It's Always Day One - podcast cover

It's Always Day One

It's Always Day Oneitsalwaysdayone.co.uk
My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
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Episodes

Growing market share on Amazon takes a coordinated effort (Week 3, Lesson 5)

You can start by identifying the opportunities on the Top of page 1, analyzing them through SQP reports or other 3P tools, and developing a plan.Read the full post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown...

Jan 20, 20232 min

Sponsored Products driving 83% of the total ads sales (Week 3, Lesson 4)

Recent performance analysis for Ad types showed sales from SP ads constituted 83% of the total Ad sales in Q4 last year, where Ad spend was adjusted based on Ad types performance. A further breakdown at the placement level shows 55% of the total SP sales coming from the Top of Search placement.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Am...

Jan 20, 20231 min

Week 02 (2023) - All Learnings

News feed: https://georges.blog/blogAmazon audit: https://georges.blog/auditFamous email: https://georges.blog/subscribeRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Jan 15, 202325 min

Top 3 metrics to gauge ROI on Amazon (Week 2, Lesson 5)

These 3 metrics can help assess how Amazon's helping your business. These are your product's Lifetime Value (LTV), keywords ranking, and profitability after factoring in all costs.Read the full post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $...

Jan 12, 20232 min

Relationship between CPC, ACOS, and Conversion (Week 2, Lesson 4)

Bids or CPCs are the biggest levers you can pull to drive higher efficiencies in target performance. How a specific bid will perform is based on your product conversion. Knowing this correlation can help calculate and optimize bids.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examp...

Jan 12, 20231 min

Five Reasons to invest in your Amazon Brand Store (Week 2, Lesson 3)

Having a store page can help your Brand grow on Amazon with the five key benefits it provides. These include improved visibility, stronger brand presence, and enhanced customer experience.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days....

Jan 12, 20232 min

Avoid this mistake for effective keyword targeting (Week 2, Lesson 2)

One of the biggest mistakes with KW targeting is running too many KW targets inside a campaign. This prevents individual KW exposure. KW segregation recently helped us achieve a 2922% increase in overall revenue with improved ROAS.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design exampl...

Jan 12, 20231 min

From $15k to $464k in total revenue in 3 months (Week 2, Lesson 1)

We achieved this with a 16% drop in ACoS, and, after implementing some best practices that include campaign structuring.Read the full post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message G...

Jan 12, 20235 min

Sponsored Display strategies for better ROAS (Week 1, Lesson 5)

The way you're using Sponsored Display ads esp. targeting, can significantly impact the ad returns. Some strategies are more likely to give better ROAS that include product page targeting and retargeting.Read the post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follo...

Jan 12, 20232 min

Major reasons for the drop in sales and action items (Week 1, Lesson 4)

If you're facing a dip in sales, it could due to three main factors: traffic issues, conversion rate, and average order value. There are some steps you can take to improve.Read the post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 da...

Jan 12, 20233 min

Attributed Purchases report for SB and SBV ads (Week 1, Lesson 3)

Launched recently this year, the report helps understand new advertising opportunities, and see which products engage new-to-brand customers.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Jan 12, 20232 min

Looking at Halo sales while analysing ASIN-level performance (Week 1, Lesson 2)

Halo sales reports can provide details on the attributed sales and product sales. The detail is useful for more accurate profit analysis and planning next steps.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what...

Jan 12, 20234 min

Recent UI updates on the Ad console (Week 1, Lesson 1)

We noticed 3 changes on the Ad console UI. These include changes to the portfolio layout and the ability to show 4 KPIs on the graph.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Jan 12, 20233 min

Week 01 (2023) - All Learnings

Read / Listen to last week's, or subscribe.Thanks,George's BlogRESOURCESLet our team of experts analyse your current ad strategy. Book an audit or message us.$85 to $117k in 45 days. 2-minute breakdown of what we did.Daily advertising strategies explained in simple terms. Follow our team.Make your design work 10 times easier with our top 1000 A+ design portfolio. It's Always Day One Podcast - listen on Apple.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitte...

Jan 09, 202310 min

Week 52 - All Learnings

Read / Listen to last week's, or subscribe.Thanks,George's BlogRESOURCESLet our team of experts analyse your current ad strategy. Book an audit or message us.$85 to $117k in 45 days. 2-minute breakdown of what we did.Daily advertising strategies explained in simple terms. Follow our team.Make your design work 10 times easier with our top 1000 A+ design portfolio. It's Always Day One Podcast - listen on Apple.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitte...

Jan 09, 20239 min

New Sponsored Brand format (Week 52, Lesson 5)

The SB creatives have started showing a follow button, and the rating now displays in number rather than in golden star form.Post: https://www.linkedin.com/posts/destaney-wishon_new-sponsored-brand-format-love-it-or-hate-activity-7011842016263241728-G_EH/?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Boo...

Dec 30, 20221 min

Amazon display ad spend is highly correlated to DSP-attributed purchases (Week 52, Lesson 4)

A recent analysis of a correlation between display ads' spend and conversion shows that Ad spend drives impressions and creates brand awareness. It then leads to add-to-carts and purchases, with a strong positive (83%) correlation between ad spend and purchases.Post: https://www.linkedin.com/posts/joeshelerud_amazon-display-ad-spend-is-highly-correlated-activity-7010673387299618816-ZFZE?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://g...

Dec 30, 20222 min

Product Growth Optimizer for product opportunities (Week 52, Lesson 3)

Under Growth Opportunities, the Product Growth Optimizer is an effective tool for assessing opportunities where your ASINs can be optimized, across the categories of actions including A+ Content and product description.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow ou...

Dec 30, 202259 sec

Amazon Search Query Performance Update (Week 52, Lesson 2)

You can see how your product stacks up against the top 10 ASINs for specific keywords.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Dec 30, 202251 sec

Using keywords flow to maximize impact (Week 52, Lesson 1)

While keyword research can help maximize reach, setting up a flow can help maximize their impact.Post: https://www.linkedin.com/posts/himanshu-verma-0683b799_sponsoredads-itsalwaysdayone-activity-7010931844439248898-XsQn?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follo...

Dec 30, 20228 min

Tips to structure your big ad budget (Week 51, Lesson 5)

Properly structured Ad campaigns can help drive efficiencies and are ready to be scaled up for big ad budgets. Here are some tips to structure effectively.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we di...

Dec 23, 20224 min

Sponsored Display now available in Amazon Marketing Stream (Week 51, Lesson 4)

Available in NA in beta, Stream for Sponsored Display will allow advertisers and partners to better understand traffic and conversions data from Sponsored Display ads.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown o...

Dec 23, 20221 min

Brand Analytics can show if it's PPC or conversion that needs to improve (Week 51, Lesson 3)

Looking at Brand metrics can help understand whether it’s a low conversion or poor PPC management driving that ACOS up, and what impact your PPC ads are making on awareness, consideration, and purchase stages.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85...

Dec 23, 20222 min

New UI update will show 4 KPIs on Ad Campaigns graph (Week 51, Lesson 2)

A new UI update on the Ad console will now allow you to choose 4 KPIs to show simultaneously on the Ad campaigns graph. Amazon has started rolling it out in a few accounts.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakd...

Dec 23, 20221 min

The new Build Your Brand page (Week 51, Lesson 1)

The Brands tab on Amazon Seller Central now includes a new Build Your Brand page. It comes with tools and learnings to help build a brand strategy as well as grow and protect it.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute ...

Dec 23, 20222 min

Amazon ratings displaying more precisely (Week 50, Lesson 5)

With the recent update on the search results page, the ratings have become more precise. For example, a rating of 4.3 doesn't round off to 4.5 but shows as 4.3.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what ...

Dec 15, 20221 min

Arrives before Christmas message based on Shipping m(Week 50, Lesson 4)

Your products' delivery time is likely to affect conversion. If they are supposed to be delivered after Christmas, you will probably see a drop in CVR over the next few weeks.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute bre...

Dec 15, 202258 sec

Sponsored Display Video contextual targeting is available in Beta (Week 50, Lesson 3)

Contextual targeting helps target similar products, categories, or specific ASINs with Sponsored Display Video ads.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Dec 15, 202253 sec

Growth Opportunities introduces FBA Small and Light recommendations (Week 50, Lesson 2)

You can now view all of your products that are eligible for enrollment in Small and Light program.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Dec 15, 20221 min

Search Query Reports are now downloadable (Week 50, Lesson 1)

The download button is now showing on the Search Query dashboard. The only limitation is the report period column missing, but can be added manually in Excel. 5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what w...

Dec 15, 20221 min
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