Read / Listen to last week's, or subscribe.Thanks,George's BlogRESOURCESLet our team of experts analyse your current ad strategy. Book an audit or message us.$85 to $117k in 45 days. 2-minute breakdown of what we did.Daily advertising strategies explained in simple terms. Follow our team.Make your design work 10 times easier with our top 1000 A+ design portfolio. It's Always Day One Podcast - listen on Apple.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitte...
Dec 12, 2022•9 min
The Campaign UI for SB videos now includes a dedicated tab for video metrics including Detail page views, video first quartile, and unmutes, previously only available under reports.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minu...
Dec 08, 2022•2 min
The analysis reveals significant differences in performance at different hours of the day. Order volume is at its peak from 7 AM to 8 PM (all times PST), while ROAS is best from 6 AM to 6 PM. The overnight hours are unfavourable for both sales and ROAS.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on ...
Dec 08, 2022•2 min
From identifying your target competitors to conquest, leveraging ad types, tweaking your PDPs to featuring your products in Amazon posts and Brand store, these steps will help you grow your market share and succeed on Amazon in the long run.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon des...
Dec 08, 2022•3 min
A significant proportion of audience starts their shopping journey on Google. Sending them to your Amazon listing can not only help increase traffic, but also take advantage of 5-10x higher conversion rates on Amazon, brand referral bonus, improved awareness and retargetihng synergies.Link to Case study: https://www.linkedin.com/posts/joeshelerud_driving-traffic-from-google-directly-to-your-activity-6998657982569885696-tyJb?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 ...
Dec 08, 2022•2 min
Data shows that Sponsord ads on products with deals showed relatively better performance with higher impressions, clicks, and conversion rates, more consistent CPCs, increased average order value and ROAS.LinkedIn Post: https://www.linkedin.com/posts/joeshelerud_deals-were-a-major-needle-mover-on-black-activity-7003057811542732800-NMIQ?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amaz...
Dec 08, 2022•3 min
Morning musings. What do you think of this idea? Could this trump the Facebook marketplace experience?RESOURCESLet our team of experts analyse your current ad strategy. Book an audit or message us.$85 to $117k in 45 days. 2-minute breakdown of what we did.Daily advertising strategies explained in simple terms. Follow our team.Make your design work 10 times easier with our top 1000 A+ design portfolio. It's Always Day One Podcast - listen on Apple.RESOURCESRead our News Feed.Book an Amazo...
Dec 01, 2022•3 min
The Transparency log is a new security page that displays a list of sensitive actions performed on an account via the advertising console, along with the username responsible for the change.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 day...
Dec 01, 2022•59 sec
Amazon data last week was underreported. Amazon confirmed that no data is lost and the team is working on updating missing information.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Dec 01, 2022•1 min
Recently, Amazon launched Account Health Assurance (AHA), a new benefit for sellers who consistently achieve a high Account Health Rating (AHR).5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message G...
Dec 01, 2022•2 min
The video builder page now mentions both - SB Video and SD Video ads. It implies that the videos created using the builder can be used for both Sponsored Brands as well as the new Sponsored Display video campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our tea...
Dec 01, 2022•54 sec
By choosing store page as the landing page for Sponsored Brands video campaign, you get access to the new Ad format that looks similar to the SB creative on the Top of Search placement but is unique.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k ...
Dec 01, 2022•2 min
This week will be different. Below is my summary. But you can also get a feed of just these 19 points, right here.Read / Listen to last week's, or subscribe.Thanks,George's BlogRESOURCESLet our team of experts analyse your current ad strategy. Book an audit or message us.$85 to $117k in 45 days. 2-minute breakdown of what we did.Daily advertising strategies explained in simple terms. Follow our team.Make your design work 10 times easier with our top 1000 A+ design portfolio. It's Always ...
Dec 01, 2022•7 min
Amazon has recently added the option to "Add free stock assets" from one of the premium stock image providers. These images come watermark-free for use in the sponsored ads creatives5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-min...
Nov 25, 2022•1 min
Recently, Amazon temporarily stopped showing reviews on products from specific categories including supplements and essential oils. They've started showing from last week.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdo...
Nov 25, 2022•56 sec
Recently, Amazon's been suggesting bids, budgets, and placement adjustments. However, going with these suggestions without considering key factors can impact your account performance and profitability.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117...
Nov 25, 2022•3 min
With the new feature update on the deals dashboard, you don't need to log in to the specific country's Seller Central account to create and manage deals, if it is part of the same region.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. ...
Nov 25, 2022•1 min
It's true that placement adjustments help improve conversion and sales volume, but the output depends on a number of factors that we discuss in this episode. The right adjustment % would vary for products and categories.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow o...
Nov 25, 2022•4 min
We saw this trend across marketplaces recently, where reviews for specific product categories are not appearing on the search results page.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Nov 17, 2022•46 sec
The new dashboard UI style looks similar to the Search Query dashboard. All data is now consolidated into a single table. There are also some changes to calculations to make it more accurate.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 da...
Nov 17, 2022•2 min
Amazon has launched a new RPB dashboard, which is currently in the beta phase. It looks similar to the Search Query Performance (SQP) dashboard and comes with some changes in calculations, for improved accuracy.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$...
Nov 17, 2022•1 min
Amazon's launching a unified platform to manage multiple marketplaces, from within a single sponsored ads account.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Nov 17, 2022•1 min
We can now upload video content within Creative Assets and request moderation. The uploaded video can also be used while setting up video ad campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Me...
Nov 17, 2022•1 min
In addition to Bullet Points and Product descriptions added recently for A/B testing, there's a new option to "Experiment to Significance". It allows running the experiment until enough data has been collected to produce statistically-relevant results.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter...
Nov 11, 2022•1 min
From December 1st, new and existing product listings for certain product types must include color, size, product description, and department name attributes.This change ensures that your listings contain relevant information that customers need.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon...
Nov 11, 2022•1 min
This happened to the products from the food and supplements category, as the new Food regulations came into effect on October 1st. Products in 12+ categories, now need to specify the HFSS status.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 4...
Nov 11, 2022•2 min
The tool allows you to create basic videos for your Sponsored Brands campaigns, through a selection of prebuilt templates and available audio.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message Geo...
Nov 11, 2022•1 min
Amazon recently announced the upcoming Products tab on the ad console. It will provide aggregated product-level performance.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Nov 11, 2022•3 min
AMS was launched recently and provides access to hourly data on campaigns.It was limited to North American markets. The data is now additionally available for MPs outside of North America.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days....
Nov 10, 2022•1 min
It's the 10th marketplace in Europe that Amazon opened on October 315 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Nov 10, 2022•52 sec
