S6 E7 // Going viral, a creative process, and the subtle shift of an idea

“It’s a subtle shift in the presentation that can make an idea work.” - Sava Georgalis, TV documentary producer. In this episode, Marc, Cathey, and Savas talk about where good ideas come from and how to cultivate them. They explore how filmmakers, songwriters, speakers, and leaders use basic principles to hook an audience, frame an idea, and use feedback to best express your thoughts. Their conversation reveals the essential qualities of a good idea. After this discussion, you will realize that even though simplicity is hard, a subtle shift will make your idea go viral.”