In this episode of Amazon Community Updates, we cover the drawbacks of SD cost control campaigns, enhancing store engagement with background videos, the importance of video content, accessing hourly data for sponsored campaigns, new Brand Metrics categories, and the impact of Amazon deals on PPC conversion rates. Learn how to avoid low inventory fees, the benefits and considerations of Amazon's premium beauty program, AMC's new High-Value Audiences beta feature, and Amazon's update...
Jun 11, 2024•3 min
Today's episode of Amazon Community Updates with insights on "Share of Wallet" analysis in Amazon Marketing Cloud, Prime Day preparation tips, Walmart's new Display Self Serve ads platform, Amazon's autoplay video ads, Walmart's Digital Landscapes tool, SAS account manager case escalation, targeting high-intent keywords, addressing profitability issues, boosting click-through rates, launching a brand on Amazon, optimizing listings, analyzing competitor ad clicks, Elgato's price parity s...
Jun 06, 2024•5 min
In this episode of Amazon Community Updates, we cover effective Amazon ad strategies, the power of storytelling in sales, the risks of focusing ads solely on bestsellers, and Amazon US's new Complementary Product Sets feature. We also explore the expansion of video ad options, enhancements in shopping comparison tools, and the benefits of streamlining PPC campaigns. Discover Amazon's AI initiative for product quality, the complexities of switching to direct trading, and the nuanced...
Jun 04, 2024•5 min
In this episode, we dive deep into the intricacies of bid management on Amazon. Join us as we discuss the essential aspects of optimizing your bids to maximize ad performance.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...
Jun 03, 2024•20 min
Join us in today's episode of Amazon Community Updates as we dive into the latest strategies and news affecting Amazon sellers. Today's episode covers optimizing bids with inventory levels, boosting sales with Premium A+ Content, immersive shopping with BeyondXR and Lego Friends, avoiding Amazon listing errors, improved navigation UI, converting cart abandoners, updated FBA return policy, enhancing visibility with auto-targeting, tackling cart abandonment, strategic planning for sa...
May 30, 2024•4 min
In this episode, we have 14 updates for you. Prime Day 2024 profit strategy. Amazon's new returns feature. FBA Analytics for inventory trends. Amazon Ads' new Audiences feature. Simplified SD campaign management. Non-branded search opportunities. Major FBA policy change. Google Ads' Performance Max for Marketplaces. Sponsored Brands ads with reviews. Fit Insights Tool in EU and IN. Product search journey insights. Product Listing Quality tool in Campaign Builder. Alexa's advanced AI upgrade. ...
May 28, 2024•3 min
In this first episode of "Amazon Advertising Strategies" we explore essential strategies and innovations in Amazon advertising to boost your visibility, engagement, and profitability.Discover how to:Improve organic rank and reduce PPC costs with effective keyword strategies.Design impactful Sponsored Brands Video (SBV) ads.Target new audience segments with tailored promotions.Utilize Sponsored TV ads for brand awareness.Optimize ad spend by targeting inefficiencies.Leverage Amazon’s latest co...
May 25, 2024•6 min
Join Prem and me from Georges Blog as we dive into the world of match types in our latest episode. We discuss their crucial role in ad campaigns and share an intriguing case study on how strategic budget allocation boosted ad performance. Tune in for insights and tips to optimize your own ad strategies!Get a free audit on your account: https://www.georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $...
May 25, 2024•17 min
In today's episode of Amazon Community Updates, we cover Amazon UK's MCF rate increase, optimising Amazon Ads, Prime Day discount strategies, new FBA fees, the latest SB ad design test, "Phantom Splits" issues, enhancing brand stores, DSP RoAS insights, campaign spending optimisation, the Product Opportunity Explorer, disruptions faced by Heather’s Tummy Care, and enabling Manufacturing view in Vendor Central.Tune in for more insights.RESOURCESRead our News Feed.Book an Amazon Advertising aud...
May 23, 2024•3 min
In this episode of Amazon Community Updates, we cover the struggles of a long-standing beauty brand, a new AI tool for dog food reviews, tips for enhancing product images, and the impact of viewable impressions on ad effectiveness. We also highlight the increased value of Top of Search ads, the misleading nature of BSR, changes in Sponsored Brand Ads, Prime member benefits affecting pricing, opportunities for Prime Day, new logo requirements for Brand Registry, and the importance of clea...
May 22, 2024•3 min
In this episode of Amazon Community Updates, we highlight Amazon's 7% eCommerce growth, Iams' successful DSP campaign, and the upcoming returns fee starting June 1st. Updates include the benefits of annual vendor negotiations, strategic PPC for high-ticket items, and Amazon's international growth potential. Learn about focused promotions, the crackdown on policy violations, and Europe's vast market potential. Find out how Amazon's AI reduces shipping waste, boosts Prime Day sales with lo...
May 21, 2024•3 min
In this episode, explore the latest developments on Amazon. We cover effective strategies to improve margins, the impact of Amazon DSP on brand growth, and the potential market transformation with Amazon's expansion into South Africa. Updates also include changes to return fees, new app features, and tips for optimizing your product listings for increased engagement and efficiency.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow o...
May 16, 2024•3 min
In this episode of Amazon Community Updates, we delve into 1 latest strategic enhancements and tools designed to maximize your presence and profitability on Amazon. From leveraging Helium 10's Market Tracker 360 for improved market share to adopting new advertising formats like vertical videos, we cover essential tactics that can transform your approach. We also discuss the latest updates in AI-powered seller support, advertising optimizations, and the Subscribe & Save program adjust...
May 15, 2024•3 min
Explore the latest developments in advertising on our podcast episode. Join Prem and Himanshu from Georges Blog as they discuss Amazon's new 'Sponsored TV' ad type. In this episode, we share insights from a recent three-week case study where we tested this new ad format. Tune in to gain valuable insights into the effectiveness of Sponsored TV ads and their potential impact on your advertising strategy.Learn more about the case studies here.RESOURCESRead our News Feed.Book an Amazon Advertisin...
May 09, 2024•16 min
In this episode of Amazon Community Updates, we dive into the latest strategic shifts and enhancements at Amazon, providing you with concise insights into advertising efficiencies, product presentation innovations, and crucial financial updates. Learn how to optimize your ad spend, enhance product appeal, and navigate new platform features like Keyword Groups and Virtual Bundles. We also discuss the new Returns Processing Fee and its implications for sellers. Tune in to stay informe...
May 02, 2024•3 min
In this episode of "Amazon Community Updates," we cover the latest news from the Amazon marketplace for April 23, 2024. Learn about Amazon DSP's new "Subscribe & Save" lookalike audiences and Amazon Brand Analytics' Customer Lifetime Value insights. Discover why plain colors are winning on Amazon and how Sponsored Brands advertising can drive significant growth.Find out how Liquid IV's launch sold over 10,000 units in 30 days and why maintaining a Net PPM under 40% is crucial for profit. ...
Apr 23, 2024•5 min
In this episode of "Amazon Community Updates," we have 15 insights for Amazon sellers. Learn how a compelling brand story, strategic call-outs on packaging, and color psychology can boost sales. We discuss evolving ad placements, optimizing price-pack architecture, and the benefits of Premium A+ content. Discover the importance of clear product images, explore new goals in Sponsored Brands campaigns, and unlock the potential of FBA. We also share updates on virtual bundl...
Apr 21, 2024•4 min
In this episode of "Amazon Community Updates," we bring you the latest from Amazon's ever-evolving landscape. Tune in to discover new features being tested in the USA, including the "Customers also search" tool, designed to enhance product discovery. Learn about the enhanced visibility of Virtual Bundles in the UK, stringent new safety standards for dietary supplements, and the importance of using high-quality lifestyle images. We also cover significant strategic shifts from Amazon’...
Apr 12, 2024•2 min
In today's episode of 'Amazon Community Updates,' we cover essential insights for Amazon sellers, from Prime Day submissions to the latest shifts in FBA fees and ad strategies. Discover how changes in Amazon's search algorithm and Q1 ad spending data could affect your sales strategy. We also touch on policy updates, the advantages of Amazon DSP, Walmart Connect's ad targeting innovations, and key actions for maximizing your Amazon Vendor Services investment. Perfect for both new and...
Apr 04, 2024•2 min
Explore the latest advancements and strategic changes on Amazon with our newest episode of Amazon Community Updates. In this concise update, we delve into pivotal developments including the introduction of podcast ads through Amazon DSP, significant changes to the Fresh grocery stores' checkout technology, and the launch of Shoppable Basic A+ Content modules. We also cover essential tips on optimizing your advertising strategy, leveraging customer reviews, and managing inventory mor...
Apr 03, 2024•3 min
In this latest episode of "Amazon Community Updates" (April 2, 2024), we cover the following Amazon updates: - Generative AI's impact on seller competition - New FBA fee policies - Strategies for navigating Amazon's evolving business model - Ad targeting differences between Amazon and Walmart Connect - The EU's new safety regulations and their impact on sellers - Tips for increasing positive reviews - Insights from Amazon's SKU Economics Report - Controversi...
Apr 02, 2024•2 min
In this episode of Amazon Community Updates for March 29, 2024, we cover essential updates and strategies for Amazon sellers. New FBA storage strategy, optimizing PPC with a focus on CVR, insights on 'Cart Abandoners', streamlined ASIN targeting, storage fee challenges, keyword ranking issues, ad optimization comparisons between Walmart and Amazon, the effectiveness of product imagery, margin boosting strategies, and the Amazon Vine program. Stay ahead in your Amazon selling game wi...
Mar 31, 2024•3 min
In this episode of Amazon Community Updates, dated March 29, 2024, we bring you a concise roundup of the latest and most significant changes across the Amazon platform. From the essentials of Amazon's growth formula to the crackdown on coupon manipulation and the advent of same-day prescription delivery, we cover a broad spectrum of updates that affect sellers, vendors, and consumers alike.Learn about the strategic importance of high-quality imagery, the evolution of Amazon Advertising, ...
Mar 29, 2024•4 min
In this episode of Amazon Community Updates for March 23, 2024, we delve into the latest strategies and enhancements shaping the Amazon marketplace. Discover how imagery improvements, ad optimization techniques, and effective branding can elevate your product pages, boost click-through rates, and enhance customer engagement. Learn from insights on competing with China, leveraging TikTok Shop ads, and the significance of visual storytelling in capturing the ever-dwindling attention s...
Mar 23, 2024•4 min
In this episode of Amazon Community Updates for March 21, 2024, we delve into the latest pivotal changes and strategic shifts in the Amazon marketplace. From the introduction of new fees for sellers with low inventory in FBA to Amazon’s strategic pivot towards countering the rise of Chinese e-commerce platforms like Temu and Shein, we cover essential developments affecting sellers and the competitive landscape. We also explore the implications of Amazon's new mobile feature on ad cl...
Mar 22, 2024•3 min
In this episode of "Amazon Community Updates" dated March 21, 2024, we delve into the latest strategic advancements and changes on the Amazon platform. From the introduction of vertical video ads that double click-through rates to the innovative ad placements for Premium Beauty Brands and the highly anticipated "Easter Deals" event, we cover crucial updates that Amazon sellers and advertisers need to know. We also highlight the significant impact of tagging strategies in Amazon Post...
Mar 21, 2024•4 min
In this episode of Amazon Community Updates, we delve into the significant changes and innovations on Amazon as of March 17, 2024. From the introduction of AI-generated images in Sponsored Display ads to the critical issue of rising fees and ad charges consuming a significant portion of seller revenues, we cover a broad spectrum of updates. Highlights include the first-ever Big Spring Sale with exclusive deals for Prime members, important reminders for vendor trade term renewals, fe...
Mar 17, 2024•2 min
In this episode of Amazon Community Updates, dated March 15, 2024, we dive into the latest shifts and strategic innovations within Amazon's sprawling marketplace. From the introduction of clickable cards in brand stories that promise to elevate product visibility and sales, to the challenges posed by new FBA inbound placement fees disadvantaging US-based sellers, we cover the spectrum of updates that are reshaping the landscape for sellers and brands. We also examine the underutiliz...
Mar 15, 2024•5 min
In this episode of Amazon Community Updates on March 12, 2024, we explore the latest advancements and strategic changes on Amazon that are shaping the future of online retail. From the introduction of a new system set to replace MYCE for more effective tailored promotions, to the revolutionary interactive video ads enabling real-time shopper engagement, we cover the pivotal updates impacting sellers and shoppers alike. We delve into Amazon's remarkable achievement of delivering pack...
Mar 13, 2024•5 min
In this episode of Amazon Community Updates for March 12, 2024, we delve into the latest developments and strategic insights crucial for Amazon sellers. From significant changes in freight service pricing by Amazon's AGL to practical tips on sending pallets to FBA, we cover essential updates that impact your selling strategy and logistics. We also explore the future potential of selling by the pallet on Amazon, revealing insider predictions on the growth of pallet-sized consumables. ...
Mar 12, 2024•4 min
