The 4Ps framework includes Product, Price, Placement, and Promotion. Focusing on these can help Brands to maintain a competitive edge on Amazon and be able to succeed in highly competitive categories.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k...
Apr 25, 2023•3 min
Amazon has recently added a new section to the product detail pages called "What do customers buy after viewing this item", just below the product description. This section features various categories, including the highest-rated products, bestsellers, and lowest-priced.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.F...
Apr 25, 2023•1 min
The campaign manager 'Settings' tab now includes a new feature to spend 25% & 100% of the daily unspent budget. This applies to all your campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Me...
Apr 25, 2023•1 min
These steps can help you drive higher efficiency in your ad campaigns, to provide better returns and sales growth.Read more about the Keywords Funnel Strategy here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of w...
Apr 25, 2023•6 min
Amazon has started rolling out a new marketplace dropdown on the Ad console. It enables advertisers to easily navigate between countries to view and manage accounts.Link to Post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-mi...
Apr 25, 2023•47 sec
Given the different attribution models for the Sponsored Display vCPM campaigns, the sales numbers are not indeed the sales but rather registered views. It can be a useful upper funnel strategy for awareness but basing the ad spend on the reported sales numbers could lead to wasted spend.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon A...
Apr 25, 2023•3 min
You can get a higher CTR and conversion by advertising your best-selling child ASINs on relevant and high search volume keywords.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Apr 13, 2023•2 min
The new program allows you to pick up to 6 items and test them out at home. You can keep the items you liked and return the rest. It's currently applicable only to clothing, shoes, jewelry, and accessories.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...
Apr 13, 2023•4 min
It's set for April 28, 2023. By June 15, 2023, it's crucial to ensure your inventory is delivered to US fulfillment locations.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Apr 13, 2023•2 min
Amazon has started displaying a "Frequently returned item" message on product listings with high return rates. This might impact conversion, especially on categories like clothing where return rates could be higher.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our te...
Mar 31, 2023•2 min
These include leveraging the different Ad types available, focusing on relevant targeting, organic search optimization, and monitoring your keywords' bids and placements on Top of search.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. ...
Mar 31, 2023•3 min
Optimizing your ad budget allocation can help you drive more efficiency and scalability. These 8 tips can help you work with budgets more effectively. These involve setting clear goals, monitoring spending, optimizing for ROI, and using automation features on Amazon.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follo...
Mar 31, 2023•4 min
Amazon has now rebranded Search Terms as Top Search Terms on the SQP dashboard. It provides visibility to the top search terms for a particular timeframe ranked by search frequency and shows the top 3 clicked Brands, products, and categories for each search term.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me...
Mar 31, 2023•2 min
With influencer posts and videos becoming popular on Amazon, getting influencer reviews can help your product get additional visibility and sales. Here's a useful step to finding one.Read the full post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 t...
Mar 26, 2023•1 min
Amazon has just launched a new dashboard feature in the Ad Console called "Brand Impression Share". It shows the top-of-search impression share for your brand terms over time, to help optimize SP and SB campaigns more effectively.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design example...
Mar 26, 2023•2 min
It allows you to showcase your brand across Amazon. You can use this feature to tell your brand story and create a consistent, recognizable presence that may attract more customers.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minu...
Mar 26, 2023•1 min
Optimized bids are crucial to a campaign's success. These 7 tips can help you optimize bids for better campaign performance and reach.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Mar 26, 2023•7 min
This comprehensive list will help you understand the platform and PPC metrics better, to ultimately help sell and market your products more effectively.Link to the post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute brea...
Mar 26, 2023•40 sec
With just a few steps on the targeting tab through Filters, you can identify active keyword and product targets, with clicks and spend, but no sales over the lifetime date range.Link to post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $11...
Mar 26, 2023•2 min
These metrics essentially include drop-off rates (first quartile, midpoint, and third quartile), video complete, and video unmute to provide insights into how viewers are engaging with your video ads and whether the content resonates with your audience.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitte...
Mar 26, 2023•2 min
It looks much more attention-grabbing than the one with custom image and has both product and brand elements.Link to Post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Mar 26, 2023•2 min
The homepage for Seller Central has been modified to include Actions to be taken. The 3 main sections now include Actions, Communications, and Recommendations. You can also choose to return to the previous view.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$...
Mar 12, 2023•1 min
Amazon has introduced preset SP campaigns inside the product recommendations under Growth. This new feature will pre-set your daily budget, bidding strategy, targeting, and associated bids based on each advertised product and the history of similar ad campaigns. It also includes the option to launch SD campaigns for the products.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRE...
Mar 12, 2023•3 min
The conversion column in the targeting tab provides this detail for each product or keyword targeting for the defined date range. Tracking conversion is a useful way to optimize Ad spend, targeting, analyze the impact, and evaluate success.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon desi...
Mar 12, 2023•1 min
While this could mean more exposure for your products when running deals, there's also a possibility for a drop in conversion when peer brand products are running them.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown ...
Mar 12, 2023•2 min
With over 50 million Spanish speakers in the US, targeting Spanish keywords can help extend the reach and generate higher revenue. There's a quick and easy way to find these keywords.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-mi...
Mar 12, 2023•2 min
With competitor targeting, having a competitive advantage helps provide higher returns. Your products have a higher competitive advantage compared to new products with little or no reviews. Targeting them via product targeting is a useful strategy to drive additional traffic that converts.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon ...
Mar 12, 2023•2 min
It's about looking at order item session percentage as opposed to unit session percentage since units per order can always vary.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Mar 12, 2023•2 min
The new format allows showing multiple custom images through sliders. This can help make SB ads more engaging and improve CTR.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Mar 12, 2023•1 min
We identified 10 elements that can make a video more attention-grabbing and convert better. These include video length, clear and concise messaging, CTAs, and subtitles.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown...
Mar 12, 2023•6 min
