It's About To Go Down! with Marc & Cathey - podcast cover

It's About To Go Down! with Marc & Cathey

Marc Williams and Cathey Armillaspodcasters.spotify.com
A LIVE coaching show about dropping ideas. It’s podcast meets TED Talk meet talk show. Hosted by champion speaker and coach Marc Williams and TED coach Cathey Armillas.
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Episodes

S11 Rap Up // Co-Creation, Courage & Candlelight

In this celebratory and soul-stirring Season 11 finale of It’s About to Go Down! , Marc and Cathey look back at a season filled with wisdom, wonder, and wild creativity. From artistic co-creation and inner storytelling to zipline metaphors, meadow mindsets, and rituals of remembrance—this season took us places.With their signature mix of insight and playfulness, Marc and Cathey revisit each guest and the idea they brought to the table. Special shout out to the the Season #8 community: Gary Hirsc...

Jun 05, 20251 hr 1 min

S11 E10 // Flow State, Pepperonis, and the Joy of Everyday Excellence

In this episode of It’s About to Go Down! , Marc and Cathey sit down with high-performance mindset coach Ann Rivera for conversation about flow—what it is, why it matters, and how we can access it every single day. Ann shares how flow isn’t just for elite performers—it’s a joyful state of being that’s available to all of us, in many forms. Ann opens up about her journey as a former professional volleyball player turned coach, and how she now helps clients—from athletes to executives—unlock their...

May 22, 202558 min

S11 E9 // Owning the Room: Confidence, Grit, and the Power of Showing Up

In this episode of It’s About to Go Down! , Marc and Cathey talk with Samantha Harris—certified life coach, leadership mentor, and trailblazer in male-dominated industries. Her story isn’t just about breaking into spaces where she wasn’t expected—it’s about transforming them from the inside out. From pouring asphalt and fixing plumbing to leading coaching sessions and championing unapologetic confidence, Samantha shares the raw highs and lows of a life lived boldly. Her journey challenges outdat...

May 08, 202554 minSeason 11Ep. 9

S11 E8 // AI, the Boxes We Check, and Rediscovering Humanity in a Digital Age

I n this episode of It’s About to Go Down! , Marc and Cathey sit down with Teresa Younkin—technology expert, certified coach, and lifelong learner—to explore a powerful question: How will our identities change as a result of AI? From her deeply personal experiences to her professional insights in healthcare and tech, Teresa leads a thought-provoking conversation about identity, humanity, and the systems that try to define us. Highlights include: The evolution of identity; how AI might challenge ...

Apr 24, 20251 hr 2 minSeason 11Ep. 8

S11 E7 // The Jimmy Effect: Relocating, Reinvention, and Random Connections

In this episode of It’s About to Go Down! , Marc and Cathey sit down with Alicia Butler Pierre, an aspirational change maker with a powerful story about persistence, reinvention, and stepping outside of comfort zones. Alicia shares her journey of applying to over 130 TEDx events before finally landing a stage—across the ocean in Finland. She introduces The Jimmy Effect , a concept inspired by Jimi Hendrix, highlighting how sometimes success requires leaving familiar spaces to find the right stag...

Apr 10, 20251 hr 9 minSeason 11Ep. 7

S11 E6 // Reclaiming Rituals: Finding Sacred Ground in a Chaotic World

In this episode of It’s About to Go Down! , Marc and Cathey sit down with Rena Satre Meloy, entrepreneur, mindfulness practitioner, and co-founder of Pause. Rena shares her powerful insights on reclaiming rituals —intentional practices that bring grounding, peace, and meaning to our daily lives. Key moments from the conversation include: The difference between habits and sacred rituals—and why the distinction matters; How personal rituals can create stability in an ever-changing world; The power...

Mar 27, 20251 hr 3 minSeason 11Ep. 6

S11 E5 // The One-Stop Shop for Mental Well-Being: Holistic Health and Collective Care

In this episode of It’s About to Go Down! , Marc and Cathey sit down with Kami Roberts, founder of Kind Counseling, to discuss his vision for a one-stop shop for mental well-being. Kami believes that mental health is deeply interconnected with 7 pillars: physical, educational, spiritual, nutritional, holistic, vocational, and financial health. Instead of treating symptoms in isolation, he advocates for a holistic approach—bringing together therapists, nutritionists, financial advisors, fitness e...

Mar 13, 202559 minSeason 11Ep. 5

S11 E4 // Nature as Medicine: Creativity, Clarity, and the Meadow Mindset

In this refreshing episode of It’s About to Go Down! , Marc and Cathey chat with Lestarya Molloy, founder and CEO of Friday Outdoors. Lestarya shares her powerful idea of using nature as medicine , exploring how time outdoors fosters healing, creativity, and clarity. From hiking to heal after personal loss to building a career around helping others disconnect and rejuvenate, Lestarya’s journey is one of courage, passion, and purpose. Highlights from the conversation include: The Meadow Mindset :...

Feb 27, 202553 min

S11 E3 // From Me to We: Storytelling, Connection, and the Art of Engagement

In this episode of It’s About to Go Down! , Marc and Cathey dive into a dynamic conversation with Fursey Gotuaco—teacher, theater expert, and master storyteller. Fursey explores the transformative shift from me to we in speaking, emphasizing how great communicators move beyond personal stories to create a shared experience with their audience. Key moments include: 1) Why storytelling is more than just entertainment—it's about connection 2) The power of pivot points and how to keep your audience ...

Feb 13, 20251 hr 8 minSeason 11Ep. 3

S11 E2 // Untrapping Your Inner Story: Vulnerability, Connection, and the Little Voice Inside

In this heartfelt episode of It’s About to Go Down! , Marc and Cathey chat with Roger Caesar, Distinguished Toastmaster, motivational speaker, and 2021 World Championship of Public Speaking 3rd Place Winner. Roger dives into the concept of the inner story —those vulnerable experiences we often keep hidden but that can profoundly connect us with others. He shares insights on embracing these stories, creating authentic connections, and the power of emotional readiness in storytelling. Roger also r...

Jan 30, 20251 hr 3 minSeason 11Ep. 4

S11 E1 // The Art of Co-Creation: Lifelines, Flow, and the Power of “Yes”

In this episode of It’s About to Go Down! , Marc and Cathey dive into the world of co-creation with Gary Hirsch—polymath, street artist, illustrator, improviser, dog lover, pickle baller, and co-founder of On Your Feet, a consultancy that blends improv and business innovation. Gary shares his foundational idea of co-creation, exploring how it transforms relationships, fuels innovation, and creates extraordinary outcomes. Key moments include lessons Gary learned from improv about trusting others ...

Jan 16, 20251 hr 11 minSeason 11Ep. 1

S10 E10 // Dancing in the Rain, Speaking Your Truth, and the Mango Theory

In this episode of It’s About to Go Down! , Marc and Cathey reunite with Lou Radja, their very first guest from Season 1, to celebrate 10 incredible seasons of the show. Lou, a motivational speaker, educator, and mango enthusiast, reflects on his journey as a speaker and the lessons learned along the way. From embracing authenticity and overcoming imposter syndrome to finding courage in vulnerability, Lou shares invaluable insights for anyone looking to find their voice and make an impact. Key m...

Jan 02, 20251 hr 15 minSeason 10Ep. 10

S10 E9 // Diversity of Energy, Courage to Speak, and Hearing from All Voices

In this episode of It’s About to Go Down! , Marc and Cathey have an engaging conversation with Urmi Hossain, a dynamic speaker, mentor, and advocate for empowering women. Urmi shares her inspiring journey of discovering her voice, the importance of diversity in public speaking, and how positive affirmations and visualization can transform courage into action. Highlights of the conversation include how cultural identity shaped Urmi's perspective on speaking up, the pivotal moments that inspired h...

Dec 30, 20241 hr 5 minSeason 10Ep. 9

S10 E8 //  Lit Leadership, Luminary Communication, and Dinoflagellates

In this episode, Marc and Cathey sit down with George Rivera, an educator, coach, and curriculum developer, who shares his groundbreaking exploration into what he calls luminary communication . Inspired by a life-changing trip to the bioluminescent bays of Puerto Rico, George takes us through the science and metaphor behind leadership that shines . He unpacks principles such as adaptive brightness , nonverbal radiance , and responding with warmth and light . George’s stories and insights will in...

Dec 05, 20241 hr 1 min

S10 E7 // The Imagination Cipher: Revitalizing Education and Creativity

In this episode of It’s About to Go Down! , Marc and Cathey engage in an insightful conversation with Kareem McQuilkin, a passionate educator, husband, and father of three. Kareem shares his innovative concept of the Imagination Cipher , a practice of keeping one’s creative energy alive through community and continuous exploration. From personal stories of his children's boundless creativity to reflections on maintaining motivation in education, Kareem dives into how educators and leaders can re...

Nov 14, 202449 min

S10 E6 // Housing, Homelessness, and Harnessing Vacant Spaces for Good

In this episode of It’s About to Go Down! , Marc and Cathey sit down with Paul Brown, President of a tech recruiting company and a passionate advocate for social issues. Paul brings a fresh perspective to the issue of homelessness in Portland, exploring how vacant office spaces could be creatively repurposed to provide safe shelter for the unhoused community. As Paul shares his journey, listeners will gain insight into how impactful ideas are born, refined, and reshaped. This episode dives deep ...

Oct 31, 20241 hr 8 min

S10 E5 // Hummingbirds, Flexible Creativity, and Finding the lust in your career

In this episode, Cathey and Marc talk with Kathryn Madison, the rockin’ grandmother and CEO of Dye Candy. From her diverse background in hairdressing, residential real estate, and entrepreneurship, Kathryn shares how “flexible creativity”—the ability to adapt, play, and break routine—can bring new life to both personal and professional pursuits. Kathryn emphasizes that creativity comes with resilience and that finding joy in the unexpected is key to unlocking passion in your work. “If you don’t ...

Oct 17, 202449 min

S10 E4 // Career transitions, Invisible threads, and Reading the jar from inside the label

“It’s hard to read the label when you are inside the jar. So I am a jar label reader.” - Gina Riley, a career transition coach, and All-Star Trainer. In this episode, Marc and Cathey talk with Gina about how to communicate your unique journey so that you can be heard. They chat about the power of combining your strengths, values, and the “thread” from your first job. They explore the impact of using frameworks, models, and concentric circles to illustrate an idea. By the end, you'll be able to s...

Oct 03, 202457 min

S10 E3 // Invention Whack-a-mole, Cheesecake Conversations, and Brilliant Creativity

“Don’t wake up planning on failure. Just plan on problems and hurdles, and getting over them. Try to fail fast so that [you] can recover quick.” - Colin Ho-Shing, an inventor who’s been nicknamed “The Fountain of Interesting”. In this episode, Marc and Cathey talk with Colin about how to make your idea camera ready. They chat about the process of designing, creating, and thinking about an idea. They explore the steps of prototyping an idea and exploring the many details one must consider when tr...

Sep 19, 20241 hr 14 min

S10 E2 // A Mother’s Cooking, an Auntie’s Cheesecake, and the Crossroads of a New Marketing Idea

“It takes a lot to make things happen, especially when you are in the trenches.” - Lisa Shroeder, founder and executive chef of Mother’s Bistro & Bar. In this episode, Marc and Cathey chat with Lisa about how to market an idea in transition. It takes a lot to market a business, to keep it going, to reinvent it. You always have to be new and different. They explore how to ensure your vision lives on, brainstorm marketing strategies, and generate fresh ideas. This conversation highlights the c...

Sep 05, 20241 hr 1 min

S10 E1 // Unveiling intrinsic wealth, a prosperity consciousness, and the abundance factor for Jabba the Hutt

“Life is not perfect but life is perfect when you know how to navigate it.” - Richard Symister, Physical Therapist and Strength & Conditioning Coach. In this episode, Marc and Cathey talk with Richard about unveiling intrinsic wealth, abundance, and “gushiness”. They explore several concepts: prosperity consciousness, abundant moments, and wealth elements. During this idea-conversation, they discuss how you can bottle up your idea for audiences, ways to help people reflect on their connectio...

Aug 22, 202457 min

S9 Rap Up // Unconscious Flair, Transitioning Ideas, and a Million Breaks for Big Joy

“We love the art of talking about good ideas and storytelling and teaching people.” - It's About to Go Down with Marc & Cathey. In this “rap-up” episode, Marc and Cathey highlight the ideas that were shared during season 9. They shared their favorite nuggets from each of the idea conversations, talked about how they lived out these concepts in their own lives, and recapped strategies you can use to build out your own ideas. Special shout out to the Season #9 community: Marcus Hollinger &...

Aug 08, 202453 min

S9 E10 // Finding the magic, taking a million breaks, and days for Self-love

"It’s not about letting go of our trauma; it’s about loving ourselves through it.” - Jon Hoole, Cathey’s awesome husband. Marc and Cathey talk with Jon about the concept of an Inner-versary: a sacred holiday for yourself. They explore how to build upon an idea through an introspection of lived experiences and traumas, an intention for joy and forgiveness, and a series of self-reflective questions. They speak about expanding the concept as a tool for both adults and children. By the end, you will...

Jul 25, 20241 hr 8 min

S9 E9 // Advertising truth, the fluffy effect, and the beauty in being real

“Advertising shouldn’t interrupt in a gross way. A part of being beautiful is not being perfect” - Rebecca Armstrong, co-founder & CEO of North (an ad agency in Portland, Oregon). Marc and Cathey talk with Rebecca about the concept of real being beautiful and prioritizing truth over trickery. They explore the key to beautiful truths in advertising and in our personal lives: consider what is good and true about you and who could benefit from your beautiful truth. They speak about how you can ...

Jul 11, 20241 hr 6 min

S9 E8 // Land use planning, inhaler kids, and putting in some dirt with Mona Lisa

“Everything you need to know about land use planning is Dirt and the Mona Lisa.” - Sam Diaz, Tedx speaker and Executive Director of 1000 Friends of Oregon. Marc and Cathey talk with Sam about how to make the topic of land use planning sound “cool”. They explore several “cool factor” strategies: personal narratives that reveal your authenticity and what inspired your passion for the topic, stories that help others see how they can emotionally connect with your idea, lessons that you learned from ...

Jun 27, 20241 hr 1 min

S9 E7 // Big Love, a spare pen, and tying another person’s shoes

“When you are looking for the wrong thing, it is hard to find Big Love.” - Traci Rossi, Executive Director of Friends of the Children, the Portland Chapter (one of the 36 chapters that mentors youth). Marc and Cathey talk with Traci about the concept of Big Love, what makes it challenging, and how to make it work. They explore how storytelling can reveal what makes your idea important to you and to others. They also discuss how the components of an idea like Big Love can make the “practice” of i...

Jun 13, 20241 hr

S9 E6 // Pluckery, getting down to business, and a flair for unicorns

“Being obnoxiously flairy with your authenticity, you can be just who you need to be, and it’s okay’. That is gold.” - Chris Smith, a dude from the Res, living his best Res life. Marc and Cathey talk with Chris about his concept of “fuckery and flair”. They explore how to transition your idea from theoretical to specific, from level 1 to level 2 of implementation, from authentic language to stage-friendly appeal without conforming. They also discuss the power of incorporating a good line and new...

Jun 04, 202457 min

S9 E5 // Killer questions, three P’s, and chocolate box moments

”Be ready for it, be bold, and take action.” - Penny Wood, business leadership success coach. Marc and Cathey talk with Penny about her tre P’s for success: Pause. Pivot. Push forward. They explore how to explain the action steps of an idea by using metaphors, storytelling, and specific instances of people who have implemented these actions. They also discuss how to pose questions in a particular way to build interest in an idea. During this conversation, they pinpoint the problems people face t...

May 16, 20241 hr 9 min

S9 E4 // The Journey to Joy, the Symphony of Joy, and Swimming in Hot Fudge

“Living through the lens of joy always puts you in a world of discovery.” - Dr. Laura LaJoie, chiropractor and doctor of joy. In this episode, Marc and Cathey talk with Laura about the idea of identifying the 12 common threads of joyful people. They explore how to break down your idea into multiple parts, the power of creating metaphors for your concept, the significance of determining an order for the parts of your idea, and the possibility of hosting an idea experience. During this conversatio...

Apr 30, 20241 hr 2 min

S9 E3 // Stop fighting energetic sensations, deactivate disciplined habits, and be at choice

“Make the unconscious conscious.” - Darren Fleming, author of Mindset Mastery. In this episode, Marc and Cathey talk with Darren about the idea that we all have everything we need; therefore we can drop habits and disciplined behaviors. They explore the impact of using simplicity to convey an idea (such as: Be at choice), transforming a concept into a question that becomes a checklist for the audience (i.e. Am I at choice right now? Am I operating at choice?); and challenging norms (i.e. develop...

Apr 18, 20241 hr 8 min
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