Jason teaches us how to craft end to end customer experiences online by dragging brands kicking and screaming into a New Retail future.In this episode we discuss:How many opportunities brands have to create an experience and one excellent exampleWhy you must be building out impeccable experiences across all your touchpointsCustomers expect perfection, what it means when you don't achieve that and how it can be goodCreating effective feedback loopsSee Jason on LinkedIn here.LaunchPod Academy&...
Oct 05, 2020•55 min
John's spent the last 12-years building his Amazon agency and brings with him a seasoned, well-versed head to our discussion on how brands can build sustainable success on the marketplace today. In this episode we discuss:The importance of data and how to utilise itHow so many brands lack operational excellence and why they should careChange in the overarching Amazon strategies in the last 10 yearsThe challenge large organisations are having structuring their teams for AmazonIf tech is e...
Sep 28, 2020•47 min
Ryan and I dive into building an operational base, utilising software and how advertising continues to be a powerful driving force within the marketplace. Ryan is currently working at Kaspien, formerly etailz, who are an Amazon seller turned software/agency solution.In this episode we discuss:How to make Amazon profitableFBA is no longer a basket you want to put all your eggs in toWhat tools are available to brands and where do we see the software marketplace going in the futureHow replicatin...
Sep 22, 2020•45 min
Mark shares invaluable insights for CPG brands on and off Amazon. Lifetime value, repeat purchases, first hire, packaging, to name just a few of the topics I peppered him with. He is the founder of IWON Organics, a fast-growing snack company that focuses on plant-based proteins, and has been playing the entrepreneur card for over 16-years. In this episode we discuss:How did you prioritise hiring when startingWhat should CPG brands be looking at from a packaging perspective How impor...
Sep 14, 2020•43 min
Within the first 10 mins we smashed out a 3-step plan to improve your listing - introduced by Daniela and eagerly backed up by myself. Daniela's enthusiasm towards branding on Amazon radiates through this episode and I encourage any owner to get their notepad out as this is crammed with valuable nuggets for you to go and implement. In this episode we discuss:3 fundamental components of a rocket listing, all of which actionable to go and implement todayWhat skills to aim for when making y...
Sep 07, 2020•50 min
Florian provided me with unknown insights into Amazon Germany that truly came as a great surprise to me. Having built a software company in the advertising space over the past 3 years, in Germany, he's fabulously well placed to advise on ad strategy and Europe.In this episode we discuss:How unprofessional the DE marketplace is and how there is still vast opportunity thereWhy the marketplace needs people to waste money on advertising4 different functions of Amazon Advertising and why you must ...
Aug 31, 2020•42 min
Having led content development and promo planning at Amazon, Aric offers invaluable insights for those looking to build a solid foundation on the marketplace. He has a sound understanding of how to establish omnichannel funnels to capture consumers at different stages of their buying cycle. In this episode we discuss:How to drive highly qualified trafficCurating brand experiencesThe importance of customer profilingStrategies for achieving quick ROI when advertising and when to use themWh...
Aug 24, 2020•42 min
David is a former Amazon Vice President and was once responsible for the buy box algorithm. 20 years at the company makes for an interesting chat, particularly how he almost became an alcoholic after leaving (I jest). In this episode we discuss:- What are the biggest opportunities in Q4 this year- The single point of failure that most brands currently have on Amazon, but they probably don't know it- Why 3PL's must be part of your strategy going forwards- The importance of a diversified c...
Aug 18, 2020•43 min
Josh runs the Amazon marketing for one of the best supplement companies in the world - Nordic Naturals. Having initially entered the Amazon world in 2013 selling motorcycle accessories from Vietnam, he's now got 7-years under his belt across a wide array of job roles.In this episode we discuss:The importance of thinking long-term with your Amazon AdvertisingWhy 80% ACoS isn't necessarily badBig brand pricing strategies on AmazonIf he had to start again, what would he do with $10k on AmazonWhy...
Aug 07, 2020•47 min
Andrew is a veteran in the Amazon world, who's been playing since 2013, and offers an array of different opinions on common topics, which I find incredibly interesting to listen to. He's hit many bumps in the road and shares some wild views on the Amazon ecosystem.In this episode we discuss:Launching with nothing but influencer marketingUtilising other people's networks to understand your customerWhat PPC channel to focus on right now, why Amazon might not be the best optionUnderstanding wher...
Jul 23, 2020•53 min
Donal and I worked together in the Amazon Business team, supporting strategic accounts across the UK. His background was spent working within the InterContinental Hotels Group before transitioning over to the world of Amazon, where he primarily focused on advising "whales" on the 3rd party side of the business. I've enjoyed interviewing Amazon folks to date as I personally believe they offer a different perspective to those outside Jeff's 4 walls. In this episode we discuss:What wer...
Jul 20, 2020•48 min
Before becoming a PPC whiz, Gabriel initially failed on Amazon, heavily, then he built a strong brand in the baby niche and sold out. He's now a member of the BetterAMS team and focuses primarily on Amazon Advertising, supporting brands doing more than $200k a month on the marketplace. In this episode we discuss:How he initially analyses a brand on AmazonWhy sponsored brand video ads are working so well right nowWhere should brands be focusing their Amazon Advertising efforts at the mome...
Jul 16, 2020•46 min
Ranking quickly post-launch is becoming paramount in the Amazon ecosystem now. Troy is the founder of Seller.Tools and an Amazon 7-figure earner. He's truly leading the charge in Amazon automation, particularly when it comes to launching or re-launching products on the marketplace.In this episode we discuss:How to lay the foundation for your Amazon business to improve operational efficiencyThe importance of utilising software and how to calculate it's ROILaunching, or relaunching, products on...
Jul 10, 2020•44 min
If I have Amazon Advertising questions, Destaney is who I go to. She is the founder of BetterAMS, who I personally regard as the top Amazon Advertising agency in the space right now. She's truly a thought leader and a recommended follow for anyone looking to level up their PPC game.In this episode we discuss:What brands should focus on with Amazon Advertising right nowWhy data is so important and how to use it for your adsWhat mistakes most people make with their PPC on AmazonHow she would cr...
Jul 09, 2020•44 min
What does PornHub have in common with Quorn? Dave Officer.Dave specialises in branding, graphic design & illustration. Taking your ideas and turning them into pure eye candy for your brand.In this episode we discuss:Creating parody ad campaigns using PornHub and how one huge brand got in touch with him to discuss itHow can brand owners best convey their visions to a designer for optimum outcomesBig mistakes brands make with their content and how to fix itGetting 1 million views on a post ...
Jul 07, 2020•46 min
James has been building a strong eCommerce knowledge base since his time at Catch.com.au and continues to be leading from the front in the Southern Hemisphere. He is the co-founder of MerchantSpring, an Amazon marketplace solution that supports those listing across multiple channels.In this episode we discuss:Where he believes many brands fail on Amazon, particularly in AustraliaWhat investment strategy you should have on AmazonWhat skills he'd look for if hiring for an Amazon business todayH...
Jul 02, 2020•38 min
Ben worked with George at Amazon for just under 2-years before heading over to Kraft Heinz. He set up his first Amazon business during 2016, has just launched a second, and has a third and fourth in the pipeline.In this episode we discuss:Building out your brands identity and ensuring it's consistency across channelsBig takeaways from working at AmazonHow to be aggressive with your Amazon strategyThe importance of localisation when expanding overseasStarting on Amazon with £900#Amazonian #Loc...
Jun 30, 2020•52 min
