Amazon's Brand referral team shared interesting insights about engagement. These include Search being the highest contributor, email conversion rates being high across categories, and external traffic increasing sales on Amazon by avg. 24.5%.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon de...
Jun 24, 2023•4 min
You can now select Top of search IS, and % of sales New-to-brand as performance indicators, in addition to ROAS, for the budget increase.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Jun 24, 2023•1 min
In this episode, we present another interesting case study of how we were able to go from no profit to over £7.4k in 4 months.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Jun 24, 2023•8 min
Recently, SP ads were spotted running on the SD ad placement on PDP and looked similar to the SD creative.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Jun 16, 2023•1 min
Within 2 weeks, it helped generate over £500 in additional sales, get more subscribers, and higher conversion.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Jun 16, 2023•2 min
Shoppers who engaged with your SP ads recently can see these Ads. While retargeting is not available on SP, a better CTR can help capture more of these new placements.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown o...
Jun 16, 2023•1 min
A recent case study from one of our accounts, where we were able to generate a 4.7x increase in monthly PPC sales, with 10% lower ACOS.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Jun 16, 2023•7 min
There are various categories that limit which sponsored ads will show up, which include: 4 stars and above, customers frequently viewed, and products related to this item.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdo...
May 29, 2023•1 min
The "SKU economics" is a useful tool that displays the economic performance of your product SKU over time. It shows the SKU sales, and various fees associated, including SP ads costs.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-mi...
May 29, 2023•3 min
It now offers a visual experience to help you understand your brand performance at different stages of the funnel: awareness, consideration, and purchase.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did...
May 29, 2023•2 min
We conducted in-depth research on yearly CPC trends for Amazon Ads, from 2020 to 2023, analyzing 200+ accounts across the US, UK, FR, and DE markets.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Mess...
May 29, 2023•6 min
Get insights into the PPC strategies and results of a newly launched MLBPA brand selling official MLB player merchandise on Amazon.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
May 26, 2023•5 min
A case study shows how the consistent use of Amazon posts helped a brand gain 30k followers, and $10k sales from customer engagement emails to the followers.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we ...
May 26, 2023•2 min
A case study shows how a client lost £1600 in organic sales on top of the £5432 in direct ad sales. Reinforces how effective advertising correlates to organic sales and ranking.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute b...
May 26, 2023•3 min
The option enabled users to switch back to the old repeat purchase dashboard. It has now been removed, as Amazon claims the new dashboard is more accurate.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we di...
May 26, 2023•1 min
We recently shared a case study on how we added $1.3k additional revenue in 2 weeks, with a 10% lower ACOS using TOS bid adjustments, and useful tips for using TOS bid adjustments more efficiently.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in...
May 26, 2023•5 min
The new SD Video creative looks much more noticeable and more effective in driving higher visibility, and engagement.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
May 26, 2023•1 min
The recommended amount is based on products and targets. It represents the minimum budget required to keep your campaign active throughout the day.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Messag...
May 19, 2023•1 min
We recently noticed these ad creatives appearing at the bottom of the search results page. They could provide better chances of appearing on page 1 if the bidding is too low to show up on Top of Search.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $11...
May 19, 2023•1 min
Amazon has added a new Coupon feature on the Ad console. It allows Sellers to offer a one-time discount to shoppers who sign up for Subscribe and Save. The discount applies on top of the standard 5-10% savings that come with the Subscribe & Save program.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on T...
May 19, 2023•1 min
We noticed this on a few OOS products recently. Previously, Amazon would stop delivering an OOS product ad automatically, to prevent wasted ad spend. You can check for your OOS products if they are still serving SP ads using these steps.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design ...
May 19, 2023•2 min
This new feature provides holistic economic coverage of your SKUs sold on Amazon by displaying sales volume, estimated fees charged, and net proceeds in a single view.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown o...
May 01, 2023•1 min
Amazon has moved the product information and bullet points under a collapsible "About this item" section. It enables Sponsored Display Creatives to move up and show above the fold.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minut...
May 01, 2023•57 sec
While uploading creatives to the campaigns, you will notice a new tag above the creative indicating that it “Does not meet the requirements.” It can help prevent the upload step to find out.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 day...
May 01, 2023•1 min
Four audiences are now available to send emails to: you have brand followers, recent customers, high-spend customers, and repeat customers. You can select one audience type per campaign.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2...
May 01, 2023•2 min
It enables advertisers to adjust TOS % without entering the campaign, directly from the campaign management UI.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Apr 27, 2023•2 min
By checking the new "Sponsored Products search term data", you can get search term details in a new tab in the downloaded bulk file. It will save the effort and time spent in downloading the Search Term report separately.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow ...
Apr 27, 2023•1 min
These suggestions appear under the option to add a custom image. These images, which are largely lifestyle photos, are suggested from your creative assets library.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of wh...
Apr 27, 2023•2 min
The Manage Account overview provides advertisers with a high-level summary of their advertising accounts, allowing them to quickly assess their overall performance and identify areas for improvement.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k ...
Apr 27, 2023•1 min
In a recent UI update, Amazon has moved the Copy option under the new campaign options to make it easier to access. A new Edit setting option also appears in the new menu.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdo...
Apr 27, 2023•1 min
