How Will Sponsored TV Impact Amazon Advertising Chapters 00:00 The Rise of Sponsored TV in Advertising 02:57 Understanding the Target Audience for Sponsored TV 04:29 Evaluating Performance and ROI of Sponsored TV Takeaways Sponsored TV ads have shown high efficiency since their launch. Video completion rates for Sponsored TV are impressively high at 98%. Sellers should prioritize Sponsored TV for new product launches. Amazon is improving targeting options for Sponsored TV. Sponsored TV can be a ...
Dec 19, 2024•7 min•Season 2Ep. 4
This podcast highlights the key pitfalls brands face in Amazon Advertising and how to address them for better performance and ROI. It emphasizes the importance of defensive strategies, well-structured campaigns, and leveraging diverse ad types. By avoiding these common mistakes and iterating consistently, brands can unlock growth and maximize their ad spend on Amazon.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...
Dec 11, 2024•19 min
In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overal...
Nov 08, 2024•16 min
In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow m...
Oct 18, 2024•16 min
In this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing how data-driven ad strategies turned stagnant 5% growth into a 121% increase in just five months. Plus, it's your last chance to join our Amazon video advertising webinar on October 10th—don’t miss out on templates and training to up your video ad game.We also cover Amazon’s new Video Reveal feature for brand stores, the impact of adding seller feedba...
Oct 09, 2024•5 min
In this episode, Himanshu and Prem discuss the intricacies of budget optimization in PPC advertising, delving into the importance of strategic budget allocation, the significance of ad type level budgeting, and the utility of budget rules.Common mistakes in budgeting practices are also addressed, providing with valuable insights into optimizing the advertising strategies for better ROI.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Fol...
Sep 26, 2024•15 min
In this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits.We’ll also discuss Amazon’s partnership with PayPal, the extended BFCM sale, and key insights to prepare for Q4. Plus, we’re diving deep into Amazon’s enhanced ad...
Sep 25, 2024•5 min
In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.We’ll talk about:How to avoid common campaign mistakes like lumping products togetherEffective keyword segmentation and why less is moreThe power of portfol...
Sep 19, 2024•7 min
In this episode, we dive into the most important updates you need to know to stay ahead. From Amazon's image overhaul in search results to the new ASIN Search feature in Business Reports, we break down how these changes impact your strategy. We’ll also cover why broad match modifiers and multi-layered ad campaigns are crucial for expanding reach and protecting your brand.Plus, we explore the newest Community Updates, including Amazon’s “Five Box Rule” for optimized shipments, the shift toward...
Sep 17, 2024•6 min
In this episode, we delve into the intricacies of campaign structure in advertising, emphasizing its critical role in optimizing ad spend and improving return on investment.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Sep 13, 2024•23 min
Welcome to the inaugural episode of our new biweekly podcast, where we bring you insider strategies straight from two ex-Amazon pros with over 8 years of experience managing multi-million dollar accounts.In this episode, we’re tackling Product Targeting (PT) campaigns—an essential part of both defensive and offensive Amazon advertising strategies. But here’s the catch: many advertisers are leaking money due to poorly optimized PT campaigns. We’ll break down why this happens, how to identify w...
Sep 06, 2024•5 min
In this week’s episode of Amazon Week, we’re delivering the latest updates and strategies you need to stay ahead in the ever-evolving world of Amazon. From optimizing your ad campaigns to harnessing the power of AI with Amazon’s new Rufus chatbot, this episode is packed with actionable insights.We’ll cover the importance of a structured approach to ad targeting, why proper campaign structure is crucial for account management, and how Amazon’s new promotion features can protect your profits du...
Sep 04, 2024•6 min
In this episode of Amazon Community Updates, we’re cutting through the noise and delivering the essential updates that will keep your Amazon business on track in 2024. From maximizing your DSP strategy to navigating Walmart’s emerging e-commerce potential, we’ve got the insights you need to stay ahead.We dive into creative solutions for product certification challenges, why your ad campaign structure is crucial, and how to optimize your Amazon Brand Store for profitability. Plus, we tackle th...
Aug 31, 2024•5 min
In this episode of Amazon Week, we’re diving into the latest must-know updates that can significantly impact your Amazon business. From boosting sales with Premium A+ content to capturing the growing Spanish-speaking market, we’ve got all the insights you need to stay ahead.We cover key strategies like optimizing your storefront for higher conversion rates, avoiding the pitfalls of Broad Match Keyword Targeting, and making sure your main images are driving maximum impact. Plus, learn about Am...
Aug 29, 2024•6 min
In this episode of Amazon Week, we dive into the latest updates and actionable strategies that are crucial for your Amazon business. From a powerful case study in the shoe category that slashed TACOS from 14% to below 10%, to how a brand saved over $20k in wasted ad spend with one insightful report, we cover it all.We’ll explore Amazon’s new features, including brand stores as landing pages for Sponsored TV campaigns, a $50 fee for Prime Exclusive Discounts, and the impact of reviews on produ...
Aug 28, 2024•6 min
Discover the latest enhancements to the Marketplace Product Guidance dashboard, now loaded with more data and deeper insights to help you successfully expand your offerings globally. RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Aug 26, 2024•7 min
In this episode of Amazon Week, we dive into the latest must-know updates and strategies to keep your Amazon business ahead of the curve. We cover everything from Amazon’s revamped product bullet point rules to a $33k boost in ad revenue achieved in just two weeks. You’ll also hear about the upcoming holiday peak fulfillment fees, the game-changing FBA Grade and Resell service, and why Sponsored Brand Video ads are outperforming the competition.We also highlight Amazon’s new control over the ...
Aug 22, 2024•5 min
In this episode of the Amazon Insights Podcast, recorded on August 21, 2024, we deliver the latest updates and strategies essential for success on Amazon. Tune in as we cover Amazon’s new international returns policy, tips for improving Sponsored Product rankings, the importance of clear product images, and much more. Whether you're looking to optimize your ad spend, enhance your product listings, or navigate recent changes to Amazon’s vendor model, this episode is packed with valu...
Aug 21, 2024•5 min
In this episode of Amazon Community Updates, we explore the latest developments shaping the Amazon marketplace as of August 17, 2024. From advanced tools like ASIN-level Store performance analysis to Amazon's new review monitoring safeguards, we cover the essential updates every seller and advertiser needs to know. We also dive into how Amazon Inspire is revolutionizing content strategies and why AI's role in daily tasks might not be as efficient as once thought.Listeners will gain insig...
Aug 17, 2024•8 min
In this episode of Amazon Community Updates, we cover key developments as of August 13, 2024. Including effective ROAS strategies, new inventory evaluation options, and the latest on Amazon’s AI-driven shopping technology. Stay informed on critical compliance deadlines, ad campaign tips, and how TikTok’s integration with Amazon could transform e-commerce. Tune in for these essential insights to optimize your Amazon strategy. RESOURCESRead our News Feed.Book an Amazon Adve...
Aug 13, 2024•4 min
In this episode, we dive deep into the latest updates for bullet points and generative text.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Aug 12, 2024•7 min
In this episode of Amazon Community Updates, we cover crucial new tools and strategies for sellers, account managers, and brands. Highlights include Amazon's new performance anomaly detection tool, a shift in focus from rankings to profitable sales, enhanced seller support, and innovative ad formats. We also explore long-term strategies for better vendor margins, the importance of A+ Premium and video content, optimizing PPC campaigns, and Amazon's latest digital services fee. Plus...
Aug 08, 2024•5 min
Welcome to the Amazon Weekly Update Podcast! In this episode, we dive into Week 32 of 2024, featuring key insights, updates, and strategies for thriving on Amazon.Case Study Highlights:Advertising Revenue Boost: Learn how we increased advertising revenue from $400k to $1.4M per month in just four months with GB Media.Sales Growth: Discover how two niche products achieved 180% year-over-year growth, with PPC sales rising from £2.5k to £15k.Amazon Design System V2: Now available with A+ Premium...
Aug 07, 2024•6 min
In this episode, Prem and I dive into last year's Prime Day performance, sharing our key observations and insights. We discuss the strategies that drove success and how you can leverage these learnings to plan effectively for this year's event. Tune in to discover actionable tips and tactics to maximize your Prime Day impact!RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of wh...
Jul 15, 2024•18 min
In this episode, we delve into the most recent and exciting developments from Amazon. Discover the enhancements to Brand Tailored Promotions, allowing you to target high-intent customers post-Prime Day. Learn about Alexa's generative AI upgrades, revolutionising the shopping experience with intuitive and personalised features. We also discuss the impact of separate listings and variations on ad performance, and the major updates from Amazon Ads unveiled at Cannes. Additionally...
Jul 04, 2024•3 min
In this episode, we dive deep into the world of vCPM (viewable Cost Per Thousand impressions) and uncover why these numbers can be misleading if you don’t understand the attribution model behind them. Join us as we break down the intricacies of vCPM, explore common pitfalls, and provide insights on how to accurately interpret these metrics for better advertising decisions. RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our ...
Jul 01, 2024•11 min
In this episode, we dive into the critical metrics that are often overlooked but can significantly impact your account success. Discover the hidden gems in your data that you may be missing out on and learn how to leverage these insights to enhance your strategy.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Jun 24, 2024•11 min
In this episode, we dive into the power of Sponsored Display Videos for Amazon sellers. We explore how these visually engaging ads can transform your advertising strategy. Learn about the key features, including targeted advertising, flexible placements, and performance metrics, that make Sponsored Display Videos so effective. We'll also cover the benefits like enhanced engagement, improved conversion rates, and compelling brand storytelling.Discover best practices to ensure your v...
Jun 19, 2024•4 min
In this episode, we cover new strategies for advertising non-Amazon products, alternatives to testimonial images, boosting Amazon Posts, ad performance after restocks, fixing broad match issues, using sensory words in descriptions, Prime Day 2024 insights, split testing images for sales, simplifying Amazon SEO, including flavour in main images, defending brand budgets, optimizing listings, using the Category Insights dashboard, automated ad optimization, and improving Brand Store qualit...
Jun 18, 2024•4 min
Join us in this episode as we dive into the latest advancements in Sponsored Display advertising.Tune in for more updates and insights from georges.blog.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Jun 14, 2024•11 min
