Charles and I natter away like a pair of old Queens. After an hour of rattling away during the "pre talk" we decided it'd be beneficial to just hit record.In this episode we discuss:How dangerous amazon fba aggregators might be for brands globallyHow to get more value when selling your brand to an aggregatorThe importance of an omni-channel presence and practicalities behind creating oneWhy driving traffic to Amazon from your own channels can be incredibly valuable You can find him on Li...
May 11, 2021•45 min
Brett managed to change my mind on a few things today. In this episode we discuss:Latest ideas behind title structure and whether you should include your brand nameUtilising Amazon advertising for brand awarenessIs ManyChat still a useful toolWhere you can drive customers from an insert cardRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
May 04, 2021•30 min
This completely changed how I think about email collection. One of the best conversations I've had on customer journeys in a very long time and sets the tone for what we can expect in 2021 onwards. In this episode we discuss:Why email pop-ups are done wrong 98% of the timeWhy you don't need a membership, you can just make all customers membersMost sales are down to timing not the offerThe biggest mistake we make with email collectionIntegrating quantative with qualitative dataThe downsid...
Apr 27, 2021•41 min
Lisa has been a packaging journalist since 1982. She's the executive editor of PackagingDigest.com and could not be better placed to take us through what many deem the unsexy world of packaging.In this episode we discuss:How can you make your packaging sustainable in a world that has suddenly started caring about it, particularly since CovidWhy Amazon reward brands that package products well and how to ensure you areThe 4-step experience customers have with your packaging and what to think ab...
Apr 20, 2021•49 min
An incredible breakdown of the 3-4 steps Amazon leaders take when interviewing candidates. GG has 5 years experience as an Amazonian, eventually positioning herself as a bar-raiser - essentially someone that is great at interviews. I found this chat exceptionally practical for me personally and will certainly be adopting many of the principles discussed with my recruitment going forwards.In this episode we discuss:Step 1: Why you need to build out a structure and principles for your business ...
Apr 13, 2021•33 min
John was director of operations and programs at Amazon kindle. He speaks to an array of different mechanisms they implement internally that you can take learnings from.In this episode we discuss:Asking your team to improve by 1X, 2X and 3X vs. Asking for marginal gainsChallenging those around you to think revolutionary rather than evolutionaryUnderstanding the importance of diving deep into an area where you're marginally under performingData hygiene, why clean obsessing over clean data is so...
Apr 06, 2021•28 min
My mate Sam from Amazon is beautifully posh and spends 30-minutes chatting about the FBA aggregator business. If you're considering selling your brand at some point, it's worthwhile being aware of how it all works, most importantly, how to sell for more money.In this episode we discuss:How do these companies value your brand/businessWhy 2021 is a good year to sellWhat you need to do to sell at a higher pricePreparing for an exitYou can see Sam on LinkedIn here.RESOURCESRead our News Feed.Book...
Mar 30, 2021•31 min
Ellenore was the global director of Kindle Content Risk Management at Amazon. A 13-year veteran gracing my podcast studio (not literally) to help all of us understand how Amazon looks at human resource management. I recently received a request on this topic, here is my delivery.In this episode we discuss:How to go about managing change, particularly when we think about the ongoing challenge brands are facing shifting to onlineHow Amazon think about attracting talentHow leadership at Amazon, p...
Mar 23, 2021•32 min
All about customer lifetime value. Juliana continues to amaze me with her undeniable ability to deeply understand customers.In this episode we discuss:The 3 step theory you must be aware of when thinking about customer LTVHow to score your customers and put them into different bucketsUnderstanding customer buying cyclesWhy qualitative data is so importantNet promoter scoresWhy it's impossible to game How to scale a business from a lifetime value perspective, day one strategiesWhy your em...
Mar 16, 2021•43 min
Joe specialises in Amazon Advertising. He builds long term strategies to set brands up for sustainable success.In this episode we discuss:Understanding relevancy on Amazon and how that is baked into your advertising strategyWhy everything comes back to conversion rateWhen do you switch from a launch campaign strategy to the long-term keyword harvesting strategyWhy there is no such thing as a good ACOSHow to broaden out your Amazon advertising funnelHow Amazon impacts your overall brand perfor...
Mar 09, 2021•27 min
Tom and I are brothers. He's become pathetically obsessed with creating great copy and building out email flows that drive CLV.In this episode we discuss:Creating sustainable success off of Amazon Why you shouldn't obsess with being profitable on the frontendWhat's been happening to customer acquisition costs over the last yearStrategies to improve customer retentionSegmenting up your customersTackling the ongoing abandon cart challengeCommon mistakes brands make when using emailBrand ex...
Mar 01, 2021•26 min
Francois was my tutor today. The topic was supply chain. In this episode we discuss:Differentiating what you need vs. What you wish you had on your first orderKey quality indicators to be aware ofA checklist of items you want to rattle through before you approach a supplierGetting better terms from suppliers and how to build a relationshipEducating yourself on supply chain for AmazonThe risk of not understanding the logistics of running an online businessThe triangle of; price, quality, ...
Feb 23, 2021•27 min
Judson takes creative content to a new level. He's made multiple clients cry with happiness after watching their new video. He, within 5 minutes, also shared a massively overlooked strategy to improve your main image and drive incremental increases in your conversion rates.In this episode we discuss:Building a series of brands on Amazon generating millions of dollars per year on the marketplaceKeeping on top of a large range of SKUs and learning how to prioritiseBrand stories and why you must...
Feb 16, 2021•32 min
I didn't want to stop recording. Loved what Charlie shared about community building and launching the brand Wild. It was nice to utilise the podcast platform in order to get a brand owner on, who's brand I'm fascinated by. Charlie shared some nitty gritty tactics him and his co-founder went through to get Wild off to a flying start.In this episode we discuss:How to build an active community group before launchingHow to validate your product idea at scaleHow to utilise a community to understan...
Feb 09, 2021•31 min
Naio blessed me with some Amazon Advertising knowledge, demonstrating how you can continue to peal the layers on the topic with no end in sight. In this episode we discuss: Segmenting competitors into tiers and creating specific campaigns accordingly Amazon advertising budget attribution The importance of creating high quality Amazon content for your ppc campaigns Why impressions is a frequently overlooked metric, that you want to be looking at Linkin...
Feb 02, 2021•26 min
Mike heads up marketing at Profitero, which explains why he made me look a fool as a podcast host. I often found myself having not much else to add because he covered the bases so well.In this episode we discuss:Where he learns about Amazon, what is the best source of infoSegmenting your portfolio to create strategies for each partSustainability vs. Growth mindsetHow brands can differentiate with their customer experienceHow to fully utilise the reviews you get on Amazon (or off)You can find ...
Jan 26, 2021•34 min
Ben and I worked together at Amazon, he now runs a series of brands on Amazon whilst holding down his day job at Gympass.In this episode we discuss:Why he isn't quitting his day job, despite his Amazon businesses bringing in enough income to do soWhat is an exit plan, why you should think about one, and what his looks likeThe rise of FBA acquisition companies like Thrasio, and how he'd build one if he were in their shoesWhat can you do to drive up the value of your Amazon business if you're t...
Jan 19, 2021•27 min
Dave and I sit down for a sharp session on what we can expect to see for your Amazon operations in the next 5-10 years.In this episode we discuss:Big changes he expects are coming this year, and in the next 5 years of operations/logisticsHis thoughts on Amazon LogisticsWhat conversations he think the Amazon transportation team are having at the momentAutomating delivery through roboticsSeller Fulfilled PrimeWhy Amazon has unreasonably high standardsYou can find Dave on LinkedIn here.Other res...
Jan 11, 2021•22 min
10 years at Amazon in the advertising team catapulted Melissa into the world of ecommerce. She is now a member of the Forbes Agency Council and co-founder of Pacvue. In this episode we discuss:Why surrounding yourself with brilliant contacts is the key to sustainable success on AmazonHow important tech and data will be in 2021, but whether or not it's levelling or widening the playing field.Is Amazon just a learning platform, which you can utilise as a springboard to something betterLaun...
Jan 04, 2021•28 min
Destaney and I dive into Amazon marketing funnels, and exactly what you need to do when building them out. In this episode we discuss:Sponsored video adsDriving brand awareness, and what campaign types you should usePulling on pain points with your ads, then delivering solutionsThe mindset you need to have with amazon advertisingWhen you need to invest in software, and why You can find Destaney on LinkedIn here. Other resources:LaunchPod Academy 14-day trialAmazon advertising a...
Dec 21, 2020•19 min
Jason is director of sales at Teikametrics. We talk about product market fit, which channel to launch on first, and the 3 buckets of advertising. In this episode we discuss:How to build a community and whyBuilding out better experiencesHow can amazon and your website work togetherBuilding incremental salesAnkle biter brands, why is scrappiness dangerous You can find Jason on LinkedIn here. Other resources:Get started with TeikametricsLaunchPod Academy 14-day trialAmazon adverti...
Dec 14, 2020•30 min
Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How he fought the 1P/3P fight at AmazonHow Amazon categories their different customers, and how they order them in importanceWhat it...
Dec 08, 2020•20 min
Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How he fought the 1P/3P fight at AmazonHow Amazon categories their different customers, and how they order them in importanceWhat it...
Nov 30, 2020•27 min
Elizabeth proved, again, that there is always something new to learn on Amazon, particularly when it comes to advertising.In this episode we discuss:Advertising won't work if the product doesn't fitWhy you can't get married to anything on AmazonAds will only make a bad product fail faster$17 clicksWhy having a process and structure to your campaigns is crucial for saving time and improving the successConnect with Elizabeth on LinkedIn here.RESOURCESRead our News Feed.Book an Amazon Advertisin...
Nov 24, 2020•22 min
Chris has successfully built out one of the biggest UK agencies which focuses on supporting vendors and sellers expand across global markets.In this episode we discuss:Going for glory vs. Setting up your operationsHow to handle an Amazon negotiationUnderstanding the full market when entering a new locale, not just what's happening on AmazonLaunchPod Academy LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed cou...
Nov 17, 2020•43 min
Probably the best conversation I've ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce.In this episode we discuss:What is customer lifetime value, why you need to think about it, and how to get accurate data around itWhat opportunities are presented when you have a strong understanding of your customer dataWhy the purchase journey is so important, how can help your customers and help yourselfWhy most brands ACOS targets are completely wrongRa...
Nov 09, 2020•34 min
Another ex-Amazonian gracing my virtual studio. If you sell consumables, this is for you.In this episode we discuss:How he quickly increased customer referrals with one simple changeFixing leaky holes in your customer bucketConverting customers on your websiteDriving average order value on your siteThe importance of influencers and why you shouldn't use them on day 1How CBD can help you reduce bags under your eyes before recording a podcastRESOURCESRead our News Feed.Book an Amazon Advertisin...
Nov 03, 2020•44 min
Ian builds Facebook ads and messenger bot flows for brands on Amazon. He's got his finger on the pulse, he understands the importance of funnel development, and the foundational pieces that are required as a brand to build sustainable success. - Why customer lifetime value is important in advertising - What type of product he thinks people should be focusing on now - Why you shouldn't over obsess margins on your first order - China knocking you off your perch on Amazon&nbs...
Oct 27, 2020•16 min
Nailing Amazon Advertising with highly competitive keywords is an art, Kyle is an artist. In this episode we discuss:Why you shouldn't worry about Amazon brands, they don't have a soulThe hack to getting traction on highly competitive keywords at a fraction of the costThe fastest advertising strategy to get sales on AmazonWhich placements are getting high click-through rates and conversion rates right nowContent creation for Amazon Advertising See Kyle on LinkedIn here.LaunchPod Aca...
Oct 19, 2020•51 min
Kim was director of tools at Amazon before ending her 11+ year stint at the company to start with Microsoft, where she now sits as the Chief Customer Officer. In this episode we review the Amazon ecosystem from a higher level, looking at the mindset and attitude brands should take, as well as thinking about their long term strategies.In this episode we discuss:Which platform might be best for you as a brand, vendor or seller.Why you must be building strategies for both online and offlineHow y...
Oct 12, 2020•56 min
