shine a ...

Oct 23, 202443 min

E104 Lindsey Gamble: What trends (and updates) really tell us

Lindsey Gamble is an influencer marketing and creator economy consultant/advisor. With over seven years of experience helping enterprise consumer brands develop their influencer marketing programs and a deep understanding of the creator economy, he specializes in guiding brands and agencies through new and emerging trends within the creator economy. Previously, Lindsey was the Associate Director of Influencer Innovation at Later (formerly Mavrck), where he led influencer marketing innovation. Hi...

Oct 16, 202439 min

E103 Ziad Ahmed: Gen Z's Seat at the Table

Ziad Ahmed is a 25-year-old social entrepreneur, speaker, and strategist – who is the Head of Next Gen @ UTA Marketing. As a teenager, in 2016, Ziad founded JUV Consulting, a Gen Z company connecting clients with the zeitgeist. JUV then worked with over 30 Fortune 500 and launched the first-ever major industry conference with only Gen Z speakers: ZCON . Because of JUV, Ziad was named to Forbes’ #30Under30 list when he was 19 years old. In 2024, United Talent Agency acquired JUV Consulting, formi...

Oct 10, 202438 min

E102 Kevin Blazaitis: What we unlock by listening to creators

Kevin Blazaitis is the President of Creo at Omnicom Media Group and an executive client development leader with 15+ years of experience across emerging media, digital advertising, promotions and technology-centric organizations. He's a big fan of finding and building solutions that haven't been done before and an even bigger fan of Detroit Sports and Everton.

Oct 04, 202441 min

E101 Shira Lazar: Breaking through impostor syndrome

Emmy-nominated digital culture trailblazer, Shira Lazar, captivated audiences in 2011 with her innovative web-first news brand, ' What's Trending '. For over two decades, Shira has been a leading voice in the creator economy and social media trends speaking at prestigious conferences like SXSW, VeeCon, CES and C2. She was named one of Fast Company's Most Influential Women in Technology and honored on Variety's Women of Impact list. In 2020, Shira co-founded Peace Inside Live, a wellness agency a...

Oct 01, 202444 min

E100 Lia Haberman: YouTube, Netflix & How To Crack The Creator Code

Lia Haberman is one of the most trusted and prominent voices in the creator economy. Her career spans roles in entertainment, fitness and tech at brands including E!, Yahoo and Livestrong. She was CMO at Fit Body App, has provided social media and creator insights for clients such as Google, AT&T and Robert Half and has led live creator community sessions for Macy’s Style Crew, Riot Games Game Changers and Colin & Samir’s Creator Startup. She is currently an instructor on influencer mark...

Sep 27, 202444 min

E99 Jerry Won: The simple reason to never fear public speaking

Jerry Won is a renowned keynote speaker and creative entrepreneur who speaks on Storytelling, Personal Branding, and Asian American Leadership. He is the Founder & CEO of Just Like Media, an innovative storytelling company home to the award winning Dear Asian Americans Podcast, whose guests include Vice President Kamala Harris, and the Asian Creator Awards , celebrating the leading creators and creator economy leaders in the Asian American community. He is also Founder of World Class Speaker...

Sep 23, 202442 min

E98 Dr. Noelle Seybert: How to prepare for the unexpected

Dr. Noelle Seybert is a higher education marketing career professional. With a career spanning more than 15 years and including three different institutions ranging from religiously affiliated private to R1 public, she enjoys the rewards and challenges that comes with the ever changing landscape of social media marketing. In her current role at the University of Colorado Boulder, Colorado's flagship institution, she is charged with managing the strategy and engagement on the main @CUBoulder soci...

Sep 17, 202444 min

E97 Jamie Gutfreund: What creators are really telling brands

Jamie Gutfreund is a globally recognized leader and marketing professional with a proven track record of helping brands anticipate cultural and technological shifts and act on them—not just talk about them. Jamie has held CMO and senior roles at Hasbro, Creative Artists Agency, Microsoft, Expedia, and WPP. Today, Jamie is the founder of ⁠Creator Vision⁠ , a consultancy that helps brands maximize their investments in the creator economy. As Chief Growth Officer at Whalar, Jamie played a pivotal r...

Sep 11, 202442 min

E96 Super League: The next generation of creators are builders

Matt Edelman is the President and Chief Commercial Officer of Super League , a leader in redefining the gaming industry as a media channel. In his role, Matt has driven 20x revenue growth over four years, spearheaded multiple M&A transactions, overseen international expansion, and supported the company’s IPO while building an dedicated team of high-performing, talented individuals. Prior to Super League Matt formed and led Endeavor’s digital and social media operation and helped establish Ma...

Sep 06, 202440 min

E95 Jasmine Enberg: The biggest trends impacting the creator economy

Jasmine Enberg is a VP and Principal Analyst at EMARKETER. She leads coverage of social media and the creator economy, focusing on the intersection of consumers, creators, advertising and commerce. She is a sought-after voice on topics from TikTok to X , and is frequently cited in major media publications from The Wall Street Journal to The New York Times. Jasmine is a regular guest on Bloomberg TV, and an on-air expert on the BBC, CBS, NBC, and more....

Sep 04, 202449 min

E94 Reza Izad: How creators can make better brand deals

Reza Izad is the Co-CEO and Co-founder at Underscore Talent , a leading next-generation management firm that is known for its successful and diverse creative talent. The company represents a diverse list of top YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, culinary and podcast content creators. He was also the co-founder and CEO of Studio71, a multi-platform media company that combines “digital-first” creators and brands. The company is the #1 YouTube partner in minutes watched. Prior, I...

Aug 28, 202443 min

E93 Bobbie: the secret weapon behind the 2024 Small Brand of The Year

Kim Chappell is the Chief Brand Officer of Bobbie and a mom of three kids under seven– she likes to say her fourth baby is Bobbie! She joined the company in the CEO's San Francisco basement in 2020 and launched and built the brand into the fastest growing infant formula company in the US since the 1980’s. Bobbie serves hundreds of thousands of parents across the US with an organic, FDA-regulated infant formula and a stigma-shaking, culture changing mission to support all feeding journeys. The Bo...

Aug 22, 202438 min

E92: Gaz Alushi: What we get right (and wrong) about measuring the creator economy

Gaz Alushi is the first President of Measurement and Analytics at Whalar , a global creator agency, part of Whalar Group. He is responsible for building the measurement and analytics practice, designing solutions to help the company’s partners understand the impact of their marketing initiatives. Before joining Whalar, Gaz led the Global Measurement Product Research and Development team at Snap, Inc. Prior to this, Gaz worked to help build out new measurement solutions at Meta in partnership wit...

Aug 15, 202443 min

E91 Andy Pearson: Liquid Death's evil mission to make the world healthier and more sustainable

Andy Pearson is the VP of Creative at Liquid Death , one of the fastest growing non-alc beverage brands. As part of Liquid Death's evil mission, Andy helps oversee all creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior to his current attempt at global domination, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut.

Aug 13, 202440 min

E90 Abbie Mitchell: Finding Your Brand Voice

Abbie Mitchell is Digital Marketing Specialist for Texas Roadhouse, contributing to the growth of Bubba's 33 and Jaggers by managing all national social media content creation for these dynamic brands. She has worked previously with Papa John’s, Churchill Downs, Louisville City FC, is a brand ambassador for Buff City Soap and is an active board member of The Bird's Nest, a student-run PR/Marketing agency at her alma mater, the University of Louisville – allowing her to mentor and support the nex...

Aug 09, 202438 min

E89 Allison Yazdian: The (still) nearly limitless potential of the creator economy

Allison Yazdian is the Senior Vice President of Creator Growth & Success at LTK . In her role, she oversees the go-to-market strategy for a community of hundreds of thousands of creators, with a focus on developing strategies and programs designed to empower creators to grow their businesses on the LTK platform. She is responsible for managing several critical functions, including creator growth, expansion and partnerships, support, success, product and content marketing, lifecycle and CRM s...

Aug 06, 202441 min

E88 Ashley Stahl: How to Deliver a Game-Changing Speech

Ashley Stahl is a counterterrorism professional turned career coach, spokesperson, and author of the bestselling book, You Turn: Get Unstuck, Discover Your Direction, Design Your Dream Career. Through her two viral TEDx speeches, her online courses, her email list, and her show, the You Turn Podcast, she’s been able to support clients in 31 countries in discovering their best career path, upgrading their confidence, and landing more job offers. She maintains a monthly career column in Forbes, an...

Aug 02, 202430 min

E87 Zach Overton: How Google Pixel embraces channels and imperfection to produce creative results

Zach Overton leads the US consumer, cultural and social marketing strategy and execution for Google’s portfolio of devices and services including Pixel, Nest, and Fitbit. He works to develop creative marketing campaigns and innovative partnerships that engage the consumer at every stage of the decision journey. Previously he was Vice President of Brand Experience at Samsung Electronics America & General Manager of Samsung 837 and the Chief Operating Officer of (RED), inspiring collaborations...

Jul 30, 202440 min

E86 Shefik: Why we should be excited for the Olympic Games in Paris

Shefik has produced and moderated memorable events for multiple employee resource groups at NBCUniversal. We sit down to talk about the upcoming Olympics in Paris, his 30 year career in entertainment and his voluminous charitable work including as a Grand Ambassador for Anna's House Domestic Violence Shelter He has held senior-level positions at Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, MTV World, Merck, Merriam-Webster, and Wolters Kluwer. A seasoned pro in socia...

Jul 25, 202436 min

E85: Jason Mitchell: How Movement turns social for The Boys and more into an extension of the show and brand

Jason Mitchell is the co-founder and CEO of Movement Strategy and one of the most forward thinking experts in social-powered thinking – how social media technologies, platforms and communities have real world impact, reshaping everything from marketing to the larger culture. He is also an avid proponent of new tech and platforms, earning Movement acclaim from Business Insider for their innovative use of AI. Movement's clients include Netflix, Amazon, WarnerMedia, Klarna, and more. They are known...

Jul 23, 202445 min

E84 Dr. Raquel Martin: Don't use a $20 word when the $1 word will do

Dr. Raquel Martin is a Licensed Clinical Psychologist, Professor, Scientist, and Podcast Host at the intersection of mental health and social justice. Her clinical practice focuses on Black mental health, racism related stress, burnout, and Black identity development. As a professor at Tennessee State University she teaches courses such as Psychology of the Black Experience and Mental Health, Activism, & Hip Hop Music. Her research focuses on anti racist and anti oppressive frameworks, healt...

Jul 16, 20241 hr 18 min

E83 Jake Hay: Never stop being curious

Jake Hay is a Partner and the Head of Business Development at PopShorts , a leading influencer marketing agency. He also holds the role of Co-President at the American Advertising Federation Austin chapter where he actively fosters industry growth and innovation within the community. Recognized on the Forbes 30 Under 30 list in Austin, Jake and his team have propelled PopShorts to receive more than 50+ industry awards and deliver billions of views on social media....

Jul 12, 202435 min

E82 Marissa Kraines & Ashlyn Remillard: How Salesforce builds global social for B2B

Marissa Kraines is the Vice President and Head of Global Social Media at Salesforce . With over a decade of experience at the company, she has led innovation across the content and platform portfolio, crafting captivating narratives that resonate with the Salesforce audience and beyond. Marissa has established and empowered a team of 30 social media marketers, overseeing brand social, influencers, employee advocacy, operations, analytics, and the core center of excellence for all of Salesforce. ...

Jul 09, 202441 min

E81 Poppy Delbridge: Tapping Into Our Best Self

Poppy Delbridge is a mind coach and tapping expert. She has worked with major networks, including the BBC, ITV, Channel 4 and Netflix, and was named 'one of the most powerful women in TV' by Glamour . By sharing her unique Rapid Tapping® methodology, Poppy has helped chief executives of Fortune 100 companies, CBEs and CEOs upgrade their ordinary to move effortlessly into extraordinary success. The writer of Tapping In , Poppy is redefining success and happiness as the “the go-to for public figur...

Jul 02, 202457 min

E80 Jeffrey Wisenbaugh: Making something people want to share

Jeffrey Wisenbaugh is the Director, Social & Content at Meta where he oversees the social and content channels for Facebook, Instagram, Threads, WhatsApp, Messenger, Creators, MR (Meta Quest), AR (Ray-Ban Meta), and Metaverse (Meta Horizon). Prior to joining Meta in 2019, he was Sr. Director, Development & Social Studios at Group Nine Media (NowThis, The Dodo, Thrillist, Seeker), led the Originals & Live Programming team for E! News, was a writer & reporter for Ryan Seacrest Prod...

Jun 27, 202441 min

E79 Tania Rahman: Building a brand voice

Tania Rahman is the Social Media Director at Fast Company , where she oversees the intersection of social strategy and business. She has worked across B2B, advertising, and editorial industries, and previously led social at Yext and IBM Watson. She is also the Director of Communications and a board member at the South Asian Journalists Association (SAJA). Outside of her career, Tania is committed to building community and empowering underprivileged groups. She actively works with nonprofits like...

Jun 25, 202444 min

E78: Oliver Lewis: How to work with creators

Oliver Lewis is Founder and CEO of THE FIFTH , an award winning social creative agency based in London and LA. Originating in influencer marketing, they leverage this expertise to create 360° influential social thinking. Anyone who participates in society from a fringe or “outsider” position is part of the Fifth Estate. It refers to those who use the power of instant, widespread communication to influence society. Today, that’s bloggers, vloggers, activists, artists and social media content crea...

Jun 20, 202439 min

E77 Joanne Tombrakos: Crafting your pitch

Joanne Tombrakos has been calling herself a Storyteller before it was the trendy thing to do. A Digital-First Marketing and Business Strategist, Assistant Professor of Marketing at NYU and above all a writer she is considered a SME in personal branding, pitch-perfecting, content marketing and social media . She is the author of four books, including the newly released Crafting Your Pitch, A Storytelling Framework and the host of the podcast - Marketing, Mindfulness and Martinis. In a previous li...

Jun 18, 202450 min

E76 Amber Coleman-Mortley: Never stop being curious

Amber Coleman-Mortley is the Senior Director of Community and Culture for The Female Quotient , an accomplished podcaster, champion for diversity in the workplace and an intersectional approach to gender issues. It’s true and not a flex she can figure out anything. The Female Quotient is the largest community of women in business focused on closing the gender gap, and advancing equality in the workplace through programming, media and in-person Equality Lounge® events at global industry conferenc...

Jun 13, 202458 min
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